Kiehl’s Facial Fuel Energizing Face Wash Cleanser 75 ml / 2.5 fl oz
$17.88 reg $18.88
Sale save $1.00 (5% off)
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Guests are saying
The facial cleanser has garnered mixed feedback from guests, with many praising its gentle yet effective cleansing properties that leave skin feeling refreshed and energized. However, the recent formula change has led to disappointment among long-time users, who feel it lacks the lather and scent of the original. Despite this, some guests appreciate the new formula's ease of use and hydrating qualities, making it a staple in their daily routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1273 reviews
5 out of 5 stars
14 May, 2026
originally posted on kiehls.com
Great cleansing product
Great face wash fresh menthol smell. Leaves face feeling fresh and squeaky clean gel is easy to apply and spreads easily does not take much to clean your face and neck
1 out of 5 stars
8 May, 2026
originally posted on kiehls.com
New Formula is Awful
Kiehls has changed the formula for this product. It no longer lathers and doesn't feel like it cleans my face.
1 reply from Consumer Care Center team - 12 days ago
Hi Why22! Thank you for sharing your feedback with us. We are sorry to hear that the recent updates to our cleanser haven't met your expectations. At Kiehl’s, we occasionally update our formulas to meet new sustainability standards or to remove specific ingredients like sulfates, which are often responsible for a heavy 'lather.' While the new formula may feel different and produce fewer bubbles, we want to reassure you that it is designed to be just as effective at removing dirt and oil while being even gentler on your skin’s natural barrier. However, we understand that texture is a huge part of the experience. We’d love to help you find a different Kiehl's cleanser that provides the lather you’re looking for—please feel free to reach out to us at 1-800-543-4572 Mon - Fri 10am-7pm EST for a personalized recommendation!
1 out of 5 stars
28 April, 2026
originally posted on kiehls.com
new formula smells awful
ugh. been using this face wash for over a decade. i loved this face wash. for some godfosaken reason they changed the formula without warning buyers and now im stuck with a jug of the new crap. it smells awful. it feels worse than before. they should offer refunds for customers duped into buying the new stuff- it’s fundamentally a different product.
1 reply from Consumer Care Center team - 23 days ago
Hi hateneeformula! Thank you for being such a loyal part of the family for over a decade. We truly value your long-term support, and we are incredibly sorry to hear that the recent formula update has let you down. We understand how frustrating it is when a product you’ve relied on for years feels fundamentally different. Our goal with any update is to improve the formula or meet new ingredient standards, but we clearly missed the mark for you. We want to make this right. Please reach out to our customer care team at 1-800-543-4572 Mon - Fri 10am-7pm EST or return the product to your point of purchase for a full refund. Your feedback is vital to us, and we will be sharing your comments with our product development team immediately.
5 out of 5 stars
16 April, 2026
originally posted on kiehls.com
This product solveMy skin problems
[This review was collected as part of a promotion.] Excellent ! I’ve been using a face cleanser from Kiehl’s for a while now, and overall I’m quite satisfied with it. The cleanser feels gentle on the skin but still does a good job removing dirt, oil, and impurities without over-drying.
5 out of 5 stars
28 March, 2026
originally posted on kiehls.com
Don't listen to the negative reviews!!!
On my 3rd bottle since the "reformulization" - still amazing. Took me about 2 washes to get used to the new consistency but it still packs that refreshing punch and the lather is just fine. LOVE IT!!!!
4 out of 5 stars
26 March, 2026
originally posted on kiehls.com
The new formula is just fine
[This review was collected as part of a promotion.] Like a lot of reviews, the new formula doesn’t lather as well as the old. However, it won’t stop me from buying this again.
2 out of 5 stars
25 March, 2026
originally posted on kiehls.com
GOOD
2 years in a row you offered me a birthday gift on your website and I never can access or receive it. What's with that?
