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Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended for Normal Skin - 2 of 4Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended for Normal Skin - 3 of 4Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended for Normal Skin - 4 of 4
Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended for Normal Skin - 1 of 4

Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended for Normal Skin

$9.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer; This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
  • Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide; This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
  • No White Cast or Greasy Feel: Apply this primer for face before makeup; Layers well with makeup and does not pill; Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer for face is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.

Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Suggested Age: 16 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming, Makeup Setting
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
TCIN: 92705358
UPC: 041554097993
Item Number (DPCI): 052-07-0156
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g2057283 aqua/water/eau, [continued/suite], butylene glycol, glycerin, peg-150 distearate, niacinamide, polysorbate 80, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, panthenol, tetrasodium glutamate diacetate, ascorbyl palmitate. n70051983/2.

Shipping details

Estimated ship dimensions: 1.44 inches length x 1.5 inches width x 4.42 inches height
Estimated ship weight: 0.27 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Where is this product manufactured?

submitted by Erika - 1 month ago
  • A: Hello Erika! Thank you for your interest in the origins of our products. We want to assure you that the L'Oréal Group is committed to upholding the highest standards of safety and quality for all the products it makes and sells. Each and every ingredient used in our products, regardless of the country of origin, has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. We manufacture many products in the United States. Globally, the L’Oreal Group has 40 factories and manufactures finished products around the world.

    submitted byMaybelline Consumer Care - 1 month ago
    Brand expert

Q: How should the primer be applied for best results?

submitted by AI Shopping Assistant - 3 months ago
  • A: Apply evenly to the face using the dropper and pat into the skin with fingertips.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the primary benefit of Niacinamide in the formula?

submitted by AI Shopping Assistant - 3 months ago
  • A: Niacinamide provides hydration and helps achieve a fresh, plumped appearance for the skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this primer be used on sensitive skin?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the primer is formulated to be suitable for all skin types, including sensitive skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this primer leave a greasy residue after application?

submitted by AI Shopping Assistant - 3 months ago
  • A: No, the formulation ensures that there is no greasy feel, and it also does not pill.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What technology does the Grippy Serum Primer use?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer features Serum-To-Grip technology which transforms the texture from serum to sticky for better grip.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What sWWhat skin type is this primer made for?

submitted by RR - 4 months ago
  • A: Hey there! Our Grippy Serum Primer is made for all skin types - We hope you give it a try! XOXO

    submitted byMaybelline Consumer Care - 3 months ago
    Brand expert

Q: Can this product revive dry eye gel liner?

submitted by Sof - 5 months ago
  • A: Hello Sof! While our Grippy Serum Makeup Gripping Primer is fantastic for creating a tacky, hydrated base that locks your foundation in place, it is not designed to be used as a thinning agent or a reviving medium for gel eyeliners. Because it is a serum-based formula intended for the skin, mixing it with an eyeliner could potentially alter the liner's long-wear properties or affect its stability on the delicate eye area. To get the best results from your gel liners, we recommend ensuring the cap is tightly sealed after every single use and storing the jar upside down to help keep the moisture concentrated at the surface. If you find your liner is starting to feel a bit firm, you can often soften the waxes by gently warming the closed container between your palms for a minute before application. This helps maintain the integrity of the formula so you can continue to achieve that bold, smooth line you love.

    submitted byMaybelline Consumer Care - 4 months ago
    Brand expert

Q: Will this work under a powder foundation like Laura Geller’s Balance & Brighten foundation?

submitted by Kristine - 5 months ago
  • A: Hi there, Kristine! That is a fantastic makeup combo! A gripping primer is actually a secret weapon for powder foundations. It provides that 'tacky' base that allows the powder to grab onto the skin for all-day wear. XOXO

    submitted byMaybelline Consumer Care - 4 months ago
    Brand expert

Q: is this primer good For oily skin??

