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Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 2 of 4Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 3 of 4Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 4 of 4
Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel - 0.05 fl oz. - 1 of 4

Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel - 250 Blonde - 0.05 fl oz: Vegan, Animal By-Product-Free, Set

$12.99

Color250 Blonde

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Meet Maybelline NY’s Build-A-Brow: This easy eyebrow shaper builds real-looking, fuller brows with up to 24HR wear for brows that look so real you can't tell it's makeup; Say goodbye to sparse, thin and uneven looking brows for fuller brows that last
  • Fuller Brows in 2 Easy Steps: Build-A-Brow has a 2-in-1 brow pen plus sealing eyebrow gel; The ultra-precision pen creates hair-like strokes and the clear brow gel locks brows in place with a non-crunchy finish; Sweat & smudge-resistant and humidity-proof
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

Meet Build-A-Brow! The 2-in-1 blonde brow pen + sealing gel that builds a fuller brow in just 2 easy steps. This waterproof eyebrow makeup delivers real-looking, fuller brows for up to 24-hour wear. In fact, brows look so real you can’t tell its makeup! It’s also sweat-resistant, smudge-resistant and humidity-proof. Its ultra-precision pen creates hair-like strokes to mimic the look of actual brow hair, and it’s clear sealing gel locks brows in place with a non-crunchy finish. Available in six brow shades for every brow type. Vegan Formula: no animal-derived ingredients. Ophthalmologist tested.

Before application, shake the pen. Then, start building by flicking the pen upwards to create hair-like strokes while filling in sparse areas. Let the product to dry. Last, use the clear gel to sculpt brows into desired shape and seal for up to 24-hour wear. Use Garnier Waterproof Micellar Water to remove.
Suggested Age: 13 Years and Up
Health Facts: Vegan, Animal By-Product-Free
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid Gel
Beauty Purpose: Filling, Shaping
Net weight: .05 fl oz (US)
Features: Transferproof Color, Smudgeproof, Waterproof, Ophthalmologist Tested, Long Lasting
TCIN: 89247641
UPC: 041554087659
Item Number (DPCI): 052-07-2984
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, glycerin, alcohol, phenoxyethanol, caprylyl glycol, peg/ppg-14/4 dimethicone, pvp, laureth-21, sodium dehydroacetate, peg-40 hydrogenated castor oil, propylene glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, triisopropanolamine, [+/- may contain / ci 77266 [nano] / black 2, ci 16035 / red 40, ci 19140 / yellow 5, ci 42090 / blue 1], f.i.l.#n70025296/1, aqua / water, vp/va copolymer, butylene glycol, alcohol, polyvinyl alcohol, pvp, phenoxyethanol, caprylyl glycol, aminomethyl propanediol, carbomer, tetrasodium glutamate diacetate, f.i.l.#n70023606/1

Allergens & Warnings:

CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT.

Shipping details

Estimated ship dimensions: 0.63 inches length x 1.875 inches width x 5.625 inches height
Estimated ship weight: 0.048 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: What is the form of the Maybelline eyebrow product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The product comes in a liquid gel form for easy application.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for vegans?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, this eyebrow product is vegan and does not contain animal by-products.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main purpose of this eyebrow product?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is intended for filling and shaping eyebrows for a defined look.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What age group is this eyebrow product suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This product is recommended for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key features of the eyebrow pen and gel?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is smudgeproof, waterproof, and designed for long-lasting wear.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Frequently bought together

Guests also viewed

Guests are saying

Guests have found this eyebrow product to be a versatile tool for enhancing their brows, offering the ability to create natural to dramatic looks. Its dual-ended design with a fine-tip pen and setting gel is appreciated for convenience and effectiveness. While some guests praise its ease of use and lasting power, others note challenges with color matching and achieving desired hair-like strokes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 729 reviews
    easy to apply: 3.63 out of 5
    easy to remove: 4.55 out of 5
    long lasting: 3.44 out of 5
    quality: 3.5 out of 5
    value: 3.53 out of 5
    55% would recommend
    36 recommendations
    1 out of 5 stars
    12 May, 2026
    originally posted on maybelline.co.uk
    Image

    Everyone’s asking me why I have pink eyebrows

    I’m aware that this is re oxydation etc but as a former make up artist who applies her make up on a thoroughly clean base, this is just not up to scratch. Everyone’s been staring just above my eyes, quizzically .. sadly the medium brown shade just turns pink and then red every single time.
    Gabrielalilly
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026Verified purchase

    (no review title)

    I can never use these types of eye brow pencils but this one was so easy and looked natural.
    Brandi
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 April, 2026Verified purchase

    Doesnt last long

    Doesn’t really work well and dries up fast
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hello Kayla! We’re sorry to hear you were disappointed with Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Eyebrow Gel. We understand how frustrating it is when a product does not perform as expected and seems to dry out too quickly. We appreciate you taking the time to share your experience, and your feedback will be passed along to our team.
    Kayla
    easy to apply: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    7 April, 2026
    originally posted on maybelline.co.uk
    Image

    Don’t buy

    Not brown like it says, more auburn tones. Looks awful. Went bitty after applying the gel. Gutted I’ve wasted my money.
    Sarahlou45
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Brown

    Best Brow pencil ever

    This pencil knows the assignment. Easy to work with. Replaced my Anastasia with this little dude.
    Alice
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 March, 2026Verified purchase

    What happened?

