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Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan - 2 of 4Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan - 3 of 4Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan - 4 of 4
Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan - 1 of 4

Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan

$9.99 ($0.91/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Formulated with Chia Extract, Function of Beauty’s Shampoo for Curly Hair defines and shapes curls.
  • CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
  • FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
  • SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
  • CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
  • CONSCIOUS: Cruelty-Free, 100% Vegan
  • SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable

Description

Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.

HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!

Our custom Shampoo for Curly Hair is formulated with Chia Extract to shape and define your natural curls. The gentle foaming ingredients have been specifically formulated for Curly Hair and are silicone-free.

Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Curly Hair, we recommend mixing in Curl Definition, Anti-Frizz, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.

All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom curly hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Scent: Peach
Hair Type: Curly
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Silicone-Free, Vegan, Phthalate-Free, Gluten-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Curl Enhancing, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159964
UPC: 850018240383
Item Number (DPCI): 063-00-7593
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

ingredients*: water, sodium lauroyl methyl isethionate, glycerin, sodium methyl cocoyl taurate, peg-120 methyl glucose dioleate, cocamidopropyl hydroxysultaine, sodium methyl isethionate, linum usitatissimum (flax) seed oil, salvia hispanica (chia) seed extract, lauric acid, acrylates crosspolymer-4, trisodium ethylenediamine disuccinate, glycol distearate, phenoxyethanol, polyquaternium-7, sodium chloride, trideceth-6, guar hydroxypropyltrimonium chloride, methyl gluceth-10, sodium laurate, caprylyl glycol, chlorphenesin, potassium sorbate, citric acid, ethylhexylglycerin, hexylene glycol, hydroxypropyl methylcellulose, sodium benzoate, benzyl alcohol, caprylic acid, xylitol, sodium benzotriazolyl butylphenol sulfonate, fragrance, citral, citronellol, limonene, linalool, red 40. *92% naturally-derived ingredients. never any nasties. naturally-derived = plant-derived & water ingredients

Allergens & Warnings:

CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 2.43 inches length x 2.51 inches width x 6.61 inches height
Estimated ship weight: 0.78 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the ingredients?

submitted by lygophilia - 4 years ago

  • A: Hi there! The full list of ingredients for the Curly Hair Shampoo can be found under "Label Info". Hope this helps! ✨

    submitted byFunction of Beauty - 4 years ago
    Brand expert

  • A: Currently, there is no Label info tab. So what are the ingredients?

    submitted byKristine - 4 years ago

Q: What fragrance does this shampoo offer?

submitted by AI Shopping Assistant - 3 months ago

  • A: It has a exclusive Nude Peach fragrance with notes of peach nectar, lemon zest, and jasmine.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What unique ingredients are used in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo features Chia Extract, known for shaping and defining natural curls.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo safe for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is suitable for sensitive skin and dermatologist tested for safety.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the primary purpose of this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo enhances curls while providing basic cleansing for curly hair types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can you customize the shampoo's formula?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, you can add up to three booster shots to tailor the shampoo to your hair goals.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this okay to use on young children? Is it tear free?

submitted by CAnderson812 - 5 months ago

  • A: Our products are not tear free.

    submitted byFunction of Beauty - 3 months ago
    Brand expert

Q: Did they change the formula to coconut? I went in the store to pick it up and they were all scented coconut. I can’t do coconut scented items so I wanted to know.

submitted by Questwest - 1 year ago

  • A: Hi there, Thank you for your interest in the curly shampoo. You can shop this collection online and it also available in stores with the peach fragrance.

    submitted byFunction of Beauty - 1 year ago
    Brand expert

Q: i used to have curly hair like 3b and 3c as a kid somewhat there but i dyed my hair a lot so it turned an ugly 2c and 2d and i wanna get my curls back should i use curly or wavy

submitted by angie - 2 years ago

  • A: Hi Angie, We recommend choosing whatever is closest to your natural hair pattern! We also suggest trying our Curl Definition #HairGoal add-in booster shot to enhance your hair's natural curls.

    submitted byFunction of Beauty - 2 years ago
    Brand expert

Q: can I buy 10 units at once

submitted by Rob - 3 years ago

  • A: Hi Rob, This may depend on your Target store location. We suggest reaching out directly for additional information!

