Birch Benders Gluten Free Pancake & Waffle Mix - 14oz
$5.49 ($0.39/ounce)
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$8.09($0.67/fluid ounce)
reg $8.99 Sale
4.6 out of 5 stars with 63 ratings
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$7.99($0.75/ounce)
$6.39 with Target Circle
4.7 out of 5 stars with 264 ratings
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Guests are saying
The gluten-free pancake mix has garnered mixed feedback from guests, with many praising its convenience and taste, especially for those with dietary restrictions. Guests appreciate the ease of preparation, requiring only water, and some enjoy the texture and flavor. However, there are concerns about the recent recipe change, which has led to complaints about the pancakes being gummy and lacking the fluffiness of the previous version. Overall, it remains a popular choice for gluten-free options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 193 reviews
quality: 3.88 out of 5
taste: 3.94 out of 5
value: 3.69 out of 5
74% would recommend
59 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
The best gluten free pancake mix!
This is the ONLY gluten free pancake mix I will buy. We’ve tried other name brands and store brands, and nothing compares. This mix is add water only, cooks like regular pancakes, and tastes just as good. I’m thankful Target carries this in stores. Other companies requiring ordering.
5 out of 5 stars
20 December, 2025Verified purchase
(no review title)
This stuff is so good. They cook up so fluffy but get yummy and a little crisp on the outside. I prefer them over regular pancakes!!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025
SALTY
We couldn't eat it. Super salty
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Tasty!
Very good waffles. Doesn’t have a weird aftertaste.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2025Verified purchase
Incredible gluten free pankae mix, love!!
These are delicious! These taste incredible for gluten free pancakes, I am floored. We all love them. A+++++++ a total winner!
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2025
Get Over it: These are great
Reading these reviews is why Americans suck, and I am one: people are too picky. As someone who spent 42 years of life without having Celiacs and the last 3 having it, these are perfectly acceptable waffles that taste as good as what I used to have. Is it 100% fluffy and airy? NO because it doesn't have gluten which does that! Learn science, people! Put butter and syrup on them, voila! Have empathy for those of us who can't enjoy things we used to because 3/4 of the food manufacturers put nonsense in our food that gives us these digestive conditions. Anyway, these are great, and it's unreal to be able to just add water and go. Please keep this brand around, Target overlords!
2 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2024Verified purchase
Tough panckaes
I was excited to find a new GF pancake mix at Target, especially one that is just add water since most GF pancake mixes need melted butter, milk, and egg. However, I found them to be very tough. The flavor was just okay. I would not buy this product again.
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2024Verified purchase
Best gluten free pancake mix!
This pancake mix is the best! My husband even likes it and he is not gluten free. My kids love them too! I have tried many gluten free mixes and this is the best. Highly recommended for gluten free people!!!
3 out of 5 stars
20 October, 2024Verified purchase
Prefer original recipe
The new recipe is fluffier, but tastes sweet and has a gritty texture. I much preferred the taste and texture of the old recipe even though it wasn’t as fluffy. Please bring back the old recipe.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2024Verified purchase
Satisfied and happpy :)
I liked that availability of having a gluten free option! Most time I have to Visit a few stores to get gf products. So happy to see it stocked here! Easy & fluffy pancakes! You have to remember to let it sit a few minutes before cooking! Delicious and I hope others enjoy them as much as we do!
4 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2024Verified purchase
Okay pancakes
A little flat in appearance but the taste was pretty good
2 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2024Verified purchase
New Formula = Horrible
These USED to be the best gluten free pancakes, but they changed the formula - not just the packaging. I am so upset because my son is on a very limited diet and he LOVED these. But the new ones are sweeter. You can smell it when you open the bag… WHY??? Why change something that was great.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2024
Best Gluten Free
Just really good gluten free pancakes. I'm not gluten free but I eat these all the time, usually with chocolate chips.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2024Verified purchase
Best Gluten Free Waffles
This is the best tasting gluten free pancake mix out there. They make perfect, delicious waffles. The mix is gluten free, so pancakes will Not be fluffy. Add a little cinnamon, some vanilla or chocolate chips if you like. For someone who can’t add milk to a mix, this is a wonderful option.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2023Verified purchase
Gooey pancakes
Gooey and flat pancakes. Cheaper doesn't mean better.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2023Verified purchase
Not buying again
I tried two different gluten free pancake mixes. This one was a disappointment. The pancakes tasted ok, but were very flat instead of being fluffy.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2023
These pancakes are the worst
They are tasteless, spongy, and stick to the pan. Absolutely horrible. I can see why they don't include a picture on the front of the bag. Stay away! Total waste of my time and money.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2023Verified purchase
Meh
Not my favorite, doesn't taste that bad but is not what I thought.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2023Verified purchase
Great pancakes! Gluten free friendly!
Pancakes taste good. One recommendation I do have is to make the bag bigger. As now being part of the gluten free club i think all of us would appreciate to have a bit more for the price we are paying. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2023Verified purchase
Awesome Monthly Treat!!
So good… love that these are available at such an affordable price! Thank you Target!!! But really wish you’d bring back the Birch Benders — GF PALEO version. More protein, less carbs & sugar.