New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz - 2 of 4e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz - 3 of 4e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz - 4 of 4
e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz - 1 of 4

e.l.f. Incredi-Curl Curling & Volumizing Mascara - Pitch Black - 0.32 fl oz: Paraben-Free, Vegan

$9.00

ColorPitch Black
  • Deep Brown
  • Pitch Black
  • Soft Black

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Buildable formula grips each lash for lasting curl & extreme volume
  • Curved, double-sided bristle brush volumizes, lifts & sets curls
  • Smudge-, flake- and transfer-resistant formula
  • 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA

Description

Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.

Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula

Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**

*in an instrumental test
** in a consumer perception test

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Paraben-Free, Triclosan-Free, Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427929
UPC: 609332851719
Item Number (DPCI): 052-16-8966
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), styrene /acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl glycerin, polyquaternium- 10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-}: iron oxides (q 77499, q 77492, c 77491), titanium dioxide (q 77891), black 2 (ci 77266) (nano)

Allergens & Warnings:

NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.

Shipping details

Estimated ship dimensions: 5.79 inches length x 1.69 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What certifications does e.l.f. hold for its products?

submitted by AI Shopping Assistant - 3 months ago
  • A: e.l.f. is 100% vegan and double-certified cruelty-free by Leaping Bunny and PETA.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this mascara suitable for sensitive eyes?

submitted by AI Shopping Assistant - 3 months ago
  • A: While the product is formulated to be gentle, individual sensitivity may vary; testing is recommended.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of brush does this mascara use?

submitted by AI Shopping Assistant - 3 months ago
  • A: The mascara features a curved, double-sided bristle brush designed to volumize, lift, and set curls.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What benefits does the buildable formula provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: The buildable formula grips each lash, providing lasting curl and extreme volume for a dramatic look.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the mascara resistant to smudging and flaking?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the formula is smudge-, flake-, and transfer-resistant for all-day wear.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this mascara waterproof?

submitted by Sienna - 6 months ago
  • A: Hey Sienna, Great question! The e.l.f. Incredi-Curl Curling & Volumizing mascara is not waterproof. The formula is smudge-, flake- and transfer-resistant for all-day wear. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Does this mascara have any scent/smell?

submitted by Cat Lover - 7 months ago
  • A: The Incredi-Curl Mascara does not have a scent/smell.

    submitted bythe e.l.f. team - 7 months ago
    Brand expert

Q: Is this mascara considered " water resistant"?

submitted by Cozy and cuddly - 7 months ago
  • A: Hey, Great question! The e.l.f. Incredi-Curl Curling & Volumizing mascara claims smudge-, flake- and transfer-resistant. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

Q: How long does the curl last?

submitted by Rey - 8 months ago
  • A: This may vary by individual. This product has buildable formula grips each lash for lasting curl & extreme volume

    submitted bythe e.l.f. team - 7 months ago
    Brand expert

Q: Is this formula warm water removal?

submitted by Darby - 9 months ago
  • A: We suggest makeup remover. For a water removal mascara, we suggest e.l.f. Lash XTNDR Mascara.

    submitted bythe e.l.f. team - 9 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This mascara has garnered positive feedback for its ability to enhance lashes with a rich black color, providing volume and curl without clumping. Guests appreciate the curved applicator that allows for easy application and separation of lashes, making it suitable for both everyday and special occasions. While some desire more dramatic volume, many find it perfect for a natural look. Its long-lasting formula and easy removal add to its appeal, making it a great choice for budget-conscious beauty lovers.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3802 reviews
    easy to apply: 3.5 out of 5
    easy to remove: 3.77 out of 5
    long lasting: 3.79 out of 5
    quality: 3.07 out of 5
    value: 3.44 out of 5
    50% would recommend
    20 recommendations
    3 out of 5 stars
    20 March, 2026
    originally posted on elfcosmetics.com
    Image

    No curl

    Doesn't curl at all. Voluminous for sure but no curling whatsoever. Also gets a bit clumpy if you apply more than 1 coat
    GlowLightBae8
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Perfect!

