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Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 2 of 4Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 3 of 4Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 4 of 4
Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 1 of 4

Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz

6 Questions
$9.99 ($0.07/fluid ounce)

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At a glance

About this item

Highlights

  • Purex Natural Elements Fresh Lilies & Linen Liquid Detergent fights 99% of everyday stains and is dye free
  • Enjoy nature-inspired freshness with Fresh Lilies & Linen, featuring floral and crisp cotton notes
  • Dye Free Detergent provides a powerful clean and is gentle on skin
  • Contains traditional and plant-based cleaning ingredients
  • Purex Brand has delivered a dependable clean for more than 100 years.

Description

Purex Natural Elements Fresh Lilies & Linen Liquid Laundry Detergent fights 99% of everyday stains and is dye free, providing a powerful clean that’s gentle on skin. Enjoy nature-inspired freshness with Fresh Lilies & Linen, featuring floral and crisp cotton notes. Formulated with a blend of traditional and plant-based cleaning ingredients, this detergent delivers dependable results and long-lasting value. Safe for all washing machines, including high-efficiency (HE) models, and effective in any water temperature, Purex Brand has delivered a dependable clean for more than 100 years
Scent: Linen, Floral
Health Facts: Hypoallergenic, Dye-Free, Phosphate-Free
Product Warning: Do not ingest, keep out of eyes
Product Form: Liquid
Formulation: Concentrated, High Efficiency (HE)
Sustainability Claims: Post-Consumer Recycled Material, Bio-Based
Safety and Security Features: Spill-Resistant Lid
Number of uses: 115
TCIN: 78273258
UPC: 024200011345
Item Number (DPCI): 003-08-0324
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium laureth sulfate; sodium chloride; laureth-12; sodium bicarbonate; sodium cocoate; sodium polyacrylate; fragrances; tetrasodium edta; methylisothiazolinone.

Shipping details

Estimated ship dimensions: 10.78 inches length x 9.13 inches width x 6.37 inches height
Estimated ship weight: 10.61 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product cruelty free?

submitted by Just Me - 1 year ago

  • A: We has a clear commitment: We do not test our detergents and cleaning products on animals, nor do we mandate third parties to test on our behalf.

    submitted byHenkel Consumer Affairs - 1 year ago

  • A: Thank you for your interest in Purex Linen & Lilies Elements! 😊 We appreciate your question regarding our product and its ingredients and manufacturing practices. For the most accurate and up-to-date information regarding product claims and specifications, kindly reach out to us through our website www.henkel-northamerica.com/contact-us. Our advisers will be happy to provide additional information and assist you further. Thank you for choosing Purex! Lyka - Adviser

    submitted byCustomer Care - 1 month ago
    Brand expert

Q: Does detergent work good for throw rugs and quilts.

submitted by Ellie - 2 years ago

  • A: Purex Natural Elements provides the deep-down clean as a hypoallergenic, and dye-free laundry detergent containing traditional and plant-based cleaning ingredients and natural fragrance extracts.

    submitted byHenkel Consumer Affairs - 2 years ago

  • A: Yes it works great!!

    submitted bySam - 2 years ago

Q: Does this product work for High-Efficiency washers? I know it has the little symbol on the front it of it but I'm not too sure. (Please only answer if you have an HE washer, thank you!)

submitted by R - 6 years ago

  • A: Yes, the products work with HE washers as well as standard washers.

    submitted byCustomer Care - 6 years ago
    Brand expert

  • A: Yes it's safe and yes I have an HE washer that I use this to wash all my clothes in. This works great.

    submitted byTerri - 2 months ago

Q: Is it safe to use on cashmere?

submitted by Nebz - 10 months ago

  • A: We do not recommend using this product on cashmere.

    submitted byCustomer Care - 10 months ago
    Brand expert

Q: Where does label state HE?

submitted by Jp49 - 11 months ago

  • A: You can find it on the front label by the handle under the logo.

    submitted byCustomer Care - 10 months ago
    Brand expert

Q: Is this detergent septic safe?

submitted by Froila - 2 years ago

  • A: This detergent is safe for septic tanks.

    submitted byHenkel Consumer Affairs - 2 years ago
See all questions (6)

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Guests are saying

The Purex Natural Elements Liquid Detergent in Fresh Lilies Linen offers an impressive cleaning performance while leaving clothes smelling fresh and delightful. Guests appreciate its economical size, providing 35 loads from a 40 fl oz bottle, and the light floral scent that is not overpowering. Many guests noted how effective it is at tackling everyday stains and dirt, making it a reliable choice for regular laundry needs. Overall, it combines affordability with quality, making it a great addition to any laundry routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2836 reviews
    cleans effectively: 4.6 out of 5
    quality: 4.57 out of 5
    scent: 4.58 out of 5
    value: 4.62 out of 5
    84% would recommend
    174 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2026Verified purchase

    Best detergent

    Love this detergent has your clothes smelling fresh and clean. Plus it doesn't irritate your skin.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on influenster.com
    Image

    fighting odor and stains

    for the adults and older children i use purex to do our laundry the fregance isn’t strong but it still leaves clothes smelling fresh. alil goes along way in fighting odor and stains
    EllieF
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2026Verified purchase

