Hydrating Facial Cleanser with Ceramides - Normal to Dry Skin/Sensitive - 12fl oz - up&up™
$7.99 ($0.67/fluid ounce)
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- $5.99($0.75/fluid ounce)4.2 out of 5 stars with 234 ratings
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- $9.19($1.18/fluid ounce)was $9.99 New lower price4.3 out of 5 stars with 1224 ratings
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Guests are saying
This facial cleanser is a gentle and hydrating option, particularly suitable for sensitive skin types. Many guests appreciate its moisturizing properties and the absence of harsh ingredients, making it ideal for those with conditions like psoriasis and eczema. While it may not effectively remove heavy makeup, it excels as a morning cleanser or for light makeup wearers. Guests have noted improvements in skin texture and hydration after consistent use, making it a valuable addition to any skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 289 reviews
effectiveness: 3.57 out of 5
quality: 3.7 out of 5
value: 3.79 out of 5
64% would recommend
88 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2026Verified purchase
(no review title)
Nice great facial cleaner
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2026Verified purchase
No bueno
Basically feels like you put body lotion on your face, but not particularly hydrating and definitely not cleansing. I seriously thought someone had emptied it and filled the bottle with cheap body lotion. Doesn’t sud, doesn’t take off anything.
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase
Cleanser
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2026Verified purchase
Works amazing for my extremelly sensitve skin
I was so scared after reading all the negative reviews and since I have extremely sensitive skin due to my psoriasis I was doubting this product, I’m not the type of removing my makeup with soap I always use micellar water and makeup remover balm then I wash my face with face wash and disposable towels, I didn’t read anywhere in this product the will remove makeup so I assumed it doesn’t, that’s okay since I have my routine set. This face wash is amazing I get reactions in minutes is been 24hrs and nothing but my face is so soft, so hydrated and the best part is it feels bouncy so target won my heart with this product!!! Definitely recommend for sensitive skin and definitely recommend for psoriasis/eczema skin like me! You won’t regret it since we don’t get any flares ups or massive itching!! Don’t listen to me or anyone else we don’t have the same skin, same PH, same skin texture nor the same needs just try it out and see what works for you.
5 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2026Verified purchase
(no review title)
got for my daughter who has sensitive skin and she said she loves it doesnt.make hwr skin feel dry or sticky
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2026
Great for dry skin
Smells wonderful and feels moisturizing as you wash.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2026Verified purchase
(no review title)
Terrible. doesn't even suds up or seem to clean your face.
5 out of 5 stars
14 August, 2026Verified purchase
PLEASE READ THIS REVIEW!!!
If you have a damaged skin barrier you might not even realize it - just like I didn't. My signs were - makeup never sitting on skin and coming off in areas or under my eyes just breaking completely because my skin was so tight and dry that it was over producing oils to compensate causing clogged pores and bumpy fungal looking texture. Everytine I washed my face before using this it would immediately pull tight in a way that looked like I had fresh Botox. I was not aware how many barrier stripping ingredients my old wash had and how I was only using a moisturizer after that really only sealed water in but didn't actually hydrate. Anyways, this face wash is incredible based on its ingredients, NOT just my own experience of repairing my skin entirely by using it. Water + glycerin provide the humectant base. Cetyl alcohol + stearyl alcohol are fatty alcohols not drying alcohols and act as emollients/thickeners. Then PEG-40 stearate, sucrose stearate/distearate, polysorbate 20 and related ingredients provide emulsification/cleansing. And it has an excellent lipid system for a cleanser: ceramides NP/AP/EOP + cholesterol + phytosphingosine, along with sodium hyaluronate. Those leave on benefits are limited because it’s rinsed away, but the overall formulation tells me this was designed around minimizing lipid stripping. So if you have bumpy texture, makeup doesn't sit right on your face ever please try this!! After washing I use the prequel serum blue bottle, and byoma hydrating serum! It's changed my life
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
(no review title)
Works the same as the namebrand without the price. Very pleased with how it cleans and does not irritate my skin.
3 out of 5 stars
4 August, 2026Verified purchase
Hydrating, but doesnt budge makeup.
Feels hydrating, but does not remove my makeup well.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2026Verified purchase
(no review title)
Doesn’t foam. Gives me horrible acne!! NOT à la roche possay dupe
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2026Verified purchase
exact dupe of CeraVe
the people leaving bad reviews on this product clearly have never used the CeraVe hydrating facial cleanser, which this is very obviously a dupe for. it's a great, gentle, hypoallergenic cleanser that I use daily and it never irritates my skin. thank you to target for saving me lots of money with a generic brand version!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 April, 2026Verified purchase
Save your money.
It feels like hand lotion, it doesn't foam and it dried out my skin. It doesn't deserve 1 star.
3 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
(no review title)
This cleanser feels like lotion and is not soapy. Definitely not an all in one cleanser, more like a morning product to refresh the skin. For someone who wears just a little make up and have combination skin to oily skin throughout the day i can't just use this cleanser alone.
5 out of 5 stars
7 March, 2026Verified purchase
Great for mornings!
I love to use this face wash in the morning. It’s very gentle, moisturizing, and non-irritating. People who don’t like this face wash because it doesn’t take off makeup should switch to using it in the mornings when you need something gentle.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
Doesn't Remove Dirt and Makeup
This is a gentle face wash, however, it doesn’t really get my face clean. Even though I wear minimal makeup, I still need another product to fully get my face clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
(no review title)
Feels like lotion going on and does not clean your face at all!
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
(no review title)
Leaves skin soft and clean. Great for sensitive skin. Like Cereve.
1 out of 5 stars
31 January, 2026
Very dissappiointing!
This product felt like I was trying to use lotion to wash my face. Did not remove my makeup well. Most of my makeup came off on my towel afterward while drying my face. Very disappointed. I regularly use so many Up and Up products and this was a big let down.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
New Go-to!
This is wonderful for older skin, my skin is so soft after using it! My husband always struggles with dryness especially in the winter so I made him try it and it’s really working!