submitted by Aleah - 10 months ago
  • A: Hi there, Aleah! Thank you for reaching out about our Grippy Serum Primer. Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Formulated with 2% niacinamide, it delivers 24HR hydration and gives a fresh, plumped skin look. Our formula is suitable for all skin types. If you have oily skin, try pairing it with our Super Stay Lumi Matte Foundation! XOXO

    submitted byMaybelline Consumer Care - 10 months ago
    Brand expert

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(no review title)

Arrived broken because it wasn’t bubble wrapped. No refund or replacement. Thanks.
1 reply from Maybelline Consumer Care team - 19 days ago
Hi Jolene. You have reached the Maybelline Company. We're sorry to hear the Grippy Serum Primer arrived broken. Since you ordered this product from Target we suggest you contact them regarding your issue.
Jolene
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5 out of 5 stars
6 April, 2026
originally posted on maybelline.com
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THE BEST STUFF ON THE MARKET

This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup
Erica dee
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2 out of 5 stars
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(no review title)

This actually separates my makeup and it’s not very lightweight
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We are truly sorry to hear that our Maybelline Grippy Serum Primer was disappointing for you. While this formula is designed to be high-performance with Niacinamide to "grip" your makeup for all-day wear, we understand that it didn't provide the lightweight, seamless finish you were expecting. Separations can sometimes occur if there is an incompatibility between the primer and the foundation you’re using. For the best results and to avoid separation, we recommend: Prep: Apply to clean, moisturized skin and allow it to set completely for 1-2 minutes before applying your makeup. Product Compatibility: Use this primer with a water-based foundation like our Maybelline Fit Me Dewy + Smooth to ensure they blend seamlessly together. Application: Use a small, pea-sized amount and apply with your fingers or a beauty blender for a more even, lightweight finish. Your feedback is very important to us, and we appreciate you sharing your experience with the Maybelline community!
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9 March, 2026Verified purchase
  • Skin concern: Puffiness
  • Eye color: Hazel
  • Skin tone: Light
  • Hair color: Blonde
  • Skin type: Combination

Perfrct i love it

It stay vey well in my face
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4 March, 2026Verified purchase
  • Skin type: Combination
  • Hair color: Auburn
  • Eye color: Blue
  • Skin tone: Light
  • Skin concern: Pores, Redness, Uneven skin tone

Just eh.

It helps with redness (thanks to the Niacinamide) but do not feel it helped with texture or gripping the foundation for long wear. I prefer ELF Power Grip over this one.
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Caila! Thank you for your feedback on our Grippy Serum Makeup Gripping Primer. We are pleased to hear that the niacinamide in our formula helped to visibly soothe your skin's redness. To enhance the gripping power and smooth your skin's texture, a helpful tip is to wait 30 to 60 seconds after application until the serum feels slightly tacky before pressing your foundation into the skin. This brief setting time allows the formula to create a more secure bond for long-lasting wear throughout the day.
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25 January, 2026Verified purchase
  • Skin type: Combination
  • Skin concern: Redness, Acne
  • Eye color: Blue
  • Hair color: Brunette
  • Skin tone: Light

Second time purchasing!

This is the second bottle I’ve purchased for my 16-year-old daughter, and she uses it regularly. She likes the lightweight, slightly tacky feel and says it helps her makeup stay in place without feeling heavy or sticky. She’s careful about the ingredients in her beauty products and checks them on an ingredient website before trying anything new. This primer worked well for her and hasn’t caused irritation or breakouts. Overall, it’s been a good fit for her makeup routine and something she’s comfortable continuing to use.
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  • Eye color: Brown
  • Hair color: Black
  • Skin type: Combination
  • Skin concern: Redness
  • Skin tone: Medium

(no review title)

It’s a really good primer and foundation stay on well I’m a combo skin
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5 out of 5 stars
11 December, 2025
originally posted on maybelline.com
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I loooooooove everything Maybelline

I've been using Maybelline products forever and they just keep getting better and better!
Jessesgirl
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5 out of 5 stars
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11 December, 2025Verified purchase
  • Eye color: Grey
  • Skin tone: Light
  • Skin concern: Uneven skin tone, Aging, Sensitivity
  • Skin type: Normal
  • Hair color: Blonde

Love it!

