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The First Years Baby Bottle Warmer and Sterilizer - Pacifier and Bottle Nipple Sanitizer: Electric, BPA-Free, Automatic Shut-Off - 2 of 4The First Years Baby Bottle Warmer and Sterilizer - Pacifier and Bottle Nipple Sanitizer: Electric, BPA-Free, Automatic Shut-Off - 3 of 4The First Years Baby Bottle Warmer and Sterilizer - Pacifier and Bottle Nipple Sanitizer: Electric, BPA-Free, Automatic Shut-Off - 4 of 4
The First Years Baby Bottle Warmer and Sterilizer - Pacifier and Bottle Nipple Sanitizer: Electric, BPA-Free, Automatic Shut-Off - 1 of 4

The First Years Baby Bottle Warmer and Sterilizer - Pacifier and Bottle Nipple Sanitizer: Electric, BPA-Free, Automatic Shut-Off

$16.39 was $19.19
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At a glance

About this item

Highlights

  • All in One Bottle Warmer: Quickly warms breast milk and baby formula, heats up baby food jars, or can be used to sanitize multiple pacifiers at once
  • Easy to Use: Just fill the water vial, pour it into warmer, pop in baby's bottle, and push the button
  • Sleek Profile: Compact size fits easily on counter so you can keep in nursery or on nightstand for easy access during night time feedings, and it's also a handy travel bottle warmer and great for overnight trips
  • Choose your Baby Bottle: Works with most wide neck bottles, narrow neck bottles, and even angled bottles
  • Auto Shut Off: No need to turn it off when done, unit and light automatically shut off when the baby bottle is ready

Description

The First Years Simple Serve Fast Bottle Warmer makes feeding easier, any time of the day. This baby bottle warmer heats up breast milk, formula and baby food jars in just minutes. It’s a safer alternative to microwaving and other heating methods that are less precise and take up more time. The Simple Serve is easy to use: simply add the desired amount of water to the vial, pour it in, add your bottle and push the button. It really is that simple! When the warming light turns off, the machine automatically shuts off and your baby's bottle is ready. Designed to hold most baby bottle styles that parents already own; there are no specialized bottles to buy. The basket can also be used to sanitize pacifiers: up to two at a time. The compact size fits easily on the counter or wherever works best in your own home. You can even keep it on your nightstand to make those middle of the night feedings easier.
Dimensions (Overall): 6.62 Inches (H) x 5.62 Inches (W) x 5.62 Inches (D)
Weight: 1.53 Pounds
Features: Automatic Shut-Off
Safety and Security Features: Automatic Shut-Off, BPA-Free
Industry or Government Certifications: No Certifications
Power Source: Electric
Care & Cleaning: Wash With Soap and Water
TCIN: 86794213
UPC: 071463010950
Item Number (DPCI): 030-05-9601
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.7 inches length x 6.5 inches width x 4.6 inches height
Estimated ship weight: 1.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How to clean the inside

submitted by Mbrady - 2 years ago

  • A: The heating plate can be cleaned with vineger per the instructions. If you have any further questions please call our Consumer Care at 800-704-8697.

    submitted byTOMY - 2 years ago

  • A: Thank you for your email. Please call us at 800-704-8697 for cleaning information on warmer.

    submitted byTomy Customer Service - 2 years ago
    Brand expert

Q: Does this work with MAM bottles?

submitted by C - 2 years ago

  • A: Hi, We have not tested that product with that brand, you might call them and see if they tested their bottles for other brands warmer and sterlilizer.

    submitted byTomy Customer Service - 2 years ago
    Brand expert

  • A: Yes, this works with our MAM Easy Start Anti-Colic bottles

    submitted byB - 2 years ago

Q: Does this fit the Evenflo wide neck bottles?

submitted by Halie - 3 years ago

  • A: Yes it does work for those

    submitted byEm - 10 months ago

  • A: Thank you for your inquiry. Please call us at 800-704-8697 so we can answer your question.

    submitted byTomy Customer Service - 3 years ago
    Brand expert

Q: Does this warmer require distilled water or normal water?

submitted by KrP - 1 month ago

  • A: Thank you for your inquiry. You can use both distilled water or normal water in the warmer. If you use normal water you will need to clean the minerals off the heating element with vinegar more frequently. If you have further questions please call us at 800-704-8697

    submitted byTomy Customer Service - 25 days ago
    Brand expert

Q: How long on average does it take to warm up formula/breast milk that starts at room temperature? How about when from the refrigerator?

submitted by NHFather - 2 months ago

  • A: Thank you for your review. Due to different factors involved for warming milk, please call us at 800-704-8697 for help with your inquiry.

    submitted byTomy Customer Service - 1 month ago
    Brand expert

Q: What level of water do you put in with 1, 2, or 3 oz of formula, the guide dosen't say?

submitted by Matt - 4 months ago

  • A: Thank you for your inquiry. Please call us at 800-704-8697 so we can help you with warmer.