    (no review title)

    Size and price point was what I was looking for.
    1 reply from Customer Care team - 3 days ago
    Hi Helena! Finding the right size at the right price can make the whole laundry purchase feel like an easy yes. Sounds like this Purex landed right where you wanted it. 💚 — Karl — Adviser
    Helena
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2026

    NOT Hypoallergenic

    The claim that this product is hypoallergenic is false. It says right on the label "Contains fragrance allergen(s)." As people with chemical snesitivites are well aware, synthetic perfumes in laundry detergent are a nightmare. It causes unbearable itching, and it takes at least three washings to remove the synthetic compounds from your clothes. Target needs remove thier "hypoallergenic" tag from this product listing. Don't just go by what the manufacturer says - read the labels yourself.
    1 reply from Customer Care team - 3 days ago
    Hi Michelle! We’re sorry the product caused that reaction. Your concern about the fragrance allergen labeling and the impact you experienced is important, and we’d like to learn more through https://www.henkel.com/contact-us. — Karl — Adviser
    Michelle
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on PINCHme.com
    Image

    Loved it

    [This review was collected as part of a promotion.] I absolutely loved the free sample Pinchme sent me it made my clothes smell amazing and the freshness last even longer.
    Jennifer H_DFVt
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on PINCHme.com
    Image

    Fresh

    [This review was collected as part of a promotion.] PinchMe sent me a free product it was the Purex Natural Elements Liquid Detergent, Fresh Lilies & Linen, 40 fl oz, 35 loads. The amount of product came In the bottle was great . It washes loads of clothes . A little definitely went a long way one cap full is all you need . My clothes felt nice and soft & the fresh Lilies was definitely strong I love that love it !
    Tiesha W_xr7g
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on PINCHme.com
    Image

    Great product

    [This review was collected as part of a promotion.] Absolutely love this product. Not only does it smell great but it does a great job cleaning my clothes! Will definitely be using a gun and highly recommend.
    Nicole M_qAOO
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Amazing

    [This review was collected as part of a promotion.] This smelled great and made my clothes feel great! They felt really clean and I loved it
    Ysia P_1BaY
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Smells great

    [This review was collected as part of a promotion.] This smells really good and makes clothes smell fresh and clean.
    Kayla B_KsbM
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Smells amazing

    [This review was collected as part of a promotion.] I loved the smell and how nice and fresh it left my clothes strongly recommended
    brittany b_thyy
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Purex

    [This review was collected as part of a promotion.] Love this detergent. It smells wonderful. I have clean and good smelling clothes now. I received it free to try and review. Great laundry detergent
    laura w_LoUO
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Perfect for my husbands uniform!

    [This review was collected as part of a promotion.] I received the Purex Natural Elements Liquid Detergent for free in exchange for my honest opinion. I picked the scent Fresh Lilies & Linen and it's a gorgeous scent! Very unisex and everyone in the family enjoys it! I specifically use it for my husbands clothes, as it helps a lot with odor and stains. The packaging is a great value as well. The 40 fl oz is more than enough for 35 loads. Would definitely recommend!
    Angela K_yf6Q
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Love it

    [This review was collected as part of a promotion.] I would completely recommend it to family and friends.
    Dalys G_h9FE
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    I love it

    [This review was collected as part of a promotion.] Love the fresh, clean scent of Purex Natural Elements Fresh Lilies & Linen! It leaves my clothes smelling fresh and feeling clean without being overpowering. Definitely a great everyday detergent!
    Leslie B_gM2f
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Great detergent

    [This review was collected as part of a promotion.] This detergent was great to use in my washer and smelled nice
    Brooke T_aUU_
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Absolutely Loved This Free Sample!

    [This review was collected as part of a promotion.] I was thrilled to receive this Purex Natural Elements Liquid Detergent for free to try out and review. The Fresh Lilies & Linen scent is absolutely delightful and leaves my clothes smelling incredibly fresh without being overpowering. I was impressed by how clean my laundry came out after just one wash, easily tackling everyday stains and dirt. A small amount goes a long way, making the 35-load bottle an excellent value for my household. I highly recommend this product to anyone looking for a reliable and refreshing laundry detergent.
    Anthony R_hf3p
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    I like it and I love it

    [This review was collected as part of a promotion.] I like it and I love it and thank you for the boxes in the mail
    Angela R_Hlq1
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Purex fresh lilies and linen.

    [This review was collected as part of a promotion.] I received Purex fresh lilies and linen as a free sample from Pinch Me. I loved the smell. It helped keep my gym clothes smelling fresh.
    L S_C9VK
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Great

    [This review was collected as part of a promotion.] I love this detergent! I got it for free, and I am going to continue purchasing it!
    Brooke L_r8gD
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2026
    originally posted on PINCHme.com
    Image

    Amazing

    [This review was collected as part of a promotion.] This product helped get my laundry smelling so good
    Ashley C_jcOY
    Did you find this review helpful?

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