New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 2 of 4Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 3 of 4Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 4 of 4
Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 1 of 4

Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 64 Loads - 80 fl oz: Plastic Bottle, Bleach-Free, Spill-Resistant Lid

$12.99 ($0.16/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $15 Target GiftCard with $50 household items purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

About this item

Highlights

  • 6X Boosted Clean: Tide liquid laundry detergent is 4X cleaner and 2X fresher. This liquid detergent is formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply liquid laundry detergent
  • Tough stain removal: Tide's laundry soap works on 100% of common stains, for every load every time. Don't settle for "almost clean", get a boosted clean with Tide liquid laundry detergent
  • Grease Cleaning Power: Tide laundry detergent has 10X the grease fighting ingredients versus leading bargain laundry detergent, for those tough to get out grease stains Tide liquid detergent has the power you need
  • Don't pay for water, pay for clean: Tide's concentrated liquid detergent formula has less water per drop versus leading bargain laundry detergents
  • Works on all fabrics: Tide liquid detergent works on all machine washable fabrics and in all cycles and water temperatures, including in cold and quick cycles
  • Made for all day freshness: Our liquid detergent is infused with the Tide Original scent you love. Made to last all day, Tide liquid detergent provides freshness that you can count on
  • Includes one 80 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 64 loads

Description

Experience the power of 6X Boosted Clean with Tide Liquid Laundry Detergent. Engineered to be 4X cleaner and 2X fresher formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply, ensuring your clothes look newer for longer. While leading baking soda brands may leave you with "almost clean," Tide tackles 100% of common stains with confidence, making it your go-to for every load, every time.

With 10X the grease-fighting power compared to leading bargain brands, Tide’s concentrated formula means you’re not just paying for water, but for a truly powerful clean. Suitable for all machine washable fabrics and compatible with every cycle and water temperature—even cold and quick washes—Tide delivers versatility and effectiveness.

Infused with the beloved Tide Original scent, our detergent provides all-day freshness you can count on. Join countless satisfied consumers who have made Tide America’s #1 laundry detergent, according to Nielsen data over the past 52 weeks making it the smart choice for a cleaner, fresher wardrobe. Don’t settle—boost your clean with Tide! Includes 1 80 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 64 loads.
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, flush immediately if product enters eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 80 fl oz (US)
Number of uses: 64
TCIN: 13918060
UPC: 030772121108
Item Number (DPCI): 003-08-0278
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes. CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED

Shipping details

Estimated ship dimensions: 7.21 inches length x 5.52 inches width x 11.39 inches height
Estimated ship weight: 6.603 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this product toxic or can it cause cancer I have see I a lot of that in the internet

submitted by Toxic - 1 year ago
  • A: Check at least three reliable sources for any information that you read. If any information is trying to scare you, ask yourself if the writer has a hidden agenda. As for cancer… every living being - people and animals - are born with cells that can become cancerous. Run a DNA test through Ancestry.com and find out if your genes have a higher likelihood to develop certain types of cancers. You can find more reliable cancer info if you reach out to the Cancer Society, and read medical journals like JAMA ( Journal of American Medical Association). Suggestion: do not live a “fear-based life.” - [ I am a US Federal Healthcare Advocate and Independent Lobbyist. I do ongoing healthcare and medical research.]

    submitted byWaystation 49 - 11 months ago
  • A: Laundry soap can't cause cancer. If it did, it would be highly publicized.

    submitted byDave - 4 months ago
  • A: How can laundry soap possibly cause cancer??

    submitted byDave - 4 months ago
  • A: We carefully evaluate the safety of our products and ingredients before they go to market, using well-established risk assessment methods to understand both hazards and potential exposures. These risk evaluations are a mandatory part of the company's product development process, and begin during the early stages of a product's design. Be assured this detergent, and its ingredients, are safe when used as directed.

    submitted byP&G - 1 year ago
    Brand expert

Q: Does Tide liquid laundry soap HE original expire?

submitted by USAhill - 1 year ago
  • A: Our Tide Liquid Detergent has a 15 month shelf life.

