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L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel - 0.16 fl oz - 2 of 4L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel - 0.16 fl oz - 3 of 4L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel - 0.16 fl oz - 4 of 4
L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel - 0.16 fl oz - 1 of 4

L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel - 0.16 fl oz

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At a glance

About this item

Highlights

  • Lift & Hold Your Brows: Introducing our salon-inspired Infallible Brow Lamination, a lightweight, easy to use gel that lifts and holds brows in place; This eye brow gel creates lifted and fuller looking eyebrows, with up to 24 hours of wear
  • Comfortable Longwear Formula: With a sweat and water-resistant eyebrow gel formula, this lightweight brow lamination gel wears all day with no sticky texture or residue left behind
  • How To Apply: Swipe the salon-like precise, angled applicator in upward strokes to lift every brow hair; Use this eyebrow lamination kit on its own or complete your make up look with your usual eyebrow makeup items
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

L'Oreal Paris Infallible Eyebrow Lamination Gel provides up to 24HR wear and easy application. Sweat-resistant, water-resistant, no sticky texture or residue. Lift and hold your brows with this salon-inspired eye brow lamination kit. The comfortable long wear formula wears for up to 24H for lifted, fuller looking brows.

How to use: Swipe the precise, angled applicator in short, upward strokes to lift and hold brows.

Warning: Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage, and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .16 fl oz (US)
TCIN: 90871626
UPC: 071249685877
Item Number (DPCI): 052-04-2740
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, beheneth-30, vp/va copolymer, alcohol, pentylene glycol, butylene glycol, glycerin, dipropylene glycol, phenoxyethanol, caprylyl glycol, xanthan gum. fil: n70038741/2.

Shipping details

Estimated ship dimensions: 0.787 inches length x 1.874 inches width x 7.063 inches height
Estimated ship weight: 0.044 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this be used over my brow pencil?

submitted by Dixienance - 10 months ago
  • A: Hi there! Thank you for reaching out to us about the Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel. Yes, you can use this over your brow pencil . We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert
  • A: Great question! Yes, you can use the L'Oréal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel with a brow pencil. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert

Q: Can you use this on eyelashes?

submitted by Ash - 2 months ago
  • A: Hi there! Thank you for reaching out about our L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel. No, we do not recommend using the Infallible Brow Lamination Gel on your eyelashes. Our brow products are specifically formulated and safety-tested for the eyebrow area. The formula, the 'hold' strength, and the applicator are all designed for brow hair, which is different from the delicate lashes closer to your eyes. Using a brow gel on your lashes could cause irritation or discomfort if it comes into contact with the eye. If you are looking for that same long-wear, laminated, or lifted look for your lashes, we highly recommend checking out our Infallible Volumizing 24H Mascara or Telescopic Lift, which are ophthalmologist-tested and specifically designed for safe and beautiful lash application. Your safety is our top priority!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Is this vegetarian or vegan?

submitted by Kathy - 6 months ago
  • A: Hi there! L'Oréal Paris is always attentive to respecting the personal choices of its consumers. We do not use any ingredient of porcine, bovine or ovine origin; except lanolin. We may use derivatives of animal origin such as honey, beeswax, lanolin, and fish or egg derivatives. We suggest reviewing the ingredients that are listed on all of our products to determine the presence of this type of ingredient. https://inside-our-products.loreal.com/ingredients

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: What is the main purpose of this eyebrow gel?

submitted by AI Shopping Assistant - 6 months ago
  • A: The gel is designed for shaping and lifting eyebrows for a fuller appearance.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: Can this product be used with other eyebrow makeup?

submitted by AI Shopping Assistant - 6 months ago
  • A: Yes, it can be used alone or with other eyebrow makeup items for a complete look.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: How long does the eyebrow gel last after application?

submitted by AI Shopping Assistant - 6 months ago
  • A: The eyebrow gel provides up to 24 hours of wear for lasting results.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: What age group is this eyebrow gel suitable for?

submitted by AI Shopping Assistant - 6 months ago
  • A: This product is suggested for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: What is the texture of the eyebrow gel like?

