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Seventh Generation Liquid Laundry Detergent - Free & Clear

Seventh Generation Liquid Laundry Detergent - Free & Clear - image 1 of 4
Seventh Generation Liquid Laundry Detergent - Free & Clear - image 2 of 4
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Seventh Generation Liquid Laundry Detergent - Free & Clear - image 1 of 4
$12.99 when purchased online

About this item

Highlights

  • Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
  • Liquid laundry detergent that is free of dyes, fragrances & artificial brighteners
  • Don’t just take our word for it, our HE detergent liquid is a USDA Certified Biobased Product 97%
  • Our washing detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it’s septic safe
  • Our detergent liquid is hypoallergenic and made for sensitive skin
  • Caring today for the next seven generations with Seventh Generation liquid laundry detergent

Description

Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is a USDA Certified Biobased 97%. Fragrance free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Unscented
Health Facts: No Fragrance Added, Artificial Fragrance-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic, Dye-Free
Product Warning: Flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Not Tested on Animals, Bio-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 90 fl oz (US)
Number of uses: 60
TCIN: 84215092
UPC: 732913450633
Item Number (DPCI): 003-02-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6* (cleaning agent), sodium citrate* (water softener), sodium lauryl sulfate* (cleaning agent), sodium chloride• (viscosity modifier), sodium oleate* (anti-foaming agent), calcium chloride• (enzyme stabilizer), protease enzyme blend** (cleaning agent), amylase enzyme blend** (cleaning agent), mannanase enzyme blend** (cleaning agent), citric acid (ph adjuster), benzisothiazolinone° (preservative), methylisothiazolinone° (preservative), *plant-derived, **plant-based, •mineral-based, °synthetic

Shipping details

Estimated ship dimensions: 4.72 inches length x 7.2 inches width x 11.17 inches height
Estimated ship weight: 6.68 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 684 reviews
44% would recommend
170 recommendations
cleans effectively: 4.36 out of 5
quality: 3.46 out of 5
scent: 4.34 out of 5
value: 3.65 out of 5

Dont do it

1 out of 5 stars
Thumbs down graphic, would not recommend
Curiousmom5 - 1 day ago
I would rate this a 0 if I could, I have used multiple laundry soaps, gain, tide, purex etc. & never have i experienced nothing like this. I used this soap to do laundry and currently I am breaking out in an allergic rash all over my body. I will be disposing this bottle and will have to rewash loads of laundry. I can’t even sleep in my bed due to the fact i washed my bed sheets with this product
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Laundry detergent

5 out of 5 stars
Thumbs up graphic, would recommend
Shaq - 5 days ago, Verified purchaser
Great for my sensitive skin
value: 5 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
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Very nice

5 out of 5 stars
Thumbs up graphic, would recommend
Em - 9 days ago, Verified purchaser
I’ve liked this detergent and used it for years. The messy cap is no problem because I usually toss the whole cap in with the load anyway ¯\_(ツ)_/¯ Although within the last year — and perhaps it is our water - I’ve been having to add vinegar to my laundry to kill a sour smell in our clothing. Blankets seem to wash and smell fine - clothes smell musty without vinegar.
cleans effectively: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
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SEVENTH GENERATION LAUNDRY DETERGENT | GENTLE & EFFECTIVE

3 out of 5 stars
margd53 - 14 days ago
originally posted on influenster.com
I'm impressed with this free and clear, unscented laundry detergent's performance and its gentle effect on my sensitive skin. It's great for my family's needs and provides the perfect balance of effectiveness and mildness. I also appreciate that it's environmentally friendly and doesn't contain any harmful chemicals. However, I do think it's a bit overpriced and the measuring tool could be improved.
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Disappointed

4 out of 5 stars
- 17 days ago
originally posted on seventhgeneration.com
Bought this plastic jug of laundry detergent locally when I ran out of Tru Earth ultra concentrated Eco-Strips, which I buy online and love using. (I did use Seventh Generation products for YEARS before I found a better alternative WITHOUT PLASTIC.) So now I have 90 ounces of this liquid detergent, and can’t even find the line inside the cap to measure the correct amount for my washing machine.
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Save your money

1 out of 5 stars
Thumbs down graphic, would not recommend
Mariah - 22 days ago
This is the first time of me trying something new. I was not a big fan of this detergent. It made my clothes, smell like sweaty socks, and my clothes did not smell clean at all. I do not recommend this product.
1 reply from Seventh Generation team - 20 days ago
We're sorry to hear about your experience with Liquid Laundry Detergent - Free & Clear. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com. with your contact details and the ref ID: 47267418 so we can gather more details and assist you further. #Post
scent: 1 out of 5
quality: 1 out of 5
cleans effectively: 1 out of 5
value: 1 out of 5
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Love this. A staple in our household.

5 out of 5 stars
- 27 days ago
originally posted on influenster.com
This is my go-to detergent. It gets the clothes clean, smelling fresh, doesn't leave a residue, and I don't use softener or need drier sheets after.
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The best

5 out of 5 stars
Thumbs up graphic, would recommend
Just the right size - 1 month ago, Verified purchaser
Love this soap highly recommended it.
quality: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
scent: 4 out of 5
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Works great

5 out of 5 stars
cassieb175 - 1 month ago
originally posted on influenster.com
For a laundry soap that doesn’t have added fragrance it, it is surprisingly effective. It is really good at getting stains out, including set-in stains. The bottle pours really well and I’ve never had one break before. For how long it lasts it’s well worth the price. I am constantly complemented on how good my laundry smells and asked which brand it is.
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Poor cap.

