Purex Linen & Lilies Natural Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz
$8.99 ($0.06/fluid ounce)See 1 deal for this item
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Highly rated
$8.99($0.06/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 2435 ratings
$8.99($0.06/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 1812 ratings
$8.99 - $13.99
$10 Target GiftCard with 3 select household essentials
4.6 out of 5 stars with 2678 ratings
$8.99 - $10.36
$10 Target GiftCard with 3 select household essentials on select items
4.7 out of 5 stars with 2087 ratings
Highly rated
$11.99 - $19.99
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 13348 ratings
Frequently bought together
$8.99($0.06/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 1812 ratings
Highly rated
$8.99($0.06/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 2435 ratings
Guests also viewed
Highly rated
$8.99($0.06/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 2435 ratings
$8.99($0.06/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 1812 ratings
$8.99 - $13.99
$10 Target GiftCard with 3 select household essentials
4.6 out of 5 stars with 2678 ratings
Highly rated
$8.99 - $13.99
$10 Target GiftCard with 3 select household essentials
4.6 out of 5 stars with 2678 ratings
Highly rated
$11.99 - $19.99
$10 Target GiftCard with 3 select household essentials
4.7 out of 5 stars with 13348 ratings
Related Categories
Guests are saying
Guests have found this laundry detergent to be a mixed bag, with many appreciating its gentle formula, pleasant scent, and affordability. It is highlighted for being suitable for sensitive skin and having a light fragrance that doesn't overpower. However, some guests experienced skin reactions and found the cleaning power lacking for heavily soiled clothes. The detergent's eco-friendliness and plant-based ingredients are also noted, making it a conscientious choice for the environmentally aware.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2482 reviews
cleans effectively: 4.58 out of 5
quality: 4.54 out of 5
scent: 4.55 out of 5
value: 4.59 out of 5
86% would recommend
161 recommendations
4 out of 5 stars
28 February, 2026
originally posted on purex.com
Don't use too much!
Product performs well. One comment about amounts to use: there is a 3-star "most helpful' critical review that complains about the wash count only being valid for 1.5 oz per load. Most people use far too much of any laundry detergent - if you read carefully you should be using up to line 1 or line 2 in the cap - about an ounce or two - but that looks like nothing at all, and the lines are very hard to see. Using a full cap - or even half - is just wasting detergent!
5 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
(no review title)
nice scent, cleans and brightens
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
(no review title)
Love this Brand, I purchase more when it's on sale, thanks!
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026
If you haven't tried, do so because it might become your new favorite.
Love the scent, great price for the size, ordered (3) because it's my favorite.
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
No issues here (thimbs up!)
We’ve been using this detergent for years. Great product for a great price.
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2026Verified purchase
(no review title)
Received damaged
1 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
Soap smells good just my problem is with the delivery pwople
Nothing wrong with product more with delivery
5 out of 5 stars
17 January, 2026Verified purchase
(no review title)
Good Product have used Many Years , Good For the Money!
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
3 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
purex laundry detergent
I love Purex, but it leaked during the delivery process which made every very wet and slippery. it was a mess that I had to clean up. the product itself is great. maybe it was packaged good enough for delivery.
1 reply from Customer Care team - 2 months ago
We appreciate your support for our Purex product and regret to know that you have issues with the delivery. Kindly contact Target's customer service line for further assistance. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
1 out of 5 stars
11 January, 2026Verified purchase
(no review title)
Arrived broken everything wet in the box
1 reply from Customer Care team - 2 months ago
We appreciate your support for our Purex product and regret to know that you have issues with the delivery. Kindly contact Target's customer service line for further assistance. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase
(no review title)
It does a good job for the fraction of the price compared to lead competitors.
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Affordable and Cleans Well
This laundry detergent is affordable and effectively cleans clothes. Why pay more when this gets the job done just as well?!
1 reply from Customer Care team - 5 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
Purex laundry detergent
Laundry detergent Pyrex I like buying it at Target
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
Good basic detergent.
This is a great detergent. Very simple effective ingredients (especially compared to Tide which has a giant list of things in it which is a nightmare if you have allergies) and it doesn't cause me any itchy skin or sinus issues. Smells great, not overpowering. Cleans great. Great price.
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
(no review title)
My son has eczema and this soap works well with his laundry. It didn’t have an overpowering smell. Doesn’t remove much stains.
3 out of 5 stars
23 December, 2025
(no review title)
Gets the job done- very light scent
1 out of 5 stars
22 December, 2025Verified purchase
Not good
This laundry detergent doesn’t leave any smell on clothes and im questioning if its throughly cleaning the clothes as well would not buy again! Bought for the price
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
(no review title)
Live this detergent. It also smells so good!
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
(no review title)
I use Purex laundry detergent regularly, and find the linen and lilies scent light and pleasant. I always buy it when it’s on sale.
1 out of 5 stars
22 November, 2025Verified purchase
(no review title)
I received my package damage