Beauty by Earth Self Tanner Tanning Lotion - Medium to Dark, 7.5oz
$35.99
size7.5 oz
colormedium to dark
In Stock
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Guests are saying
This self tanner is praised for its natural-looking color, pleasant scent, and easy application. Guests appreciate its ability to blend well without streaking and its long-lasting results. Many highlight its clean ingredients, making it a healthier choice for tanning. While some experienced issues with application and color, the overall feedback leans towards satisfaction, especially for those seeking a reliable and effective self-tanning solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 68 reviews
blends in easily: 4.34 out of 5
effectiveness: 4.34 out of 5
quality: 4.31 out of 5
value: 4.13 out of 5
72% would recommend
25 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2026Verified purchase
Will not repurchase
Orange and splotchy. I wanted to try this for so long and I love the natural idea, but the product unfortunately was awful for me! Orange, adhered to all the wrong areas, very splotchy.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2026Verified purchase
(no review title)
gorgeous streak-free natural color
1 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2026Verified purchase
Smell is terrible!
I don't know if this lotion works as a self tanner. The smell was putrid. I had it on for 20 minutes and had to wash it off. Not the smell of other self-tanners but a soured smell.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2026Verified purchase
Nothing special
I spent way too much on this, it’s not cheap. It’s super thick and hard to blend in, even with the mit. Doesn’t work any better than the cheap stuff. Save your money!
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
real tan color - perfect for those who do tan easily
This is the best tanner for skin that's normally tans easily. It matches tan skin and smells so good. It doesn't rub off easily either. Seems to last on skin at least 3 days
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
Best self tanning lotion
I've been trying to find a tanning lotion that doesn't streak & gives me the color I want. This one is 💯 Times better than anything I've tried. Doesn't leave a bad smell & the color is amazing.Lasts quite a while before having to apply again. Definitely recommend this. The shade I used is Medium.
5 out of 5 stars
16 March, 2026Verified purchase
Golden Glow
Best self tanner around, although more expensive than others. Blends easily. Color is perfect and not orange. I have used both the fair to medium and medium to dark.
4 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2025Verified purchase
Nice tanner
This tanner has a nice smell. It blends easily and produces a nice natural looking color. The only down side is that it's difficult to tell where you've put it as it's a white lotion that disappears as you rub it in. I've ended up with some streaking and uneveness that I had to go back and try to even out.
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2024Verified purchase
Doesn't stain white sheets!
This is the only tanning lotion I’ve bought that I can put on before bed and wake up the next morning and my sheets won’t have orange stains! It’s because it doesn’t have bronzer in it. Just make sure you apply evenly and rub it in well to avoid any streaks or missed spots since you won’t see it go on.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2024Verified purchase
The best tanner!!
The best! I have very sensitive skin and this tanner didn’t irritate me at all. In fact my skin felt moisturized afterwards. I purchased the light to medium shade and the tan turned out beautiful. I used this for 4 days prior to a wedding I was attending and my tan lasted the entire wedding weekend.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2024Verified purchase
Broke out in hives
I typically use Bondi Sans which is far superior but not as comedogenic. This product was super white and thick and slow to rub in. I went easy on my ankles and still ended up looking very orange. The main reason I won’t be using this again is the body wide rash I got. It was worst on my forearms, and even after showering 2x I still have a lingering rash on my torso.
4 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2024Verified purchase
Good selftanner
This self tanner is at a good consistency to spread evenly and a little goes a long way. The smell is better than others.
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2024Verified purchase
Love this self tanner lotion!
This is a great and healthy option for a self tanner! The shade medium worked wonderful for me. It blends in nicely, smells good, and leaves no streaks or orange tones. I recommend going with the one best for your natural skin tone! Couldn’t recommend a better clean and healthy option. It leaves a subtle sun kissed glow and looks natural!
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2023
Must have!
Such a great, clean self tanner! Love the results.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2023Verified purchase
Disappointed
I followed the directions to a t and the application truly made no difference. i waited the 8 hours and reapplied again, there was a slight color but very minimal. I will try again in a few days, maybe I didn't exfoliate enough ? idk :(
5 out of 5 stars
9 February, 2023
Amazing product
Smells good, quick to dry, doesn’t have the normal nasty tanner smell like your skin is baking. Very even too!
4 out of 5 stars
9 February, 2023
Great color
What I love about this product is that it tans so nicely and the color is really nice. What I don’t love is that you rub it on your skin and it comes out white like lotion but then after about a few hours it starts to turn tan. I wish it came out tan color so I could see where I have rub it on. I love this product.
5 out of 5 stars
9 February, 2023
Looks like I’ve been in the sun!!!
Easy to apply. Leaves you looking naturally sun kissed. Doesn’t rub off on clothes. Has lasted a week so far. Doesn’t gather in wrinkles and folds of skin. Recommended by environmental working group for safety. No odor. Feel good about healthy self tanning
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2023
Great cleaner option
Love this self tanner as a cleaner option. A little goes a long way with this product. Smell disappears quickly, I like to put it on overnight.
4 out of 5 stars
16 November, 2022
Four Stars
The previous generation of this product was easier to apply.