    submitted byTide - 1 year ago
    Brand expert

Q: I need bottles for a ‘between the studs’ shelf just 4” deep. Will any of these plastic jugs (ex: 42oz) fit that shelf?

submitted by Shelf4 - 1 year ago
  • A: Buy a container that works. Then stock it with Tide pods. Same great cleaning :-)

    submitted byWaystation 49 - 11 months ago
  • A: That's a great question. Our 46oz bottle is 19.646 in X 7.913 in X 10.906 in.

    submitted byP&G - 1 year ago
    Brand expert

Q: Is this okay for sensitive skin

submitted by pictureit - 1 year ago
  • A: Even if you use the Tide gentle type, be careful choosing what type of fabric softener and dryer sheets you use. Everything should be for sensitive skin. Check for potential allergens lurking in the ingredients list. For example, I am highly allergic to PEG (polyethylene glycol). I have to make sure products I eat or drink, make up, toothpaste, skin cleaners, soaps, over the counter meds ( like some eye drops or Benadryl!) are PEG -free.

    submitted byWaystation 49 - 11 months ago
  • A: Tide has been tested to be safe on the skin when used as directed. However, if you have sensitive skin, you may want to use our Free & Gentle Detergent.

    submitted byTide - 1 year ago
    Brand expert

Q: Can you use this for hand washing?

submitted by Monmom - 2 years ago
  • A: The label states: "MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. Contains surfactants (anionic and nonionic) and enzymes. HARMFUL IF SWALLOWED." So, maybe not a good idea.

    submitted byMartS - 2 years ago
  • A: No, you should not use our laundry detergent for hand washing. Our products should only be used as directed.

    submitted byP&G - 2 years ago
    Brand expert

Q: Just got my first apartment. I am picking up some Tide laundry detergent but am wondering if I need a separate fabric softener for washing my clothes. Do I even NEED fabric softener? Any help needed, thank you kindly.

submitted by Stephanie - 5 years ago
  • A: While we can't speak for other brands, Stephanie, we can assure you that our Tide Original liquid laundry detergent will provide your clothes with a superior clean. This detergent is packed with cleaning enzymes, cleaning polymers, and a whiteness booster. We'd be happy to answer any more questions you may have, so you're always welcome to give us a call at (800) 879-8433!

    submitted byTide - 5 years ago
    Brand expert
  • A: Bounce is a great fabric softener. And as a Tide user for over 50 years, I find it still makes a positive difference to use some sort of fabric softener… since Bounce came out, I like Bounce best vs a liquid additive. But it is personal choice.

    submitted byWaystation 49 - 11 months ago

Q: is it blue or clear?

submitted by jd - 2 months ago
  • A: Hi there JD! Great question. Our Tide Original HE Liquid Laundry Detergent has a 'dark blue' liquid with a warm and rich scent with woody notes. We have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle to skin.

    submitted byP&G - 2 months ago
    Brand expert

Q: Can you use Tide HE in a standard Wash machine?

submitted by SK - 3 months ago
  • A: Yes, you can use Tide HE (High Efficiency) detergent in a standard (non-HE) washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!

    submitted byP&G - 3 months ago
    Brand expert

Q: Bottle says "100 Loads". What size loads (small, medium, or large)?

submitted by Anonymous - 9 months ago
  • A: Small loads.

    submitted byP&G - 9 months ago
    Brand expert

Q: does original mean the scent? Is it the original scent

submitted by Linda S - 10 months ago
  • A: Yes, this has Tide's Original scent.

    submitted byP&G - 10 months ago
    Brand expert

Additional product information and recommendations

Frequently Bought Together

Downy Fabric Softener April Fresh HE Liquid Downy Softener

See price in cart
$15 Target GiftCard with $50 household items purchase
4.8 out of 5 stars with 17486 ratings

Downy Laundry Beads Unstopables Fresh Downy Scent Beads Booster

$4.99 - $18.99
$15 Target GiftCard with $50 household items purchase
4.8 out of 5 stars with 8834 ratings