    submitted byFunction of Beauty - 3 years ago
    Brand expert
See all questions (20)

Additional product information and recommendations

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Guests are saying

This shampoo has garnered mixed feedback from guests, with many praising its pleasant scent and ability to enhance curls. However, several guests reported issues such as dryness, hair loss, and scalp irritation. While some found it effective for defining curls and providing moisture, others experienced significant damage and frizz. Guests appreciate the customizable options available, making it suitable for various hair types, but caution is advised for those with sensitive scalps or specific hair needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 760 reviews
    effectiveness: 2.55 out of 5
    quality: 2.59 out of 5
    value: 2.56 out of 5
    53% would recommend
    291 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026Verified purchase

    caused a bad reaction

    I liked the scent, but this product caused a skin reaction and shedding hair. my daughter also experienced red itchy patches of scalp after using. beware.
    1 reply from Function of Beauty team - 11 days ago
    Hi SR, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please send us an email to gather more information via our contact us page. -Function of Beauty
    SR
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    10 May, 2026Verified purchase

    Fine shampoo but the bottle always leaks once you open it.

    The bottle ALWAYS leaks. Even if it’s standing up undisturbed, once it opens, it leaks
    1 reply from Function of Beauty team - 13 days ago
    Oh no! We recommend reaching out to Target Customer Service directly for refund or replacement assistance. Thank you for sharing your feedback with us.
    Maddy
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 May, 2026

    DO NOT GET THIS

    I got this a while ago, and it smelt amazing, my hair felt ok, but then after a week, I got a horrible amount of dandruff. My scalp was super irritated, and now there are literal scabs on my scalp. It may smell good, but it doesn't do anything for your hair. I stopped using it a week ago and started going back to my old stuff and my hair looks 10 times more shiny and much less fizzy.
    1 reply from Function of Beauty team - 13 days ago
    Hi Laila, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please send us an email to gather more information via our contact us page.
    Laila
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026

    (no review title)

    The scent is really nice and feel good when it goes on my hair
    Ivan
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026Verified purchase

    (no review title)

    Huge function of beauty fan. Love that you can personalize. I often switch my add ins depending on my current needs or hair goals. Curly (black) hair friendly
    1 reply from Function of Beauty team - 1 month ago
    A 5-star review? That calls for a hair flip! 💁‍♀️✨ We’re so glad your curly formula is a perfect match for your hair needs. Thanks for being part of the Function of Beauty family!
    J
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2025Verified purchase

    Great idea, terrible product

    strips hair of all oils and dried my hair out. I had to use a ton of conditioner just to be able to finger comb my hair after showering.
    Glasmom
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2025Verified purchase

    Good Shampoo

    This shampoo smells good and left my hair feeling clean. It did amazing at defining my curls and helping my natural curls to be amazing. I did find myself using the tiniest bit more than I do other shampoo’s in order to cleanse my long hair. Overall this is a good product that I would use again.
    1 reply from Function of Beauty team - 8 months ago
    Hi Deb! Thank you for your 5-star review! We’re so happy you’re loving your shampoo. Here’s to your best hair days ahead! ✨
    Deborah
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2025Verified purchase

    Shampoo

    I love this product my hair has grown so much since starting with this shampoo. I had so much damage from bleaching my hair but now my hair is back to being healthy and long again.
    1 reply from Function of Beauty team - 10 months ago
    Wow, thank you for the amazing review! It truly means the world to us to know how much you love Function of Beauty We appreciate your Loyalty and can't wait to keep bringing you more great products!
    Dags 85
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 July, 2025

    Ingredients

    WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LINUM USITATISSIMUM (FLAX) SEED OIL, SALVIA HISPANICA (CHIA) SEED EXTRACT, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, POLYQUATERNIUM-7, TRIDECETH-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, SODIUM LAURATE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, CITRIC ACID, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, HYDROXYPROPYL METHYLCELLU- LOSE, SODIUM CHLORIDE, SODIUM BENZOATE, BENZYL ALCOHOL, CAPRYLIC ACID, BENZOIC ACID, DEHYDROACETIC ACID, XYLITOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, RED 40 (CI 16035)
    Slight Orange scent
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 June, 2025Verified purchase

