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e.l.f. HD Loose Powder - 0.28oz - 2 of 3e.l.f. HD Loose Powder - 0.28oz - 3 of 3
e.l.f. HD Loose Powder - 0.28oz - 1 of 3

e.l.f. High Definition Loose Powder - Soft Luminance - 0.28oz: Paraben-Free, Vegan, Makeup Setting, Normal Skin


ColorShimmer
  • Translucent
  • Shimmer

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

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At a glance

About this item

Highlights

  • HD loose setting powder
  • Sets makeup or can be worn alone
  • Minimizes skins imperfections leaving a radiant looking complexion
  • 100% Vegan and Cruelty-Free

Description

The e.l.f High Definition Loose Powder creates a "soft focus" effect on the skin. It helps mask fine lines and imperfections for a radiant looking complexion. The loose powder can be worn alone or used to set foundation.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Vegan, Paraben-Free, Triclosan-Free
Color Finish: Illuminating, Shimmer, Sheer
Color Palette: Light Tones
Product Form: Loose Powder
Skin Tone: Medium, Light, Fair
Sustainability Claims: Cruelty-Free
Beauty Purpose: Oil Control, Makeup Setting, Shine Control
Recommended Skin Type: Normal
Net weight: .28 Ounces
Features: Lightweight, Blendable
TCIN: 15251555
UPC: 609332833333
Item Number (DPCI): 052-16-2250
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aluminum starch octenylsuccinate, silica, dimethicone/vinyl dimethiconcrosspolymer, talc, dimethicone, phenoxyethanol, capryl glycol

Allergens & Warnings:

FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 3.54 inches length x 3.58 inches width x 1.18 inches height
Estimated ship weight: 0.143 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does it come with the blender?

submitted by Leili - 1 year ago
  • A: This does not include an applicator.

    submitted bythe elfcareteam - 1 year ago
  • A: This is not sold with a beauty blender.

    submitted bythe e.l.f. team - 1 year ago
    Brand expert

Q: what is the difference between the soft luminescence HD powder & e.l.f. Halo Glow Powder?

submitted by Screen name - 6 years ago
  • A: The results on both are similar: creating a soft focus effect, and masking fine lines and imperfections. The Halo Glow Powder is available in shades Light, Medium, and Deep, whereas the the HD Powder in Soft Luminance is not shade specific.

    submitted byThe Elf Team - 6 years ago
    Brand expert
  • A: I’ve tried both of these products: the HD powder in both sheer and soft luminance as well as the Halo Glow setting powder in light. I would say there isn’t much difference in coverage but there is a difference in weight. -Both HD powders worked really well with or without foundation. It has a desirable finish to the skin so it’s soft to the touch and my flyaway hairs don’t stick. Really lightweight in my opinion! -Halo Glow powder definitely has the illuminated shimmer that’s not really noticeable except up close. Much like the soft luminance HD shimmer, it gives that glowing appearance without actually being dewy. But it does feel a tad “cakier” leaning towards powder foundation to the touch. I find myself restocking on HD more than Halo Glow. It all comes down to preference!

    submitted byBecca - 4 days ago

Q: Is this product suitable for teenagers?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is suggested for ages 13 years and up, making it suitable for teenagers.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What features does this loose powder have?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is lightweight, blendable, and provides oil control while setting makeup.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can this product be used alone or with foundation?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it can be worn alone or used to set foundation for a flawless finish.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin types can use this loose powder?

submitted by AI Shopping Assistant - 1 month ago
  • A: This loose powder is suitable for normal, oily, and combination skin types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the finish of this powder?

submitted by AI Shopping Assistant - 1 month ago
  • A: The powder offers a semi-matte, matte, and sheer finish depending on application.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this have a mattifying effect?

submitted by Vanessaclr - 6 months ago
  • A: Great question, The e.l.f. HD Loose Powder is a mattifying powder designed to reduce shine and control oil, while also helping to mask fine lines and imperfections. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Does it help make your face less shimmery?

submitted by Margaret - 1 year ago
  • A: Hey Magaret, Great question! The e.l.f High Definition Loose Powder creates a "soft focus" effect on the skin. It helps mask fine lines and imperfections for a radiant looking complexion. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: my teen has acne prone skin. can she use this powder?

submitted by Malupr - 1 year ago
  • A: Results may vary by individual, but generally this is a well tolerated product for blemish prone skin.

    submitted byThe Elf Team - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This setting powder is a favorite among guests for its ability to create a smooth, flawless finish while controlling shine throughout the day. Many appreciate its lightweight feel and the way it blurs imperfections, making it ideal for both everyday use and special occasions. However, some guests have noted concerns about the presence of glitter and potential flashback in photos. Overall, it remains a versatile addition to any makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2765 reviews
    easy to apply: 4.59 out of 5
    easy to remove: 4.66 out of 5
    long lasting: 4.09 out of 5
    quality: 4.11 out of 5
    value: 4.34 out of 5
    74% would recommend
    127 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    26 March, 2026Verified purchase
    • Skin type: Oily
    • Skin tone: Light
    • Hair color: Auburn

