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Versed Day Lash Lifting and Defining Mascara - 0.35oz - 2 of 4Versed Day Lash Lifting and Defining Mascara - 0.35oz - 3 of 4Versed Day Lash Lifting and Defining Mascara - 0.35oz - 4 of 4
Versed Day Lash Lifting and Defining Mascara - 0.35oz - 1 of 4

Versed Day Lash Lifting and Defining Mascara - Brown - 0.35 fl oz

$14.99

ColorBrown

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Lengthening mascara for long, defined lashes
  • Won't clump or flake
  • Vitamin E and arginine help condition and strengthen lashes while you wear it
  • Dermatologist-tested, safe for sensitive skin
  • Non-toxic, cruelty-free, vegan
  • Packaging made with 55% PCR (post-consumer recycled) plastic

Description

What it is: This mascara lifts, lengthens, and defines without the clumps. The lightweight formula glides on easily with a brush that was designed to coat every lash for that soft, fluttery look. Easy, natural, and just the right amount of oomph. Vitamin E conditions, while arginine strengthens lashes.

How to use: Brush through lashes from root to tip, wiggling the wand with each stroke for added definition, lift, and length. Use on top and bottom lashes.

Good to Know: For more oomph, apply one layer, wait for the formula to dry slightly, and then add another layer on top.
Suggested Age: 18 Years and Up
Health Facts: Silicone-Free, Contains Vitamin E, No Fragrance Added
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Post-Consumer Recycled Material
Beauty Purpose: Curling, Volumizing, Lengthening
Net weight: .35 fl oz (US)
Features: Conditioning
TCIN: 92585794
UPC: 810002114113
Item Number (DPCI): 052-12-1208
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua) (eau), euphorbia cerifera (candelilla) wax, acrylates/ethylhexyl acrylate copolymer, glyceryl stearate. pullulan, pentaerythrityl tetraisostearate, copernicia cerifera (carnauba) wax, glycerin, sucrose acetate isobutyrate, propanediol, stearic acid, polyhydroxystearic acid, arginine, tocopheryl acetate, biotinoyl tripeplide-1, cellulose, microcrystalline cellulose, panthenol, silica, phenoxyethanol, ethylhexylglycerin, cellulose gum, tromethamine, hydroxyacetophenone, sodium phytate, sodium dehydroacetate, may contain: iron oxides (ci 77491, 77492, 77499)

Allergens & Warnings:

For external use only. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water. Keep out of reach of children.

Shipping details

Estimated ship dimensions: 0.66 inches length x 0.94 inches width x 5.06 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this a tubing mascara?

submitted by Radett - 1 year ago
  • A: No, it is not tubing.

    submitted byEurogamer - 8 months ago

Additional product information and recommendations

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Guests also viewed

Guests are saying

This mascara has garnered attention for its lightweight formula that provides a natural look while enhancing lash length and definition. Many guests appreciate its easy application and the absence of clumping, making it ideal for everyday use. The brown shade is particularly favored for its subtlety, and the product is praised for being gentle on sensitive eyes. However, some guests noted issues with volume and smudging, suggesting it may not be suitable for those seeking dramatic effects.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 125 reviews
    easy to apply: 4 out of 5
    easy to remove: 4.09 out of 5
    long lasting: 4.05 out of 5
    quality: 3.86 out of 5
    value: 4 out of 5
    71% would recommend
    35 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Blue
    • Skin concern: Aging, Pores, Sun damage

    Easy one coat wow and done. Highly recommend.

    This is the easiest to apply, one coat and done, just right neutral brown dark enough to give proper definition don’t even have work at it mascara I’ve ever used. Bye, Sky High.
    Stardust74
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026

    (no review title)

    Gave me contact dermatitis and honestly didn't look very good on, I felt like I couldn't layer it or get any volume. Smeared off really easily and fell under the eyes as well so I can't say I would recommend!
    Maggie
    easy to apply: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 2 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 April, 2026Verified purchase
    • Skin tone: Light
    • Skin concern: Acne, Uneven skin tone, Cellulite, Dullness, Cuticles, Redness, Calluses, Aging
    • Hair color: Blonde
    • Eye color: Green
    • Skin type: Combination

    Love it!