submitted by AI Shopping Assistant - 6 months ago
  • A: The gel has a lightweight formula with no sticky texture or residue left behind.

    submitted byAI Shopping Assistant - 6 months ago
    Ai generated

Q: Does this make eyebrows hard, like crunchy?

submitted by mom2er - 10 months ago
  • A: Hi there! Thank you for reaching out to us about the Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel. This Brow Gel will lift & hold brows with up to 24HR wear. Our angled brush allows for easy application, with a sweat-resistant, lightweight gel that lifts and holds brows in place with no sticky texture or residue. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: Was this tested on animals?

submitted by jordan - 1 year ago
  • A: Hi there jordan. Thank you for reaching out to us about the Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel. At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. The L'Oréal Group, has always made our consumers’ health and safety an absolute priority. Since 1989, we have not tested the safety of our products on animals, 14 years before regulations required us to do so.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The L'Oreal Infallible Up to 24H Brow Lamination Gel is a standout product for achieving beautifully groomed brows that last all day. Guests appreciate its lightweight formula that provides a natural finish without stiffness or flakiness. The easy-to-use applicator allows for precise styling, making it suitable for all brow types. Many guests have found it to be a game changer in their beauty routine, offering impressive hold and a polished look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 328 reviews
    easy to apply: 4.56 out of 5
    easy to remove: 4.58 out of 5
    long lasting: 4.12 out of 5
    quality: 4.15 out of 5
    value: 4.06 out of 5
    73% would recommend
    34 recommendations
    2 out of 5 stars
    10 March, 2026Verified purchase
    • Skin concern: Aging
    • Hair color: Blonde
    • Skin tone: Light
    • Skin type: Dry

    A Lil' Flaky

    Starts out fine. Flakes white residue after a couple of hours. My daughter loves it. My brows are more unruly.
    1 reply from L'OrealParisProductExpert team - 15 days ago
    Hi mom2er. We appreciate you providing us feedback regarding L'Oreal Paris Infallible Up to 24HR Wear Brow Lamination Eyebrow Gel. We will share your feedback with our team as we are always looking for ways to improve our products.
    mom2er
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 March, 2026

    (no review title)

    I’m very satisfied! It holds my brows all day and keeps them perfectly in place. Very good price and product 👍👍👍
    Ivanna
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    Don't touch them after using product.

    Can’t accidentally touch your brows our the white casting will come out.
    1 reply from L'OrealParisProductExpert team - 28 days ago
    Hi there, Mariam! We appreciate you taking the time to reach out about our Infallible 24HR Wear Brow Lamination. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Mariam
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Hair color: Black
    • Skin tone: Medium
    • Skin concern: Aging

    Its so nice

    I’ve tried many brow gels but this is the best one I’ve tried so far. Will keep repurchasing
    EVARGAS
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2026Verified purchase

    Best

    This is the best eye brow gel I have found. I have used Anastasia Beverly Hills, Nyx, maybelline and this was better than all of those!
    ana
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 January, 2026Verified purchase

    my girlfriend really loved this prodcut it is perfect and easy to apply! I will buy again

    she loved the effectiveness
    sebas
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025Verified purchase
    • Skin tone: Light
    • Hair color: Auburn
    • Eye color: Blue
    • Skin type: Combination
    • Skin concern: Redness, Acne, Blackheads

    (no review title)

    Works so well and cheap!
    emma
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 December, 2025Verified purchase

    Wish the Tube Lasted Longer

    This brow gel performs so well! Great hold, no flaking, and I actually find myself reaching for it over the viral Refy one. My brows stay in place all day without looking crunchy or overly stiff. The only downside is that I feel like I’m going through the tube pretty quickly. I’ve only had it a few weeks and it seems like I’m already running low, so I’m not sure if I’m using more than I need or if it just runs out fast.
    Yai
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 November, 2025Verified purchase
    • Hair color: Black
    • Skin tone: Light
    • Skin type: Dry
    • Eye color: Blue

    FLAKEY BROWS?!

