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The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 2 of 4The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 3 of 4The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 4 of 4
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin - 1 of 4

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - 1 fl oz - Ulta Beauty: Oil-Free, Vegan, For Normal & Dry Skin

$9.90

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Replenishes dehydrated skin and minimizes the appearance of fine dry lines
  • Smooths skin texture for healthy-looking skin
  • Hyaluronic acid serum to hydrate, smooth and visibly reduce lines and wrinkles
  • Lightweight serum texture that dries with a non-tacky finish
  • Key Ingredients: Hyaluronic Acid, Ceramides, Pro-Vitamin B5 (Panthenol)

Description

The Ordinary's most-loved hydration serum, Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides instantly hydrates and plumps the skin, while smoothing texture and wrinkles. This next-generation serum reformulation provides instant and long-term plumping hydration to give softer, smoother, and healthy-looking skin, perfect for all skin types: normal, dry, combination, and oily.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Oil-Free, Animal By-Product-Free, Artificial Fragrance-Free, Contains Ceramides, Vegan
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Plumping, Hydrating
Recommended Skin Type: Combination, Normal, Dry
TCIN: 90069519
UPC: 769915233490
Item Number (DPCI): 342-01-0372
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), sodium hyaluronate, propanediol, pentylene glycol, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, phospholipids, sphingolipids panthenol, ahnfeltiopsis concinna extract, glycerin, polysorbate 20, citric acid, sodium citrate, p-anisic acid, tocopherol, trisodium ethylenediamine disuccinate, caprylyl glycol, ethoxydiglycol, ethylhexylglycerin, hexylene glycol, phenoxyethanol, chlorphenesin.

Shipping details

Estimated ship dimensions: 1.31 inches length x 1.31 inches width x 4.5 inches height
Estimated ship weight: 0.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this good for senior skin

submitted by jam - 1 year ago
  • A: I have dark spot on my face. Would this be helpful?

    submitted byanne - 11 months ago

Q: Does this have an expiration date?

submitted by Jane - 1 year ago
  • A: Yes! Hyaluronic Acid 2% + B5 typically has a shelf life of 12 to 24 months when stored properly. Once opened, it’s best to use it within 12 months to maintain effectiveness.

    submitted byGeorgia - 10 months ago

Q: Is this cruelty free?

submitted by Jp - 1 year ago
  • A: Yes! All of The Ordinary's products are cruelty-free, meaning it is not tested on animals and contains no animal-derived ingredients.

    submitted byGeorgia - 10 months ago

Q: Is it good for your skin

submitted by Lala - 2 years ago
  • A: If you have dry and non-sensitive skin this product is good… just be careful and do not touch water after rubbing it in because your hands will become very sticky.

    submitted bySavanahh - 1 year ago

Q: How many ml is the bottle?

submitted by Anonymous - 2 years ago
  • A: It is 1oz, which is equal to 30ml.

    submitted byBMW - 1 year ago

Q: Does this product contain niacinamide?

submitted by MommaBearPNW - 14 days ago

Q: Does this help even skin tone?

submitted by izzy - 22 days ago

Q: do you use this before the ordinary toner or after? pls help

submitted by jc - 3 months ago

Q: Is this good for kids?

submitted by AB - 8 months ago

Additional product information and recommendations

Guests are saying

The Ordinary Hyaluronic Acid 2B5 is a popular choice among guests for its effective hydration and affordability. Many guests appreciate its lightweight texture and quick absorption, making it suitable for various skin types. Users have reported noticeable improvements in skin texture, glow, and moisture levels. However, some guests have experienced issues with pilling and irritation, particularly with the newer formula. Overall, it remains a go-to product for those seeking quality skincare without a hefty price tag.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 993 reviews
    70% would recommend
    84 recommendations
    5 out of 5 stars
    24 March, 2026
    originally posted on http://www.ulta.com
    Image

    Good

    I added this to my nighttime skincare routine and I wear it after I tone with toning pads. The areas of my face that would be dry when I wake up and during the colder seasons have gone away and I don't notice any skin peeling from dryness anymore
    Kae
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026Verified purchase

    (no review title)

    Great serum, leaves skin very soft!
    Maria
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on http://www.ulta.com
    Image

    Love

    Yes 👏🏻
    Luz
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on http://www.ulta.com
    Image

    love it and use it

    very hydrating as promised
    Annette
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase

    Love this

    Helping fix my skin barrier and don’t make break out, it’s actually helping clear. Perfect under makeup, just make sure you moisturize right after you apply this
    jewlerybox
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    13 March, 2026
    originally posted on http://www.ulta.com
    Image

    Plumping and hydrating formula

    This is my third bottle of Ordinary's Hyaluronic Acid. I like that it is affordable and it works well at plumping and hydrating. However, a lot of the time it does pill on me, especially if I wear it under make up. I have tried several ways of applying it to avoid pillage. I do let it dry down. Otherwise, I would give it five stars.
    Marie
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on http://www.ulta.com
    Image

    Try this product, really!

