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Raisin Bran Breakfast Cereal
$3.99 ($0.25/ounce)
In Stock
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About this item
Highlights
- A healthy cereal that's bursting with delicious raisins perfectly balanced with crisp, toasted bran flakes in every irresistible spoonful
- A spoonful goes a long way; With sweet sun-ripened raisins and crispy whole grain wheat and bran flakes, each serving contains fiber, whole grains, and real fruit
- Made with 28g whole grain per serving; 26% daily value of fiber; Good source of 8 vitamins and minerals; Kosher Pareve; Contains wheat ingredients
- A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
- Includes 1, 16.1oz box of ready-to-eat Kellogg's Raisin Bran Original cereal; Packaged for freshness and great taste
Description
Wake up with Sunny and the delicious taste of Kellogg's Raisin Bran, a delicately crafted cereal that helps bring energy to start your day. This crunchy, healthy cereal is made with crispy, toasted whole grain wheat and bran flakes balanced with the satisfying taste of sweet sun-ripened raisins in every spoonful; Just as nutritious as it is delicious, this breakfast cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease). Kellogg's Raisin Bran cereal provides 26% of your daily value of fiber and is a good source of 8 vitamins and minerals to help you start your day off strong. This crunchy cereal is bursting with delicious, so you can enjoy our best in every bite. Whether you prefer your Kellogg's Raisin Bran in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box, Kellogg's Raisin Bran cereal lets you make the most of your day.
Serving Size: 1 cup
Serving Per Container: About 7
Amount 1 Cup (59g) of Cereal:
Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 47grm17%
Dietary Fiber 7grm26%
Total Sugars 17grm0%
Added Sugars 9grm18%
Protein 5grm4%
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 1.8mg10%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 7grm26%
Total Sugars 26grm0%
Added Sugars 9grm18%
Protein 11grm16%
Vitamin D 2.2mcg10%
Calcium 240mg15%
Iron 1.8mg10%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup. contains 2% or less of malt flavor, salt.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.1 Ounces
TCIN: 12984217
UPC: 041192102110
Item Number (DPCI): 231-00-0445
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 1.0062 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3660 reviews
quality: 4.46 out of 5
taste: 4.7 out of 5
value: 4.27 out of 5
91% would recommend
285 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
like
1 out of 5 stars
15 November, 2025
originally posted on wkkellogg.com
You've Ruined It
My husband and I have been eating Raisin Bran our whole lives and USED to love it. Why buy a successful brand only to destroy everything we loved about it? The flakes are now bland like cardboard and the raisins are smaller and fewer. Lost two decades long customers.
1 reply from Consumer Care team - 5 days ago
I'm sorry to learn that the flakes are bland like cardboard, and that the raisins are smaller and fewer. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
13 November, 2025
originally posted on wkkellogg.com
Don't recommend anymore
I used to like Raisen Bran cereal, but the flakes are hard, thicker, and very hard to chew. I liked the old recipe better. I won't be buying another box of this stuff. It's awful.
1 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Crushed packages
Lately, the orders that I have placed for delivery are arriving crushed. I had ordered a Star Wars Monopoly game as a gift from a third party seller. I’m returning it tomorrow. This is a Christmas gift and looks like it’s been used. Not happy with my deliveries lately
1 out of 5 stars
11 November, 2025
originally posted on wkkellogg.com
👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼
This is my favorite cereal but recently I’m noticing there’s les and less raisin in the cereal. What are we doing?? These boxes of Raisin Bran have more bran than raisin? Please I beg give we the people an equally portioned amount of both. This is sickening, do better.
1 reply from Consumer Care team - 10 days ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
10 November, 2025Verified purchase
(no review title)
Nasty as he k
1 out of 5 stars
7 November, 2025
originally posted on wkkellogg.com
Change for the worse
major change to the flakes .. awful, harder to eat less flavor. I am returning an unopened box to the store. I would not recommend this to anyone
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025
(no review title)
I did not ask nor did I receive this, he bought it anyways even though the correct substitute was there.
