Maybelline Build-A-Brow 2-in-1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel - 250 Blonde - 0.05 fl oz
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Guests are saying
Guests have found this eyebrow product to be a versatile tool for enhancing their brows, offering the ability to create natural to dramatic looks. Its dual-ended design with a fine-tip pen and setting gel is appreciated for convenience and effectiveness. While some guests praise its ease of use and lasting power, others note challenges with color matching and achieving desired hair-like strokes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 722 reviews
easy to apply: 3.68 out of 5
easy to remove: 4.57 out of 5
long lasting: 3.52 out of 5
quality: 3.58 out of 5
value: 3.62 out of 5
57% would recommend
35 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2026Verified purchase
What happened?
I thought I found my holy grail brow product, but I have to give it up. This brow pen has been my go-to for over a year but I have bought two in a row that don’t deposit any color. I got one like this a while back, but the next one was fine so I figured it was a fluke. Sad to say it was not and there is clearly a production issue. Will be returning the two defective ones for a refund.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
Now orange
Something changed
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Love this
Best eyebrow pen I’ve used. Looks natural and I am for once receiving compliments on my eyebrows!
1 out of 5 stars
27 February, 2026
originally posted on maybelline.co.uk
Waste of money
I bought this thinking it would be an alternative to bow dye, I was wrong. Hardly any colour, flimsy brush and actually went.on red. Terrible product, won't be buying this again
3 out of 5 stars
30 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
Used to love
I love this product but I’m not sure what’s going on with it lately. I’ve been using it since 2024. I’ve gone through multiple pens. Usually one pen will last me 5-6 months. But recently these past two pens have run out in 1-2 months and the ink explodes out.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Kaitlin. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Build-A-Brow 2-in-1 Eyebrow Pen. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
(no review title)
Comes off as soon as you apply it.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi N. Thank you for providing us feedback regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Waterproof Eyebrow Gel. We are sorry that it doesn't stay on we will share your experience with our team as we are always looking for ways to improve our products.
2 out of 5 stars
18 October, 2025
originally posted on maybelline.com
Turns Red/Pink
I love the product and it is so easy to use, but turns red/pink after a bit on the brow 😭
1 out of 5 stars
17 September, 2025
originally posted on maybelline.com
Doesn’t Work
This pen has no pigment, the gel part removes what ever color is on the eyebrow.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Acne, Blackheads, Uneven skin tone
- Skin type: Combination
- Eye color: Brown
Love love love
Love!!! So natural and pretty! Definitely recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Watery
This is not very pigment. I shook it profusely and it was still like lightly printed water. You can just barely see it on my skin in the photo attached.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there, Annadeo! We appreciate you taking the time to reach out about our Build-A-Brow 2-in-1 Eyebrow Gel. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025Verified purchase
- Skin tone: Light
- Skin concern: Aging
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
Great for blondes
Have a hard time getting a brow pencil that works for my fair hair. This one is great. Easy to build layers with it too. Holds all day, and looks natural.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
- Skin concern: Aging, Puffiness
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin type: Combination
Easy to appply
This is my favorite brow pencil
2 out of 5 stars
Thumbs down graphic, would not recommend
27 July, 2025
- Skin type: Normal
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
Skip This One
I bought this because it was convenient to have both the pen and gel in one product. The pen side is terrible. No pigment. Tip isn’t all that thin. I really had to work it to get anything on my face. The color was just not there. It just ended up looking like I colored my eyebrows with a brown marker. Not even crayola marker. More like rose art marker. It was bad. I thought maybe the gel part would help it. Hoping for a miracle. Nope. It’s a very lightweight gel. But lightweight enough it didn’t really hold anything in place. It wasn’t crusty or crunchy but it was like I just put water on my brows. Both sides of this need improved.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2025
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
not waterproof
The brown is very red, and the pen part is definitely NOT WATERPROOF. It comes off if you sweat a little. Not sure about the waterproof ability of the gel as I barely have any eyebrow hair.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi Sarah. Thank you for reaching out regarding Maybelline Build A Brow 2 in 1 Eyebrow Pen & Sealing Eyebrow Pen & Sealing Eyebrow Gel. Please contact us directly @800-944-0730 9am to 5:30pm EST for assistance. Please have the product available when calling.
5 out of 5 stars
23 June, 2025
originally posted on maybelline.com
Easy to use
I was hesitant at first, I wasn’t sure how difficult the application was going to be with the tube being a little bit thick. It honestly didn’t matter it worked great. I love the easy application and how my eyebrows look. I will try how “waterproof” it is . Over all it is a great product .
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2025Verified purchase
- Eye color: Brown
- Skin concern: Acne
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
Natural brows
Love! Very natural and i have thin eyebrows This was great solution for in between eyebrow threading visit
1 out of 5 stars
14 April, 2025
originally posted on maybelline.com
"Build a Brow" Nope
I would not recommend this brow product. I agree with the other gals about this brow product. It doesn't have a thick consistency, which it needs to show you have product on your brow, and it wipes right off even after letting it dry which it doesn't dry. Don't waste your money nor time on this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2025Verified purchase
- Skin type: Normal
- Skin concern: Uneven skin tone
- Skin tone: Light
- Hair color: Blonde
Color is off fir me
I think it would have worked well had it been the right color. Unfortunately, the soft brown was a reddish tone. Hard to find a brown in a neutral tone on most brands. Tried the ash. The tone was right but too dark.
1 out of 5 stars
25 March, 2025
originally posted on maybelline.co.uk
Would not waste your money
I bought this as well as other products but very disappointed with those, it was great the first day the second it was all dried out and no product coming out I shook it up but still useless had to revert to my pencil
2 out of 5 stars
11 March, 2025
originally posted on maybelline.com
Needs Improvement
Bought this brow pen yesterday 3/10/25. Went to use it this morning, it was dried out. There was hardly any actual product that came out. I shook the pen before use as always (I do like the pen). Barely anything appeared. I even tried on a tissue, barely any product coming out. Very disappointing, because I really like this brow pencil.
1 reply from Consumer Care Center team - 1 year ago
Hi there! Thank you for reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 40150458. We look forward to speaking with you!