    submitted byTomy Customer Service - 4 months ago
    Brand expert

Q: Does this work with Dr brown’s bottles ?

submitted by Dbflips - 6 months ago

  • A: Thank you for your inquiry. Please call us at 800-704-8697, so we can help you with the bottle warmer.

    submitted byTomy Customer Service - 6 months ago
    Brand expert

Q: Is it dual voltage?

submitted by A - 8 months ago

  • A: Thank you for your inquiry. Please call us at 800-704-8697 so we can help you with the warmer.

    submitted byTomy Customer Service - 8 months ago
    Brand expert

Q: Do I have to add water every time?

submitted by Kate - 11 months ago

  • A: Hi, Yes you need to add water each time. Please call us at 800-704-8697 for any other questions.

    submitted byTomy Customer Service - 10 months ago
    Brand expert

Q: Is this compatible with tomee tippee bottles?

submitted by Alicia - 1 year ago

  • A: Thank you for your inquiry. Please call us at 800-704-8697 so we can answer your questions.

    submitted byTomy Customer Service - 1 year ago
    Brand expert
See all questions (27)

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3.3 out of 5 stars with 253 reviews
design: 2.25 out of 5
easy to clean: 2.46 out of 5
safety: 1.87 out of 5
18% would recommend
64 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
16 May, 2026

(no review title)

Boiled water and smells weird after use. It’s like it’s melting the plastic bottle with each use. Wanted a cheaper simple warmer and this is not it!
1 reply from Tomy Customer Service team - 12 days ago
Thank you for your email. We are sorry this has happened to you. Please call us at 800-704-8697 so we can help you with the warmer.
Kayleigh
design: 1 out of 5
easy to clean: 1 out of 5
safety: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2026Verified purchase

Danger

Over boiled, wouldn’t turn off, melted the baby bottle.
1 reply from Tomy Customer Service team - 12 days ago
Thank you for your review. We are sorry this has happened to you. Please call us at 800-704-8697 so we can help you with the warmer.
Buyer
design: 5 out of 5
easy to clean: 5 out of 5
safety: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
14 May, 2026
originally posted on tomy.com
Image

Overheat milk. Does not work as advertised.

The manufacturer should advise parents of the potential risk of overheating milk, which can lead to serious consequences for infants. The video demonstrates how to warm 125 mL of milk using 5 mL of water in the container, generating approximately 10.7 BTU. However, if only 20 mL of milk is being warmed to supplement breastfeeding, the 10.7 BTU can raise the milk temperature close to the boiling point. This product is considered defective because it does not automatically shut off when the milk is ready; it turns off only when the water transforms entirely into steam, regardless of the milk's temperature.to children.
Jose G
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026

Dangerous Product Water Boils Without Warning-

How is this product even allowed? The water boils dangerously, and you can’t clearly see the setting it’s on. It could have seriously burned my baby’s mouth. This product feels unsafe and should be banned before someone gets hurt.
1 reply from Tomy Customer Service team - 12 days ago
Thank you for your review. We are sorry this has happened to you. Please call us at 800-704-8697 so we can help you with the warmer.
Tastes gross
design: 1 out of 5
easy to clean: 1 out of 5
safety: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
10 May, 2026

(no review title)

I am very upset because we drove 30 miles to pick this online order up only to get it home and find it was used, missing parts and rusted heat plate. I will return it as soon as I can and buy it elsewhere.
1 reply from Tomy Customer Service team - 12 days ago
Thank you for your review. We are sorry this has happened to you. Please call us at 800-704-8697 so we can help you with the warmer.
Suzanne
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026Verified purchase

I would say hot trash but this cant even get hot for starters!

If I can give this 0 stars I would. Believe every negative comment because this was legit trash! This machine started smoking and never got the bottle warm AT ALL WHAT A WASTE!
1 reply from Tomy Customer Service team - 19 days ago
Thank you for your review. we are sorry this has happened to you. Please call us at 800-704-8697 so we can help you with your warmer.
Princess
design: 1 out of 5
easy to clean: 1 out of 5
safety: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 May, 2026Verified purchase

Burnt a hole in the bottle

Literally burnt a hole in my baby’s bottle it boils over and it’s just terrible
1 reply from Tomy Customer Service team - 23 days ago
Thank you for your email. We are sorry this has happened to you. Please call us at 800-704-8697, so we can help you with your warmer.
Kori
design: 1 out of 5
easy to clean: 1 out of 5
safety: 1 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026

Usable but not perfect

hard to clean, often makes the milk too hot, hard to get the bottles out without burning your hands, and only fits 5-6 ounce bottles. we need to get a new one now that our baby is old enough for 9 ounce bottles. but for $20 it was usable for the first seven months!
skudiklier
design: 4 out of 5
easy to clean: 2 out of 5
safety: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2026

Great little gadget for $20!