1 reply from Consumer Care Center team - 2 months ago
Hi there! Thank you for being such a loyal Kiehl’s Since 1851 supporter. We are so sorry for the frustration you’ve experienced over the last two years with your birthday gift this is certainly not the experience we want for your special day! We want to make this right and ensure you finally receive your birthday treat. Please reach out to our Customer Care team directly so we can manually add this to your current order or guide you through the exact steps to redeem it in your Rewards Vault. You can call us at 1-800-543-4572 (Mon–Sun, 10am–7pm EST). We truly value your patronage and look forward to helping you celebrate!
5 out of 5 stars
15 March, 2026
originally posted on kiehls.com
Best Face Wash
This product is amazing, it’s always been my go to facial cleanser. After I use this product my skin feels refreshed, energized & clean.
2 out of 5 stars
2 March, 2026
originally posted on kiehls.com
The secret reformulation is cheap and terrible
I used to love this product. Then they secretly changed the formula - wet from a luxurious leathery experience to something akin to laundry detergent. You wouldn’t know they changed the formula unless you read the fine print. If they had really intended to make the product better there would have been an obvious “NEW FORMULA” label. This company has lost my trust.
1 reply from Consumer Care Center team - 3 months ago
Hello, we appreciate your feedback about a change you've noted in the Facial Fuel Energizing Face Wash and will be sharing them to ensure the best quality is always reflected. The opinions of our customers are important to us when making decisions about our products and services. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing. We apologize for any inconvenience this has caused you and thank you for being a valued Kiehl's member!
5 out of 5 stars
2 March, 2026
originally posted on influenster.com

Minty
This is a great face wash. I buy the big bottle because the funniest amount goes a long way. Smells minty but that goes away once you rinse it off. It is fine for sensitive skin too. Worth the money.
5 out of 5 stars
1 March, 2026
originally posted on influenster.com

Invigorating cleanser- now in bulk size
I love that I can get facial fuel energizing face wash in a big format. I use it to refill my smaller bottles that I keep in the secondary bathrooms. Invigorating scent that honestly helps wake me up in the morning. Also great in the summer for washing off sunscreen and feeling refreshed.
1 out of 5 stars
1 March, 2026
originally posted on kiehls.com
New formula is not good
The new formula is not good. The old formula was a winner, this new one is a loser.
1 reply from Consumer Care Center team - 3 months ago
We appreciate your feedback about a change you've noted in the Facial Fuel Energizing Face Wash and will be sharing them to ensure the best quality is always reflected. The opinions of our customers are important to us when making decisions about our products and services. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing. We apologize for any inconvenience this has caused you and thank you for being a valued Kiehl's member!
1 out of 5 stars
27 February, 2026
originally posted on kiehls.com
Not the same!
I agree the new formula is a weak Imitation of the original. Now you have to use 2-3x more product for the same amount of lather. At first, I thought it was my imagination, but it appears others have had the same experience.
1 reply from Consumer Care Center team - 3 months ago
Hi Sbou! We appreciate your feedback about a change you've noted in the Facial Fuel Energizing Face Wash and will be sharing them to ensure the best quality is always reflected. The opinions of our customers are important to us when making decisions about our products and services. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing. We apologize for any inconvenience this has caused you and thank you for being a valued Kiehl's member!
2 out of 5 stars
19 February, 2026
originally posted on kiehls.com
New Formula is Watered Down
New Formula is the watered down versionj of the old one.
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for taking the time to share your experience with our Facial Fuel Energizing Face Wash. We’re sorry to hear that the new formula didn’t deliver the scent, lather, or feel you enjoyed in the previous version. We recently updated the formula to include more bio-based ingredients, such as plant-based Caffeine and Menthol, and removed certain components like sulfates. These changes can result in a lighter texture and a different sensorial experience, and we understand this may not be what you were looking for. Your feedback is incredibly valuable, and we’ll be sure to share it with our product team. If you’d like help finding an alternative that may better suit your needs, please feel free to contact us at 1-800-543-4572 (Mon–Sun, 10am–7pm EST). We appreciate you being part of the Kiehl’s community.
