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Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™ - 2 of 3Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™ - 3 of 3
Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™ - 1 of 3

Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™

$7.99 ($0.67/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Liquid facial cleanser with ceramides
  • Contains hyaluronic acid
  • Suitable for dry, sensitive and normal skin
  • Dermatologist tested
  • 12oz

Description

Maintain your skin's moisturizer with the Hydrating Facial Cleanser with Ceramides from up&up™. This liquid facial cleanser acts as a natural moisture barrier by replacing lipid levels in damaged skin. It contains hyaluronic acid to attract moisture and help skin stay hydrated, giving it a soft feel. Suitable for dry, sensitive, and normal skin, this facial cleanser with ceramides is dermatologist-tested.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: Contains Ceramides
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Dry, Sensitive, Normal
Net weight: 12 fl oz (US)
TCIN: 91551179
UPC: 371661820574
Item Number (DPCI): 037-12-0470
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, cetyl alcohol, stearyl alcohol, peg-40 stearate, beta-sitosterol, sucrose stearate, sucrose distearate, ceramide np, ceramide ap, ceramide eop, glyceryl stearate, sodium hyaluronate*, cholesterol, polysorbate 20, dipotassium phosphate, sodium lauroyl lactylate, caprylyl glycol, phenoxyethanol, hexylene glycol, phytosphingosine, disodium edta, carbomer, xanthan gum. [*as the sodium salt]

Allergens & Warnings:

WARNINGS: For external use only. KEEP OUT OF REACH OF CHILDREN. Keep out of eyes. If eye contact occurs, rinse thoroughly with water. If rash or irritation develops and lasts, consult a doctor. If swallowed, contact a Poison Control Center immediately. May stain or damage some fabrics/materials or surfaces.

Shipping details

Estimated ship dimensions: 1.7 inches length x 3.37 inches width x 7.8 inches height
Estimated ship weight: 0.89 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this item contain any animal products? Is the gycerin plant-derived or animal-derived?

submitted by Tiffany - 11 months ago

  • A: Hello Tiffany - Thank you for your interest on - Hydrating Facial Cleanser with Ceramides. This product does not contain any animal biproducts, the glycerin is plant derived. Hope this helps. - Rose

    submitted byRose - 10 months ago
    Target staff support

Q: Is this product tested by dermatologists?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the cleanser is dermatologist-tested to ensure its safety and efficacy.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin types are suitable for this facial cleanser?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is suitable for dry, sensitive, and normal skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this facial cleanser contain ceramides?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the cleanser contains ceramides, which aid in restoring the skin’s moisture barrier.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredient helps maintain moisture in the skin?

submitted by AI Shopping Assistant - 3 months ago

  • A: Hyaluronic acid in the cleanser attracts moisture, keeping the skin hydrated.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this liquid facial cleanser?

submitted by AI Shopping Assistant - 3 months ago

  • A: The main purpose is basic cleansing while maintaining the skin's moisture.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product comparable to Cetaphil Gentle skin cleanser? I use Cetaphil gentle skin cleanser on my eyes to remove makeup. Can you use this product to remove eye makeup?

submitted by Autumn Rose - 7 months ago

  • A: Hello Autumn Rose - We appreciate your interest in this item. No, you should not use the up&up Hydrating Facial Cleanser to remove eye makeup because it is listed as an eye irritant and is not tested for use around the eyes. Happy shopping at Target. – Alvin

    submitted byAlvin - 7 months ago
    Target staff support

Q: Mine definitely doesn’t foam on my face and it feels more like lotion- did I get the right product?

submitted by Ciera - 7 months ago

  • A: Hey Ciera - Thank you for your interest in this Cleanser. This item is meant to lather well. Please reach out to us via chat and we can help resolve this quality issue. Hope this helps! - Josh

    submitted byJosh - 7 months ago
    Target staff support

Q: Does it foam up or lather?

submitted by Terri - 8 months ago

  • A: Hi Terri - Thank you for reaching out to us with your query about the Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up. It lathers nicely and rinses cleanly. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 8 months ago
    Target staff support

Q: Is this product fragrance-free? If not, what is the scent?

submitted by Lin - 9 months ago

  • A: Hello Lin - Thank you for your interest in this Hydrating Facial Cleanser with Ceramides from up&up. Yes, this product fragrance-free. I hope this information is helpful! - Cynthia

    submitted byCynthia - 9 months ago
    Target staff support
See all questions (18)

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Guests are saying

The hydrating facial cleanser has garnered mixed feedback from guests, with many appreciating its gentle, moisturizing properties, especially for sensitive skin. It is often compared to higher-end brands, making it a budget-friendly option. However, some guests find it ineffective for removing makeup and lacking lather. Overall, it serves well as a morning cleanser or for those with minimal makeup, providing hydration without irritation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 254 reviews
    effectiveness: 3.56 out of 5
    quality: 3.69 out of 5
    value: 3.8 out of 5
    65% would recommend
    79 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase

    exact dupe of CeraVe

    the people leaving bad reviews on this product clearly have never used the CeraVe hydrating facial cleanser, which this is very obviously a dupe for. it's a great, gentle, hypoallergenic cleanser that I use daily and it never irritates my skin. thank you to target for saving me lots of money with a generic brand version!!
    katie
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 April, 2026Verified purchase

    Save your money.

