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Purex Linen & Lilies Natural Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz
$9.99 ($0.07/fluid ounce)
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At a glance
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About this item
Highlights
- Purex Natural Elements Linen & Lilies Liquid Detergent fights 99% of everyday stains
- Dye Free Detergent provides powerful cleaning. 100% Free of Dyes
- 4-in-1 Benefits: Powerful clean, 61% Bio-Based Detergent, 100% Free of Dyes, No added Phosphates & Chlorine
- Contains traditional and plant-based cleaning ingredients
- Detergent can be used on different types of clothes and fabrics, white or colored
- Purex Laundry Detergent works well with all high-efficiency (HE) washing machines
- Packaging may vary for the final product shipped to you
Description
Purex Natural Elements Linen & Lilies Liquid Laundry Detergent delivers a powerful clean that fights 99% of everyday stains. This dye-free detergent is 100% free of dyes, gentle on skin, and made with both traditional and plant-based cleaning ingredients. With 4-in-1 benefits—powerful cleaning, 61% bio-based formula, no added phosphates, and no chlorine—you get dependable results you can trust. Safe for all types of fabrics, whites, and colors, this all-purpose laundry detergent works in all standard and high-efficiency (HE) washing machines. Packaging may vary.
Scent: Linen, Floral
Health Facts: Hypoallergenic, Dye-Free, Phosphate-Free
Product Warning: Do not ingest, keep out of eyes
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Bio-Based
Safety and Security Features: Spill-Resistant Lid
Net weight: 150 fl oz (US)
Number of uses: 115
TCIN: 78273258
UPC: 024200011345
Item Number (DPCI): 003-08-0324
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate; sodium chloride; laureth-12; sodium bicarbonate; sodium cocoate; sodium polyacrylate; fragrances; tetrasodium edta; methylisothiazolinone.
Shipping details
Estimated ship dimensions: 6.33 inches length x 9.13 inches width x 10.78 inches height
Estimated ship weight: 10.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does detergent work good for throw rugs and quilts.
submitted by Ellie - 2 years ago
A: Yes it works great!!
submitted bySam - 1 year agoA: Purex Natural Elements provides the deep-down clean as a hypoallergenic, and dye-free laundry detergent containing traditional and plant-based cleaning ingredients and natural fragrance extracts.
submitted byHenkel Consumer Affairs - 9 months ago
Q: Is it safe to use on cashmere?
submitted by Nebz - 1 month ago
A: We do not recommend using this product on cashmere.
submitted byCustomer Care - 20 days agoBrand expert
Q: Where does label state HE?
submitted by Jp49 - 2 months ago
A: You can find it on the front label by the handle under the logo.
submitted byCustomer Care - 20 days agoBrand expert
Q: Is this product cruelty free?
submitted by Just Me - 8 months ago
A: We has a clear commitment: We do not test our detergents and cleaning products on animals, nor do we mandate third parties to test on our behalf.
submitted byHenkel Consumer Affairs - 2 months ago
Q: Is this detergent septic safe?
submitted by Froila - 11 months ago
A: This detergent is safe for septic tanks.
submitted byHenkel Consumer Affairs - 9 months ago
Q: Does this product work for High-Efficiency washers? I know it has the little symbol on the front it of it but I'm not too sure. (Please only answer if you have an HE washer, thank you!)
submitted by R - 5 years ago
A: Yes, the products work with HE washers as well as standard washers.
submitted byCustomer Care - 5 years agoBrand expert
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Guests are saying
Guests have found this laundry detergent to be a mixed bag, with many appreciating its gentle formula, pleasant scent, and affordability. It is highlighted for being suitable for sensitive skin and having a light fragrance that doesn't overpower. However, some guests experienced skin reactions and found the cleaning power lacking for heavily soiled clothes. The detergent's eco-friendliness and plant-based ingredients are also noted, making it a conscientious choice for the environmentally aware.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2417 reviews
cleans effectively: 4.61 out of 5
quality: 4.57 out of 5
scent: 4.54 out of 5
value: 4.58 out of 5
88% would recommend
144 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
(no review title)
I use Purex laundry detergent regularly, and find the linen and lilies scent light and pleasant. I always buy it when it’s on sale.
1 out of 5 stars
22 November, 2025Verified purchase
(no review title)
I received my package damage
4 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Smells Good!!
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
Cleans great From delicates to nasty greasy
This is the best detergent I found for my family. It cleans very well even my husband‘s greasy dirty mechanics clothes plus my delicate items. It smells great in it last four days in the drawer.
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
(no review title)
good product
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
12 November, 2025Verified purchase
(no review title)
Lovely fragrance
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
(no review title)
One of my favorite laundry soap I have sensitive skin and this works perfectly
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
Great
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
1 out of 5 stars
9 November, 2025Verified purchase
(no review title)
I’ll never order liquid detergent online, cause it had loose cap it was in a plastic bag with a zip tie, and it still leak all over the box
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
(no review title)
This is one item I ❤️ love
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
(no review title)
The best
1 reply from Customer Care team - 16 days ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
(no review title)
Good price but spend a few more dollars on All or Tide. This didn’t take any odor out of our clothes and still looked and felt dirty. I had to rewash everything. Definitely will not repurchase.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Satisfied
Been using for years
1 reply from Customer Care team - 1 month ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
(no review title)
I like it.
1 reply from Customer Care team - 1 month ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
1 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
BAD CUSTOMER SERVICE
Whoever fixed my order gave me the nastiest container they could find. It had a huge spill over and other dirt similar to birds crap. Totally disgusting. They should pay attention and take into consideration that people is actually paying for that stuff. It’s not free
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
Laundry
Love this product been using for awhile
1 reply from Customer Care team - 1 month ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Pickup part-empty!
Love this detergent (gentle, subtle scent, affordable)… but like another customer I see here in the reviews, Pickup gave me a part-empty bottle. Loaded into the trunk so not viewed until home with it. Disappointed is an understatement. (Pickup was a necessity not mere convenience)
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
No fake odor!
I've used this detergent for years. My clothes are clean and smell fresh. The whites come clean and bright.
1 reply from Customer Care team - 1 month ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Smells Great
love this scent so much. its long lasting and not overly Scentsy. I only buy this one. makes the house smells amazing all day. clothes smell fresh up til you wear them.
1 reply from Customer Care team - 1 month ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
Purex
Price, quality, and availability
1 reply from Customer Care team - 1 month ago
We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser