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The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 2 of 4The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 3 of 4The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 4 of 4
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 1 of 4

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin

$9.90

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Replenishes dehydrated skin and minimizes the appearance of fine dry lines
  • Smooths skin texture for healthy-looking skin
  • Hyaluronic acid serum to hydrate, smooth and visibly reduce lines and wrinkles
  • Lightweight serum texture that dries with a non-tacky finish
  • Key Ingredients: Hyaluronic Acid, Ceramides, Pro-Vitamin B5 (Panthenol)

Description

The Ordinary's most-loved hydration serum, Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides instantly hydrates and plumps the skin, while smoothing texture and wrinkles. This next-generation serum reformulation provides instant and long-term plumping hydration to give softer, smoother, and healthy-looking skin, perfect for all skin types: normal, dry, combination, and oily.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Oil-Free, Animal By-Product-Free, Artificial Fragrance-Free, Contains Ceramides, Vegan
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Plumping, Hydrating
Recommended Skin Type: Combination, Normal, Dry
TCIN: 90069519
UPC: 769915233490
Item Number (DPCI): 342-01-0372
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), sodium hyaluronate, propanediol, pentylene glycol, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, phospholipids, sphingolipids panthenol, ahnfeltiopsis concinna extract, glycerin, polysorbate 20, citric acid, sodium citrate, p-anisic acid, tocopherol, trisodium ethylenediamine disuccinate, caprylyl glycol, ethoxydiglycol, ethylhexylglycerin, hexylene glycol, phenoxyethanol, chlorphenesin.

Shipping details

Estimated ship dimensions: 1.31 inches length x 1.31 inches width x 4.5 inches height
Estimated ship weight: 0.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this good for senior skin

submitted by jam - 1 year ago
  • A: I have dark spot on my face. Would this be helpful?

    submitted byanne - 1 year ago

Q: Does this have an expiration date?

submitted by Jane - 1 year ago
  • A: Yes! Hyaluronic Acid 2% + B5 typically has a shelf life of 12 to 24 months when stored properly. Once opened, it’s best to use it within 12 months to maintain effectiveness.

    submitted byGeorgia - 1 year ago

Q: Is this cruelty free?

submitted by Jp - 1 year ago
  • A: Yes! All of The Ordinary's products are cruelty-free, meaning it is not tested on animals and contains no animal-derived ingredients.

    submitted byGeorgia - 1 year ago

Q: Is it good for your skin

submitted by Lala - 2 years ago
  • A: If you have dry and non-sensitive skin this product is good… just be careful and do not touch water after rubbing it in because your hands will become very sticky.

    submitted bySavanahh - 1 year ago

Q: How many ml is the bottle?

submitted by Anonymous - 2 years ago
  • A: It is 1oz, which is equal to 30ml.

    submitted byBMW - 1 year ago

Q: I get that it's good for your skin but how often should one use it?

submitted by Tiva - 2 months ago

Q: Does this product contain niacinamide?

submitted by MommaBearPNW - 2 months ago

Q: Does this help even skin tone?

submitted by izzy - 2 months ago

Q: do you use this before the ordinary toner or after? pls help

submitted by jc - 4 months ago

Q: Is this good for kids?

submitted by AB - 9 months ago

Additional product information and recommendations

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Guests are saying

The Ordinary Hyaluronic Acid 2B5 is a popular choice among guests for its effective hydration and affordability. Many guests appreciate its lightweight texture and quick absorption, making it suitable for various skin types. Users have reported noticeable improvements in skin texture, glow, and moisture levels. However, some guests have experienced issues with pilling and irritation, particularly with the newer formula. Overall, it remains a go-to product for those seeking quality skincare without a hefty price tag.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1034 reviews
    71% would recommend
    90 recommendations
    5 out of 5 stars
    10 May, 2026
    originally posted on http://www.ulta.com
    Image

    Yes I would buy this again

    Product works great
    Anna
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    I buy this product over and over

    Consistent, hydrating, feels great on my skin.
    Abbi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2026Verified purchase

    Hydration That Actually Lasts

    This has become a staple in my skincare routine. It hydrates deeply without clogging pores or feeling heavy, and my skin looks healthier, smoother, and more refreshed since using it. Excellent quality at a great price
    Alisha
    Did you find this review helpful?
    1 out of 5 stars
    27 April, 2026Verified purchase

    I will never buy again

    TERRIBLE - very drying and no results
    Amy
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on http://www.ulta.com
    Image

    I used this everyday!! Definitely recommend

    I recently tried this original serum and it honestly became one of my favorite skincare steps. The formula is lightweight and absorbs quickly into the skin without feeling greasy or sticky, which makes it perfect for everyday use.
    Shanique
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase

    Terrible

    I really wanted to like this product given the price point and the widespread hype, but it is objectively the worst formulation I’ve encountered. Instead of absorbing, it dries into a white residue (pilling) and causes significant epidermal tension and irritation. It leaves the skin feeling uncomfortably pulled rather than hydrated. A total failure in cosmetic chemistry.
    turutuppa
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 April, 2026
    originally posted on http://www.ulta.com
    Image

    Perfect serum for my skin!

    I started using this product because it was a comparable cheaper serum to Estee' Lauders Advanced Night Repair. I've used both and Ordinary's version is just as good and a fraction of the cost!
    Carmen N
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 April, 2026Verified purchase

    Love

    I use a mix of expensive and affordable skincare, and this is my favorite product. My skin feels so good and hydrated after putting it on. I’ve noticed a reduction in wrinkles over time. I wish the made it in a bigger size!
    Carli
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2026
    originally posted on http://www.ulta.com
    Image

    Love this produc

    I buy It often, it's so good. Almost 40 and this product has been wonder for my skin and Hydration.
    Jess
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase

    Great product for the price

    This is a great value for a good product. I ran out and kept forgetting to order. In that time, I could tell a differencce with my skin. I was skeptical because of the price, but really don't see a difference between this and more expensive HA.
    Patty
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 April, 2026Verified purchase

    Great quality

    Excellent product. Have been using for years as an ingredient in my daily skin oil mixture. Would not be without it daily.
    FL Girl
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 April, 2026Verified purchase

    WOW!

    I had heard about this serum for quite a while. My sensitive skin had flared up and I had some redness that even my go to gentle moisturizer wasn’t soothing. Anything I put on it would sting. I received this product yesterday. I washed my face and followed with this. I felt my skin soaking it up and it felt so calming and soothing. There was noticeable relief after one use. Then I used it again at bedtime. When I woke up today, my redness was gone and my skin was glowy, bouncy and hydrated. I couldn’t believe the difference after just two uses. Definitely adding this to my daily routine and the price is amazing!
    Goodfinds
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026
    originally posted on http://www.ulta.com
    Image

    It works well.

    I've been told hyaluronic Acid is important in skin care and this product works great.
    Susan
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on http://www.ulta.com
    Image

    Best Hyaluronic Acid

    I have sensitive skin and this is the only hyaluronic acid that does not irritate my skin. Works wonders.
    Dee
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on http://www.ulta.com
    Image

    Daily basis

    A must on my daily routine
    Thabs
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on http://www.ulta.com
    Image

    Yes I buy this product again

    Can help my skin smooth
    Michelle
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on http://www.ulta.com
    Image

    It really works

    It makes my skin soft and gradually makes the dark spots lighter. I can feel my skin hydrated.
    Tay
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on http://www.ulta.com
    Image

    Brightens my Skin

    I have been using this serum for a few weeks and I really like it. I apply it right after washing my face and it feels very light and smooth. My skin absorbs it quickly and does not feel sticky at all. I have noticed that my skin looks more fresh and a little brighter. It also makes my other skincare products work better. I like the soft herbal scent because it feels calming. I think it helps my skin feel more hydrated and balanced. I will continue using it in my daily routine.
    Bubbles
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on http://www.ulta.com
    Image

    Brightens and soothes

    Love thisbproduct
    Bubbles
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on http://www.ulta.com
    Image

    I love this product and would buy again

    I love how my skin feels when using it
    Christine
    Did you find this review helpful?

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