Bounce Outdoor Fresh Fabric Softener Dryer Sheets

$2.99 - $13.69
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 12478 ratings
4.6 out of 5 stars with 8347 reviews
cleans effectively: 4.64 out of 5
quality: 4.51 out of 5
scent: 4.26 out of 5
value: 4.27 out of 5
78% would recommend
391 recommendations
5 out of 5 stars
29 March, 2026Verified purchase

(no review title)

Detergent cleans our clothes well. Tide is the only detergent I use. I’ve tried multiple scents and you can’t go wrong with any of them.
Sarah
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026Verified purchase

Tide is my favorite choice

I love Tide! Not an overbearing scent just the perfect smell and the price is right!
millie
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase

(no review title)

Tide is the best
Nana2
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
27 March, 2026Verified purchase

(no review title)

I like the smell and it gets your clothes clean
Letha
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase

(no review title)

I had an incident with this detergent when it was shipped out. Unfortunately, the detergent was spilled all over my other items. Luckily, I was able to get a replacement. Customer service was helpful and friendly regarding this matter. She was to resolve this situation quickly and efficiently. I will continue buying this product.
Helen
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
2 out of 5 stars
24 March, 2026Verified purchase

(no review title)

Tide had leaked in the bag for delivery
1 reply from Tide team - 6 days ago
Hi Maureen! Thank you for letting us know about the leak, that’s definitely not what we want for you! We take quality very seriously and would love to look into this further. Please give us a call at (800) 879-8433 so we can assist you directly. We appreciate your feedback!
Maureen
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2026Verified purchase

Dont purchase online.

I would really loved to rate this higher but Target did a horrible job on delivering this. I ordered 4 initially and it came in damaged. I messaged Target the photo and they did a replacement. The replacement also had a seal on it saying damaged and the liquid was all spilled out. I made another complaint; showing photo. Not sure if I’ll order again.
1 reply from Tide team - 7 days ago
We're so sorry to hear you had this experience with our Tide Original HE Liquid Laundry Detergent. It must upsetting that the two deliveries had bottles damaged. This is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
BN
cleans effectively: 2 out of 5
quality: 3 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
23 March, 2026Verified purchase

(no review title)

loved the deal!!
Worst item
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
22 March, 2026Verified purchase

(no review title)

Exelent
Sonia Edith
Did you find this review helpful?
1 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2026Verified purchase

Poor Shipping

Very unhappy the item never showed up and Target did not let me know I found out by tracking it and it was damaged in shipping.
1 reply from Tide team - 10 days ago
We’re sorry to hear that you did not receive your Tide product. For assistance with your order and refund inquiries, please contact Target directly at 1-800-440-0680. They will be able to help you resolve this issue and provide a refund if applicable. Thank you for your understanding.
Nikki
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026Verified purchase

(no review title)

Smaller than expected
Roselin
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026Verified purchase

(no review title)

Great
Nayeli
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase

Tide

Great product
William
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase

(no review title)

Love tide!
TargetGirl
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommend
15 March, 2026Verified purchase

(no review title)

get my clothes clean
Jon
cleans effectively: 4 out of 5
quality: 4 out of 5
scent: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 March, 2026Verified purchase

fragrance is AWFUL. Can't stand it

the scent they put in this "original" detergent is awful. I can barely stand breathing while wearing something it has "washed". gives me a headache. doubting the clothes are actually clean, they just smell like fragrance. bring back the Coldwater clean
Aubree
cleans effectively: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2026Verified purchase

(no review title)

Always use tide remove the thing
Pat
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 March, 2026Verified purchase

(no review title)

GREAT PRODUCT
NOREEN
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
11 March, 2026Verified purchase

(no review title)

Always a go to!
Whitney
Did you find this review helpful?
5 out of 5 stars
10 March, 2026
originally posted on influenster.com
Image

Great

[This review was collected as part of a promotion.] We usually use arm and hammer which is our go to but didt mind giving this a try. It smells good during and after washing I’d probably use this for a back up
SantannaB
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy