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hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 2 of 4hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 3 of 4hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 4 of 4
hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz - 1 of 4

hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz

$4.49 ($1.07/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • WHAT I’M GETTING: Includes one (1) 4.2 oz tube of hello Unicorn Sparkle Kids Toothpaste with Fluoride, Bubble Gum Toothpaste for Kids
  • FIGHTS CAVITIES: This kids fluoride toothpaste is safe for children ages 2 and up, helps prevent cavities and strengthens growing teeth using fluoride
  • MAGICALLY BRILLIANT: The unicorn toothpaste tastes like bubblegum and works brilliantly to build good brushing habits and help brush away plaque
  • UNICORN APPROVED: hello Unicorn Sparkle Kids Toothpaste is formulated with natural flavor and also helps polish and brighten little smiles
  • NO BRAINER: This gluten-free kids toothpaste is made with no SLS, preservatives, parabens, dyes, spicy mint, artificial sweeteners or flavors

Description

Say hello to brush time magic and celebrate more everyday yay with hello Unicorn Sparkle Kids Toothpaste with Fluoride. This unicorn sparkle children’s toothpaste tastes like rainbows and sparkles and works brilliantly. This kids fluoride toothpaste is safe for kids ages 2 and up and the magical bubble gum toothpaste flavor is a fun way to encourage regular brushing habits at an early age. hello Unicorn Sparkle Kids Toothpaste with Fluoride is thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. This kids toothpaste has a fun bubble gum taste making brushing more enjoyable. And because it’s formulated with fluoride, this children’s toothpaste can also help prevent cavities and strengthen enamel, all while brushing away plaque with brilliance and grace. Help polish and brighten your little ones teeth with hello Unicorn Sparkle Kids Fluoride Toothpaste. That means making a kids toothpaste that contains no artificial sweeteners, artificial flavors, preservatives, SLS, parabens, dyes, spicy mint, and that is gluten free. Plus, this children’s toothpaste is not tested on animals, real or imaginary.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, No Artificial Sweeteners, Sulfate-Free, Preservative-Free, Dye-Free
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 79635257
UPC: 819156021742
Item Number (DPCI): 049-09-7780
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, xanthan gum, flavor, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, mica and titanium dioxide

Shipping details

Estimated ship dimensions: 1.93 inches length x 2.16 inches width x 5.74 inches height
Estimated ship weight: 0.33 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this have artificial dyes in it

submitted by Jc - 2 years ago
  • A: hello there. no, there's no dyes in our Unicorn Sparkle Toothpaste, it's a translucent colorless gel with sparkles. we hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert
  • A: hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubbl

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Are any of the ingredients derived from corn?

submitted by Emily - 3 months ago
  • A: hi there! thanks for asking! yes, our unicorn sparkle paste does contain ingredients derived from corn. check out our website to learn more about our ingredients: https://www.hello-products.com/ or feel free to call us with any questions you may have at 855.444.3556 (monday-friday 9am-5:30pm est

    submitted byColgate Palmolive Consumer Affairs - 3 months ago
    Brand expert

Q: What’s the fluoride content?

submitted by SunPrairie Mom - 6 months ago
  • A: great question! our Unicorn Sparkle toothpaste contains 0.24% sodium fluoride.

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert

Q: Is there any dairy in the toothpaste?

submitted by Saltygirrl - 8 months ago
  • A: hello there, great question! all of our friendly products are dairy-free.

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

Q: What are the sparkles made of?

submitted by AJ Colo - 10 months ago
  • A: hello there! the sparkles in our friendly unicorn sparkle paste come from mica!

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

Q: Does the toothpaste contain any wheat? Asking for child with Celiac disease.

submitted by Jschwartz88 - 11 months ago
  • A: hello there! our unicorn paste, alongside all of our friendly products, is gluten and wheat free.

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

Q: If they arent microplastics, what are the sparkles made of?

submitted by Jess - 1 year ago
  • A: hello there! the friendly sparkle of our unicorn sparkle toothpaste comes from mica!

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert

Q: Is it k if swallowed by 3 year old?

submitted by Jeetsha - 1 year ago
  • A: Thanks for the question. Our recommendation is that you use only a pea-sized amount and supervise child’s brushing and rinsing (to minimize swallowing). We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Does this contain any sesame? Is it safe for peanut and sesame allergy?

submitted by Ccc - 5 years ago
  • A: yes, hello® products are peanut free and sesame seed free.

    submitted byHello Products - 4 years ago
    Brand expert

Q: Can this be used by a 2.5 year old that doesn’t know how to spit it out? Can small amounts be swallowed?

submitted by Ccc - 5 years ago
  • A: thanks for your question. parents should always supervise their children’s brushing. our hello® kids fluoride free toothpaste in natural watermelon and our toddler training toothpaste in organic apple are safe for children of all ages if accidentally swallowed while brushing. of course, the product is safest when used as directed and intended. hello® kids fluoride toothpaste like unicorn sparkle strawberry and dragon dazzle are most appropriate for children over the age of two and when used as directed and intended. however, we recommend consulting with your dentist to determine if a fluoride toothpaste is the right choice for your little one.

