Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel - 250 Blonde - 0.05 fl oz: Vegan, Animal By-Product-Free, Set
$12.99
Color250 Blonde
In Stock
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- $5.59 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 1965 ratings
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Guests are saying
Guests have found this eyebrow product to be a versatile tool for enhancing their brows, offering the ability to create natural to dramatic looks. Its dual-ended design with a fine-tip pen and setting gel is appreciated for convenience and effectiveness. While some guests praise its ease of use and lasting power, others note challenges with color matching and achieving desired hair-like strokes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 729 reviews
easy to apply: 3.63 out of 5
easy to remove: 4.55 out of 5
long lasting: 3.44 out of 5
quality: 3.5 out of 5
value: 3.53 out of 5
55% would recommend
36 recommendations
1 out of 5 stars
12 May, 2026
originally posted on maybelline.co.uk
Everyone’s asking me why I have pink eyebrows
I’m aware that this is re oxydation etc but as a former make up artist who applies her make up on a thoroughly clean base, this is just not up to scratch. Everyone’s been staring just above my eyes, quizzically .. sadly the medium brown shade just turns pink and then red every single time.
5 out of 5 stars
3 May, 2026Verified purchase
(no review title)
I can never use these types of eye brow pencils but this one was so easy and looked natural.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 April, 2026Verified purchase
Doesnt last long
Doesn’t really work well and dries up fast
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Kayla! We’re sorry to hear you were disappointed with Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel. We understand how frustrating it is when a product does not perform as expected and seems to dry out too quickly. We appreciate you taking the time to share your experience, and your feedback will be passed along to our team.
1 out of 5 stars
7 April, 2026
originally posted on maybelline.co.uk
Don’t buy
Not brown like it says, more auburn tones. Looks awful. Went bitty after applying the gel. Gutted I’ve wasted my money.
5 out of 5 stars
2 April, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Best Brow pencil ever
This pencil knows the assignment. Easy to work with. Replaced my Anastasia with this little dude.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2026Verified purchase
What happened?
I thought I found my holy grail brow product, but I have to give it up. This brow pen has been my go-to for over a year but I have bought two in a row that don’t deposit any color. I got one like this a while back, but the next one was fine so I figured it was a fluke. Sad to say it was not and there is clearly a production issue. Will be returning the two defective ones for a refund.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
Now orange
Something changed
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Love this
Best eyebrow pen I’ve used. Looks natural and I am for once receiving compliments on my eyebrows!
1 out of 5 stars
27 February, 2026
originally posted on maybelline.co.uk
Waste of money
I bought this thinking it would be an alternative to bow dye, I was wrong. Hardly any colour, flimsy brush and actually went.on red. Terrible product, won't be buying this again
3 out of 5 stars
30 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
Used to love
I love this product but I’m not sure what’s going on with it lately. I’ve been using it since 2024. I’ve gone through multiple pens. Usually one pen will last me 5-6 months. But recently these past two pens have run out in 1-2 months and the ink explodes out.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Kaitlin. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Build-A-Brow 2-in-1 Eyebrow Pen. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
(no review title)
Comes off as soon as you apply it.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi N. Thank you for providing us feedback regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel. We are sorry that it doesn't stay on we will share your experience with our team as we are always looking for ways to improve our products.
2 out of 5 stars
18 October, 2025
originally posted on maybelline.com
Turns Red/Pink
I love the product and it is so easy to use, but turns red/pink after a bit on the brow 😭
1 out of 5 stars
17 September, 2025
originally posted on maybelline.com
Doesn’t Work
This pen has no pigment, the gel part removes what ever color is on the eyebrow.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Acne, Blackheads, Uneven skin tone
- Skin type: Combination
- Eye color: Brown
Love love love
Love!!! So natural and pretty! Definitely recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Watery
This is not very pigment. I shook it profusely and it was still like lightly printed water. You can just barely see it on my skin in the photo attached.
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there, Annadeo! We appreciate you taking the time to reach out about our Build-A-Brow 2-in-1 Eyebrow Gel. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025Verified purchase
- Skin tone: Light
- Skin concern: Aging
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
Great for blondes
Have a hard time getting a brow pencil that works for my fair hair. This one is great. Easy to build layers with it too. Holds all day, and looks natural.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
- Skin concern: Aging, Puffiness
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin type: Combination
Easy to appply
This is my favorite brow pencil
2 out of 5 stars
Thumbs down graphic, would not recommend
27 July, 2025
- Skin type: Normal
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
Skip This One
I bought this because it was convenient to have both the pen and gel in one product. The pen side is terrible. No pigment. Tip isn’t all that thin. I really had to work it to get anything on my face. The color was just not there. It just ended up looking like I colored my eyebrows with a brown marker. Not even crayola marker. More like rose art marker. It was bad. I thought maybe the gel part would help it. Hoping for a miracle. Nope. It’s a very lightweight gel. But lightweight enough it didn’t really hold anything in place. It wasn’t crusty or crunchy but it was like I just put water on my brows. Both sides of this need improved.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2025
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
not waterproof
The brown is very red, and the pen part is definitely NOT WATERPROOF. It comes off if you sweat a little. Not sure about the waterproof ability of the gel as I barely have any eyebrow hair.
1 reply from Maybelline Consumer Care team - 10 months ago
Hi Sarah. Thank you for reaching out regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Eyebrow Pen & Sealing Eyebrow Gel. Please contact us directly @800-944-0730 9am to 5:30pm EST for assistance. Please have the product available when calling.
5 out of 5 stars
23 June, 2025
originally posted on maybelline.com
Easy to use
I was hesitant at first, I wasn’t sure how difficult the application was going to be with the tube being a little bit thick. It honestly didn’t matter it worked great. I love the easy application and how my eyebrows look. I will try how “waterproof” it is . Over all it is a great product .