    Works

    I'm on my second bottle, and overall, I really like it. I did notice a difference in my curls (more definition and less frizz) especially in the beginning. It’s also super affordable, which is a big plus. That said, I feel like my hair may have gotten used to it, and it's not having quite the same effect anymore, so I might switch things up soon. Still, I’d recommend it for anyone looking for a budget-friendly curl-friendly shampoo!
    Love this
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 December, 2024

    Happy Camper

    First time use and I love it.
    1 reply from Function of Beauty team - 1 year ago
    Hi there, Yay! We are delighted to hear you are loving your customized shampoo ✨
    Merelwatt
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 October, 2024

    CAUSES HAIR LOSS!

    Do not use. I used it consistently for about 3 months and I have lost a significant amount of hair loss. DO NOT PURCHASE!! Please do your own research and look up the lawsuits against this company for thousands of women online complaining about extreme hair loss and thinning after using this brand!
    1 reply from Function of Beauty team - 2 years ago
    Hi Brit, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
    Brit
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 October, 2024

    smells good but its not good for me

    smells great , does help w curls but makes my scalp so itchy & irritated
    1 reply from Function of Beauty team - 2 years ago
    Hi Pam, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
    pam
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2024Verified purchase

    Gave me a scalp rash!

    Gave my scalp really itchy little bumps. Do not buy!
    1 reply from Function of Beauty team - 2 years ago
    Hi there, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
    cali girl
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 August, 2024Verified purchase

    Extreme hair loss since using this brand!

    Started out using this brand 2 years ago. And now I have extremely damaged hair. I have lost almost half of my once very healthy hair. I now know for a fact it IS this brand causing the hair loss. I never use heat or anything else on my hair. I air dry every single wash. Now my hair is breaking off in every layer throughout my whole head!
    1 reply from Function of Beauty team - 2 years ago
    Hi Ashley, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further. Thank you!
    Ashley
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 July, 2024

    completely ruined my hair

    This brand ruined my hair, my hair was nice and curly, barely any frizz but now that i used this brand, my hair is extremely frizzy, very clearly damaged and overall ruined my hair. do not trust this brand do not waste your money. dove shampoo and conditioner didnt damage mt hair this bad...
    1 reply from Function of Beauty team - 2 years ago
    HI Brook, We’re sorry to hear you did not have a great experience with your shampoo. We’d love to learn more and help in any way we can - please reach out to us via our Contact Us page.
    brook
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 July, 2024Verified purchase

    Stay clear

    Well, I noticed a change in my hair, excessive shedding. The only new product I’ve introduced into my rotation is this shampoo, and sure enough…came here to see if others had issues and apparently I wasn’t alone with the hair loss. So disappointing. Pictures below show the amount of breakage and frizz caused by this product.😔 also a picture of hair prior to damage.
    1 reply from Function of Beauty team - 2 years ago
    Hi Becca, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
    Becca73
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 July, 2024

    Dries out hair

    It smells good, but my hair lady said to stop using it because it is was drying out my scalp. I had lots of dandruff until I stopped using it and it didn’t really do anything for my curls.
    1 reply from Function of Beauty team - 2 years ago
    Hi Abbs, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
    Abbs
    quality: 2 out of 5
    value: 2 out of 5
    effectiveness: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 July, 2024Verified purchase

    WOW!

    I used this one time and was shocked with the results. My hair was soft, extra curly, and stayed that way. I only used the shampoo and conditioner. I'm getting the mask and leave-in today to try. I'm impressed!
    1 reply from Function of Beauty team - 2 years ago
    Hi there, Woohoo! We are thrilled you are loving your results from your Curly Hair Shampoo ✨
    Ele313
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    4 July, 2024

    nothing special for me.

    I was gifted both the shampoo and conditioner at christmas time. I have been using it ever since. My hair honestly feels and looks the exact same as it did when I was using a cheap, low quality, drugstore shampoo and conditioner.
    1 reply from Function of Beauty team - 2 years ago
    Hi there, We are so sorry you're not seeing the results you would like from your shampoo. Our team would like to help! Please reach out to us via our Contact Us page.
    vnp
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?

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