    Love this product, I'm 75 yrs old and it hydrates my face and neck wonderfully. Really great price!
    Rita
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on http://www.ulta.com
    Image

    GREAT

    This is the best product for the money, that you cannot beat. I did the Google search and this product came up many times. My Dermatologist even recommended this to me. I love it
    Fenrir
    Did you find this review helpful?
    1 out of 5 stars
    6 March, 2026
    originally posted on http://www.ulta.com
    Image

    I will never understand this product.

    For the life of me I will never be able to understand how a hyaluronic acid serum with ceramides is drying, but it is. this serum leaves my skin dry, tight and uncomfortable and causes the most atrocious pilling. Forget layering it with other products or makeup, this serum sabotages everything it touches. I've re purchased this so many times and it's the same result. Exfoliated and bare skinned or mixed with another serum or moisturizer, doesn't matter. Here come the gross little peeling pills with an awful drying sensation. for whatever reason it won't work with my skin, so beware, you may be the same way. doesn't matter how cheap it is if it's still a complete waste of money.
    Erin
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
    Image

    Magic elixir

    I have used so many products over the years-this one is a must in my routine! I start w/the ordinary Vitamin C serum then use this HA serum followed by moisturizer(+sunscreen in AM). KAPOW! Youthful, brighter skin after 2 weeks. Works like magic with Vitamin c. I've been using this consistently for a year and when I run out my skin is more dull. Stick with it-works like a charm
    Skin critic
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again

    Good product
    Pam
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    Sensitive Skin Safe! Perfect Entry-Level Hydration

    As someone with sensitive skin, I’m always cautious about adding new serums to my routine. I’m happy to report that after just starting this, I’ve experienced zero irritation or redness. It’s incredibly lightweight and absorbs quickly. It’s a fantastic, budget-friendly way to boost hydration without the bells and whistles that usually trigger my sensitivity. So far, so good!
    KT
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    22 February, 2026
    originally posted on http://www.ulta.com
    Image

    I absolutely love this product!!!

    Definitely recommend!
    Selena
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 February, 2026Verified purchase

    Break oth

    I NEVER break out! This project has made my face break out since the moment I put the product on. I’m so embarrassed.
    Mama kris
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on http://www.ulta.com
    Image

    The Ordinary, Hyaluronic Acid

    Love this product. Apply onto a damp face, then apply HA, then moisturize!
    L
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on http://www.ulta.com
    Image

    love, love, love this serum!

    been using this serum since i was 10 (when i first started getting acne) and it's a DREAM, i've purchased it multiple times and i love it. makes my skin clearer, and moisturizes without clogging pores. DEF recommend!
    gabby
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 February, 2026Verified purchase

    Great product for the price

    I like this, it seems to help my skin and it dries quickly which makes life easier.
    Amanda
    Did you find this review helpful?
    1 out of 5 stars
    10 February, 2026
    originally posted on http://www.ulta.com
    Image

    My daughters face swelled so bad we had to go to urgent care

    Why does this product hide the main warning under the label? ALL warnings should be clearly visible. I should not have to peel back the label to find it. This company should be paying my medical bills. I would share a picture but my daughter is a minor. It was awful.
    Sara
    Did you find this review helpful?
    1 out of 5 stars
    10 February, 2026
    originally posted on http://www.ulta.com
    Image

    I wanted to love it but it dries out my skin so bad!

    I started using it after cleanser and toner and my face would get super tight and dry. Then i realized my face needed to be wet when applying to lock in the moisture. I tried that but it still makes my skin SO dry i have to immediately put on moisturizer. I wish it worked..
    Jos
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    this is my 34th time buying this yes I'm serious

    it clear my acne and I don't break out anymore I go through this after 2 weeks and it's so good I buy it again its one of my everyday necessities
    Abigail
    Did you find this review helpful?

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