$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeper clean that is gentle on skin vs. leading national competitor Free detergent
- Dermatologist Recommended
- Free of Dyes and Perfumes
- Hypoallergenic
- Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Description
Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.* *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Paraben-Free, Bleach-Free, Dye-Free, Phosphate-Free, Hypoallergenic, Trichloroethylene-Free, Aluminum-Free, No Fragrance Added, Perchloroethylene-Free
Product Warning: Keep out of eyes, flush immediately if product enters eyes, keep out of reach of children, seek medical help if product is swallowed, keep container tightly sealed
Features: Sensitive Formula, Dermatologist Tested
Formulation: Concentrated, High Efficiency, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Contains Recycled Content, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, c10-16 pareth, sodium c10-16 alkylbenzenesulfonate, sodium lauryl sulfate, polyethyleneimines alkoxylated, sodium salts of c12-18 fatty acids, sodium citrate, propylene glycol, c10-16 alkyldimethylamine oxide, alcohol, sodium cumenesulfonate, tetrasodium glutamate diacetate, calcium formate, subtilisin, amylase enzyme, benzisothiazolinone, cellulase enzyme, mannanase enzyme
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL.Shipping details
Estimated ship dimensions: 4.33 inches length x 7.28 inches width x 11.38 inches height
Estimated ship weight: 5.94 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 2997 reviews
cleans effectively: 4.68 out of 5
quality: 4.58 out of 5
scent: 4.59 out of 5
value: 4.51 out of 5
87% would recommend
317 recommendations
Good for the whole family
5 out of 5 stars
Thumbs up graphic, would recommend
AnaG - 3 days ago, Verified purchaser
Out of all the detergents, this one doesn't cause my daughters eczema to flare up. The scent could be a bit stronger but it's quite right.
Yellowing over time
1 out of 5 stars
Thumbs down graphic, would not recommend
Fígaro - 5 days ago
I was hopeful this would work at keeping my clothes impecably clean (as my alternative is about twice the price) but after long term use on my white towels and linens, Tide free & gentle turned my clothes a hue of yellow, whereas my original brand keeps them white. Also, I doif not find Tide kept my clothes smelling clean.
1 reply from Tide team - 4 days ago
We're sorry to hear this. This surely isn't the clean we expect, so our team would like to learn more. So we can assist you, could you please call us at (800) 879-8433?
Leaves sticky residue
1 out of 5 stars
Thumbs down graphic, would not recommend
StrawberryBeefcake - 6 days ago, Verified purchaser
Makes your clothes sticky out of the wash. I use less than the recommended amount of detergent, but it will still leave a sticky residue on all of your laundry and is a nightmare on bath towels. Took me months to figure out the it was the Tide free and clear until I came across a Reddit tbh thread of other people dealing with the same issue from this detergent.
1 reply from Tide team - 4 days ago
We're disappointed to hear this. With all the quality tests this detergent has undergone, this isn't the cleaning we expect. Our team would like to learn more and see how we can assist you with this. When you have a chance, please give us a call at (800) 879-8433.
Not as good as the previous formulation or fragrance free Hygienic Clean
3 out of 5 stars
Thumbs down graphic, would not recommend
Abby - 8 days ago
I want to give this 3 stars because at least there is still a fragrance free option. But Tide changed this Free and Gentle detergent’s ingredients a while back when they changed the bottle’s look, causing me and my family to have allergic reactions when we used the new formulation. I switched us to the fragrance free Hygienic Clean detergent from Tide, and it seemed to be the same as the regular Free and Gentle detergent used to be, but worked even better. They recently discontinued the fragrance free Hygienic Clean (leaving only the scented one), so now my family and I will be trying to find a different detergent that cleans as well, but without the hives and all. If trying this specific detergent, be aware of possible allergic reactions from the ingredients, even though it’s fragrance free.
1 reply from Tide team - 4 days ago
We're sorry to hear this, Abby. Due to the rigorous health and safety tests our products have undergone, this certainly isn't the result we expect. The well-being of our Tide family is extremely important to us, so we hope everyone is feeling better now. If you haven't already done so, we recommend that you discontinue using this detergent. So our Safety Team can learn more and make sure everyone is ok, we ask that you please give us a call at (800) 879-8433.
liquid household products order
1 out of 5 stars
Thumbs down graphic, would not recommend
tide downey - 14 days ago, Verified purchaser
Order was not packed the way it usually is when I order liquid household supplies. they were lose in box. something leaked so the box was wet and falling apart. we had to wipe down all items. 2 detergents, 2 fabric softeners and 3 dish liquid. usually all items are in there own plastic bag with a zip tie.
1 reply from Tide team - 12 days ago
We're so very sorry to hear about this. We want to ensure your feedback and experience are heard, so please get in touch with Target. They can be reached at 1-800-925-6278.
Smells great and functions as described!
5 out of 5 stars
Thumbs up graphic, would recommend
Brandon - 22 days ago, Verified purchaser
This product is good for people who have easily irritable skin from harsher detergents. We made the switch to this after some minor skin issues with previous detergents and have since not had any new problems arise. The slight price increase is worth having a safer option for washing clothes!
Bad delivery!
5 out of 5 stars
Thumbs up graphic, would recommend
Sunny Day - 27 days ago, Verified purchaser
I ordered this because of your buy 2 get 1 free offer and only received 1 - then Target cancelled the rest! Bad offer-send me the other 2 bottles Target!
Good choice for babies
5 out of 5 stars
tinaf149_5839 - 1 month ago
originally posted on influenster.com