3 out of 5 stars
Susie Q - 1 month ago
originally posted on seventhgeneration.com
I do not like the new cap on your free and clear liquid laundry detergent.
1 reply from Seventh Generation Consumer Services team - 1 month ago
Thanks for reaching out and being a loyal consumer with our Concentrated Laundry Detergent - we're sorry to hear the cap didn't meet your expectations, and we want to help! Please reach out to our team at SVG.support@unilever.com, and share ref ID: 47105960. We hope to hear back from you soon
1 reply from SeventhGeneration's Consumer Services team - 1 month ago
Thanks for taking the time to share your thoughts! We're bummed to hear you didn't like the cap of our Free & Clear Liquid Laundry Detergent. Our Packaging is designed for product protection and for consumer convenience. All packaging is regularly evaluated, based on consumer commentary and preferences. It is possible that the container could change at some time in future - we will certainly report your comments to the appropriate staff.
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Good detergent

5 out of 5 stars
Thumbs up graphic, would recommend
Darci - 2 months ago, Verified purchaser
We switched to this prior to having our baby and it is the only detergent we use now. It gets the stains out of our babies clothes just fine and does not irritate his skin.
quality: 4 out of 5
value: 5 out of 5
cleans effectively: 4 out of 5
scent: 5 out of 5
1 guest found this review helpful. Did you?

Great for sensitive skin

4 out of 5 stars
Thumbs up graphic, would recommend
Britt17 - 2 months ago, Verified purchaser
Been using this for years. Love that it’s scent free and gentle on our sensitive skin (mine, husband, and baby). Lately though I feel like the formula or something changed because I don’t feel our clothes are getting as clean anymore.
cleans effectively: 4 out of 5
value: 4 out of 5
scent: 4 out of 5
quality: 4 out of 5
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Terrible new green cap

1 out of 5 stars
Thumbs down graphic, would not recommend
S - 2 months ago, Verified purchaser
I've loved this detergent for years but now I dread doing laundry. The detergent gets all over my skin, crystallizes on the cap, and pours everywhere. It's so wasteful of detergent, water, paper towels for cleanup, etc. I will not buy this product again unless they go back to the old cap.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear the new cap on our Free & Clear Liquid Laundry detergent leaks and we'd like to get more details for our Quality Team, if you don't mind reaching out to SVG.support@unilever.com. You can share ref ID: 46902880, and the rest of our team will take it from there!
cleans effectively: 4 out of 5
quality: 1 out of 5
scent: 5 out of 5
value: 1 out of 5
9 guests found this review helpful. Did you?

Doesn't lead to irritation

5 out of 5 stars
Thumbs up graphic, would recommend
megallo - 2 months ago, Verified purchaser
I don’t itch anymore down there! I thought it was possible my detergent (Tide, Gain) was causing irritation down there so I switched to All Free & Clear. Nope, didn’t do the trick. I switched to this and I noticed a huge difference! It’s been a relief.
scent: 5 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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One of our go to laundry detergents

5 out of 5 stars
beavers - 2 months ago
originally posted on influenster.com
This has been one of our go to laundry detergents since our daughter was a baby and we switched to free and clear. It is a little on the expensive side but if you catch it on sale it’s definitely worth it. We bounce back and forth depending on our budget for the month. I like that this doesn’t have much of a smell.
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Leaking cap

4 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 2 months ago, Verified purchaser
I do like this. But like other reviewers said the new cap style leaks a lot
value: 5 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
5 guests found this review helpful. Did you?

Favorite laundry soap

5 out of 5 stars
Thumbs up graphic, would recommend
dSavings - 2 months ago, Verified purchaser
This is my go to brand of laundry soap works great
scent: 5 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
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Only need a little

5 out of 5 stars
K - 3 months ago, Verified purchaser
I like how you only need to use a little bit
1 guest found this review helpful. Did you?

Not Eczema Friendly

3 out of 5 stars
Thumbs down graphic, would not recommend
Unknown - 3 months ago
Was trying to purchase a new & Clean product. I have read the Ingredients and it does says sensitive. I have been using this since December. Lasted about 2 Months and we had to stop using it. I had eczema at the back of my neck. And my daughter also was developing more and more eczema. It also doesn't remove stains & Dirt
1 reply from Seventh Generation team - 3 months ago
We're so sorry to hear you had this experience with our Free & Clear Laundry Detergent. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at consumer.services@unilever.com, and share ref ID: 46590932, so we can gather more information. We'll be waiting for your email!
scent: 5 out of 5
2 guests found this review helpful. Did you?

Love it for babies

5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 3 months ago, Verified purchaser
Works well for baby clothes/ items like crib sheets. You get a lot for a low price. Doesn’t leak I just sit the bottle upright. Clean ingredients and zero scent
scent: 5 out of 5
quality: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
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