Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 100 Loads - 125 fl oz
$19.99 ($0.16/fluid ounce)
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Guests are saying
Tide Original Laundry Detergent is a trusted choice for many guests, known for its exceptional cleaning power and pleasant scent. It effectively removes tough stains while leaving clothes smelling fresh. Many guests appreciate its concentrated formula, which allows for less product usage per load. However, some have expressed concerns about recent changes to the scent. Overall, it remains a favorite for families looking for reliable laundry solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 9126 reviews
cleans effectively: 4.6 out of 5
quality: 4.46 out of 5
scent: 4.25 out of 5
value: 4.23 out of 5
77% would recommend
468 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2026Verified purchase
Smells bad
I haven't purchased Tide in a few years as I usually buy in bulk. There has been a dramatic change to the quantity of added fragrance. It now has an awful, synthetic scent that lingers and stinks up the entire laundry area during the wash cycle. Everything washed with it reeks of cheap laundry powder. I'm annoyed I'll have to donate the bottles and cross Tide off as a preferred brand.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2026Verified purchase
Loved
Loved
4 out of 5 stars
30 October, 2026
originally posted on influenster.com

Works great, but the cap gets too messy.
Tide Original is a CLASSIC for a REASON, but somehow the liquid jug cap is always so MESSY. You pour it ONCE and the cup is sticky forever UNLESS you rinse it out EVERY SINGLE TIME, WHICH NOBODY HAS TIME FOR, I ESPECIALLY DO NOT GOT THE PATIENCE. Anyway, it cleans clothes the RIGHT WAY and the scent actually STAYS ON THE FABRIC. IT GETS THE JOB DONE!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2026Verified purchase
Broke out in itchy rashes everywhere
I've been using this detergent for decades and never had issues. I recently bought a new bottle at Target... I don't know what happened or if the formula changed or if someone tampered with it but I broke out in itchy rashes all over my body after I used this laundry detergent for my clothes!! It's so awful !!!! I am switching to a different brand now
1 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2026Verified purchase
(no review title)
didn't receive on my pick up order.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2026Verified purchase
(no review title)
We use this detergent all the time
From Tide team
Hello Bella. Thank you for taking the time to share your review! It means so much to know that Tide is a constant staple in your household. Having our detergent be the one you turn to wash after wash is truly wonderful to hear. We're proud to be a trusted part of your family's laundry routine!
6 days ago
5 out of 5 stars
23 October, 2026Verified purchase
(no review title)
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase
(no review title)
I have used Tide Original laundry detergent for quite awhile, and although, I wish I could still get the clean breeze scent from Target, I am very happy with the way my clothes come out of the wash. They are clean and smell fresh.
From Tide team
Thank you for your review of Tide Original Liquid Laundry Detergent. We are so glad to hear you have been using it for quite a while and that your clothes come out of the wash clean and fresh. We understand you miss the Clean Breeze scent, and we will share your feedback with our team. We appreciate you choosing Tide.
18 days ago
5 out of 5 stars
15 October, 2026Verified purchase
(no review title)
Cleans the best
From Tide team
The finished laundry is what matters most, and we're glad you're pleased with Tide's cleaning results. Having a detergent you trust can make wash day simpler. We appreciate you choosing Tide.
13 days ago
5 out of 5 stars
14 October, 2026Verified purchase
(no review title)
This is good detergent
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2026
Horrible
I had my husband pick up the order half of the order was missing. I had to sent my husband back to pick it up
5 out of 5 stars
10 October, 2026Verified purchase
(no review title)
I really love the way this smells and how it cleans
From Tide team
Angela, your enthusiastic love regarding the smell and cleaning power brings immense joy to our entire team. Tide Original liquid laundry detergent delivers our Boosted Clean formula across sixty four loads. Concentrated active ingredients eliminate one hundred percent of common stains effortlessly. The formula provides ten times more grease fighting ingredients compared to leading bargain brands. The iconic Original fragrance keeps fabrics smelling wonderfully fresh throughout your day. Here is an easy laundry tip. Fill the measuring cap to the recommended line matching your load volume. Pouring directly into the machine dispenser drawer ensures ideal results across cold wash cycles. We extend heartfelt thanks regarding your wonderful review.
13 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2026Verified purchase
(no review title)
smells great
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2026Verified purchase
(no review title)
This is our favorite laundry detergent.
From Tide team
Hello Debbie!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are enjoying and finding excellent product in our Tide Laundry Detergent Original Scent. We put a lot of care into crafting products that enhance your laundry experience. Your feedback truly brightens our day! Have an amazing day!
5 days ago
2 out of 5 stars
4 October, 2026
originally posted on tide.com
I am not buying any more Tide
Bring back the " Original " original scent. It's changed and smells like cheap perfume. It always annoys me when a company has a good product and then changes it.
From Customer Care team
Hello there! We sincerely regret that this product did not meet your scent expectations, and we understand your disappointment. It is completely understandable to be frustrated when a fragrance does not align with what you were envisioning. We truly appreciate you providing us with your valuable feedback on this experience. Please contact us at (800) 879-8433 we want to assist you further.
1 month ago
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2026Verified purchase
Tide laundry detergent
Excellent product will recommend to family and friends.
From Tide team
Hello Carolyn! We are thrilled to hear that you consider Tide Original liquid laundry detergent an excellent product and that you plan to recommend it to your family and friends. Delivering that dependable, deep cleaning power and signature fresh scent across every wash is what we take great pride in, and knowing that you feel confident sharing Tide with the people you care about most means everything to us. Thank you so much for your wonderful support and for taking a moment to share your lovely review with fellow shoppers looking for trusted fabric care.
11 days ago
1 out of 5 stars
3 October, 2026Verified purchase
(no review title)
Broken upon arrival. Return process is not refunding. Delivery awful!!
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2026Verified purchase
Yes on Tide
Tide is where its at! I like this original scent the best.
From Tide team
Thank you for your review of Tide Original Liquid Laundry Detergent. We're glad you're such a dedicated fan, and it's wonderful to hear the original scent is your favorite. Tide Original is designed to deliver dependable, powerful cleaning with the classic fragrance you know and trust. We truly appreciate your loyalty and for choosing Tide for your laundry.
15 days ago
1 out of 5 stars
26 September, 2026Verified purchase
SAD SITUATION.
Target's delivery service, FEDEX, is a mess. This is the second time I have ordered this product and both times my order has been delayed, lost and/or damaged in transit at a FEDEX facility. Also, each time no intervention by TARGET has occurred to let me know about the issue or how to resolve the problem. It has been me that has had to reach out to TARGET personnel about the problem(s). SAD
From Tide team
Hey there! We are sorry to hear your product never arrived! Please reach out to at 1-800-440-0680 for support regarding this matter.
1 month ago
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2026Verified purchase
Good product!!
Gets the job done!!
From Tide team
Hi there! We're so happy to hear that our Tide Original Liquid Laundry Detergent is getting the job done for you! Knowing that it's delivering that powerful, deep cleaning performance you can count on truly means the world to us. That reliable, concentrated and outstanding clean is exactly what we set out to achieve with every wash! Thank you so much for sharing your experience with us; we truly appreciate you and wish you all the best!
26 days ago