1 out of 5 stars
19 February, 2026
originally posted on kiehls.com
Watered down - not the same as it used to be.
It's watered down compared to how it used to be. Major disappointment, Kiehls. Don't buy it... And now of course, I'm going to start receiving a relentless stream of marketing emails...
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for taking the time to share your experience with our Facial Fuel Energizing Face Wash. We’re sorry to hear that the new formula didn’t deliver the scent, lather, or feel you loved in the previous version. We understand how disappointing it can be when a favorite product changes. The formula was recently updated to include more bio-based ingredients, like plant-based Caffeine and Menthol, and to remove certain components such as sulfates. These updates can result in a lighter texture and a different sensorial experience, which may not match your expectations. Your feedback is incredibly valuable, and we’ll be sure to share it with our product team. If you’d like help finding an alternative that may better suit your needs, please feel free to contact us at 1-800-543-4572 (Mon–Sun, 10am–7pm EST). We appreciate you being part of the Kiehl’s community.
5 out of 5 stars
27 January, 2026
originally posted on kiehls.com
Love this face wash!!!
Great face wash for me…foams beautifully, leaving my skin looking and feeling energized for the day ahead. Love this product!! Smells great too, not too girly.
2 out of 5 stars
26 January, 2026
originally posted on kiehls.com
The formula has changed for the worse.
The previous formula had a minty, clean scent, lubricated and lathered well. The new formula loses the scent, feels watered down and does not lather anymore. I will no longer be purchasing this product.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for sharing your experience with our Facial Fuel Energizing Face Wash. We’re sorry to hear that the updated formula didn’t meet your expectations. We recently refreshed the formula to include more bio-based ingredients and removed certain components, which may result in a lighter texture and different feel. We understand that this change isn’t for everyone, and we truly appreciate you taking the time to share your feedback so it will be passed along to our team. If you’d like help finding an alternative product, please feel free to contact us at 1-800-543-4572, Mon–Sun, 10am–7pm EST.
2 out of 5 stars
14 January, 2026
originally posted on kiehls.com
New formulation is not good
I'm a longtime user of this product and have to agree with other commenters that the new formulation just isn't as good. I can get over the fact that it doesn't lather as much, but the chemically smell is intolerable. I hope you'll keep refining the formulation.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for taking the time to share your honest feedback. Especially as a longtime user of this product. We’re truly sorry to hear that the updated formula hasn’t lived up to what you’ve come to expect. While we understand your note about the change in lather, we’re especially disappointed to hear that the scent has been off-putting for you, as that can make a big difference in the overall experience. Your comments about continuing to refine the formulation are incredibly valuable, and we’ll be sure to share them with our product team. If you’d like, we’d be happy to help recommend an alternative that may better suit your preferences. Please feel free to contact us at 1-800-543-4572 (Mon–Sun, 10am–7pm EST). We’re always here to help.
1 out of 5 stars
11 January, 2026
originally posted on kiehls.com
Worthless
Same as before pricy but no results. Try something else
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for taking the time to share your experience. We’re sorry to hear that you didn’t see the results you were hoping for, especially given the investment you made. Your feedback is important to us and has been shared with our team. If you’re open to it, we’d love the opportunity to better understand your skin concerns and help find a more suitable routine for you. Please feel free to contact us at 1-800-543-4572 (Mon–Sun, 10am–7pm EST). We truly hope to make this right and provide a better experience.
1 out of 5 stars
10 January, 2026
originally posted on kiehls.com
Please change it back!
Long time customer and so disappointed with the new facial fuel face wash formula. Watery and not as effective as others have mentioned. This has been my go to for a long time. Can’t recommend, not even close to the original for me.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for taking the time to share your experience. We’re truly sorry to hear the updated formula didn’t meet your expectations especially since this has been a longtime favorite for you. Your feedback is incredibly important to us. We’ll be sure to share your comments with our team. If you’d like help finding an alternative that may better suit your needs, please feel free to contact us at 1-800-543-4572 (Mon–Sun, 10am–7pm EST). We’re always here to help.