    I actually got this as a free sample and it was amazing! It made my lashes long and volumized but it didn’t feel to heavy on my eyes. I’ve told all of my friends to buy this and they love it just as much as I do!
    elini
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on elfcosmetics.com
    Image

    Love

    Love this product. Love this product. Love this product.
    cicigriffey
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on elfcosmetics.com
    Image

    Really good

    I love it this mascara, is very black and durable all the day.
    garaa
    Did you find this review helpful?
    4 out of 5 stars
    13 March, 2026
    originally posted on elfcosmetics.com
    Image

    Mascara

    Great mascara for everyday use definitely one of my favorites. Love the shape of the wand although the formula is a bit thick
    endricurlascara
    Did you find this review helpful?
    3 out of 5 stars
    13 March, 2026
    originally posted on influenster.com
    Image

    Ok

    [This review was collected as part of a promotion.] This is an ok mascara but not the best. It doesn’t really give a good curl, it clumps and hard to remove. Somewhat comfortable and but does not smear.
    SafaaM
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on elfcosmetics.com
    Image

    elfincredicurl

    i luv luv luv. i got this as a tiktok sample and i’ve bought it myself now three times already. definitely a staple in my routine now! luvvvv the quality
    marissavillegas123
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on influenster.com
    Image

    Favorite mascara

    [This review was collected as part of a promotion.] This has been my go to mascara since it arrive. The color is great, it coats my lashes well without being clumpy, you can build it up, and the brown color is SO GOOD. I will be buying another as soon as this runs out because it does everything I need it to. I also have sensitive eyes and it never irritates them at all and doesn’t crease or run even when my eyes water.
    DrewB
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 March, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Combination
    • Eye color: Hazel
    • Skin tone: Light

    Do not buy

    This is awful. So thick and clumpy.
    JORDAN
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    7 March, 2026
    originally posted on elfcosmetics.com
    Image

    Curling

    It does make the eyelashes bigger and the mascara is pigmented. Long-lasting
    Alia_27
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Great mascara

    [This review was collected as part of a promotion.] I really liked the color of this on my lashes. It was the perfect brown and made them look fuller. I also liked that it didn’t flake throughout the day.
    TatianaG
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    👌🏽👌🏽

    [This review was collected as part of a promotion.] The texture is lightweight and doesn’t clump during application. I love that it hold the curls for hours and doesn’t flake or smudge under muy eyes
    NoelyA
    Did you find this review helpful?
    4 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    My new go-to

    [This review was collected as part of a promotion.] I really enjoy this mascara. It’s affordable but works so well. The brush lifts and curls my lashes without needing a lash curler. The formula isn’t clumpy and feels light weight. This is perfect for everyday wear.
    VivianM
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing

    This mascara curls eyelashes amazing and it gives length definitely worth it
    Megboo
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on influenster.com
    Image

    Perfect, dreamy mascara

    [This review was collected as part of a promotion.] This mascara performs so well and gives my lashes great length and separation! Also it’s my first time trying a brown mascara and I’m truly obsessed! It’s not too wet or too dry of a formula so it applies very seamlessly!
    BrijalR
    Did you find this review helpful?
    4 out of 5 stars
    27 February, 2026
    originally posted on influenster.com
    Image

    Good eyeliner

    [This review was collected as part of a promotion.] I’m not the biggest eyeliner user, but this product has changed that. Definitely beginner friendly. I think it’s perfect for that smudgy eyeliner look, which always looks so chic and aesthetic. It very easy to work with and ends up looking good.
    danielaC
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on influenster.com
    Image

    Full Lashes

    [This review was collected as part of a promotion.] I really enjoyed using this mascara. Easy to use, the brush is great and it didn’t clump on my eyelashes. It is so durable, I worn it even to go to the gym and it didn’t smear all over my skin. It was intact afterwards and the removal was easy as well. My eyelashes look full and long.
    MayP
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Yes!

    [This review was collected as part of a promotion.] This mascara is great! It stays on all day and made my eye lashes look so thick and long. It didn’t clump up and went on smoothly. I could use this every day!
    AmyV
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on elfcosmetics.com
    Image

    Awesome product

    An awesome product. Really awoken my eyes. Eyes looks bigger and beautiful
    graindi
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on elfcosmetics.com
    Image

    Love

    Perfect product, easy to use and wash off. The packaging is great too, I use it daily
    nat977
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy