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BOLDIFY Hairline Powder Root Touch Up Hair Color - 2 of 4BOLDIFY Hairline Powder Root Touch Up Hair Color - 3 of 4BOLDIFY Hairline Powder Root Touch Up Hair Color - 4 of 4
BOLDIFY Hairline Powder Root Touch Up Hair Color - 1 of 4

BOLDIFY Hairline Powder Root Touch Up Hair Color - Auburn

4 Questions
$14.99 reg $17.99
$3 off

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About this item

Highlights

  • Cover roots and thinning patches in seconds
  • Water-resistant formula lasts up to 24 hours
  • Comes with a dual-ended brush for precise application
  • Infused with squalane for a natural, seamless finish
  • Dermatologist tested and safe for all hair types
  • Easy to wash out with shampoo, non-staining

Description

BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.

Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 94735790
UPC: 860012480999
Item Number (DPCI): 063-01-4327
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.07 inches length x 2.36 inches width x 2.32 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: If it is water resistant how do you wash the product off?

submitted by Bea - 1 year ago
  • A: It states that it washes off with shampoo

    submitted byTeri - 1 year ago
  • A: Washes out easily with the shampoo of your choice!

    submitted byboldify Team - 3 months ago
    Brand expert

Q: If i use it 2-3 times a week, how long will it last?

submitted by Mary - 9 days ago
  • A: More than frequency of use, how long a compact will last depends on the size of the area you're covering, and whether you're using it for scalp coverage, color touchup, or both. We have customers who cover large areas of thinning and/or root regrowth that use up a compact within a few months, and we have customers who use it only for smaller areas that have to discard the remainder of the compact after 12 months of being open as recommended for product quality. The only way to know for sure is to give it a try, as everyone's experience is unique!

    submitted byboldify Team - 8 days ago
    Brand expert

Q: If you scratch your head, will it stain your fingers?

submitted by Christine - 2 months ago
  • A: While the product is wind, weather and sweat resistant, ultimately it is still non-permanent - which means that, while it won't stain (it'll come off easily with soap and water as intended), it can transfer. In addition to proper setting techniques, we recommend minimizing touch and friction as much as possible to avoid this. I hope this helps!

    submitted byboldify Team - 2 months ago
    Brand expert

Q: Does it contain Mica? Ingredient list?

submitted by KJ - 8 months ago
  • A: mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: iron oxides (differ per shade)

    submitted byboldify Team - 3 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This product has garnered positive feedback for its effective coverage of gray hair and thinning areas, making it a go-to solution for many guests. The easy application with a precise brush and sponge allows for a natural look, blending seamlessly with various hair colors. Guests appreciate its long-lasting formula that stays put throughout the day, providing confidence and a fuller appearance. However, some guests noted color matching issues and a desire for more shade options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1042 reviews
    effectiveness: 3.8 out of 5
    quality: 3.89 out of 5
    value: 3.74 out of 5
    65% would recommend
    41 recommendations
    5 out of 5 stars
    12 October, 2026
    originally posted on BOLDIFY
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    Easy to use

    [This review was collected as part of a promotion.] Love this product! Quick and easy with no mess. Lasts several days until you wash it out. Doesn't make your hair sticky or stiff.
    Deborah W.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 October, 2026

    not for bright blondes

    if you have blonde hair do not waste your money on this. i have platinum blonde hair and got the light blonde shade. its not pigmented enough to cover my dirty blonde roots. tried to build it up but it just started flaky and looking bad.
    lilly
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    8 October, 2026
    originally posted on BOLDIFY
    Image

    Grey is a little too dark

    [This review was collected as part of a promotion.] I have ash blonde/light brown hair with some grey (maybe 30%). I got the grey shade hoping it would cover my scalp where it shows through. It’s entirely too dark, especially along my hairline and temples. But I don’t have enough white hair to use the white shade. It seems that all the similar products believe that only people with dark/black hair need to cover bare scalp.
    Carol S.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    7 October, 2026Verified purchase

    (no review title)

    All items survived a box that was almost totally destroyed. The box was opened and items were all in disarray. Not happy with delivery!!
    Tom
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on BOLDIFY
    Image

    Perfect hairline, powder

    [This review was collected as part of a promotion.] The medium blonde is excellent. I really like it does not destroy any hair washes out perfectly. I’m very happy with the product.
    Francine S.
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on BOLDIFY
    Image

    cover my grey

    [This review was collected as part of a promotion.] I purchased one from my hairdresser and I love the product
    alison a.
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on BOLDIFY
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    Hair Description

    I can’t be without this fantastic product. I have lost a lot of hair. There is nothing that works as well as Boldify.Thank you Boldify.
    Cheryl
    Did you find this review helpful?
    5 out of 5 stars
    3 October, 2026
    originally posted on BOLDIFY
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    Great!

    I love the product but I want the the tutorial to be a little slower and longer especially for beginners. Thank you 😊
    Madhuchanda P.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 October, 2026Verified purchase

    Stolen Item

    Item was ripped out and stolen from box. The brush was the only thing left behind. Buyer beware, target does not ensure that item is in fact in box and will sell it anyway. Waste of money.
    Sara
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 October, 2026
    originally posted on BOLDIFY
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    Love it

    [This review was collected as part of a promotion.] I got tired of buying root touch up! I seen this on Facebook so I purchased it I highly recommend buying it!
    Irene M.
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2026
    originally posted on BOLDIFY
    Image

    This does the trick

    [This review was collected as part of a promotion.] I love this! I got the dark grey color and it mixes well with my salt and pepper hair. It fills in the sparse areas around my edges very well without being obvious.
    Lydia H.
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on BOLDIFY
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    Easy Powder

    [This review was collected as part of a promotion.] Powder goes on well and doesn't come off till I wash my hair.
    EILEEN D.
    Did you find this review helpful?
    5 out of 5 stars
    30 September, 2026
    originally posted on BOLDIFY
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    I think I love it

    I read about this product then bought it today.I am an older woman with thinning hair and I need to hide some of the areas where it is obvious.I came home and used the sponge dabbing my part snd between areas of my side swept bangs.This really works!!My hair looked fuller immediately after applying the product .I can’t believe the difference.I use Boldify thickening shampoo and conditioner which are also great products.If you have thinning areas that need to look fuller you should try this powder. It’s going to be a lifesaver for me.Love love love it!
    Mary A. C.
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on BOLDIFY
    Image

    Easy application

    I love the dauber sponge, I had been using another one with just a small brush included. It took forever. This way is much better. It doesn’t make your hair feel chalky. I’m 72 years old and get my hair colored every 8 weeks, when the grey starts to show, this is the perfect cover up.
    Linda
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on BOLDIFY
    Image

    Works wonderfully!

    [This review was collected as part of a promotion.] I tried Prime Prometics hair powder first, and it works well. But it doesn't have the staying power of Boldify! And, as an added bonus, Boldify is slightly less expensive and you get a bit more product. I have silver/gray hair, and this really helps with the part line and the pink of my scalp showing through. Highly recommend!
    Lara B.
    Did you find this review helpful?
    3 out of 5 stars
    28 September, 2026
    originally posted on BOLDIFY
    Image

    Chalky and cakey

    [This review was collected as part of a promotion.] I was hopeful based on the reviews but immediately after washing my hair and it being clean and shiny, I applied the powder and it make my hair turn dull, chalky and feel cakey.
    V
    Did you find this review helpful?
    2 out of 5 stars
    24 September, 2026
    originally posted on BOLDIFY
    Image

    Way too light

    [This review was collected as part of a promotion.] The color I ordered was supposed to be light and it was very blonde.
    Julie S.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 September, 2026Verified purchase

    (no review title)

    Didn’t cover the gray hair strands.
    1 reply from boldify Team team - 1 month ago
    Most often when we hear that gray coverage is an issue, it can be attributed to one of two things: the selected shade being a touch too light, or the strands being a bit too smooth. We'd recommend going in with a texturizing product pre-application (like a volumizing powder, dry shampoo or dry texture spray) to give the powder a bit more to "grip" onto, and perhaps trying the next shade darker for enhanced coverage. I hope this helps!
    Fd
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 September, 2026
    originally posted on BOLDIFY
    Image

    Beautiful head of white hair

    [This review was collected as part of a promotion.] I used the product for the first time today. Attended a women’s conference and got so many compliments on my hair. Everyone thought it was my natural hair and color. Thanks so much!!
    Joyce G.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 September, 2026Verified purchase

    Loving this for my grays

    This is the best root cover up I’ve tried! Easy to use- included brush lets you apply it precisely where you want the product and the sponge is great for your part and larger sections to cover up. Lasted all day long and looked very natural, especially compared to the spray-type out there.
    Ryan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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