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The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty
$9.90
In Stock
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At a glance
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About this item
Highlights
- Replenishes dehydrated skin and minimizes the appearance of fine dry lines
- Smooths skin texture for healthy-looking skin
- Hyaluronic acid serum to hydrate, smooth and visibly reduce lines and wrinkles
- Lightweight serum texture that dries with a non-tacky finish
- Key Ingredients: Hyaluronic Acid, Ceramides, Pro-Vitamin B5 (Panthenol)
Description
The Ordinary's most-loved hydration serum, Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides instantly hydrates and plumps the skin, while smoothing texture and wrinkles. This next-generation serum reformulation provides instant and long-term plumping hydration to give softer, smoother, and healthy-looking skin, perfect for all skin types: normal, dry, combination, and oily.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Oil-Free, Animal By-Product-Free, Artificial Fragrance-Free, Contains Ceramides, Vegan
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Plumping, Hydrating
Recommended Skin Type: Combination, Normal, Dry
TCIN: 90069519
UPC: 769915233490
Item Number (DPCI): 342-01-0372
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), sodium hyaluronate, propanediol, pentylene glycol, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, phospholipids, sphingolipids panthenol, ahnfeltiopsis concinna extract, glycerin, polysorbate 20, citric acid, sodium citrate, p-anisic acid, tocopherol, trisodium ethylenediamine disuccinate, caprylyl glycol, ethoxydiglycol, ethylhexylglycerin, hexylene glycol, phenoxyethanol, chlorphenesin.' '
Shipping details
Estimated ship dimensions: 1.31 inches length x 1.31 inches width x 4.5 inches height
Estimated ship weight: 0.18 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this good for senior skin
submitted by jam - 9 months ago
A: I have dark spot on my face. Would this be helpful?
submitted byanne - 6 months ago
Q: Does this have an expiration date?
submitted by Jane - 9 months ago
A: Yes! Hyaluronic Acid 2% + B5 typically has a shelf life of 12 to 24 months when stored properly. Once opened, it’s best to use it within 12 months to maintain effectiveness.
submitted byGeorgia - 5 months ago
Q: Is this cruelty free?
submitted by Jp - 11 months ago
A: Yes! All of The Ordinary's products are cruelty-free, meaning it is not tested on animals and contains no animal-derived ingredients.
submitted byGeorgia - 5 months ago
Q: Is it good for your skin
submitted by Lala - 1 year ago
A: If you have dry and non-sensitive skin this product is good… just be careful and do not touch water after rubbing it in because your hands will become very sticky.
submitted bySavanahh - 10 months ago
Q: How many ml is the bottle?
submitted by Anonymous - 1 year ago
A: It is 1oz, which is equal to 30ml.
submitted byBMW - 1 year ago
Q: Is this good for kids?
submitted by AB - 3 months ago
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4.6 out of 5 stars with 1148 ratings
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Guests are saying
The Ordinary Hyaluronic Acid 2B5 is a popular choice among guests for its effective hydration and affordability. Many guests appreciate its lightweight texture and quick absorption, making it suitable for various skin types. Users have reported noticeable improvements in skin texture, glow, and moisture levels. However, some guests have experienced issues with pilling and irritation, particularly with the newer formula. Overall, it remains a go-to product for those seeking quality skincare without a hefty price tag.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 825 reviews
66% would recommend
69 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
If I could only choose one face product this would be it. It adds a level of hydration to my face that face creams cannot. I used to have very dry skin but that has disappeared after using this. For extra effectiveness, I usually apply while my face is still wet/damp.
5 out of 5 stars
27 October, 2025Verified purchase
(no review title)
This is the best thing I’ve ever tried!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
The Ordinary Hydraying Serum
After searching for a Hyaluronic Acid based serum to pair with my microcurrent beauty routine, this product caught my eye. The reviews were positive with high ratings, so I gave it a try with my free Target 360 membership delivery. The serum worked great with the beauty device and left my face feeling soft, lifted, luminous, and clean. The product was gentle on my skin, had almost no fragrance at all, and the drops were not too runny or thick when applied. Would highly recommend this hydrating skin serum by The Ordinary!
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
My favoroite line of skincare
My skin is hydrated and healthier and at an affordable cost.
5 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com
Love this sooooo much
This product was sooo good.
5 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com
My Staple
I've been using this product for years. It keeps my skin happy and moisturized. I pair it with the plant derived Squalane (which I also recommend ) and it keeps my face and skin happy in every season.
5 out of 5 stars
2 October, 2025
originally posted on http://www.ulta.com
Have been using these products for a while .
Economically the price is great. Pumps up your skin nicely. Great products for the price
5 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
I cannot live without!
Leaves my skin with a glow
5 out of 5 stars
28 September, 2025
originally posted on http://www.ulta.com
Make my face hydrated and looking fresh
I use it after toner and I follow it with moisturizer. It makes skins super fresh and very hydrated. There is no need to use a lot as small amount of drops goes the long way.
5 out of 5 stars
24 September, 2025
originally posted on http://www.ulta.com
On my 4th bottle. Tried and true!
I am on my 4th bottle of this stuff! This is a crucial step in my AM/PM skincare routine and is the real MVP in giving that glass skin effect. On days when I don't have this on (rare occurrences) I can feel a huge difference in how my skin feels. I am 37 and over the past few years my skin has gone through major changes and maturation but this serum keeps it looking fresh, youthful, and hydrated!
5 out of 5 stars
23 September, 2025
originally posted on http://www.ulta.com
Very impressed!
Makes my face feel good and hydrated
5 out of 5 stars
14 September, 2025
originally posted on http://www.ulta.com
I would (and have) buy this product over and over
This product makes my skin feel so hydrated. My skin feels at its best when I use it.
5 out of 5 stars
5 September, 2025
originally posted on http://www.ulta.com
Great price
I have used other brands of Hyaluronic Acid and The Ordinary products always offers great ingredients at a good price point. I am a bargain and ingredient shopper so I'm not loyal to any one brand.
5 out of 5 stars
31 August, 2025
originally posted on http://www.ulta.com
Love the hydration!
Even though I'm an oily skin girl, this is essential in my routine to make sure that my skin doesn't dry or get dehydrated!
5 out of 5 stars
27 August, 2025Verified purchase
Good value
Good price for basic product of Hyaluronic Acid.
5 out of 5 stars
27 August, 2025
originally posted on http://www.ulta.com
Great serum
Notice a difference in my skin right away looks smoother and it glows!
5 out of 5 stars
26 August, 2025
originally posted on http://www.ulta.com
Got rid of my acne
After a couple weeks of using it it got rid of my acne on my forehead
4 out of 5 stars
26 August, 2025
originally posted on http://www.ulta.com
Pleasantly Surprised!
This product is SO affordable! my best friend suggested it, saying it's what she uses. my face seems a lot smoother and shines brighter!
5 out of 5 stars
25 August, 2025
originally posted on http://www.ulta.com
The best ?
I used to use this and switched to something else more expensive. After the switch I realized that more expensive doesn't mean better quality. Ordinary is quality at a better price point
4 out of 5 stars
25 August, 2025
originally posted on http://www.ulta.com
Love
I will buy this product again. Will look into the whole line.