Sponsored
IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty
$26.00
ColorUniversal Taupe
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.8 inches width x 5.6 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 16730 ratings
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Guests are saying
This eyebrow pencil is a favorite among guests for its smooth application and natural finish. The universal taupe shade is praised for its versatility, making it suitable for various skin tones. Many guests appreciate the built-in brush for blending, enhancing the overall look. While some have experienced issues with the pencil's durability, the majority find it easy to use and effective for achieving well-defined brows that last throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4821 reviews
100% would recommend
3 recommendations
5 out of 5 stars
23 October, 2025
originally posted on itcosmetics.com
Easy to use
Great product. Easy to use and lasts all day. The only "con" is you must be sure there is only the tiniest bit of product out or it will break off.
5 out of 5 stars
18 October, 2025
originally posted on itcosmetics.com
The best
I love the look, color and the easy application...
5 out of 5 stars
17 October, 2025
originally posted on itcosmetics.com
Recommend to everyone
I’ve been using this for years. So easy and my favorite
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Love this pencil!!!
[This review was collected as part of a promotion.] I couldn’t live without this pencil. It’s so natural looking.
5 out of 5 stars
13 October, 2025
originally posted on itcosmetics.com
Great product
Excellent coverage, smooth, no tugging, color is perfect!
5 out of 5 stars
4 October, 2025
originally posted on itcosmetics.com
Love
Been using this for years. The color is natural and looks great.
5 out of 5 stars
3 October, 2025
originally posted on itcosmetics.com
Lon lasting brows
, I have eye brows again. Hold up with humidity, easy to apply. And the color is natural.
5 out of 5 stars
29 September, 2025
originally posted on itcosmetics.com
Great Brow Pencil
Used the brown pencil for years, stays put all day. Love the taupe and blonde shades
5 out of 5 stars
27 September, 2025
originally posted on itcosmetics.com
Hollieholl
[This review was collected as part of a promotion.] I love this product. It blends really well with my skin. It is the perfect liner.
5 out of 5 stars
26 September, 2025
originally posted on itcosmetics.com
Amazing and natural looking
I always get compliments on my brows and love to share that I use IT makeup! Absolutely love the ease of this pencil and will stay on for hours
5 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com
IT brow liner is always my go to for brows
I love the universal taupe shade
1 out of 5 stars
20 September, 2025
originally posted on http://www.ulta.com
BLONDES BEWARE---way way too dark
I love It Cosmetics. So I was really hoping the brow pencils would work for me. But the thing they call "blonde"is BROWN and way too dark for me, a real and fairly pale but not extremely pale blonde. PLEASE MAKE A TRUE LIGHT BLONDE COLOR FOR THOSE OF US WITH PALE BROWS!
5 out of 5 stars
16 September, 2025
originally posted on itcosmetics.com
Love how easy this is.
I'm a no fuss person and I love how this pencil fills the gap without being too thick. A couple swishes and I'm done. The brush on the other end of the pencil helps give an even more feathered look. Plus the universal taupe is a great shade for multiple skin tones
2 out of 5 stars
3 September, 2025
originally posted on itcosmetics.com
Needs a non-red/brown GREY option
Product itself seems OK, but there are no properly grey options. I tried Universal Taupe but it runs too reddish/brown for me. My brows are sparse and black (and one day will be white/grey!) and anything brown looks so wrong on my brows. Oh well. I prefer brow powder for a subtler, natural look, anyway.
1 reply from ITC CS team - 1 month ago
Hi there! We appreciate you reaching out to the USA! For assistance with products and services in your region, please contact the customer care team in your country of residence. They will be best equipped to provide you with the most accurate and relevant information. You can typically find their contact details on the official L'Oréal website for your specific country. We hope this helps!
5 out of 5 stars
1 September, 2025
originally posted on itcosmetics.com
Great
Love this goes on smooth and right color for my brows don't look like I have on product looks natural
5 out of 5 stars
29 August, 2025
originally posted on itcosmetics.com
Reliable
Great product. Especially for the summer when it's hot or I'm swimming.
5 out of 5 stars
28 August, 2025
originally posted on itcosmetics.com
The only one I’ll use
[This review was collected as part of a promotion.] This eyebrow is the only one I’ll use. After trying several, this one creates the most realistic look and doesn’t wipe off.
5 out of 5 stars
21 August, 2025
originally posted on itcosmetics.com
Please Reconsider Discontinuing this Product
My feelings are so hurt. This was the BEST Eye Brow Gel I've EVER used! I went to several establishments looking for this product. NO ONE had it. I showed the workers, and they were highly impressed with the product, especially the brush. Well, back to looking for a NEW product. As the saying goes, "If it ain't broke, don't fix it." A broke click is right twice a day. This product was on it 24/7.
5 out of 5 stars
21 August, 2025
originally posted on itcosmetics.com
Brow power
This Brow color is awesome. Absolutely love this product.
5 out of 5 stars
17 August, 2025
originally posted on itcosmetics.com
Easy to apply
Love the natural color matches my brows and easy to apply.