hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz
$4.49 ($1.07/ounce)
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Highly rated
$4.49($1.07/ounce)
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 928 ratings
$4.49($1.07/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1965 ratings
$4.99($0.98/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1924 ratings
Frequently bought together
$4.49($0.27/fluid ounce)
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4.7 out of 5 stars with 749 ratings
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4.7 out of 5 stars with 591 ratings
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4.8 out of 5 stars with 217 ratings
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Highly rated
$4.49($1.07/ounce)
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 928 ratings
$4.49($1.07/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1965 ratings
$4.99($0.98/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1924 ratings
$4.29($1.07/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 582 ratings
Guests are saying
This toothpaste is popular among children for its appealing taste and fun packaging. Many parents appreciate its clean ingredients and effectiveness in encouraging kids to brush their teeth. However, some guests have concerns about the cap design, potential staining, and the presence of titanium dioxide.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1555 reviews
effectiveness: 4.55 out of 5
quality: 4.54 out of 5
value: 4.41 out of 5
80% would recommend
239 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026Verified purchase
good
my 7 yr old likes this toothpaste alot. the tube is easy to hold and sturdy and cute. the flavor is good.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
(no review title)
The only toothpaste my toddler will use
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
My Kids Actually Ask for This
Kid-approved taste, clean ingredients parents care about, and no cavities so far — this one’s a repeat buy in our house. ——— ——— ——— ——— ——— ——— My kids (ages 3 and 5) absolutely love Hello Kids fluoride toothpaste. And honestly, that alone is huge, because every time I’ve tried switching to another brand, they immediately ask for Hello Kids again. No battles at brushing time = parenting win. From a parent perspective, this checks all the boxes people actually care about: it contains fluoride for cavity protection, has a mild, kid-friendly flavor (not spicy or overpowering), and doesn’t include a bunch of unnecessary junk. The texture isn’t gritty, it doesn’t foam excessively, and it rinses easily, all things that matter when you’re brushing tiny mouths. And while I don’t want to jinx it… so far, no cavities. We use it consistently, and dental visits have been smooth, which tells me it’s doing its job. If you’re looking for a toothpaste your kids will actually use, and one you feel good about as a parent, this is a solid choice.
5 out of 5 stars
15 December, 2025Verified purchase
(no review title)
Good
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
The long-term favorite!
I love Hello products for the safe ingredients and the fun flavors. We love the dragon berry and the shark fruit punch but the Unicorn bubblegum is always the flavor they come back to and ask for!
5 out of 5 stars
6 December, 2025
originally posted on hello-products.com
Wish I Had Discovered This Sooner
Best tasting toothpaste ever with no horrible chemicals.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2025Verified purchase
(no review title)
Will not buy again. My children’s breath had a kick to it after first use, never had that issue before with our previous toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
My children no longer complain about brushing their teeth, plus no dye is a huge win.
[This review was collected as part of a promotion.] My kids love it!
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
Great for my taste sensitive kid!
My 5 year old daughter, who has a lot of taste sensitivities, loves the taste of this and so far, no cavities!
4 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Overall Good Toothpaste!
It was glittery and sparkly but it got the job done! Clean teeth!
5 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
Kids approve
My kids like the taste. Seems to work well, it suds up nice on their teeth.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Great brand, great flavor!
My kiddos favorite toothpaste! This is the only toothpaste my youngest will use and thankfully target ALWAYS has it well stocked!
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Great
My kids love the taste of this toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
True bubblegum flavor with no mint.
A great bubblegum flavor without any mint taste. My kids favorite toothpaste and we always repurchase this flavor.
1 out of 5 stars
22 August, 2025Verified purchase
My kids like this stuff, but the price jumped 50 cents overnight
My kids like this stuff, but the price jumped 50 cents overnight.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
Big fans
My kids love the look and taste of this clean, fluoride toothpaste. We’ve bought it again and again.
5 out of 5 stars
6 August, 2025
originally posted on hello-au
Where has it gone?!
My daughter been using for 2 years now we can’t find it anywhere to buy it now. Is it discontinued?!
5 out of 5 stars
1 August, 2025
originally posted on hello-au
The best toothpaste
Delicious and great for both the kids and adults in our family. Even recommended by our dentist. So sad it's no longer available???
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Great
Great taste, kids love it, no dyes
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
Toothbrushing fun!
The Hello Kids Unicorn Sparkle Bubblegum toothpaste is a favorite in our home! My kids absolutely love the fun packaging and the sweet bubblegum flavor, it makes brushing feel like a treat instead of a chore. They use it easily on their own and always finish with fresh, clean smiles. I’ve noticed they’re much more excited to brush regularly now. It’s effective, gentle, and just plain fun. Definitely a great choice for little ones!