    I thought I found my holy grail brow product, but I have to give it up. This brow pen has been my go-to for over a year but I have bought two in a row that don’t deposit any color. I got one like this a while back, but the next one was fine so I figured it was a fluke. Sad to say it was not and there is clearly a production issue. Will be returning the two defective ones for a refund.
    Kristen
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 March, 2026Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Normal
    • Hair color: Blonde

    Now orange

    Something changed
    SC
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Brown

    Love this

    Best eyebrow pen I’ve used. Looks natural and I am for once receiving compliments on my eyebrows!
    Kim
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 February, 2026
    originally posted on maybelline.co.uk
    Image

    Waste of money

    I bought this thinking it would be an alternative to bow dye, I was wrong. Hardly any colour, flimsy brush and actually went.on red. Terrible product, won't be buying this again
    Minicooper
    Did you find this review helpful?
    3 out of 5 stars
    30 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    Used to love

    I love this product but I’m not sure what’s going on with it lately. I’ve been using it since 2024. I’ve gone through multiple pens. Usually one pen will last me 5-6 months. But recently these past two pens have run out in 1-2 months and the ink explodes out.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi Kaitlin. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Build-A-Brow 2-in-1 Eyebrow Pen. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
    Kaitlin
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 December, 2025Verified purchase

    (no review title)

    Comes off as soon as you apply it.
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hi N. Thank you for providing us feedback regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel. We are sorry that it doesn't stay on we will share your experience with our team as we are always looking for ways to improve our products.
    N
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    18 October, 2025
    originally posted on maybelline.com
    Image

    Turns Red/Pink

    I love the product and it is so easy to use, but turns red/pink after a bit on the brow 😭
    madmcg
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    17 September, 2025
    originally posted on maybelline.com
    Image

    Doesn’t Work

    This pen has no pigment, the gel part removes what ever color is on the eyebrow.
    WinterViolet
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 September, 2025
    • Hair color: Blonde
    • Skin tone: Light
    • Skin concern: Acne, Blackheads, Uneven skin tone
    • Skin type: Combination
    • Eye color: Brown

    Love love love

    Love!!! So natural and pretty! Definitely recommend
    CB
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 August, 2025Verified purchase

    Watery

    This is not very pigment. I shook it profusely and it was still like lightly printed water. You can just barely see it on my skin in the photo attached.
    1 reply from Maybelline Consumer Care team - 9 months ago
    Hi there, Annadeo! We appreciate you taking the time to reach out about our Build-A-Brow 2-in-1 Eyebrow Gel. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Annadeo
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2025Verified purchase
    • Skin tone: Light
    • Skin concern: Aging
    • Skin type: Normal
    • Hair color: Blonde
    • Eye color: Green

    Great for blondes

    Have a hard time getting a brow pencil that works for my fair hair. This one is great. Easy to build layers with it too. Holds all day, and looks natural.
    SLS
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 August, 2025Verified purchase
    • Skin concern: Aging, Puffiness
    • Skin tone: Light
    • Eye color: Green
    • Hair color: Brunette
    • Skin type: Combination

    Easy to appply

    This is my favorite brow pencil
    Luv2shp
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 July, 2025
    • Skin type: Normal
    • Skin concern: Aging, Dark circles
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Brown

    Skip This One

    I bought this because it was convenient to have both the pen and gel in one product. The pen side is terrible. No pigment. Tip isn’t all that thin. I really had to work it to get anything on my face. The color was just not there. It just ended up looking like I colored my eyebrows with a brown marker. Not even crayola marker. More like rose art marker. It was bad. I thought maybe the gel part would help it. Hoping for a miracle. Nope. It’s a very lightweight gel. But lightweight enough it didn’t really hold anything in place. It wasn’t crusty or crunchy but it was like I just put water on my brows. Both sides of this need improved.
    Sarjane1983
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2025
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal

    not waterproof

    The brown is very red, and the pen part is definitely NOT WATERPROOF. It comes off if you sweat a little. Not sure about the waterproof ability of the gel as I barely have any eyebrow hair.
    1 reply from Maybelline Consumer Care team - 10 months ago
    Hi Sarah. Thank you for reaching out regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Eyebrow Pen & Sealing Eyebrow Gel. Please contact us directly @800-944-0730 9am to 5:30pm EST for assistance. Please have the product available when calling.
    Sarah
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    23 June, 2025
    originally posted on maybelline.com
    Image

    Easy to use

    I was hesitant at first, I wasn’t sure how difficult the application was going to be with the tube being a little bit thick. It honestly didn’t matter it worked great. I love the easy application and how my eyebrows look. I will try how “waterproof” it is . Over all it is a great product .
    Jb35
    Did you find this review helpful?

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