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Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent
$19.99 ($0.15/fluid ounce)
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About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- THis liquid detergent is free of dyes, synthetic fragrances & artificial brighteners
- Don’t just take our word for it, our washing detergent is a USDA Certified Biobased Product 97%
- Our laundry detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and its septic safe
- The Fresh Lavender scent in our detergent liquid is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or synthetic fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. The Fresh Lavender scent is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Contains Naturally Derived Ingredients, Artificial Fragrance-Free, Phosphate-Free, Animal By-Product-Free, Dye-Free
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Biodegradable, Recyclable, Bio-Based, Not Tested on Animals, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 135 fl oz (US)
Number of uses: 90
TCIN: 84215098
UPC: 732913450640
Item Number (DPCI): 003-02-4674
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / eau, laureth-6 (plant-derived cleaning agent plantes), sodium lauryl sulfate (plant-derived cleaning agent sodium citrate (plant-derived water softener sodium oleate (plant-derived anti-foaming agent sodium chloride (mineral-based viscosity modifier protease enzyme blend (plant-based soil remover, calcium chloride (mineral-based enzyme stabilizer amylase enzyme blend (plant-based soil remover, mannanase enzyme blend / (plant-based soil remover citric acid (plant-derived ph adjuster benzisothiazolinone (synthetic preservative methylisothiazolinone (synthetic preservative plant-derived fragrances : acacia (mimosa) extract, citronellol, lavandula angustifolia (lavender) oil, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil.' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If product gets in eyes, flush thoroughly with water. If swallowed, drink plenty of water. , Citronellol and linalool are fragrance allergens.Shipping details
Estimated ship dimensions: 5.78 inches length x 8.46 inches width x 11.25 inches height
Estimated ship weight: 9.66 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 639 reviews
cleans effectively: 4.38 out of 5
quality: 4.04 out of 5
scent: 4.34 out of 5
value: 3.86 out of 5
64% would recommend
97 recommendations
Lawndry soap
5 out of 5 stars
Shary - 11 days ago
I love the way this smells, good product and a good price.
Seventh Generation laundry detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Seventh Generation laundr - 12 days ago, Verified purchaser
Not tested on Animals. Environmentally friendly.
Works for sensitive skin
5 out of 5 stars
dianem220_1835 - 18 days ago
originally posted on influenster.com

Of the many “ free & clear “ products I’ve tried, this one really does the job without irritating my skin! I’ve found only 3 products I can use, this one is definitely more cost effective.
Love this detergent. Delivery is always fast and easy
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 27 days ago, Verified purchaser
Great detergent. Best value around.
Love Seventh Generation products!
5 out of 5 stars
Thumbs up graphic, would recommend
Earthy Mama - 1 month ago, Verified purchaser
Seventh Generation Fresh Lavender Laundry Detergent is a top choice. The lavender scent is fresh, not overpowering, and the formula effectively cleans clothes. I appreciate that it's plant-based and safe for sensitive skin.
Does NOT clean at all
1 out of 5 stars
LS - 2 months ago, Verified purchaser
This detergent does NOT clean at all. It also does not smell good. I have also noticed allergic reaction itching since switching to SG. Unfortunately, we will no longer be purchasing SG detergents or softners.
1 reply from Seventh Generation team - 1 month ago
We're sorry to hear about your experience with our Fresh Lavender Laundry Detergent Soap. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 52422227 so we can gather more details and assist you further.
Effective & Great for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
V - 2 months ago, Verified purchaser
I have very sensitive skin and this is my tried and true go-to. The scent is light and refreshing, and the quantity lasts a long time! I can also say it is effective in getting out cat pee smell, which is no easy feat.
Great Product
5 out of 5 stars
amys1405_2670 - 2 months ago
originally posted on influenster.com

Great Product. Used to wash baby clothes. Not harmful to skin. No scent. A little goes a long way. Can use with HE washers. Septic safe. Regular user
Solid alternative
5 out of 5 stars
Thumbs up graphic, would recommend
AV2002 - 2 months ago, Verified purchaser
I appreciate that it is a clean alternative to traditional detergents. However my only complaint is that it doesn’t leave a lavender smell as one would hope. But overall it gets the job done.
My default laundry detergent
5 out of 5 stars
myautumnheart_3772 - 3 months ago
originally posted on influenster.com

Ever since I had to switch to laundry detergent for sensitive skin due to my sensitivities to certain fragrances, I had started using 7th Generation and it's normally what I always use if it's available. I've tried a couple of the scented ones but I feel like the smell fades too fast so I just stick to the free and clear which works just as well.
Effective
5 out of 5 stars
Thumbs up graphic, would recommend
budhabelli - 3 months ago, Verified purchaser
Been our go too for years. Cleans well and smells great.
So good for those with sensitive skin!
5 out of 5 stars
- 3 months ago
originally posted on influenster.com

Seventh Generation Free and Clear Laundry Detergent is a skin friendly product that keeps my clothing clean. It is green and environmentally safe, and very affordable. We keep it on hand for everyone in the house that has laundry detergent, allergies
Good detergent/ Bad bottle design
5 out of 5 stars
Thumbs up graphic, would recommend
Carol - 3 months ago, Verified purchaser
I have used this detergent for a long time and plan to continue. It works well for me and importantly, is cruelty free. It is lightly fragranced ( non- chemically) and much better for the environment than other detergents. HOWEVER, I am so glad I read reviews a couple years ago or so, when the company designed new packaging. The new pour top (green) on the bottle is terrible! It leaks no matter what you do and they need to go back to the previous design. Others warned us with their reviews, so I was proactive enough to save my last bottle with the old cap. And every single time now I go thru the trouble of transferring the new bottle’s contents into the old bottle. PLEASE GO BACK TO YOUR PREVIOUS PACKAGING, SEVENTH GENERATION!
Excelente
5 out of 5 stars
alis220_5030 - 4 months ago
originally posted on influenster.com

Excellent product, very good, of very good quality and effectiveness. It is 100% recommended for its effectiveness and excellent workmanship. No one can stop using it. I sincerely recommend it to everyone who reads this text.
Great detergent, bad cap
5 out of 5 stars
Another reviewer - 4 months ago
originally posted on seventhgeneration.com
Solid product, though the bottle update was a mistake and I have been pouring it into the same old bottle for quite a while now. We used this for cloth diapering, so well tested. I will be seriously bummed and will go brand shopping if they discontinue it.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Libby - 4 months ago, Verified purchaser
Great product has a subtle scent and does not break out my skin
Very gentle for sensitive skin
4 out of 5 stars
ariellehanna_693 - 4 months ago
originally posted on influenster.com

Very helpful for those of us with sensitive skin. There isn’t a strong scent, which is good, but definitely something to keep in mind. Overall, I like this and will continue to use due to how gentle it is..
Worth it!
5 out of 5 stars
Thumbs up graphic, would recommend
AFM - 5 months ago, Verified purchaser
I like that I use less detergent for my laundry. Not only does it clean very well, but it also doesn't leave a slimy residue in my washing machine like other brands
It does its job!
5 out of 5 stars
ajadec11_4169 - 5 months ago
originally posted on influenster.com

We use this detergent during hunting season (if you know, you know) and it works really well! Most of the time, I prefer a scented detergent but this is good if you want something clean and free of all of that!!
Go to clean and affordable detergent.
5 out of 5 stars
summerp109_8476 - 5 months ago
originally posted on influenster.com

This is my go to laundry detergent when I want to make sure my clothes get clean, but also don’t have a soapy or scent filled residue. I know it will be gentle and not contain harmful chemicals! And it has kept to a fair price!