$18.99 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
$7.99 - $39.99
$10 Target GiftCard with 3 select laundry essentials on select items
4.6 out of 5 stars with 17447 ratings
Discover more options
Related Categories
- Toilet Paper
- Bathroom Spring Cleaning
- Paper Essentials
- Bounty, Charmin, Puffs
- P&G Sustainability
- P&G Family
Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 18737 reviews
quality: 3.82 out of 5
softness: 3.78 out of 5
thickness: 3.71 out of 5
value: 3.94 out of 5
70% would recommend
1841 recommendations
Best toilet tissue for the Money
5 out of 5 stars
Thumbs up graphic, would recommend
Chickadee70 - 4 days ago, Verified purchaser
Please do not change your toilet tissue, so many now have changed to a mixed blend of sub-par materials. This is the honest to goodness best toilet tissue!
Change in quality
2 out of 5 stars
Thumbs down graphic, would not recommend
Alicia - 5 days ago, Verified purchaser
This is not the same soft & strong we have been buying for years. I noticed immediately. It's not soft or strong. It's rough and thin and although it's two ply, they are super super thin. This feels like very cheap quality toilet paper found in public restrooms. Would expect a lot nicer for the price. :/ Please bring back the original soft and strong.
Pretty soft, but not all that strong
2 out of 5 stars
Thumbs down graphic, would not recommend
Moon - 8 days ago, Verified purchaser
Decent for the price, but very thin 2 ply paper.
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
KRS - 8 days ago, Verified purchaser
Not as great as the previous up&up toilet paper. This is one step up from great value toilet paper.
The DUSTIEST
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 10 days ago, Verified purchaser
this toilet paper used to be great, but the most recent pack is so dusty. Every roll in this pack has left piles of dust on my bathroom floor!
Target brand
5 out of 5 stars
Thumbs up graphic, would recommend
Sharon - 10 days ago, Verified purchaser
Just as good as the main brand and less expensive
True to name
5 out of 5 stars
Thumbs up graphic, would recommend
Np - 12 days ago, Verified purchaser
Affordable, soft and strong like it says.
Very thin paper
1 out of 5 stars
Thumbs down graphic, would not recommend
Icplano - 14 days ago, Verified purchaser
I don't know if I accidently clicked on the wrong toilet paper, but this is not the Target brand we have been using for years. It says it is 2-ply, but it is thin and the two parts come apart. I will be glad once we use this up and I will be very careful which toilet paper I click on for delivery again. Ps. for this quality the price should be around $9
No butt's about it
5 out of 5 stars
Thumbs up graphic, would recommend
Misty - 15 days ago, Verified purchaser
This toilet is as good as the others I have used. You can use it if you have a septic tank.
Huge nosedive in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
EK - 16 days ago, Verified purchaser
This is one ply, public restroom garbage. Up & Up used to make quality toilet paper, but the redesigned stuff is a huge downgrade. I think most of these reviews must be for earlier versions of the product because the latest paper is thin and rough.
Toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
Moni - 17 days ago, Verified purchaser
Its toilet paper. What else can you say
Love the brand
5 out of 5 stars
Thumbs up graphic, would recommend
LL - 20 days ago, Verified purchaser
It's not expensive. It's good quality
Great Quality
5 out of 5 stars
Thumbs up graphic, would recommend
AH - 20 days ago, Verified purchaser
Great quality for the price
Not bad pretty strong actually
3 out of 5 stars
Thumbs up graphic, would recommend
Brooke - 22 days ago, Verified purchaser
Been getting this brand for years, durable. Sadly the price has gone up so much that it's not far under Charmin now
No dingle berries here!
5 out of 5 stars
Thumbs up graphic, would recommend
Audrey S - 25 days ago, Verified purchaser
Doesn’t leave behind pieces, soft and strong!
Too thin
1 out of 5 stars
Thumbs down graphic, would not recommend
target123 - 26 days ago, Verified purchaser
Pretty thin. Would not buy again
Dont buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
RoxyfromchicagoSS - 26 days ago, Verified purchaser
I regret buying a huge pack. This stuff has floating debris in every touch. No thanks do yourself favor and pay little extra. This stuff goes in your body so be careful.
No longer soft, pretty much 1 ply now
2 out of 5 stars
Thumbs down graphic, would not recommend
Gb14 - 26 days ago, Verified purchaser
Target toilet paper used to be amazing! It was soft, and was really close to name brands. I would buy target brand over any other because of the price and quality. Now it’s comparable to the Scott’s 1 ply that you’ll get at restaurants. It’s so thin and not very good. It’s still technically 2ply but the layers are so thin, they don’t even stay together. It’s very rough and not soft at all anymore.
Reviews
5 out of 5 stars
Thumbs down graphic, would not recommend
Happy Lady - 29 days ago, Verified purchaser
Perfect, for the job
Trash toilet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
MamaRocks - 29 days ago, Verified purchaser
This toilet paper disintegrates immediately. It's so thin.