This stuff is fantastic. I love the feel of it and it gives a smooth, grippy base for makeup. I’ve definitely noticed better wear on my makeup since using it.
smp211
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  • Skin tone: Light
  • Skin type: Combination
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(no review title)

Love love my mom actually recommend sadly they didn’t have it with my first order
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  • Skin tone: Dark
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This primer is perfect for my 54 year old eyes. I use it under my concealer and it makes my undereyes smoother, they feel plump, and bouncy. Concealer looked flawless over this primer. Highly recommend 10/10.
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29 November, 2025Verified purchase
  • Skin tone: Medium
  • Eye color: Brown
  • Skin concern: Pores, Uneven skin tone
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Exceptional

This stuff is a pleasant surprise. It goes on like a facial serum, then becomes slightly sticky to prepare to hold your makeup in place for up to 24 hours! My skin looks dewy and healthy. This serum primer paired with my Fit Me Matte + Poreless foundation in 322 is the best combo for long-wear makeup. Flawless combo!
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originally posted on maybelline.com
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I never give reviews but here we are. LOL

I actually saw this on an Isabel Clancey post. (They're pretty funny...yet informative) I thought I'd give it a try because I was tired of makeup stains. THIS STUFF WORKS GREAT!!!! It holds your foundation perfectly. Today I was in a hurry and forgot to powder & set the foundation and there was zero makeup on my BLACK turtleneck. One tip.... It dries quick when applying it so I have a spray bottle and lightly mist my skin prior to application.
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  • Hair color: Blonde
  • Skin concern: Uneven skin tone
  • Skin type: Oily
  • Skin tone: Light
  • Eye color: Green

Yes for me

I just bought this and have used it 4x so far. It makes my makeup go on so smooth! No peeling! I like it and will buy it again
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2 November, 2025Verified purchase
  • Skin tone: Light
  • Eye color: Green
  • Hair color: Brunette
  • Skin concern: Pores, Redness
  • Skin type: Normal

Makeup melted off my face

I liked it until I wore it on a hot day! My makeup with literally melting off my face. I have been using the Maybelline super stay skin tint for years and never had any issues. This primer and that skin tint do not mesh!
1 reply from Maybelline Consumer Care team - 7 months ago
Hi Brittany. Thank you for sharing your experience with the Maybelline Grippy Serum. We're truly sorry to learn that it wasn't quite what you were hoping for. Your honest feedback is crucial for our continuous improvement efforts, and we guarantee it will be shared with our dedicated product teams for review.
Brittany
8 guests found this review helpful. Did you?
4 out of 5 stars
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originally posted on maybelline.com
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A lady in her 40s being a serum junkie

I liked the bottle and the fact that it's a serum when I got home I washed my face and applied it went on smooth but it dries quickly also I don't wear makeup but it grips your moisturizer really well and has a plump juicy appearance on skin love it one day I'll try with makeup 💄
Miss Mac
2 guests found this review helpful. Did you?
5 out of 5 stars
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originally posted on maybelline.com
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Favorite go to primer for even oily skin!

I LOVE this product! I've tried many different brands of primers! And this is my favorite! I have shiny skin but this controls that and leaves my skin soft and not shiny at all! Wonderful product!
Burrito76
5 guests found this review helpful. Did you?
5 out of 5 stars
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8 October, 2025Verified purchase
  • Eye color: Brown
  • Hair color: Black
  • Skin concern: Uneven skin tone
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My new favorite

I love this primer in my opinion it goes cey well with the infalliable fresh 32hour wear 🤍!
Jennifer
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
  • Skin concern: Redness, Dullness, Dark circles, Aging, Sensitivity
  • Skin type: Normal
  • Hair color: Blonde
  • Eye color: Blue
  • Skin tone: Light

Primer

Love this product ! It feels great on my skin and is very grippy primer, perfect for applying before makeup.
Jenny
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
  • Skin type: Combination
  • Eye color: Brown
  • Hair color: Brunette
  • Skin tone: Medium

Awesome Product

I feel like with the Maybelline grippy primer I feel my makeup last longer and it so smooth while applying feels refreshing.
Jessica
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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