BOLDIFY Hairline Powder Root Touch Up Hair Color - Auburn
$14.99 reg $17.99
$3 off
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- $14.99reg $17.99 Sale4.3 out of 5 stars with 1042 ratings
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- $14.99reg $17.99 Sale4.3 out of 5 stars with 1042 ratings
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Guests are saying
This product has garnered positive feedback for its effective coverage of gray hair and thinning areas, making it a go-to solution for many guests. The easy application with a precise brush and sponge allows for a natural look, blending seamlessly with various hair colors. Guests appreciate its long-lasting formula that stays put throughout the day, providing confidence and a fuller appearance. However, some guests noted color matching issues and a desire for more shade options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1042 reviews
effectiveness: 3.8 out of 5
quality: 3.89 out of 5
value: 3.74 out of 5
65% would recommend
41 recommendations
5 out of 5 stars
12 October, 2026
originally posted on BOLDIFY
Easy to use
[This review was collected as part of a promotion.] Love this product! Quick and easy with no mess. Lasts several days until you wash it out. Doesn't make your hair sticky or stiff.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2026
not for bright blondes
if you have blonde hair do not waste your money on this. i have platinum blonde hair and got the light blonde shade. its not pigmented enough to cover my dirty blonde roots. tried to build it up but it just started flaky and looking bad.
3 out of 5 stars
8 October, 2026
originally posted on BOLDIFY
Grey is a little too dark
[This review was collected as part of a promotion.] I have ash blonde/light brown hair with some grey (maybe 30%). I got the grey shade hoping it would cover my scalp where it shows through. It’s entirely too dark, especially along my hairline and temples. But I don’t have enough white hair to use the white shade. It seems that all the similar products believe that only people with dark/black hair need to cover bare scalp.
1 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2026Verified purchase
(no review title)
All items survived a box that was almost totally destroyed. The box was opened and items were all in disarray. Not happy with delivery!!
5 out of 5 stars
6 October, 2026
originally posted on BOLDIFY
Perfect hairline, powder
[This review was collected as part of a promotion.] The medium blonde is excellent. I really like it does not destroy any hair washes out perfectly. I’m very happy with the product.
5 out of 5 stars
6 October, 2026
originally posted on BOLDIFY
cover my grey
[This review was collected as part of a promotion.] I purchased one from my hairdresser and I love the product
5 out of 5 stars
6 October, 2026
originally posted on BOLDIFY
Hair Description
I can’t be without this fantastic product. I have lost a lot of hair. There is nothing that works as well as Boldify.Thank you Boldify.
5 out of 5 stars
3 October, 2026
originally posted on BOLDIFY
Great!
I love the product but I want the the tutorial to be a little slower and longer especially for beginners. Thank you 😊
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2026Verified purchase
Stolen Item
Item was ripped out and stolen from box. The brush was the only thing left behind. Buyer beware, target does not ensure that item is in fact in box and will sell it anyway. Waste of money.
5 out of 5 stars
2 October, 2026
originally posted on BOLDIFY
Love it
[This review was collected as part of a promotion.] I got tired of buying root touch up! I seen this on Facebook so I purchased it I highly recommend buying it!
5 out of 5 stars
2 October, 2026
originally posted on BOLDIFY
This does the trick
[This review was collected as part of a promotion.] I love this! I got the dark grey color and it mixes well with my salt and pepper hair. It fills in the sparse areas around my edges very well without being obvious.
5 out of 5 stars
1 October, 2026
originally posted on BOLDIFY
Easy Powder
[This review was collected as part of a promotion.] Powder goes on well and doesn't come off till I wash my hair.
5 out of 5 stars
30 September, 2026
originally posted on BOLDIFY
I think I love it
I read about this product then bought it today.I am an older woman with thinning hair and I need to hide some of the areas where it is obvious.I came home and used the sponge dabbing my part snd between areas of my side swept bangs.This really works!!My hair looked fuller immediately after applying the product .I can’t believe the difference.I use Boldify thickening shampoo and conditioner which are also great products.If you have thinning areas that need to look fuller you should try this powder. It’s going to be a lifesaver for me.Love love love it!
5 out of 5 stars
29 September, 2026
originally posted on BOLDIFY
Easy application
I love the dauber sponge, I had been using another one with just a small brush included. It took forever. This way is much better. It doesn’t make your hair feel chalky. I’m 72 years old and get my hair colored every 8 weeks, when the grey starts to show, this is the perfect cover up.
5 out of 5 stars
28 September, 2026
originally posted on BOLDIFY
Works wonderfully!
[This review was collected as part of a promotion.] I tried Prime Prometics hair powder first, and it works well. But it doesn't have the staying power of Boldify! And, as an added bonus, Boldify is slightly less expensive and you get a bit more product. I have silver/gray hair, and this really helps with the part line and the pink of my scalp showing through. Highly recommend!
3 out of 5 stars
28 September, 2026
originally posted on BOLDIFY
Chalky and cakey
[This review was collected as part of a promotion.] I was hopeful based on the reviews but immediately after washing my hair and it being clean and shiny, I applied the powder and it make my hair turn dull, chalky and feel cakey.
2 out of 5 stars
24 September, 2026
originally posted on BOLDIFY
Way too light
[This review was collected as part of a promotion.] The color I ordered was supposed to be light and it was very blonde.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2026Verified purchase
(no review title)
Didn’t cover the gray hair strands.
1 reply from boldify Team team - 1 month ago
Most often when we hear that gray coverage is an issue, it can be attributed to one of two things: the selected shade being a touch too light, or the strands being a bit too smooth. We'd recommend going in with a texturizing product pre-application (like a volumizing powder, dry shampoo or dry texture spray) to give the powder a bit more to "grip" onto, and perhaps trying the next shade darker for enhanced coverage. I hope this helps!
5 out of 5 stars
12 September, 2026
originally posted on BOLDIFY
Beautiful head of white hair
[This review was collected as part of a promotion.] I used the product for the first time today. Attended a women’s conference and got so many compliments on my hair. Everyone thought it was my natural hair and color. Thanks so much!!
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2026Verified purchase
Loving this for my grays
This is the best root cover up I’ve tried! Easy to use- included brush lets you apply it precisely where you want the product and the sponge is great for your part and larger sections to cover up. Lasted all day long and looked very natural, especially compared to the spray-type out there.