Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan
Only at target
$9.99 ($0.91/fluid ounce)See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$9.99($0.91/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 1612 ratings
Highly rated
$9.99($0.91/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 1028 ratings
$9.99($0.91/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 602 ratings
$4.99 - $10.19
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 858 ratings
$11.99($1.20/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 551 ratings
$8.69($0.54/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
Marc Anthony Strictly Curls 3x Moisture Shampoo for Curly Hair - Shea Butter & Marula Oil - 16 fl oz
4.3 out of 5 stars with 272 ratings
Frequently bought together
$9.99($0.91/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 602 ratings
$12.99($1.86/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 136 ratings
$9.99($0.91/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 1612 ratings
Highly rated
$9.99($0.91/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 1028 ratings
$7.99($0.71/fluid ounce)
reg $9.99 Sale
4.6 out of 5 stars with 1965 ratings
More customized collections and boosters from FOB
$3.49 - $12.99
$5 Target GiftCard with $30 beauty products purchase
$3.49 - $9.99
$3.49 - $16.99
$5 Target GiftCard with $30 beauty products purchase
Highly rated
$3.49
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 505 ratings
$3.49
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 480 ratings
Related Categories
Guests are saying
The product has garnered mixed feedback from guests, with many praising its ability to enhance curls, provide moisture, and leave hair smelling great. However, several guests reported issues such as hair loss, scalp irritation, and dryness. The customizable nature of the shampoo is a highlight, allowing guests to tailor it to their specific hair needs. Overall, while some guests experienced positive results, others faced significant challenges with their hair health after use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 753 reviews
effectiveness: 2.56 out of 5
quality: 2.6 out of 5
value: 2.58 out of 5
54% would recommend
289 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Great idea, terrible product
strips hair of all oils and dried my hair out. I had to use a ton of conditioner just to be able to finger comb my hair after showering.
4 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2025Verified purchase
Good Shampoo
This shampoo smells good and left my hair feeling clean. It did amazing at defining my curls and helping my natural curls to be amazing. I did find myself using the tiniest bit more than I do other shampoo’s in order to cleanse my long hair. Overall this is a good product that I would use again.
1 reply from Function of Beauty team - 6 months ago
Hi Deb! Thank you for your 5-star review! We’re so happy you’re loving your shampoo. Here’s to your best hair days ahead! ✨
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2025Verified purchase
Shampoo
I love this product my hair has grown so much since starting with this shampoo. I had so much damage from bleaching my hair but now my hair is back to being healthy and long again.
1 reply from Function of Beauty team - 8 months ago
Wow, thank you for the amazing review! It truly means the world to us to know how much you love Function of Beauty We appreciate your Loyalty and can't wait to keep bringing you more great products!
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025
Ingredients
WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LINUM USITATISSIMUM (FLAX) SEED OIL, SALVIA HISPANICA (CHIA) SEED EXTRACT, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, POLYQUATERNIUM-7, TRIDECETH-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, SODIUM LAURATE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, CITRIC ACID, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, HYDROXYPROPYL METHYLCELLU- LOSE, SODIUM CHLORIDE, SODIUM BENZOATE, BENZYL ALCOHOL, CAPRYLIC ACID, BENZOIC ACID, DEHYDROACETIC ACID, XYLITOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, RED 40 (CI 16035)
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
Works
I'm on my second bottle, and overall, I really like it. I did notice a difference in my curls (more definition and less frizz) especially in the beginning. It’s also super affordable, which is a big plus. That said, I feel like my hair may have gotten used to it, and it's not having quite the same effect anymore, so I might switch things up soon. Still, I’d recommend it for anyone looking for a budget-friendly curl-friendly shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2024
Happy Camper
First time use and I love it.
1 reply from Function of Beauty team - 1 year ago
Hi there, Yay! We are delighted to hear you are loving your customized shampoo ✨
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2024
CAUSES HAIR LOSS!
Do not use. I used it consistently for about 3 months and I have lost a significant amount of hair loss. DO NOT PURCHASE!! Please do your own research and look up the lawsuits against this company for thousands of women online complaining about extreme hair loss and thinning after using this brand!
1 reply from Function of Beauty team - 1 year ago
Hi Brit, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2024
smells good but its not good for me
smells great , does help w curls but makes my scalp so itchy & irritated
1 reply from Function of Beauty team - 1 year ago
Hi Pam, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2024Verified purchase
Gave me a scalp rash!
Gave my scalp really itchy little bumps. Do not buy!
