Creativity and Problem Solving - (Brian Tracy Success Library) by Brian Tracy (Paperback)

About the Book

Yes, you ARE the creative type. Because your success depends on it!

Book Synopsis

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement.

Recent research has revealed a direct causality between ideas and profitability, which means that in today's competitive and technology-rich work environment, the most crucial element separating an extraordinary career from an ordinary one is creative thinking skills.

As one of the world's premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. This concise, easy-to-read book guides you to immediately begin generating a stream of productive ideas.

In Creativity & Problem Solving, Tracy reveals 21 proven techniques that will help you:

• Stimulate the three primary triggers to creativity
• Inspire a creative mindset in staff through recognition, rewards, and environment
• Use methods to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles
• Ask focused questions to generate elegant solutions
• Understand the difference between mechanical and adaptive thinking
• Rigorously evaluate new ideas without shutting down the creative impulse

Containing mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving will help you tap into the root source of their own intuitive genius--and gain the winning edge they've been missing all this time.

From the Back Cover

The hallmark of any exceptional career is the ability to devise innovative solutions for work challenges. Creative thinking skills are vital for your professional advancement. As one of the world's premiere success experts, Brian Tracy knows that anyone can become more creative by practicing with a few helpful tools. In this book he reveals 21 proven techniques you can use immediately to begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity * Use methods such as Zero-Based Thinking, Brain-storming, Lateral Thinking, and the Nominal Group Technique to solve problems, improve systems, devise new products, and discover fresh marketing angles * Ask the kind of questions that generate elegant solutions * And more. Use this career-changing book to tap into the source of your own intuitive genius!

About the Author

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.