I almost didn’t buy this because of all the bad reviews saying it boils the milk and doesn’t shut off on its own. Mine works perfectly. It doesn’t make the milk too hot an also shuts off on it’s own when done. It’s a great little gadget for $20 and works as it’s intended to in my experience. Makes 3am feeds so easy. I swear anything bottle or formula related gets bad fake reviews from people pushing breast feeding.
Sara
design: 5 out of 5
easy to clean: 5 out of 5
safety: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
13 April, 2026Verified purchase

(no review title)

I'VE SHOULD HAVE CHECKED THE REVIEWS BEFORE PURCHASE. Never turns off by itself as advertised, and there's no specifications on how much of water is needed. I wanted a simple warmer.
1 reply from Tomy Customer Service team - 1 month ago
Thank you for your review. Please call us at 800-704-8697 for help with your warmer.
Sara
1 guest found this review helpful. Did you?
5 out of 5 stars
1 April, 2026
originally posted on tomy.com
Image

The First Years - Simple Serve baby bottle Warmer

This is my first time using this and I’ve had a great experience for a first try, definitely recommend 10 out of 10 it’s simple and isn’t complicated to use.
Kyra M
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2026Verified purchase

(no review title)

Spilled milk out of bottle and smelled like burnt water every use.
1 reply from Tomy Customer Service team - 2 months ago
Thank you for your review. We are sorry this has happened to you. Please call us at 800-704-8697 so we can help you with your warmer.
nohemi
design: 1 out of 5
easy to clean: 1 out of 5
safety: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
21 March, 2026

Target needs to do better with returned items

Delivered used and dirty. Was purchased online
1 reply from Tomy Customer Service team - 2 months ago
Thank you for your review. Please contact Target for help with this order.
Michelle
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026

Boiler junk

This will boil your milk DO NOT BUY this junk
1 reply from Tomy Customer Service team - 2 months ago
Thank you for your review. Please contact us at 800-704-8697 for help with your warmer.
Dad
design: 1 out of 5
easy to clean: 1 out of 5
safety: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
2 March, 2026
originally posted on tomy.com
Image

Great value

Straightforward in usage, simple and does what it’s supposed to
Alexa F
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
27 February, 2026Verified purchase

do not purchse

READ REVIEWS BEFORE PURCHASE. Makes plastic bottle way too hot, boils over and never turns off by itself as advertised. I wanted a simple warmer and instead I’ll be returning this one and buying a $40 one with proper settings.
1 reply from Tomy Customer Service team - 3 months ago
Thank you for your review. Please call us at 800-704-8697, so we can help you with your warmer.
Kelly
1 guest found this review helpful. Did you?
3 out of 5 stars
10 February, 2026Verified purchase

Not for glass bottles

Not for glass bottles! I just lost 4 ounces of breastmilk 💔 to shattered glass because the milk was cold, and the heat shattered the glass. I only filled the vial halfway and didn't leave it in for the full time. The glass wasn't cold when I poured the cold breastmilk into it. But the heat/cold reaction was still too strong.
1 reply from Tomy Customer Service team - 3 months ago
Thank you for your review. Please call us at 800-704-8697 for help with your warmer.
emmy
design: 3 out of 5
easy to clean: 3 out of 5
safety: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase

Philips Avent Bottle Cheat Sheet

This warmer boils water to warm up the bottle. It takes some practice but it’s worth it for the price! I have the Philips avent bottles and I found the cheat sheet! For every 2 ounces at ROOM TEMP it’s 1 notch. For every 2 ounces REFRIGERATED it’s 2 notches! Ex. A 4 ounce bottle at room temp; fill the little water collector thing to the second line. A 2 ounce bottle that’s been refrigerated; fill the collector to the second line as well! If you go over that then it does get realllly hot and could burn so be careful!!!! I also have to keep a table cloth near by to wipe away the water left on the bottle. It’s pretty quick too. I usually start warming the bottle then change my baby and when I’m done it’s finished!
1 reply from Tomy Customer Service team - 3 months ago
This is not our warmer. If you need help with the warming instruction please call us at 800-704-8697.
Nya
design: 5 out of 5
easy to clean: 5 out of 5
safety: 5 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026

Guessing game

Not real happy with this bottle warmer, about 50% of the time my formula boils over, where I have to clean the whole thing up. The water level chart dosen't list any other amount of ounces like 1 or 3 ounces of formula, so one is left to guess. I thought it would be a wise purchase after seeing all the positive reviews.
1 reply from Tomy Customer Service team - 4 months ago
Thank you for your review. Please call us at 800-704-8697 so we can help you with your warmer.
mgoble014
design: 1 out of 5
easy to clean: 2 out of 5
safety: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase

(no review title)

Perfect bottle warmer
Woman cave
design: 5 out of 5
easy to clean: 5 out of 5
safety: 5 out of 5
Did you find this review helpful?

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