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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Honey Nut Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)
FlavorHoney Nut

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At a glance

About this item

Highlights

  • Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 1g sugar. Includes one 7oz box of Honey Nut.
  • High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
  • Low Carb and Keto Friendly: With 4g net carbs and 1g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
  • Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

Take a bite down memory lane with this nostalgic classic! Our Honey Nut flavor tastes just like your childhood favorite – but with no artificial ingredients. If you missed sugary cereal, pour a bowl of Honey Nut to taste well, none of the difference.
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.


HIGH-PROTEIN: Packed with 13g protein per serving, a bowl of Honey Nut gives you the energy and fuel to conquer the day.


KETO-FRIENDLY: With 4g net carbs per serving, it’s perfect for a low-carb lifestyle.


ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no zero glycemic impact and almost zero calories (less than 0.4 cal/g).


GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.


MORE THAN BREAKFAST: Pour a bowl for a power-packed filling breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).

BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 Cup

Serving Per Container: About 5

Amount 1 Cup (37g):

Calories: 140
% Daily Value*
Total Fat 7grm9%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 210mg9%
Total Carbohydrate 14grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 2mg10%
Potassium 20mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), honey(a), salt. (a) adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 87908907
UPC: 850002887839
Item Number (DPCI): 231-13-0622
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.24 inches length x 7.72 inches width x 2.13 inches height
Estimated ship weight: 0.562 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 7 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 7 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 4 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 9 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 9 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

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Guests are saying

This cereal offers a unique blend of flavors that many guests find reminiscent of their childhood favorites, such as fruit loops and cookie crisp, while being a healthier option. Guests appreciate the high protein content and low sugar, making it suitable for various dietary needs. However, some have noted issues with texture and consistency, as well as concerns about pricing and portion sizes. Overall, it provides a satisfying and guilt-free breakfast experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10446 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.57 out of 5
    48% would recommend
    765 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026

    Disgusting

    What did I like? Nothing. What did I dislike? Everything. This is the most disgusting thing I’ve ever put in my mouth. They’re like boring Cheerios covered in a chalky dust that vaguely tastes like disgusting peanuts. And it’s stupid expensive.
    Carman
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2026Verified purchase

    Great Taste.

    Love this cereal. Just wish to eat healthy didn’t come with a price. As a diabetic, this cereal is great but at $9 a box is greed!
    Panda825
    quality: 4 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Magic Spoon
    Image

    CRUNCHY!!!

    One of my favorites was HoneyNut Cheerios but when I cut most sugar from my diet (dad passed from diabetes complications after 7 years of dialysis) I had to give up my favorite. Now I get to enjoy it again thanks to Magic Spoon, even better...their version holds up to the milk and stays crunchy to the last bite.
    SONJA S.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 May, 2026Verified purchase

    Disappointing

    Tasted awful
    Nicole
    quality: 4 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026

    (no review title)

    when I opened the box all of the cereal was stuck together and tasted wet. Sad with my purchase.
    Sophie
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Magic Spoon
    Image

    My favorite

    This is one of the only flavors that I actually like enough to eat daily.
    Jenna L.
    Did you find this review helpful?
    2 out of 5 stars
    29 April, 2026
    originally posted on Magic Spoon
    Image

    Weird Sticky Glaze on Cereal

    So normally this is one of my favorite cereals. But all the boxes the xereal almost had this weird kind of glaze on it that makes it sticky. I am unsure why. This has happendd before but it was excessive in this order.
    Jasmine D. S.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 April, 2026

    ultra-processed reality

    It's not complete junk food but it's a highly engineered food product, not a whole-food staple like eggs, Greek yogurt with berries, or plain oats..It's VERY low fiber (many varieties have 0–2g fiber per serving) Also- it's already VERY overpriced but then hou will get a bag half filled..we are being ROBBED
    truthshopper
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026Verified purchase

    (no review title)

    Despite the cost…I would buy this cereal 100x over! Our son has TD1 and this cereal keeps him in range! No spikes like all other cereals out there.
    Monique
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026

    love

    perfect
    Not a pillow beware
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on Magic Spoon
    Image

    Very Happy Customer

    I've enjoyed everything I've ordered, all the cereal, the snack bars, granola, & the pastries. Sometimes I forget I'm eating healthy lol.
    Justin G.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 April, 2026Verified purchase

    (no review title)

    The cocoa flavor is the best! I just wish there were more servings in a box since it is pricey.
    Courtney
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 March, 2026
    originally posted on Magic Spoon
    Image

    Literally my favorite sweet treat

    I don’t usually stick with the same thing for long... but this? I’ve been hooked for months.I buy 4–6 boxes of the Honey Nut at a time because I go through it that consistently. It’s become my daily “sweet treat,” and honestly, I look forward to it every single day. It has just the right amount of sweetness, enough to satisfy a craving without feeling over-the-top or sugary. And the kicker, it’s keto friendly. 😭🫶🏼What I love most is that it feels like a treat, but without the guilt of grabbing cookies or dessert. It’s comforting, reliable, and always hits the spot. The flavor is spot-on every time, which is why I keep coming back and stocking up.If you’re someone who wants something sweet but a little way more balanced, this is it (especially if you’re low carb/keto). I genuinely can’t recommend it enough.
    Sherri S.
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on Magic Spoon
    Image

    Good cereal

    It's very good has a good flavor and a good crunch
    Dorothy N.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Needs rework

    They definitely need to rework the flavor on this one, it has potential but not very tasty right now
    ReviewMe
    quality: 3 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Magic Spoon
    Image

    2nd runner up

    This is my second favorite a must have in your cereal collection.
    Nelson P.
    Did you find this review helpful?
    2 out of 5 stars
    19 March, 2026
    originally posted on Magic Spoon
    Image

    Honey Nut Cereal

    I thought it would taste like Honey Nut Cherios. I didn't like the taste.
    Charles T.
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026Verified purchase

    No for me

    Does not taste at all like Honey Nut Cheerios, so if you’re buying it as a replacement, don’t. Honestly I forced myself to finish it but I would buy it again. Has a honey flavor but not really. I prefer the fruity one instead from this brand.
    KikiKak3s
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 March, 2026
    originally posted on Magic Spoon
    Image

    Not a fan.

    definitely not a fan of this one at all. Like i ate one bowl and hated it. Tried it again and still didn’t like it, tried it with two different milks and gave it away.
    Gwen B.
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026

    Tastes like fruit loops

    My daughter and I tried this this morning. It taste like fruit loops. We are excited to have it again tomorrow.
    Shoes
    1 guest found this review helpful. Did you?

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