    A close second to Halo Glow

    The translucent powder did leave a white powdery cast on my skin right after application, but it faded down quickly and did seem to keep my oily skin matte all day. It was super finely ground and didn’t cake up, which was great. You only need a little bit for your whole face. I would buy this again, but I tried the Halo Glow powder and that one was a little bit better in terms of a natural finish on my skin. But overall impressed with this one and would buy again if they stopped making Halo Glow.
    Mandi67
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    20 March, 2026
    originally posted on elfcosmetics.com
    Image

    Sheer, shimmery

    It’s a nice powder BUT I did notice a white cast in photos with a lot of light/flash. The texture is so nice though!
    MakaylasCloud
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 March, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Redness
    • Hair color: Blonde

    My new favorite

    This is awesome powder. So fine and great price
    linda w
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Awesome

    I’m 65 and this is a wonderful product for my older skin. Highly recommend.
    Deezire
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Aging, Uneven skin tone

    Elf HD loose face powder

    Adds zero color to full coverage makeup. Smooths skin
    Melody
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 March, 2026Verified purchase
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Dry

    (no review title)

    Perfect
    threeattack3
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on elfcosmetics.com
    Image

    Why have I not tried this before!!

    Initially purchased in store for my daughter, but have just ordered another 2 for myself! I thought it would not suit my older skin but when I tried it, its beautiful. Powders often exaggerate my fine wrinkles. But amazingly it softens up my fine lines around my eyes and leaves a beautiful finish. I now use it everyday, even when im not wearing foundation.
    Louis12
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 February, 2026
    originally posted on elfcosmetics.com
    Image

    Would not buy it again

    IT CONTAINS GLITTER. I bought this and it was not that cheap for something that doesn’t advertise well. On the packaging it says it give a soft luminance but it contains glitter instead.
    Mabel C
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Dark
    • Eye color: Brown
    • Skin concern: Aging
    • Hair color: Brunette

    Super Fine.

    Super fine powder. Great on any complexion. I have a deep melanated skin tone and this is so fine that it works.
    Purplelover
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    (no review title)

    Awesome
    Ellie Ruffing
    Did you find this review helpful?
    2 out of 5 stars
    1 February, 2026
    originally posted on elfcosmetics.com
    Image

    Loved it at first! Fine lines were worse later!

    I buy a lot of things elf! I love their clean products! So naturally I wanted to love this product and it did look good at first, but then later it made my fine lines more noticeable so I would take that out of the description cause that’s deceiving
    Hopefully
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    (no review title)

    Horrible product -waste of money
    Amanda
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on elfcosmetics.com
    Image

    LOVE, LOVE, LOVE IT!!!

    This product is a game changer!!! It isn't heavy, doesn't settle in those pesky wrinkles/frown lines, and it meets all expectations. More so then expected. As always it has the standard e.l.f great price point without sacrificing quality!!!
    CourtneyB08425
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026
    originally posted on elfcosmetics.com
    Image

    Great product

    I love this powder, it blurs well and doesn’t look ghostly, it really does give a airbrushed effect. I use it to set my make up and as a powder to help blot my very oily t-zone, it does well without looking cakey, unlike an expensive brand powder I also have!
    JazBun
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on elfcosmetics.com
    Image

    HOLY GRAIL POWDER

    I PRAY THAT ELF NEVER DISCONTINUES THIS PRODUCT!! This is genuinely my favourite loose powder of ALL TIME- it even trumps all the powders I've tried from high-end brands! My makeup looks flawless and airbrushed with this powder, and it's one of the only powders I've tried that actually works for my acne-prone skin! 1000/10 PLEASE DON'T DISCONTINUE
    Bunny11
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    29 January, 2026
    originally posted on elfcosmetics.com
    Image

    Flawless Blur Without the Cake

    This sheer high-definition powder gives the skin a soft-focus finish that looks smooth and natural, never heavy. It sets makeup beautifully, blurs pores, and keeps shine under control while still letting your skin look like skin. Perfect for everyday wear and touch-ups.
    Anastasia_3383
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on elfcosmetics.com
    Image

    love

    I love this setting powder. It applies nicely, is light weight, and noticeably creates a blurring/smoothing effect! it also makes your skin look radiant.
    elizasce
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on elfcosmetics.com
    Image

    Love

    I’ve been wanting to try this setting powder for awhile now, and it did not disappoint. I love it! Applies nicely, is light weight, noticeably has a blurring/smoothing effect and makes skin look radiant
    eliza Sc
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026
    originally posted on elfcosmetics.com
    Image

    Hidden gem 💎

    I love this powder and pray it's never discontinued. It's so lightweight and doesn't settle into any fine lines. I also really like that it doesn't enhance, but instead helps hide imperfections.
    Jewels13
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 December, 2025
    originally posted on elfcosmetics.com
    Image

    Great product

    I tried it with my sister and we really liked it. It’s natural and it didn’t cake.
    jxsi
    Did you find this review helpful?

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