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hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 2 of 4hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 3 of 4hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 4 of 4
hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 1 of 4

hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz

17 Questions
$4.99 ($1.19/ounce)

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At a glance

About this item

Highlights

  • WHAT I’M GETTING: Includes one (1) 4.2 oz tube of hello Unicorn Sparkle Kids Toothpaste with Fluoride, Bubble Gum Toothpaste for Kids
  • FIGHTS CAVITIES: This kids fluoride toothpaste is safe for children ages 2 and up, helps prevent cavities and strengthens growing teeth using fluoride
  • MAGICALLY BRILLIANT: The unicorn toothpaste tastes like bubblegum and works brilliantly to build good brushing habits and help brush away plaque
  • UNICORN APPROVED: hello Unicorn Sparkle Kids Toothpaste is formulated with natural flavor and also helps polish and brighten little smiles
  • NO BRAINER: This gluten-free kids toothpaste is made with no SLS, preservatives, parabens, dyes, spicy mint, artificial sweeteners or flavors

Description

Say hello to brush time magic and celebrate more everyday yay with hello Unicorn Sparkle Kids Toothpaste with Fluoride. This unicorn sparkle children’s toothpaste tastes like rainbows and sparkles and works brilliantly. This kids fluoride toothpaste is safe for kids ages 2 and up and the magical bubble gum toothpaste flavor is a fun way to encourage regular brushing habits at an early age. hello Unicorn Sparkle Kids Toothpaste with Fluoride is thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. This kids toothpaste has a fun bubble gum taste making brushing more enjoyable. And because it’s formulated with fluoride, this children’s toothpaste can also help prevent cavities and strengthen enamel, all while brushing away plaque with brilliance and grace. Help polish and brighten your little ones teeth with hello Unicorn Sparkle Kids Fluoride Toothpaste. That means making a kids toothpaste that contains no artificial sweeteners, artificial flavors, preservatives, SLS, parabens, dyes, spicy mint, and that is gluten free. Plus, this children’s toothpaste is not tested on animals, real or imaginary.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, No Artificial Sweeteners, Sulfate-Free, Preservative-Free, Dye-Free
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
TCIN: 79635257
UPC: 819156021742
Item Number (DPCI): 049-09-7780
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion)' '0.24%

Purpose

Anticavity

Directions

Directions Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: Ask a dentist or physician

Other information

This carton is recyclable + printed with soy inks., FSC - Mix - Paper from responsible sources - FSC® C107922 - www.fsc.org - Protecting our forest™, Cruelty Free Certified - Leaping bunny certified.

Inactive ingredients

inactive ingredients: water, sorbitol, hydrated silica, glycerin, xylitol, flavor, xanthan gum, sodium cocoyl glutamate, cocamidopropyl betaine, rebaudioside a, mica, titanium dioxide

Shipping details

Estimated ship dimensions: 5.55 inches length x 3.5 inches width x 3.5 inches height
Estimated ship weight: 2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this have artificial dyes in it

submitted by Jc - 2 years ago

  • A: hello there. no, there's no dyes in our Unicorn Sparkle Toothpaste, it's a translucent colorless gel with sparkles. we hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

  • A: hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubbl

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Does this toothpaste contain oat, barley, or rye?

submitted by Marilyn - 3 months ago

  • A: hello! our super magical unicorn sparkle paste does not contain oat, barley, or rye. feel free to call us at 855-444-3556 from 9 am to 5:30 pm est monday-friday if you have any other questions!

    submitted byColgate Palmolive Consumer Affairs - 3 months ago
    Brand expert

Q: Is this toothpaste swallow safe?

submitted by rosiegaylor - 4 months ago

  • A: hello, thanks for asking. we don't recommend ingesting our toothpaste as it is not meant for consumption. hope this helps!

    submitted byColgate Palmolive Consumer Affairs - 4 months ago
    Brand expert

Q: Where is this paste made?

submitted by etanask - 6 months ago

  • A: hi there! our unicorn sparkle is sourced from the United States. hope this helps! 🩵✨

    submitted byColgate Palmolive Consumer Affairs - 5 months ago
    Brand expert

Q: Are any of the ingredients derived from corn?

submitted by Emily - 1 year ago

  • A: hi there! thanks for asking! yes, our unicorn sparkle paste does contain ingredients derived from corn. check out our website to learn more about our ingredients: https://www.hello-products.com/ or feel free to call us with any questions you may have at 855.444.3556 (monday-friday 9am-5:30pm est

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is this toothpaste free from lead and danger levels of fluoride? I know two of this brands flavors are advised against by dentists because of lead. Thanks!

submitted by JP - 1 year ago

  • A: safety & well-being are our top priority! hello kid's pastes are safe, meeting fda&our strict standards. trace amounts of substances like lead are normal, even in food. in fact, exposure from TP when used as directed is lower than what comes from our daily diet. feel free to give us a call 855-444-3556 with any questions you have.

    submitted byColgate Palmolive Consumer Affairs - 7 months ago
    Brand expert

Q: What’s the fluoride content?

submitted by SunPrairie Mom - 1 year ago

  • A: great question! our Unicorn Sparkle toothpaste contains 0.24% sodium fluoride.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is there any dairy in the toothpaste?

submitted by Saltygirrl - 1 year ago

  • A: hello there, great question! all of our friendly products are dairy-free.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: What are the sparkles made of?

submitted by AJ Colo - 2 years ago

  • A: hello there! the sparkles in our friendly unicorn sparkle paste come from mica!