    The wand broke so fast. The glue on my brows look nice for about five minutes and then boom flakey glue stuck in my brows. It doesn’t look very attractive in my opinion. I do not recommend this product by any means. I would use European wax center brow gel over this one any day.
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hi Kay. We are sorry to hear about the experience you had with L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel. We appreciate you feedback and will be sharing this review with our team as we are always looking for ways to improve our products.
    Kay
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 November, 2025
    • Skin tone: Medium

    (no review title)

    The best one yet! Great drugstore option that doesn’t leave flakes or dries out your brows. Doesn’t leave that “crunchy” feel.
    Jen
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    Awesome!

    I think I’ve tried every eye brow gel. ABH, elf, Patrick ta, etc. this one is great! I have been stubborn eyebrow hairs. So I’m always looking for one that doesn’t flake and also has a stronghold which is rare to find. This does both! Will definitely repurchase!
    Jnine2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 October, 2025Verified purchase

    Leaves white residue.

    This leaves a white residue in your eyebrows. Unless you have blonde or white eyebrow hairs, I would not recommend this product! Also, the high price for what you receive is ridiculous—there is hardly any product in the container.
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hello Misty. Thank you for reaching out about L'Oreal Paris Infallible Up To 24HR Wear Brow Lamination Eyebrow Gel. We are sorry to hear this eyebrow product fell short of your expectations. We recommend trying our new Faux Brow Hair-Like Brow Filling Pen. This is an effortless, hair-like brow filling pen that delivers natural, fuller looking brows. Your feedback is important to us and we will be sure to share it with our team.
    MR
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 October, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    (no review title)

    I’ve been trying so many brow gels and this has worked the best for me! I do agree with the other review that it’s little product but it works. It holds my brows pretty much all day.
    Amy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    23 October, 2025Verified purchase
    • Hair color: Black
    • Skin type: Oily
    • Eye color: Brown
    • Skin tone: Medium

    Beautiful

    I found the best thing . I love it omg where you been my whole life 🫶🏽
    Michelle
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2025Verified purchase
    • Eye color: Brown
    • Skin concern: Uneven skin tone
    • Hair color: Grey
    • Skin type: Combination
    • Skin tone: Dark

    Exactly what I've been looking for!

    I threw all the other brow lamination gels away! This lays my brows down with 0 flaking. It’s honestly that good. I use it in conjunction with the L’Oreal Faux Brow Pen.
    Yaya007
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 September, 2025Verified purchase
    • Skin type: Normal
    • Skin tone: Medium

    Barely any product

    Usually, L’Oreal purchases are a win but unfortunately, the price for what you actually get doesn’t add up. Just spend your money on got2be which lasts longer and is cheaper.
    JT
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 September, 2025Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Skin type: Normal
    • Hair color: Brunette

    Works but flakes later

    Great hold but flakes after a few hours
    1 reply from L'OrealParisProductExpert team - 7 months ago
    Hi Amanda. Thank you for reaching out to L'Oreal regarding the Infallible Up To 24HR Wear Brow Gel. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your case #42709923. Please have the product with you when you call. Looking forward to hearing from you!
    Amanda
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Acne, Blackheads, Redness, Pores, Sun damage, Uneven skin tone, Puffiness
    • Hair color: Black
    • Eye color: Brown

    Worth the money

    You need this brow lamination from L'Oreal. The brush is small so it will get your brow hairs better. I like how it doesn't make your eyebrow look like it's wax when it dries. So it's worth buying it.
    Kay
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2025Verified purchase
    • Skin concern: Uneven skin tone, Aging, Blackheads
    • Skin type: Dry
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Brown

    Prestige Level

    I would pay prestige price for this!
    DN
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 August, 2025
    • Skin type: Oily
    • Skin concern: Acne
    • Eye color: Blue
    • Skin tone: Light
    • Hair color: Blonde

    Amazing!!

    Literally AMAZING!!! I’ve been using the NYX brow gel and this is an even better alternative. It holds brows amazing without making them feel sticky
    Ally
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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