Infused with plant-based ingredients like Aloe and Rosemary to soothe the delicate eye area while keeping make up looking fresh
This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Well People’s Fresh Lines Liquid Eyeliner gives clean lines, with a plant-powered formula. This water-resistant liquid eyeliner features a fine, felt brush tip for bold precision and perfect thin or thick lines in just one swipe. Enriched with botanicals like soothing Aloe Vera and Rosemary, the clean formula works to hydrate and calm the delicate eye area while delivering rich black pigment with superior staying power.
Why Well People loves it: • Fine, felt brush tip liner for precise definition • Delivers high-pigment, rich black color • Water-resistant and smudge-resistant • Long-wear formula • Infused with plant-based ingredients like Aloe and Rosemary to soothe the delicate eye area while keeping make up looking fresh
Plant-Powered Ingredients: • Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye • Rosemary: Helps keep makeup looking fresh without drying out the eye area
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Vegan, Sulfate-Free, Non-Toxic, Talcum-Free, Propylene Glycol-Free, Mineral Oil-Free, Petroleum-Free
Color Finish: Natural
Color Palette: Dark Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based
Beauty Purpose: Blending
Industry or Government Certifications: EWG Verified
Features: High Pigment Density, Smudgeproof, Long Lasting
TCIN: 51255956
UPC: 854836006152
Item Number (DPCI): 052-00-2464
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 0.72 inches length x 0.72 inches width x 3.52 inches height
Estimated ship weight: 0.026 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This eyeliner has garnered mixed feedback from guests, with many praising its clean ingredients and ease of application. However, concerns about smudging and staying power are prevalent. While some guests appreciate the gentle formula that doesn't irritate sensitive eyes, others find the applicator challenging and the product prone to running. Overall, it offers a unique option for those seeking a non-toxic eyeliner, but guests should be aware of its limitations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3
3.3 out of 5 stars
130 star ratings
3.3 out of 5 stars with 130 reviews
easy to apply
3.1 out of 5
easy to apply: 3.14 out of 5
easy to remove
3.6 out of 5
easy to remove: 3.57 out of 5
long lasting
2.5 out of 5
long lasting: 2.54 out of 5
quality
2.8 out of 5
quality: 2.79 out of 5
value
2.4 out of 5
value: 2.38 out of 5
28% would recommend
28 recommendations
2 out of 5 stars
2 January, 2026
originally posted on http://w3llpeople.com/
Wish I Could Love it
I had such high hopes for this eye liner and it failed! It runs CONSTANTLY!!! Better hope you don't get watery eyes because you will spend the rest of the day looking like a raccoon!
LittleMissK
1 guest found this review helpful. Did you?
2 out of 5 stars
1 December, 2025
originally posted on http://w3llpeople.com/
No Staying Power
It has zero staying power. I tried setting powders, setting sprays… Nothing will stop this little liner from of sliding straight across your face. I'm not even sure how it gets everywhere but it does. Needs to be revamped. Maybe less oil. It's essentially useless. I wouldn't even give it away, this one is destined for the trash. It doesn't do anything that it advertises. They need to listen to the feedback and toss out this formula and start over. Two stars because applicator is nice, and the brown is a pretty color.
Kris
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5 out of 5 stars
17 September, 2025
originally posted on http://w3llpeople.com/
Great for sensitive eyes and lids
This eyeliner has never irritated my eyes, which are prone to styes and irritation. I can't wear most brands of eye makeup because my eyes will flare up— but I've worn this one for over a year and no problems! Thank you!! Comes off easily so you don't need additional chemical-laden eye makeup removers. Love it!
Ceetee
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 March, 2025
In love!!!
The Yuka app recommended this! I was looking for a clean eyeliner that had a felt tip such as this, the applicator make it so easy to draw lines! This will be a new staple of mine!
Corrie
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
22 February, 2025
originally posted on http://w3llpeople.com/
Great for sensitive eyes
This eyeliner is easy to remove; don't need any harsh eye makeup removers- the most gentle removers will work like an eyelid scrub. Love it!
Ceetee
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 November, 2024Verified purchase
Smudges easily
I bought this eyeliner because it is clean and less toxic, but it smudges easily. The brush tip is not good and so the application is uneven. I don't like to waste any product so I will use but I will not buy it again.
Cathy
quality
2.0 out of 5
quality: 2 out of 5
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 November, 2024
Hair color: Black
Skin concern: Aging, Redness
Eye color: Brown
Skin tone: Medium
Skin type: Dry
Smears!!!
I really liked this brand as I used their eyeshadow so I was excited to try the eye liner. I was so disappointed with the eyeliner. It smears almost immediately and was so hard to clear up. I ended up just removing and went with another eyeliner.