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Does the toothpaste contain any wheat? Asking for child with Celiac disease.

submitted by Jschwartz88 - 2 years ago

  • A: hello there! our unicorn paste, alongside all of our friendly products, is gluten and wheat free.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert
See all questions (17)

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Guests are saying

This toothpaste has become a favorite among kids and parents alike, thanks to its fun packaging and delightful flavors. Guests appreciate the dye-free formula and the inclusion of xylitol for oral health. The bubblegum flavor is particularly popular, making brushing a fun experience for children. While some guests noted challenges with the packaging, the overall effectiveness and enjoyment of the product shine through, making it a great choice for families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 607 reviews
    effectiveness: 4.58 out of 5
    quality: 4.55 out of 5
    value: 4.42 out of 5
    80% would recommend
    252 recommendations
    5 out of 5 stars
    26 October, 2026

    Repeat buy

    Only toothpaste and flavor my 4 year old tolerates and uses without putting up a fuss
    Tess
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    25 October, 2026Verified purchase

    Bad after taste

    Kids are not a fan of the taste. Cute packaging tho.
    Mommabear3
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    22 October, 2026Verified purchase

    (no review title)

    Neither of my kids liked the taste of this toothpaste
    BMacK
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026Verified purchase

    (no review title)

    My girls love this toothpaste! Natural and it’s sparkly too !
    Amber
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    22 September, 2026Verified purchase

    Child approved taste and dye free!

    My 5 year old loves this toothpaste. I love that it's dye free and she loves the taste and the sparkles.
    Michelle
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 September, 2026Verified purchase

    Kid approved toothpaste

    Kid approved and fun packaging. Just be aware that although it's "unicorn" toothpaste there is no color!
    Becca
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 September, 2026Verified purchase

    ♥Great For Sparkly Unicorn Adults, Too!♥

    I absolutely love Hello Unicorn Sparkle Toothpaste. I mean, first of all, who doesn't want to use a product with such a fun name? We all deserve a little bit of fun and fantasy in our lives. The rainbow packaging is so cute on my counter, and the sparkles in this make me feel like a pampered, girly princess every morning and night. The best parts about this toothpaste are that it doesn't dry out my mouth, and it has xylitol in it. Xylitol is great for oral health and starves the bacteria that cause tooth decay, as well as making plaque less able to adhere to teeth. The bubble gum flavor is delicious and sometimes reminds me a little bit of orange blossoms, for some reason. I personally like to finish up with mint floss and the mint ACT anti-cavity rinse for extra freshness after using this, but it's wonderful for teeth and your oral biome! I originally bought this for my pre-teen because she loved the rainbow tube, but I'm a full-grown adult woman as well as an up-and-coming dental hygienist, and I recommend this wholeheartedly to my peers! ♥
    Princess
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    Good Tasting toothpaste for kids, hard to open and squeeze.

    My daughter really likes this toothpaste, but it’s really difficult for her to open the cap (it hurts her fingers), and difficult to squeeze due to the very rigid tube.
    Ben
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026Verified purchase

    (no review title)

    Love this and kids love it c
    Mmm
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase

    (no review title)

    This is my kids favorite toothpaste. She won’t brush her teeth unless it’s this particular flavor and brand
    EO
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    The only toothpaste my kids will use!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    The only toothpaste my children will use.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on hello-products.com
    Image

    Kid approved

    My daughter absolutely loves the flavor of this toothpaste!
    GKLforever
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 June, 2026Verified purchase

    Unicorn Paste for the Win

    Love the color and sparkle! Kiddo seems to like the taste. Only problem is it’s hard to see how much you’ve added to the toothbrush!
    FTM
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 June, 2026Verified purchase

    Kids are obsessed

    Kids love this flavor! I’ve ordered probably 10x over the years. Highly recommend.
    LaraB
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2026Verified purchase

    Love!

    My daughter’s favorite because it’s the only one that is truly not minty!
    Lydo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase

    6 year old's favorite

    Grandkids love the taste of this toothpaste. Mom loves that they're dye dye free
    JJB
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026Verified purchase

    (no review title)

    Kids favorite
    ellewoods
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    21 February, 2026Verified purchase

    (no review title)

    kids love this
    Jesslolo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026

    (no review title)

    It’s an excellent product
    Tania
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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