    A nice, true brown color although it does look darker once on. 🤎 Doesn’t smear or bleed. Applies nicely!
    Em
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026

    Great mascara

    I have straight, short lashes that don’t like to stay up, even after applying mascara. But this mascara does wonders for my lashes! It gives length and doesn’t flake! It also lasts throughout the day. I can look in the mirror and still see my lashes with the curl at the end of the day. I love how light it feels on my lashes too. It doesn’t clump, just gives you a pretty length to your lashes!
    Oh
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase
    • Skin type: Dry
    • Eye color: Blue
    • Skin concern: Dullness, Uneven skin tone, Sensitivity, Aging, Pores
    • Skin tone: Light
    • Hair color: Brunette

    Messy to Apply, Difficult to Remove

    This mascara was disappointing. It applies messy and gets all over my eyelids, and it’s extremely hard to remove at the end of the day. I really wanted to like it, but it just didn’t work for me.
    Megan
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin tone: Light
    • Skin type: Normal

    Perfect Basic Mascara

    LOOVE THIS! I’m a mascara and chapstick for make up kind of girl and this stuff is perfect! Not clumpy and adds some length!
    Lou
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 February, 2026
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Sensitivity

    Sub par

    Bought the Day Lash Lifting & Defining mascara to try it out but it neither lifts nor defines. It runs for sure, which is not what anyone wants. Wouldn't buy again.
    Michelle
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 February, 2026

    not good

    This mascara does not dry well or apply well. Every time I put it on, it gets everywhere. I would definitely not recommend.
    Megan
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Blonde

    Recommend!

    Does not irritate my eyes
    JJ
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase

    Versed Girlie

    I like this brand and got almost all their makeup to try. I love a medium brown mascara! The applicator makes your lashes look very natural but it's buildable if you want more thickness. My lashes have never looked longer!
    SB
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026
    • Hair color: Brunette
    • Eye color: Blue
    • Skin concern: Sun damage, Pores, Aging, Redness, Uneven skin tone, Dullness
    • Skin tone: Light
    • Skin type: Normal, Dry

    Versed - Day Lash Lifting and Defining Mascara/Brown

    What I expected vs. what I got: Expected an easy everyday mascara — a touch more than bare lashes or clear — and that’s exactly what I got. How it behaves: I put it on in the morning and didn’t think about it all day. After about 8 hours, there was no smudging or flaking — it just softened. Washes off easily. How it fits in my life: Perfect for light, natural looks or days when I want just a little something. It doesn’t require any extra steps or products with it to look natural. Does it earn its place in my collection: Yes. It’s natural, a true brown, easy to apply, easy to remove, and low-maintenance throughout the day. This one’s a keeper.
    Livability Review
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025Verified purchase

    My go to mascara

    I really enjoy this mascara. It goes on nicely and doesn't flake or smear once dry.
    Christy
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025Verified purchase
    • Skin type: Combination
    • Skin tone: Light

    Caused eye irritation

    Caused Eye irritation! Not sure why this mascara has such great reviews. It does not build well and made my eyes so red and itchy. I would give 0 stars if I could. It’s also difficult to remove
    Macy
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 December, 2025
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Uneven skin tone, Sensitivity, Acne
    • Hair color: Brunette
    • Eye color: Green

    Best clean mascara I have tried yet!

    This is one of the prettiest mascaras I have owned. Before switching to clean makeup, my favorite mascara was the Benefit Roller Lash mascara. Versed offers a similar clean, natural look at a reasonable price and most importantly, with non-toxic ingredients! I’m never going back!
    Haley
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 November, 2025Verified purchase

    Natural briwn color, no clumps, flakes, or smudges

    Natural Brown color, doesn't flake or smudge and I use a lot of eye drops. My new favorite mascara.
    Abjo
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 November, 2025
    • Skin type: Dry, Combination, Oily, Normal
    • Hair color: Black
    • Eye color: Brown
    • Skin tone: Medium
    • Skin concern: Blackheads, Redness, Acne, Pores, Sensitivity

    Good

    Can’t wait to use this to see how it turns out after applying this mascara on my eyelashes.
    sabedi
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Hazel
    • Hair color: Blonde

    (no review title)

    Similar to my favorite but expensive Ilia mascara. Will be my new go to
    LAlcott
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 August, 2025Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Skin type: Normal
    • Hair color: Brunette

    Afordable that competes with big brands

    I normally buy BAD gal BANG by Benefit but I bought this in a pinch and it’s a great affordable mascara. I love that it’s not clumpy and really lengthened my lashes. I have two coats in my after photo.
    Diaper rash ointment
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Aging, Redness, Dullness
    • Hair color: Red
    • Eye color: Brown

    The very best

    Finding the most perfect mascara at age 40 is quite the feat! This deserves a cluster of stars ⭐⭐⭐⭐⭐
    coma divine
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2025Verified purchase

    Love this mascara

    I love everything about this mascara. The wand is perfect and I like that it keeps my lashes curled and separated! I apply one really light coat let it dry for like 30 seconds to a minute and apply the second coat. Comes out perfect doesn’t transfer under my eyebrows and does stay on all day
    Yasemin
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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