    It feels like hand lotion, it doesn't foam and it dried out my skin. It doesn't deserve 1 star.
    Feismom
    effectiveness: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026Verified purchase

    (no review title)

    This cleanser feels like lotion and is not soapy. Definitely not an all in one cleanser, more like a morning product to refresh the skin. For someone who wears just a little make up and have combination skin to oily skin throughout the day i can't just use this cleanser alone.
    Luca
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026Verified purchase

    Great for mornings!

    I love to use this face wash in the morning. It’s very gentle, moisturizing, and non-irritating. People who don’t like this face wash because it doesn’t take off makeup should switch to using it in the mornings when you need something gentle.
    Emma
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    4 March, 2026Verified purchase

    Doesn't Remove Dirt and Makeup

    This is a gentle face wash, however, it doesn’t really get my face clean. Even though I wear minimal makeup, I still need another product to fully get my face clean.
    AmyW
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026Verified purchase

    (no review title)

    Feels like lotion going on and does not clean your face at all!
    Kristen
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    (no review title)

    Leaves skin soft and clean. Great for sensitive skin. Like Cereve.
    Alex9489
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    31 January, 2026

    Very dissappiointing!

    This product felt like I was trying to use lotion to wash my face. Did not remove my makeup well. Most of my makeup came off on my towel afterward while drying my face. Very disappointed. I regularly use so many Up and Up products and this was a big let down.
    Lauren
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 January, 2026Verified purchase

    New Go-to!

    This is wonderful for older skin, my skin is so soft after using it! My husband always struggles with dryness especially in the winter so I made him try it and it’s really working!
    LollyP
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    11 January, 2026Verified purchase

    (no review title)

    I got this as my freebie in July and decided it was worth a shot. My bottle just ran out and I almost went back to my LRP cleaner but really this does the job. I use LRP for evenings when I need the grime of the day and make up off. For mornings I use this when I’m just removing my overnight serum and moisturizer! I struggle with acne and take Spiro so this gentle cleanser is really helpful!
    Shannon
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 January, 2026Verified purchase

    Useless

    It doesn't clean your face at all even washing it twice it still leaves makeup. Its like washing your face with lotion, dont like it.
    Mom of 2
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    Not drying and removes makeup

    This is a really great mild cleanser that I would compare to Cetaphil. It removes makeup well and leaves the skin feeling clean and not dried out.
    Keelee23
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 December, 2025Verified purchase

    My face felt like it was burning...

    Based on the ingredients, this sounds like a great cleanser, but it absolutely feels like it is burning my face.
    mj07507
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 December, 2025Verified purchase

    Dupe for LRP

    Great gentle face wash for dry and sensitive skin similar to LRP toleraine hydrating gentle cleanser. It does contain SLS, unlike LRP, which may worsen eczema for some. Some reviews say how this is terrible, does not lather, and does not remove makeup. It is not intended to. This face wash is for very dry, sensitive skin types. You will need to use a preferred makeup remover beforehand. It leaves dry skin feeling hydrated because it intentionally contains glycerin. It is not a harsh cleanser and does not strip skin or leave a squeaky clean feeling like oily or combo types prefer. It's cheap enough to try replacing your gentle cleanser and save some money long term.
    Melissa
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 November, 2025Verified purchase

    Go with the Target brand!

    Great value for a great product! So moisturizing and effectively removes makeup.
    VCash
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 November, 2025Verified purchase

    Does not remove makeup

    Does not remove makeup- like at all.
    Josephine
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    15 November, 2025Verified purchase

    Not worth it

    My face has been breaking out since using & the feel of this face wash feels like lotion. Definitely need another facial wash after for an actual clean rinse… just going to get a different one at this point.
    Nina
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 November, 2025Verified purchase

    Rethink your choice.

    I typically think Target Brand products are very comparable to name brand products, just for cheaper… However, this was very disappointing. I do not feel like it cleans my face whatsoever & I leave the shower with makeup residue still on my face, having to rewash it with a better cleanser afterwards. I do not recommend this product.
    Taylor
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2025Verified purchase

    (no review title)

    I have dry skin so I thought this would be nice. I’ve tried countless samples of everything face - moisturizers, cleansers, serums, etc. over 20 years and never had a problem. This gross feeling lotion cleanser has made me break out like I never have before, everywhere. A new giant pimple every day for a week and tons of tiny hard things in my chin. What a waste.
    Steph
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 October, 2025Verified purchase

    Horrible all around

    It feels icky and rough. Not soft and creamy. Smells awful. Oh but at least it’s good for sensitive skin, right? Wrong. I have contact dermatitis and this cleanser itches and causes skin irritation.
    Angela
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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