Wet n Wild Photo Focus Loose Setting Powder - Soft Pink - 0.7oz: Shine Control, For Face and Skin, Oily and Combination Skin
$6.69
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- $25.90reg $37.00 SaleSpend $40, save $10 select beauty products4.6 out of 5 stars with 636 ratings
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Guests are saying
This setting powder offers an affordable and effective solution for achieving a flawless makeup finish. Guests appreciate its lightweight feel, excellent coverage, and the brightening effect it provides, especially under the eyes. The cute packaging and generous amount of product add to its appeal. While some guests noted that it may not suit all skin tones, many found it to be a great addition to their makeup routine, making it a popular choice for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 551 reviews
easy to apply: 4.69 out of 5
easy to remove: 4.81 out of 5
long lasting: 4.06 out of 5
quality: 4.31 out of 5
value: 4.5 out of 5
83% would recommend
18 recommendations
5 out of 5 stars
4 May, 2026
originally posted on influenster.com
Perfect for brightening the under-eye area with a
I'm really loving this powder because the "Soft Pink" shade does a great job of brightening my under-eye area without looking heavy. It's finely milled and leaves a very natural matte finish that lasts for hours. Most importantly, I didn't notice any flashback in photos, which is a huge plus for such an affordable product.
5 out of 5 stars
23 April, 2026
originally posted on influenster.com
Instantly seals, brightens, and smooths
I love the finish it gives. It sets makeup without making it cakey and adds a subtle touch of luminosity that helps brighten the under-eye area. Plus, it feels lightweight on the skin and helps makeup last longer with a soft, diffused effect.
5 out of 5 stars
21 April, 2026
originally posted on influenster.com
Favorite affordable setting powder
Love this affordable option to setting power, its most definitely my go to when I want my makeup to last and have a flawless finish. Coverage is wonderful so light on the face. Packaging was great alot of product for the amount it cost. Definitely cant beat it.
5 out of 5 stars
12 April, 2026
originally posted on influenster.com
Light weight and people will ask where you go it !
There is regular setting powder ( white) and there is this one . Want to elevate your make up ⬆️ get this one ! Soft pink , it will give you the wow but soft look at the same time. With time and practice to get the level of pink want. Get at your local drug store
5 out of 5 stars
11 April, 2026Verified purchase
- Skin tone: Medium
- Eye color: Hazel
- Skin concern: Pores, Aging
- Skin type: Combination
- Hair color: Brunette
(no review title)
I love this product, it’s amazing! My make up looks great.
4 out of 5 stars
5 April, 2026
originally posted on influenster.com
Recommend trying for yourself
[This review was collected as part of a promotion.] I like the packaging though it is a bit big. It brightens the skin n gives a natural finish it definitely has a pink hue to it and I have a yellow undertone and I loved it on me. It feels lightweight.
5 out of 5 stars
14 March, 2026
originally posted on influenster.com
Loose setting powder
I absolutely adore Wet N Wild makeup. I think it's a great brand that has such amazing products all at such an affordable, realistic everyday person price. This Loose setting powder is just as good as the expensive ones, honestly it works even better! It helps to really brighten my skin and makes me look flawless!
4 out of 5 stars
5 March, 2026Verified purchase
Good Price Point, Mixed Results
I don’t use this as much as I see other girls using it in videos. When I do use it, it definitely brightens my eyes, but it also makes them look a bit matte and dry. That could totally be user error — I’m no makeup expert. I think this is one of those products that really depends on your skin type and what works for you. Thankfully, the price point is good, so I don’t regret buying it since it was the more affordable option. Maybe with more practice and watching more tutorials, I’ll end up liking it more.
5 out of 5 stars
24 February, 2026
originally posted on influenster.com
Works really well, definitely recommend especially price wise
When I first got this I wasn't a fan, but now that I've been using it a lot more. I honestly like it, my makeup is always really smooth. I'd honestly recommend this if you like a pink undereye.
5 out of 5 stars
20 February, 2026
originally posted on influenster.com
Flawless airbrush go to!
Wet n wild loose setting powder will always be my go to for that airbrushed, flawless look! Giving a soft pink finish, for my pink makeup looks! I absolutely adore this product and highly recommend!
5 out of 5 stars
19 February, 2026
originally posted on influenster.com
Cute, fab, delightful
[This review was collected as part of a promotion.] Hold up, give it up for the MAKEUP. Hello? The coverage fantastic, lets me build, and makes my face look stunning. It feels like it isn’t even on my face and is out of all the other I have one of my favorites. And it’s good for the wallet. Ain’t no body gonna complain about that.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026Verified purchase
not for me
very drying, flakes off around my mouth and chin
3 out of 5 stars
10 February, 2026Verified purchase
- Skin concern: Pores, Dark circles
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Combination
(no review title)
I prefer the infallible pink powder because it’s a better powder overall
3 out of 5 stars
1 February, 2026
originally posted on influenster.com
Easy to apply and light weight
[This review was collected as part of a promotion.] I was really excited to try this product because I have oily skin and tend to need the matte look. The application and feel of the product on my skin were wonderful. It was light weight, breathable, and mattifying. The pink tint was not my favorite for my skin tone and seemed to give me a pink hue. I am light, more olive toned skinned. It just wasn't for me, but may be someone else's cup of tea. Removal was easy.
5 out of 5 stars
20 January, 2026
originally posted on influenster.com
Awesome
[This review was collected as part of a promotion.] This powder it’s awesome! 100% recommend it! If you are looking for a good setting powder this it’s the right one, great pigmentation and last all day long
5 out of 5 stars
17 January, 2026
originally posted on influenster.com
Wet n Wild photo focus is budget friendly and reliable
I've been loving the Wet n Wild Photo Focus Soft Pink setting powder. It's super lightweight and blends beautifully into my skin without feeling heavy or cakey. The soft pink tint brightens my under eye area, blurs imperfections, and helps keep my makeup in place all day. It doesn't leave a white cast and works really well for baking or just setting my foundation and concealer. For the price, it's great quality and totally worth adding to your routine.
5 out of 5 stars
20 December, 2025
originally posted on WetnWild
Velvety smooth powder
Velvety smooth when it goes on, pink color helps lighten eyes underneath.
2 out of 5 stars
5 December, 2025
originally posted on influenster.com
Does nothing for your makeup
This doesn't really do much at all. Better if you just want something super subtle under your eyes or on your face but don't expect anything. I liked the color at first but it doesn't give what you see online or how other people use soft pink powder
5 out of 5 stars
4 December, 2025
originally posted on WetnWild
LOVE IT
Love it, and like that it really helps with my foundation staying in place.
5 out of 5 stars
2 December, 2025
originally posted on WetnWild
Wet n Wild powder
I love this powder it is absolutely amazing I highly recommend it and I will purchase it again.