I was looking for a baby friendly detergent for my newborn and after reading reviews, I found Tide Free & Gentle. It is free of dyes and perfumes, making it a great option for babies with sensitive skin. The only downside is that it's not very effective on tough stains. Overall, it's a good choice.
My favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
JG - 1 month ago, Verified purchaser
Have used this product for years. Cleans great. Love that it is unscented.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Curtin Rod - 1 month ago, Verified purchaser
Good for those people who have issues with allergies
Don't get it shipped
2 out of 5 stars
Thumbs up graphic, would recommend
Dot - 1 month ago, Verified purchaser
The detergent is fine but it was shipped in such a way that it spilled and made a big mess
1 reply from Tide team - 1 month ago
We're sorry for any confusion. If you have product order or delivery questions or concerns, please reach out to the Target Team at 1-800-440-0680 for further assistance.
Perfect for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Bwalker - 1 month ago, Verified purchaser
Love it especially with my sensitive skin I don’t break out.
New bottle came scented?
4 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 1 month ago, Verified purchaser
I like that this is unscented and have been suing it for years. This recent bottle I bought, though, has a strong scent that you can smell very clearly on my clothes.
Tide Gentle HE
5 out of 5 stars
Thumbs up graphic, would recommend
Ellie - 1 month ago, Verified purchaser
Great at removing stains. A bit costly, but so is everything these days.
Works great!
5 out of 5 stars
melissaf278_6715 - 1 month ago
originally posted on influenster.com

The Tide Free and Gentle liquid laundry detergent works great! I love how gentle it is and doesn't have all the extra things in it that I don't want! Works great for my sensitive skin!
Horrible product!
1 out of 5 stars
Sujo - 1 month ago
originally posted on tide.com
Doesn't warrant even one star. I've been using this so-called Free
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
Target please change to better tape for sealing liquid products
1 out of 5 stars
Frequent Target customer - 1 month ago, Verified purchaser
Product is good but hate the tape that Target used to seal liquid products as the type of tape they use leaves lots of sticky glue residue on bottles..
1 reply from Tide team - 22 days ago
Thank you so much for your review. We're very sorry to hear about what's going on. Our fans are the eyes and ears of our company, so we'd love to connect directly to ensure your feedback is heard. Please call us at (800) 879-8433.
Tide Free
5 out of 5 stars
Thumbs up graphic, would recommend
KatherineA - 2 months ago, Verified purchaser
I love this detergent with no added fragrance or dyes. Started using a similar product when my babies were little and switched to Tide Free when the other was not available. It’s a good product!
The Best Laundry Detergent I Have Ever Used
5 out of 5 stars
thatssewjaclyn_5318 - 2 months ago
originally posted on influenster.com

Tide Free and Gentle Liquid Laundry Detergent is by far the best laundry detergent that I have ever used. I have super sensitive skin and I use this detergent for everything. From clothes, to towels, to dog beds, all of them get washed in this detergent. The packaging makes it easy to measure and cost is appropriate for the amount of loads you can wash. The laundry always comes out clean and the scent is not overwhelming.
Can’t use anymore
1 out of 5 stars
Notabot - 2 months ago
originally posted on tide.com
I used to love tide with bleach alternative, but since last year it just makes me itch so badly I had to change brands. I love the way it cleans, but they did something to the formula to cause an allergic reaction. Very upset with this formula change.
1 reply from Customer Care team - 2 months ago
We're so sorry to hear that your Tide PLUS Bleach Alternative made you feel itchy, and we appreciate you bringing this to our attention! Tide products go through extensive testing, and they're found to be safe and effective to use as directed, so this isn't what we'd normally expect, and we're grateful you let us know. Your safety is important to us, so we recommend discontinuing use for now, and in the meantime, we'd love to learn more to be able to help you find the right product for you. Please hold on to your detergent, and give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!