1 out of 5 stars
24 October, 2025
originally posted on wkkellogg.com
30 Years of Loyalty Ruined by Raisin Pebbles
I’ve been eating Raisin Bran for 30 years. THIRTY. It’s been my faithful breakfast companion through every major life phase — college, kids, chaos, and cholesterol checks. But apparently Kellogg’s decided to ruin one of the few stable things left in this world. The raisins are now ROCKS. Not chewy. Not sweet. Not even edible unless you’re trying to chip a tooth and call your dentist before 9 a.m. Every box I’ve bought in the last two months — from Florida to Tennessee to Ohio — same issue. It’s like someone swapped the raisins for aquarium gravel and said, “They’ll never notice.” This isn’t a “bad batch.” This is a full-scale raisin rebellion. Whatever chemical, supplier, or misguided corporate brainstorm caused this needs to be undone immediately. My jaw shouldn’t get a workout before I’ve even had coffee. I’ve been loyal since the 90s. Through recipe tweaks, smaller flakes, fewer raisins — I stayed. But this? This is the hill I die on. I refuse to spend another dime on a cereal that now doubles as a dental deductible. Pros: • Great if you’re trying to strengthen your bite force or test dental implants. • Bran flakes still exist, I guess. Cons: • Raisins now qualify as weapons. • Betrayed after 30 years of loyalty. • Emotionally damaged. Unless Kellogg’s fixes this travesty, I’m breaking up with Raisin Bran. It’s been a long relationship, but I draw the line at breakfast assault.
1 reply from Consumer Care team - 25 days ago
I'm sorry to learn that the raisins in your cereal were hard. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
22 October, 2025
originally posted on wkkellogg.com
Not Original
When you change the recipe it is not Original; just because you put Original on the label. The new flakes suck. Must be cheaper to produce.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
1 black flake, 1 brown flake and 1 outrageously big flake
First pour at the top was a humourous flake then kept eating and came across a black flake and a brown one!!
1 out of 5 stars
13 October, 2025
originally posted on wkkellogg.com
What happened to the good ole Raisin Bran flakes??
It's been a while since I've had Raisin Bran but I think they changed the flakes. they're awful and they chew like wet cardboard. What is this? So sad, I wish companies wouldn't change age old tried and true formulas. What could be the reason for this? Money???
1 out of 5 stars
3 October, 2025
originally posted on wkkellogg.com
Change is not always good in this case
I have been eating Raisin Bran daily for decades. Your change in recipe has been tolerated but is now too poor to ignore. You will lose this faithful customer.
3 out of 5 stars
30 September, 2025
originally posted on wkkellogg.com
Flakes have flat taste and so bland and dry.
The flavor of the bran flakes in Kellogg s Raisin Bran taste different bathe flavor is flat. I just bought a box of the Mega Size box today. They seem drier and lack the flavor I’m used to. This will be my last box. I think I’ll try the other major brand next time.
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
11 September, 2025
originally posted on wkkellogg.com
Bad Tasting Raisins
I have eaten and enjoyed Kellogg's Raisin Bran for as long as I can remember. However, recently, the raisins have changed. I can't decide what has happened, but it's very unpleasant. They almost taste as if the manufacturer started with rotten grapes. I will not buy any more Kellogg's Raisin Bran.
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your raisins had an unpleasant taste. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
5 out of 5 stars
7 September, 2025Verified purchase
Blueberries!
Has a good blueberry taste
1 out of 5 stars
21 August, 2025
originally posted on wkkellogg.com
Blueberry Bran Crunch NO BLUEBERRIES
This review is for Blueberry Bran Crunch and the absence of blueberries.
1 reply from Consumer Care team - 3 months ago
We hear and value your comments about our Kellogg's Blueberry Bran® Crunch cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Oh hellll(o) NO! Skip this!
Im in my 20s, and we don’t complain much about stuff. Just move on if we didnt like it, but this was expensive for it to be this bad and it pmo😭😭. It was literally all bran flakes. I am not exaggerating. There were three “clusters” in my whole bag, and I bought the family size because I expected it to be regular raisin brand crunch with blue berries instead of raisins. Like what is this! The clusters also were smaller that half a bran flake and weren’t even crunchy. They disappeared into nothing. It was so bad, and it makes me super unlikely to try the original Raisin Bran and Raisin Branch Crunch. I was getting back into cereal since being a child, and now I’m like nah. LOL
2 out of 5 stars
12 August, 2025
originally posted on wkkellogg.com
No Raisins
I buy this cereal once a month and the last two times that I purchased this cereal there were no raisins in the box.
1 reply from Consumer Care team - 3 months ago
I'm sorry to learn that your cereal did not have raisins. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
So good
This is really good! Love the blueberry flavor. Dairy free and tastes great with almond milk!