    submitted byHello Products - 4 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This toothpaste is popular among children for its appealing taste and fun packaging. Many parents appreciate its clean ingredients and effectiveness in encouraging kids to brush their teeth. However, some guests have concerns about the cap design, potential staining, and the presence of titanium dioxide.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1555 reviews
    effectiveness: 4.55 out of 5
    quality: 4.54 out of 5
    value: 4.41 out of 5
    80% would recommend
    239 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2026Verified purchase

    good

    my 7 yr old likes this toothpaste alot. the tube is easy to hold and sturdy and cute. the flavor is good.
    kball
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2026Verified purchase

    (no review title)

    The only toothpaste my toddler will use
    Lyndsey
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    My Kids Actually Ask for This

    Kid-approved taste, clean ingredients parents care about, and no cavities so far — this one’s a repeat buy in our house. ——— ——— ——— ——— ——— ——— My kids (ages 3 and 5) absolutely love Hello Kids fluoride toothpaste. And honestly, that alone is huge, because every time I’ve tried switching to another brand, they immediately ask for Hello Kids again. No battles at brushing time = parenting win. From a parent perspective, this checks all the boxes people actually care about: it contains fluoride for cavity protection, has a mild, kid-friendly flavor (not spicy or overpowering), and doesn’t include a bunch of unnecessary junk. The texture isn’t gritty, it doesn’t foam excessively, and it rinses easily, all things that matter when you’re brushing tiny mouths. And while I don’t want to jinx it… so far, no cavities. We use it consistently, and dental visits have been smooth, which tells me it’s doing its job. If you’re looking for a toothpaste your kids will actually use, and one you feel good about as a parent, this is a solid choice.
    EMCharlotte
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 December, 2025Verified purchase

    (no review title)

    Good
    Josiah
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    The long-term favorite!

    I love Hello products for the safe ingredients and the fun flavors. We love the dragon berry and the shark fruit punch but the Unicorn bubblegum is always the flavor they come back to and ask for!
    tia
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025
    originally posted on hello-products.com
    Image

    Wish I Had Discovered This Sooner

    Best tasting toothpaste ever with no horrible chemicals.
    Mary B
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 November, 2025Verified purchase

    (no review title)

    Will not buy again. My children’s breath had a kick to it after first use, never had that issue before with our previous toothpaste.
    angie
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 November, 2025Verified purchase

    My children no longer complain about brushing their teeth, plus no dye is a huge win.

    [This review was collected as part of a promotion.] My kids love it!
    kelsey
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 November, 2025Verified purchase

    Great for my taste sensitive kid!

    My 5 year old daughter, who has a lot of taste sensitivities, loves the taste of this and so far, no cavities!
    Mallory
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 October, 2025Verified purchase

    Overall Good Toothpaste!

    It was glittery and sparkly but it got the job done! Clean teeth!
    Syennia
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    21 September, 2025Verified purchase

    Kids approve

    My kids like the taste. Seems to work well, it suds up nice on their teeth.
    Mamax4
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 September, 2025Verified purchase

    Great brand, great flavor!

    My kiddos favorite toothpaste! This is the only toothpaste my youngest will use and thankfully target ALWAYS has it well stocked!
    Brittani
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 September, 2025Verified purchase

    Great

    My kids love the taste of this toothpaste
    Sarah
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 August, 2025Verified purchase

    True bubblegum flavor with no mint.

    A great bubblegum flavor without any mint taste. My kids favorite toothpaste and we always repurchase this flavor.
    momma2
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 August, 2025Verified purchase

    My kids like this stuff, but the price jumped 50 cents overnight

    My kids like this stuff, but the price jumped 50 cents overnight.
    SC
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2025Verified purchase

    Big fans

    My kids love the look and taste of this clean, fluoride toothpaste. We’ve bought it again and again.
    mmichell
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on hello-au
    Image

    Where has it gone?!

    My daughter been using for 2 years now we can’t find it anywhere to buy it now. Is it discontinued?!
    Courtzmur
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    1 August, 2025
    originally posted on hello-au
    Image

    The best toothpaste

    Delicious and great for both the kids and adults in our family. Even recommended by our dentist. So sad it's no longer available???
    emmaamme
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2025Verified purchase

    Great

    Great taste, kids love it, no dyes
    Poplar
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 July, 2025Verified purchase

    Toothbrushing fun!

    The Hello Kids Unicorn Sparkle Bubblegum toothpaste is a favorite in our home! My kids absolutely love the fun packaging and the sweet bubblegum flavor, it makes brushing feel like a treat instead of a chore. They use it easily on their own and always finish with fresh, clean smiles. I’ve noticed they’re much more excited to brush regularly now. It’s effective, gentle, and just plain fun. Definitely a great choice for little ones!
    Bring it back please
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

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