Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz: Liquid, Recommended for Normal Skin
$9.99
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- $7.00Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 6329 ratings
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- $7.00Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 6329 ratings
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4.6 out of 5 stars with 604 reviews
easy to apply: 5 out of 5
easy to remove: 4.92 out of 5
long lasting: 4.69 out of 5
quality: 4.69 out of 5
value: 4.69 out of 5
76% would recommend
17 recommendations
1 out of 5 stars
2 May, 2026Verified purchase
(no review title)
Arrived broken because it wasn’t bubble wrapped. No refund or replacement. Thanks.
1 reply from Maybelline Consumer Care team - 19 days ago
Hi Jolene. You have reached the Maybelline Company. We're sorry to hear the Grippy Serum Primer arrived broken. Since you ordered this product from Target we suggest you contact them regarding your issue.
5 out of 5 stars
6 April, 2026
originally posted on maybelline.com
THE BEST STUFF ON THE MARKET
This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup
2 out of 5 stars
4 April, 2026Verified purchase
(no review title)
This actually separates my makeup and it’s not very lightweight
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We are truly sorry to hear that our Maybelline Grippy Serum Primer was disappointing for you. While this formula is designed to be high-performance with Niacinamide to "grip" your makeup for all-day wear, we understand that it didn't provide the lightweight, seamless finish you were expecting. Separations can sometimes occur if there is an incompatibility between the primer and the foundation you’re using. For the best results and to avoid separation, we recommend: Prep: Apply to clean, moisturized skin and allow it to set completely for 1-2 minutes before applying your makeup. Product Compatibility: Use this primer with a water-based foundation like our Maybelline Fit Me Dewy + Smooth to ensure they blend seamlessly together. Application: Use a small, pea-sized amount and apply with your fingers or a beauty blender for a more even, lightweight finish. Your feedback is very important to us, and we appreciate you sharing your experience with the Maybelline community!
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2026Verified purchase
- Skin concern: Puffiness
- Eye color: Hazel
- Skin tone: Light
- Hair color: Blonde
- Skin type: Combination
Perfrct i love it
It stay vey well in my face
2 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
- Skin type: Combination
- Hair color: Auburn
- Eye color: Blue
- Skin tone: Light
- Skin concern: Pores, Redness, Uneven skin tone
Just eh.
It helps with redness (thanks to the Niacinamide) but do not feel it helped with texture or gripping the foundation for long wear. I prefer ELF Power Grip over this one.
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Caila! Thank you for your feedback on our Grippy Serum Makeup Gripping Primer. We are pleased to hear that the niacinamide in our formula helped to visibly soothe your skin's redness. To enhance the gripping power and smooth your skin's texture, a helpful tip is to wait 30 to 60 seconds after application until the serum feels slightly tacky before pressing your foundation into the skin. This brief setting time allows the formula to create a more secure bond for long-lasting wear throughout the day.
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
- Skin type: Combination
- Skin concern: Redness, Acne
- Eye color: Blue
- Hair color: Brunette
- Skin tone: Light
Second time purchasing!
This is the second bottle I’ve purchased for my 16-year-old daughter, and she uses it regularly. She likes the lightweight, slightly tacky feel and says it helps her makeup stay in place without feeling heavy or sticky. She’s careful about the ingredients in her beauty products and checks them on an ingredient website before trying anything new. This primer worked well for her and hasn’t caused irritation or breakouts. Overall, it’s been a good fit for her makeup routine and something she’s comfortable continuing to use.
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
- Skin concern: Redness
- Skin tone: Medium
(no review title)
It’s a really good primer and foundation stay on well I’m a combo skin
5 out of 5 stars
11 December, 2025
originally posted on maybelline.com
I loooooooove everything Maybelline
I've been using Maybelline products forever and they just keep getting better and better!
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
- Eye color: Grey
- Skin tone: Light
- Skin concern: Uneven skin tone, Aging, Sensitivity
- Skin type: Normal
- Hair color: Blonde
Love it!
This stuff is fantastic. I love the feel of it and it gives a smooth, grippy base for makeup. I’ve definitely noticed better wear on my makeup since using it.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
(no review title)
Love love my mom actually recommend sadly they didn’t have it with my first order
5 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025
- Skin tone: Dark
- Skin type: Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
(no review title)
This primer is perfect for my 54 year old eyes. I use it under my concealer and it makes my undereyes smoother, they feel plump, and bouncy. Concealer looked flawless over this primer. Highly recommend 10/10.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Pores, Uneven skin tone
- Hair color: Auburn
- Skin type: Combination
Exceptional
This stuff is a pleasant surprise. It goes on like a facial serum, then becomes slightly sticky to prepare to hold your makeup in place for up to 24 hours! My skin looks dewy and healthy. This serum primer paired with my Fit Me Matte + Poreless foundation in 322 is the best combo for long-wear makeup. Flawless combo!
5 out of 5 stars
17 November, 2025
originally posted on maybelline.com
I never give reviews but here we are. LOL
I actually saw this on an Isabel Clancey post. (They're pretty funny...yet informative) I thought I'd give it a try because I was tired of makeup stains. THIS STUFF WORKS GREAT!!!! It holds your foundation perfectly. Today I was in a hurry and forgot to powder & set the foundation and there was zero makeup on my BLACK turtleneck. One tip.... It dries quick when applying it so I have a spray bottle and lightly mist my skin prior to application.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025
- Hair color: Blonde
- Skin concern: Uneven skin tone
- Skin type: Oily
- Skin tone: Light
- Eye color: Green
Yes for me
I just bought this and have used it 4x so far. It makes my makeup go on so smooth! No peeling! I like it and will buy it again
3 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025Verified purchase
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin concern: Pores, Redness
- Skin type: Normal
Makeup melted off my face
I liked it until I wore it on a hot day! My makeup with literally melting off my face. I have been using the Maybelline super stay skin tint for years and never had any issues. This primer and that skin tint do not mesh!
1 reply from Maybelline Consumer Care team - 7 months ago
Hi Brittany. Thank you for sharing your experience with the Maybelline Grippy Serum. We're truly sorry to learn that it wasn't quite what you were hoping for. Your honest feedback is crucial for our continuous improvement efforts, and we guarantee it will be shared with our dedicated product teams for review.
4 out of 5 stars
27 October, 2025
originally posted on maybelline.com
A lady in her 40s being a serum junkie
I liked the bottle and the fact that it's a serum when I got home I washed my face and applied it went on smooth but it dries quickly also I don't wear makeup but it grips your moisturizer really well and has a plump juicy appearance on skin love it one day I'll try with makeup 💄
5 out of 5 stars
22 October, 2025
originally posted on maybelline.com
Favorite go to primer for even oily skin!
I LOVE this product! I've tried many different brands of primers! And this is my favorite! I have shiny skin but this controls that and leaves my skin soft and not shiny at all! Wonderful product!
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin concern: Uneven skin tone
- Skin type: Dry, Normal
- Skin tone: Light
My new favorite
I love this primer in my opinion it goes cey well with the infalliable fresh 32hour wear 🤍!
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
- Skin concern: Redness, Dullness, Dark circles, Aging, Sensitivity
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
Primer
Love this product ! It feels great on my skin and is very grippy primer, perfect for applying before makeup.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
Awesome Product
I feel like with the Maybelline grippy primer I feel my makeup last longer and it so smooth while applying feels refreshing.