Thanh
value
1.0 out of 5
value: 1 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 September, 2024Verified purchase
Good clean brand
I wear liquid eyeliner almost everyday and this is the first time I switch to a clean non toxic brand. I was impressed that it stayed on all day. Once or twice on very hot days it did smear slightly on the corners but nothing crazy. It is a small bottle for the price.
angel
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 April, 2024
Hair color: Brunette
Skin type: Normal
Eye color: Blue
Skin tone: Light
Dont buy. Smudges
Smears and looks bad after normal wear. Easy to apply but doesn’t set. Raccoon eyes after three hours.
michelle
quality
1.0 out of 5
quality: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
9 March, 2024
originally posted on http://w3llpeople.com/
I will never stop buying this product
Really great product. Please don't ever change how thin the bristles are. It allows application to be applied effortlessly. :)
Remy
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1 out of 5 stars
19 October, 2023
originally posted on http://w3llpeople.com/
Name Should be "Below Liner"
I buy high scale makeup so hardly have bad experiences. I wore this eye liner first time today. It's cool out not hot. I drove my car about 1 1/2 hours. When to where I was going, looked in the mirror and the eye liner was BELOW my eyes - smeared. I pride myself in doing the thin-est of lines. I wear very little. I did not even wear the new WP Mascara I bought (haven't tried that yet). But this eyeliner is a COMPLETE WASTE of money. How can you even sell this! Awful.
NYC Senior
3 guests found this review helpful. Did you?
1 out of 5 stars
14 October, 2023
originally posted on http://w3llpeople.com/
Fail
This product was a fail for me. I struggle to find clean liquid eyeliners. The formula on the one I used for years was changed and now it irritates my eyes. So I was happy to find this product. Unfortunately, it doesn't set. I end up with it smeared all over my eyes. Not a good look.
Nickinindy
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2023
Skin tone: Light
Eye color: Hazel
Skin type: Normal
Hair color: Brunette
Love it
It works really well, glides on smoothly. Reviews made me scared to try it but it actually really good. Just swipe off the edges when you take it out
Nani
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 June, 2023Verified purchase
Eye color: Hazel
Hair color: Brunette
Skin concern: Sensitivity, Acne
Skin tone: Light
Skin type: Combination
Is everywhere besides my eyes at the end of the day
I used the elf precise liquid eyeliner, but after finding it had some harsh chemicals in it, I decided to try this eyeliner as it got a very good rating on the Yuka app. First of all, it was very difficult to apply and didn’t seem to dry down fast as when I would use a q-tip to try and touch up the wing it would smear all over. The tip of the eyeliner is hard and not very long, making for thick and squiggly lines, and makes it practically impossible if you want to line the edge of your upper or bottom lid. I went to a movie, dinner, and drove around a bit and every time I saw myself in a mirror or a photo I had a black smear from the eyeliner somewhere on my face. I was only out for about 3 hours, and don’t touch my face much as I wear fake eyelashes and don’t want to have to re-apply them. When I got home and tried to remove it first with makeup remover, it just completely smeared all over my face. Even after using a face wash made to remove makeup there are still smears of the eyeliner left on my face. The eyeliner doesn’t stick when you need it to, but does when you try to remove it. I definitely do not recommend
Paige S
long lasting
1.0 out of 5
long lasting: 1 out of 5
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
5 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 March, 2023Verified purchase
Try zuzuluxe instead
This eyeliner is not my favorite. I’ve been looking for a clean liquid eyeliner I love since beautycounter discontinued theirs and still haven’t found one. It burns my eyeballs & the applicator is sooo thick so it’s impossible to get a thinner line. Don’t recommend
Courtoats
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
5 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 December, 2022
Eye color: Brown
Skin tone: Medium
Hair color: Brunette
Skin type: Combination
Clean eyeliner
I wish there were more colors including dark brown. The applicator brush is a little hard and thick so it would be nicer if it could be a little thinner and more flexible. It does the job for a clean eyeliner.
Nancy
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 December, 2022
Eye color: Brown
Hair color: Brunette
Skin tone: Light
Skin type: Normal
Horrible applicator and quality
The brush my was hard and it did not spread thick.
E
value
1.0 out of 5
value: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 November, 2022Verified purchase
Skin type: Combination
Hair color: Grey
Skin tone: Dark
Skin concern: Dark circles, Aging
The Best!
This is one of the best eyeliners I’ve ever used. The fact that it’s vegan is even more exciting.
Dee Natural
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 September, 2022Verified purchase
Skin type: Combination
Skin tone: Light
Eye color: Brown
Hair color: Brunette
Not worth it
Unfortunately this sucks. The eyeliner can get thick and gloopy for uneven application. Also, it flakes. Do not recommend.
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 September, 2022Verified purchase
Hair color: Black
Skin type: Normal
Skin concern: Sun damage
Skin tone: Medium
Eye color: Brown
Perfect liner!
I like this better than Ilia. I only have to do one pass. The color is really rich. Definitely going to buy a few more!
