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IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 2 of 3IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 3 of 3
IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 1 of 3

IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe - 0.006oz - Ulta Beauty

$26.00
ColorUniversal Taupe
  • Universal Taupe

In Stock

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At a glance

About this item

Highlights

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

Description

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].

Shipping details

Estimated ship dimensions: 5.3 inches length x 0.8 inches width x 0.6 inches height
Estimated ship weight: 0.02 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!

submitted by weety - 4 years ago

  • A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO

    submitted byIT Product Expert - 4 years ago
    Brand expert

Q: Do you need to sharpen this pencil? Any recommended sharpeners?

submitted by Bullseye - 8 months ago
See all questions (2)

Additional product information and recommendations

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Guests are saying

This eyebrow pencil is a favorite among guests for its smooth application and natural finish. The universal taupe shade is praised for its versatility, making it suitable for various skin tones. Many guests appreciate the built-in brush for blending, enhancing the overall look. While some have experienced issues with the pencil's durability, the majority find it easy to use and effective for achieving well-defined brows that last throughout the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 4897 reviews
    100% would recommend
    4 recommendations
    5 out of 5 stars
    26 March, 2026
    originally posted on itcosmetics.com
    Image

    Love this new one with biotin in it. IT PRODUCTS l

    Best I've used for blending naturally . My eyebrows look the best and are so accurate.
    BJ1941
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on itcosmetics.com
    Image

    Looks great and easy to apply!

    [This review was collected as part of a promotion.] This eyebrow liner goes on so smoothly and easily so that the liner looks as if done professionally.
    118cindy
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on itcosmetics.com
    Image

    Say Wow for ur brow!

    I have used this eyebrow pencil for several years and what I love about it is that it doesn’t smear and it blends nicely. I usually get the universal taupe
    BrowSer
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on itcosmetics.com
    Image

    Best Brow Pencil on the Market!

    This product goes on so well, blends perfectly. Looks totally natural. Just ordered 3 more!
    LBat
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on itcosmetics.com
    Image

    Best brow pencil I've used

    [This review was collected as part of a promotion.] Love this brow pencil its goes on nicely and is easy to blend.
    Kbird
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on itcosmetics.com
    Image

    Great product

    I e been using this brow pencil for years! I just love the way you can use a lighter brown or go dark!
    Tari Lynn
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on itcosmetics.com
    Image

    Love it!

    Best eyebrow pencil I have used! Stays put and looks natural. I’ve used it for years.
    JLB2025
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on itcosmetics.com
    Image

    Excellent product!

    Love this brow pencil in auburn. Wish you had it back in stock. The universal taupe just isn’t the right color. I love the way it goes on.
    Lives
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on itcosmetics.com
    Image

    Eyebrow

    [This review was collected as part of a promotion.] This the best Product !!!! Love it , looks natural
    LydiaS
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on itcosmetics.com
    Image

    Brow power

    Love this brow pencil. Easy to apply and lasts all day.
    Pixie1015
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on itcosmetics.com
    Image

    Best Brow Pencil Ever

    I have been using this brow pencil for 20 years. It is the best brow pencil that I have ever used. It is long lasting and smudge resistant. It blends well with your natural brow hair. It is very effective and blends well with great color coverage.
    BestBlessed
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on itcosmetics.com
    Image

    My go to brow solution!

    I have used this for several years now and I won't use anything else. Stays on all day and the perfect solution for my very light, thin brows!
    Wendizzle
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on itcosmetics.com
    Image

    Love This Eyebrow Pencil!

    [This review was collected as part of a promotion.] This is the best eyebrow pencil I have ever used. It will continue to be my go-to always!
    AllisonL
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on http://www.ulta.com
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    I love i it

    I love the product easy to use , the price is not bad, compared to other eye brow products.
    Linda
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on itcosmetics.com
    Image

    Loving the Brow Power Universal Eyebrow Pencil

    It goes on smoothly and it lasts all day without smudging or fading. A little goes a long way.
    laurarae
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on itcosmetics.com
    Image

    Best brow pencil yet

    I love this brow pencil because it looks so natural. It glides on but doesn’t smear. So easy to get the right look
    Fran2026
    Did you find this review helpful?
    3 out of 5 stars
    20 February, 2026
    originally posted on itcosmetics.com
    Image

    Accent brows, but disappointing

    This product does highlight the browse, but the tip breaks off very easily, and there isn’t a lot of product in the tube.
    1 reply from ITC CS team - 1 month ago
    Hello sjuliak! Thank you for your review for our Brow Power Universal Eyebrow Pencil. We are happy to hear that our product does highlight your eyebrows. We are sorry to hear that the tip breaks off very easily and there is not a lot of product in the tube. We apologize that you encountered this issue. This is not a common occurrence. We would like to speak to you more about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45378700. We look forward to speaking with you!
    sjuliak
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on itcosmetics.com
    Image

    Great universal brow pencil

    [This review was collected as part of a promotion.] So easy to use! Light or heavier strokes. Sweat proof and waterproof so it stays put. Love this pencil
    SmileK
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on itcosmetics.com
    Image

    Heaven sent

    Best brow pencil I ever found I love it it is so natural looking.
    Heavensent
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on http://www.ulta.com
    Image

    I will continue to buy this product

    It Brow Power is a great product. The shade universal blond matches my hair color perfectly. It brings out my eyebrows and looks like I had a professional eye waxing.
    Adrienne
    Did you find this review helpful?

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