1 reply from Function of Beauty team - 2 years ago
Hi there, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2024Verified purchase
Extreme hair loss since using this brand!
Started out using this brand 2 years ago. And now I have extremely damaged hair. I have lost almost half of my once very healthy hair. I now know for a fact it IS this brand causing the hair loss. I never use heat or anything else on my hair. I air dry every single wash. Now my hair is breaking off in every layer throughout my whole head!
1 reply from Function of Beauty team - 2 years ago
Hi Ashley, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further. Thank you!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 July, 2024
completely ruined my hair
This brand ruined my hair, my hair was nice and curly, barely any frizz but now that i used this brand, my hair is extremely frizzy, very clearly damaged and overall ruined my hair. do not trust this brand do not waste your money. dove shampoo and conditioner didnt damage mt hair this bad...
1 reply from Function of Beauty team - 2 years ago
HI Brook, We’re sorry to hear you did not have a great experience with your shampoo. We’d love to learn more and help in any way we can - please reach out to us via our Contact Us page.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 July, 2024Verified purchase
Stay clear
Well, I noticed a change in my hair, excessive shedding. The only new product I’ve introduced into my rotation is this shampoo, and sure enough…came here to see if others had issues and apparently I wasn’t alone with the hair loss. So disappointing. Pictures below show the amount of breakage and frizz caused by this product.😔 also a picture of hair prior to damage.
1 reply from Function of Beauty team - 2 years ago
Hi Becca, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
3 out of 5 stars
Thumbs down graphic, would not recommend
26 July, 2024
Dries out hair
It smells good, but my hair lady said to stop using it because it is was drying out my scalp. I had lots of dandruff until I stopped using it and it didn’t really do anything for my curls.
1 reply from Function of Beauty team - 2 years ago
Hi Abbs, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2024Verified purchase
WOW!
I used this one time and was shocked with the results. My hair was soft, extra curly, and stayed that way. I only used the shampoo and conditioner. I'm getting the mask and leave-in today to try. I'm impressed!
1 reply from Function of Beauty team - 2 years ago
Hi there, Woohoo! We are thrilled you are loving your results from your Curly Hair Shampoo ✨
3 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2024
nothing special for me.
I was gifted both the shampoo and conditioner at christmas time. I have been using it ever since. My hair honestly feels and looks the exact same as it did when I was using a cheap, low quality, drugstore shampoo and conditioner.
1 reply from Function of Beauty team - 2 years ago
Hi there, We are so sorry you're not seeing the results you would like from your shampoo. Our team would like to help! Please reach out to us via our Contact Us page.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2024Verified purchase
Terrible texture
This made my hair feel like straw
1 reply from Function of Beauty team - 2 years ago
Hi there, We are very sorry to hear this and would like to help! Please feel free to reach out to our team via our Contact Us page.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 May, 2024
Red Dye 40 Health Concerns
What is the purpose of Red 40 in a shampoo? If many companies are calling for a ban on it due to health concerns, this just seems very unnecessary and out of touch to bother adding this to a product especially one that we wash away
1 reply from Function of Beauty team - 2 years ago
Hi there, Thank you for your feedback! We stand behind all of our products and are confident in their safety. Every ingredient meets both US and EU cosmetic regulations – which are some of the strictest in the world – and all of our formulations are reviewed by an expert toxicologist. Beyond these regulations, our products are manufactured in the United States and undergo a rigorous clinical testing process to ensure safety and quality control.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2024Verified purchase
This line has been a game changer for my hair!
I LOVE this line! I used to have dry scalp issues but not only is that no longer an issue, my hair is also so soft now, and my frizz is tamed! I used to have to straighten my hair everyday because it was always too frizzy to sport my natural curl. This line has been a game changer for me! I use the curly line shampoo, conditioner, mask, leave-in conditioner, and add the anti-frizz, shine, and deep condition booster shots.
1 reply from Function of Beauty team - 2 years ago
Hi there! Thank you for sharing your fantastic results with us! We hope you continue to enjoy your frizz-free curls✨
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2024Verified purchase
Stay away
TERRIBLE!!!!!! My son used this set for curly hair and within 2 weeks we noticed an increase in hair shedding to point where it’s more then just “normal” DO NOT BUY !!!!!!
1 reply from Function of Beauty team - 2 years ago
Hi Allie, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2024Verified purchase
Shampoo and conditioner
My daughter loves this shampoo and conditioner they keep her hair healthy and her curls are bouncy
1 reply from Function of Beauty team - 2 years ago
Hi Mel, Woo hoo it sounds like Function is #justrightforyou! Glad you love it!