$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.8 inches width x 5.6 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!
submitted by weety - 3 years ago
A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO
submitted byIT Product Expert - 3 years agoBrand expert
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Guests are saying
This eyebrow pencil is highly praised for its ease of use, natural finish, and long-lasting formula. Many guests appreciate the built-in spoolie brush for blending, making it a favorite for achieving a polished look. The universal taupe shade is particularly popular, matching various hair colors seamlessly. However, some guests have noted issues with the pencil's durability and changes in product quality over time. Overall, it remains a go-to choice for many seeking beautiful brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4786 reviews
100% would recommend
3 recommendations
My favorite brow pencil
5 out of 5 stars
Lolaf1111 - 3 days ago
originally posted on itcosmetics.com
Love it . Works great . A must try . I've been using this one for over 10 yrs
Best Brow Product Ever.
5 out of 5 stars
ITCosmetics customer in N - 5 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Good coverage, smooth application, universal color is perfect.
I am a fan!!
5 out of 5 stars
pasqual - 6 days ago
originally posted on itcosmetics.com
This is my first purchase of the It Brow Power eyebrow pencil. I have tried many over the years because my brows have always been sparse. It's one of my favorites! It works very well to fill in my eyebrows and the finish is really pretty. So many eyebrow pencils are hard and I feel that they then leave too harsh of a mark on my brows. This pencil is creamy and you don't have to press hard to apply it, so it gives a much more natural full look to my eyebrow.
Natural looking brows
5 out of 5 stars
Gayle Ryan - 10 days ago
originally posted on itcosmetics.com
Stays on all day. Very natural colors and easy to use
The best eyebrow pencil
5 out of 5 stars
Mschei444 - 16 days ago
originally posted on itcosmetics.com
I have been using the taupe shade for years. I color my hair so sometimes it’s blonde and sometimes it’s brown, and this shade of eyebrow pencil always looks good no matter the color of my hair.
The Best
5 out of 5 stars
SPCali - 16 days ago
originally posted on itcosmetics.com
I've tried numerous eye brow pencils over the years and this one is the best one overall. I have oily skin and other pencils toward the end of the day would have a shine to it. That doesn't happen with this pencil
Great product
5 out of 5 stars
Wefive - 16 days ago
originally posted on itcosmetics.com
Easy to apply long lasting price is reasonable product has stayed the same over the years
Love this!
5 out of 5 stars
Hello13 - 19 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Reliable, looks clean, and natural. Lasts all day. I get compliments.
Best!
5 out of 5 stars
Cathy95 - 19 days ago
originally posted on itcosmetics.com
The shade is so versatile with brown brows. Goes on smooth and blends so well!
Breaks easily
4 out of 5 stars
Trace - 20 days ago
originally posted on http://www.ulta.com
Good but…the lead breaks easily. Leaves little chuncks.
Great Brow Pencil, But Need Grayish Color
4 out of 5 stars
cruisin - 28 days ago
originally posted on itcosmetics.com
I love IT brow pencils, but the colors are all too dark or warm (the only reason I held back on that fifth star). Now that I have gone silver/gray, the universal I have been using is too, brownish, too warm. Would love to see a new color come out for the many of us who have “gone silver”. Thanks.
Can't live without
5 out of 5 stars
YoRooney - 28 days ago
originally posted on itcosmetics.com
If I could only choose 1 cosmetic product, it would be this one. It is easy to apply and looks natural, but also makes my brows look their absolute best. I love the universal taupe color. It truly is universal and works on everyone I know.
Looks natural
5 out of 5 stars
Naiaraniel - 29 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have sparse eyebrows and this blends in perfectly
Disappointing
2 out of 5 stars
Diane1974 - 1 month ago
originally posted on itcosmetics.com
Have used this eyebrow pencil for many years. Very disappointed in my recent purchase! It just keeps crumbling bits and pieces off when applying. Have smoothed pencil out with tissue only for it to continue crumbling! Wondering if I got a defect, or is anyone else experiencing this?
Disappointed in the color change....
1 out of 5 stars
random - 1 month ago
originally posted on itcosmetics.com
This universal blonde brow pencil is darker than my previous one. It does not blend as well as before, it's too dark! Not thrilled with the results, the one before matched great, this one is not worth the investment. I am very disappointed.
Best Universal Brow!
5 out of 5 stars
- 1 month ago
originally posted on itcosmetics.com
This is by far the best brow brush combination. The Universal brow is just that! Its perfect and ladts all day.
Love it!
5 out of 5 stars
Theresa - 1 month ago
originally posted on http://www.ulta.com
Looks natural and lasts all day.
Blends well
5 out of 5 stars
Pe hub - 1 month ago
originally posted on itcosmetics.com
Does a great job blending into my brawls. And no tug, smooth application
The one and only for blondes!
5 out of 5 stars
Fishe150 - 1 month ago
originally posted on itcosmetics.com
This is the only brow color I will ever use and have for years! So natural looking and beautiful!
Easy to use
5 out of 5 stars
PamMen - 2 months ago
originally posted on itcosmetics.com
Works well and easy to control coverage love it as part of my daily makeup routine