$30.00 when purchased online
Target Online store #3991
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Tan
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 fl oz (US)
TCIN: 82679962
UPC: 3605971992575
Item Number (DPCI): 342-02-0288
Origin: Imported
Shipping details
Estimated ship dimensions: 4.94 inches length x 1 inches width x 0.79 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This concealer is highly praised for its exceptional coverage, making it a favorite among guests for concealing dark circles and imperfections. Many appreciate its smooth application and long-lasting wear, with a little product going a long way. The variety of color options allows for a perfect match, and it works well with different skin types. Despite some concerns about thickness, it remains a staple for those seeking reliable coverage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9483 reviews
66% would recommend
18 recommendations
Great pick
4 out of 5 stars
BASS - 6 days ago
originally posted on itcosmetics.com
Overall I really like this product. I have very fair skin but darker under eye circles. This product helps to hide them.
Great concealer
5 out of 5 stars
MESC - 6 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Great concealer coverage, last all day nice feel!!
This stuff is great!
5 out of 5 stars
KellyBo - 8 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is my first time trying this concealer and I am sold! It goes on smooth, covers up beautifully and does not move. Blends well with the CC Cream foundation as well. Both have become my favorites!
A little goes a long way
4 out of 5 stars
AshAZ - 8 days ago
originally posted on itcosmetics.com
This is a really nice concealer, and when I say a little goes a long way, seriously just a LITTLE. The first time I used it I squeezed out too much and looked crazy… anyway, this is great for tired eyes and to help camouflage any breakouts or sun spots.
Dissappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
SKane - 9 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
This concealer was really disappointing for me. Have always loved this brand but this concealer is super thick, hard to even get out of the tube. It never dries down and remains tacky for hours and gets very creasy. I’ve tried several different way of applying and varying amounts of product and always the same result. I wouldn’t recommend this product.
Blends well with the CC Cream Foundation
5 out of 5 stars
Moriah H - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Since I am getting older I need more "help" around my eyes to keep them bright. This product has been a great addition to my makeup. It blends well with my CC Cream Foundation. I also use it a concealer if I need to cover up a blemish.
Ride or Die Product
5 out of 5 stars
Em - 10 days ago
originally posted on http://www.ulta.com
I've used this concealer for 12 years. It will always be a staple in my make up bag. Last such a long time and the smallest amount of product goes such a long way. I have very very dark circles and have yet to find a concealer that covere like this does. I love so much that it's waterproof too. It lasts me all day even when working out and sweating or swimming!
Great product full coverage
5 out of 5 stars
Shelly Bit - 14 days ago
originally posted on itcosmetics.com
Love this product it lasts all day and never looks packed on
Best under eye coverage ever
5 out of 5 stars
Anonymous101 - 17 days ago
originally posted on itcosmetics.com
Excellent coverage best product ever - nothing compares
Truly covers under eye dark circles!
5 out of 5 stars
Alexandra2123 - 19 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this product it covers my under eye dark circles and lasts all day.
Bye Bye under eye full Coverage
5 out of 5 stars
Chrissy - 23 days ago
originally posted on http://www.ulta.com
My go to product, I absolutely love this product
The best!
5 out of 5 stars
Annak2001 - 24 days ago
originally posted on itcosmetics.com
I have been using this concealer for about 3 years now! It is the perfect coverage for dark eye circles. It also does not clump up or settle in wrinkles. The lightest shade is perfect for me!
The Coverage is GREAT!
5 out of 5 stars
- 24 days ago
originally posted on itcosmetics.com
I have extremely DARK circles under my eyes (had them since childhood) and believe me when I tell you I have been through a TON of concealers to cover them!!! I tried this one a few years ago and I could not believe how much of my circles were covered!!! I had just about given up but I am so glad I didn't and tried this brand. The coverage is really great -- take it from me, if this can cover my very dark circles then it will work for you too!
Like the name
5 out of 5 stars
LeeCee1 - 25 days ago
originally posted on itcosmetics.com
I am in my late 50's and this is the concealer I have been looking for, for my mature skin. 5 dots of product on strategic areas of my face is all I need. A little bit goes a very long way. It has a thick consistency but blends seamlessly and not cakey. I find using a brush to blend this out, gives the best coverage. Totally worth every penny.
Good coverage
5 out of 5 stars
Faded Apron - 27 days ago
originally posted on itcosmetics.com
A little goes a long way. Great for darkness. Moisturizing. Would buy again
*
5 out of 5 stars
TexasDoc - 1 month ago
originally posted on itcosmetics.com
Great coverage, stays put all day, gives porcelain skin appearance. I use it on my entire face with a light press powder makes my skin look flawless.
Has gone up in price for no reason
3 out of 5 stars
Dani - 1 month ago
originally posted on http://www.ulta.com
I love this stuff but its gone up in price! It was expensive to begin with!!!
Bye Bye Under Eye Concealer
5 out of 5 stars
KG707 - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have been using this product since it first came out. I highly recommend and have recommended this product to many of my friends!
Like product just some question
4 out of 5 stars
ArlineS - 1 month ago
originally posted on itcosmetics.com
Have been using for a number of years. Am finding it’s not staying as long as I would like it to, like the whole day. Maybe I’m doing something wrong but I allow it to set before I put the concealer on top. Thx
Love
5 out of 5 stars
Karin W - 1 month ago
originally posted on itcosmetics.com
I love this product and have been using it for many years . It does not crease , product goes a long way and does not dry the delicate eye area. I only wish they would make a travel size in my shade . Must try!