Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™
$7.99 ($0.67/fluid ounce)
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- $4.59($0.57/fluid ounce)3.9 out of 5 stars with 186 ratings
- $30.76($0.96/fluid ounce)Value Bundle4.6 out of 5 stars with 1071 ratings
- $11.89($2.81/fluid ounce)was $12.69 New lower price4.8 out of 5 stars with 145 ratings
- $23.99$16.79 with Target Circle
- $19.99reg $24.99 Sale$17.99 with Target Circle4.9 out of 5 stars with 319 ratings
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Guests are saying
The hydrating facial cleanser has garnered mixed feedback from guests, with many praising its gentle, moisturizing properties, making it ideal for sensitive skin. It is often compared to higher-end brands, providing a budget-friendly alternative. However, some guests noted that it may not effectively remove makeup and lacks lather, which could be a concern for those seeking a deep clean. Overall, it serves well as a morning cleanser or for those with minimal makeup needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 259 reviews
effectiveness: 3.56 out of 5
quality: 3.69 out of 5
value: 3.8 out of 5
65% would recommend
79 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2026Verified purchase
exact dupe of CeraVe
the people leaving bad reviews on this product clearly have never used the CeraVe hydrating facial cleanser, which this is very obviously a dupe for. it's a great, gentle, hypoallergenic cleanser that I use daily and it never irritates my skin. thank you to target for saving me lots of money with a generic brand version!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 April, 2026Verified purchase
Save your money.
It feels like hand lotion, it doesn't foam and it dried out my skin. It doesn't deserve 1 star.
3 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
(no review title)
This cleanser feels like lotion and is not soapy. Definitely not an all in one cleanser, more like a morning product to refresh the skin. For someone who wears just a little make up and have combination skin to oily skin throughout the day i can't just use this cleanser alone.
5 out of 5 stars
7 March, 2026Verified purchase
Great for mornings!
I love to use this face wash in the morning. It’s very gentle, moisturizing, and non-irritating. People who don’t like this face wash because it doesn’t take off makeup should switch to using it in the mornings when you need something gentle.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
Doesn't Remove Dirt and Makeup
This is a gentle face wash, however, it doesn’t really get my face clean. Even though I wear minimal makeup, I still need another product to fully get my face clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
(no review title)
Feels like lotion going on and does not clean your face at all!
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
Leaves skin soft and clean. Great for sensitive skin. Like Cereve.
1 out of 5 stars
31 January, 2026
Very dissappiointing!
This product felt like I was trying to use lotion to wash my face. Did not remove my makeup well. Most of my makeup came off on my towel afterward while drying my face. Very disappointed. I regularly use so many Up and Up products and this was a big let down.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
New Go-to!
This is wonderful for older skin, my skin is so soft after using it! My husband always struggles with dryness especially in the winter so I made him try it and it’s really working!
5 out of 5 stars
11 January, 2026Verified purchase
(no review title)
I got this as my freebie in July and decided it was worth a shot. My bottle just ran out and I almost went back to my LRP cleaner but really this does the job. I use LRP for evenings when I need the grime of the day and make up off. For mornings I use this when I’m just removing my overnight serum and moisturizer! I struggle with acne and take Spiro so this gentle cleanser is really helpful!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2026Verified purchase
Useless
It doesn't clean your face at all even washing it twice it still leaves makeup. Its like washing your face with lotion, dont like it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
Not drying and removes makeup
This is a really great mild cleanser that I would compare to Cetaphil. It removes makeup well and leaves the skin feeling clean and not dried out.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
My face felt like it was burning...
Based on the ingredients, this sounds like a great cleanser, but it absolutely feels like it is burning my face.
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
Dupe for LRP
Great gentle face wash for dry and sensitive skin similar to LRP toleraine hydrating gentle cleanser. It does contain SLS, unlike LRP, which may worsen eczema for some. Some reviews say how this is terrible, does not lather, and does not remove makeup. It is not intended to. This face wash is for very dry, sensitive skin types. You will need to use a preferred makeup remover beforehand. It leaves dry skin feeling hydrated because it intentionally contains glycerin. It is not a harsh cleanser and does not strip skin or leave a squeaky clean feeling like oily or combo types prefer. It's cheap enough to try replacing your gentle cleanser and save some money long term.
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
Go with the Target brand!
Great value for a great product! So moisturizing and effectively removes makeup.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
Does not remove makeup
Does not remove makeup- like at all.
2 out of 5 stars
15 November, 2025Verified purchase
Not worth it
My face has been breaking out since using & the feel of this face wash feels like lotion. Definitely need another facial wash after for an actual clean rinse… just going to get a different one at this point.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
Rethink your choice.
I typically think Target Brand products are very comparable to name brand products, just for cheaper… However, this was very disappointing. I do not feel like it cleans my face whatsoever & I leave the shower with makeup residue still on my face, having to rewash it with a better cleanser afterwards. I do not recommend this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
(no review title)
I have dry skin so I thought this would be nice. I’ve tried countless samples of everything face - moisturizers, cleansers, serums, etc. over 20 years and never had a problem. This gross feeling lotion cleanser has made me break out like I never have before, everywhere. A new giant pimple every day for a week and tons of tiny hard things in my chin. What a waste.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
Horrible all around
It feels icky and rough. Not soft and creamy. Smells awful. Oh but at least it’s good for sensitive skin, right? Wrong. I have contact dermatitis and this cleanser itches and causes skin irritation.