OUAI Wave Spray Curl Enhancer - Full Size - 6 fl oz - Ulta Beauty
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$30.00 ($5.00/fluid ounce)
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Guests are saying
The Ouai Wave Spray is a favorite among guests for its ability to create effortless beachy waves and add volume without leaving hair feeling crunchy or sticky. Many appreciate its lightweight formula that enhances natural texture, making it suitable for both damp and dry hair. While the scent is often praised, some guests find it a bit strong. Overall, this product is a versatile styling solution that can elevate any hair routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1459 reviews
72% would recommend
11 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
Beware when ordering online
DID NOT RECEIVE ORDER - TARGET WILL NOT REFUND OR REPLACE
1 out of 5 stars
29 March, 2026Verified purchase
(no review title)
It works well, but the fragrance is overwhelming to me.
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

Sea salt spray girl converted
I have always been a sea salt spray lady. I love a beachy wave. My hair is temperamental. Get out of the shower o have a nice wave with some curls…. Air dry and they disappear especially next day. This product keeps my waves intact. It smells amazing. Clean, light floral, fresh. Spray, scrunch and go and they last all day. I puy a little Fekkai gloss cream in there and its so soft. Not the crunchy feeling you get with seas salt and mousse. Its a bit pricey but for the results its worth it.
4 out of 5 stars
25 March, 2026
originally posted on http://www.ulta.com

Smells amazing
I'm not sure if I noticed a big difference. I just love how the smell smells!
5 out of 5 stars
21 March, 2026
originally posted on http://www.ulta.com

Works great even on dry hair
Hair was already dried. Tried this and was pleased with the results. Left me with soft, beachy waves. Haven't tried on wet hair but it should be amazing.
1 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

What is this spray?!
Even if this spray worked, which I don't think it does, the smell is AWFUL. Smells like your grandma's perfume, mixed with some kind of alcohol and hairspray. Think overpowering floral/patchouli smell. It made my hair dry and crunchy, and I think straightened part of it. I'm kicking myself for not testing it or something before I bought it. I can't use products with fragrance like this, it gives me headaches and makes my scalp itch and my lungs/throat hurt. Now I've got to wait to drive the 1.5 hrs to my closest Ulta to return it. I'm going to exchange it for their tried and true hair oil…I'm just hoping that hasn't been changed along with the new packaging. :/
1 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Horrible scent
This is the second product I have tried from this brand and unfortunately I've had to return both due to the scent. I don't know why companies put scents in their products. This gave me a massive headache that lasted hours after I washed the product out of my hair. I have tried over 15 products to get the desired effect on my wavy hair and this product seemed to work well and would have been a keeper had it not been for the horrible scent.
4 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Works well
Leaves a little crunchy but works and smells nice .
1 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com

Smells like your grandmas closet
It may be a good wave spray, but i just cannot get over the overwhelming smell, it smells like straight up grandma and it is so strong, made me nauseous.
3 out of 5 stars
18 March, 2026
originally posted on http://www.ulta.com

Bought it during 21 beauty steal sale
I use a heatless curl hair tool at night and when I remove it in the morn, it reveals soft bouncy curls. When i apply this spray, it unraveled the curls and made them stiff. Not sure I would repurchase for my hair. Maybe better for lazy days.
5 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com

Love it!
Love the fragrance. Adds texture and bounce wether my hair is left natural,blow dried,or 3 days old!
3 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com

Just ok
The spray was ok. I did not like the smell of it at first. Works better on thin wavy hair, not for thick hair. It is very hard to spray the bottle the pump gets stuck and its hard to press down and spray.
1 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com

Beach wave
I have natural wavy hair and this made my hair super dry and the smell is overwhelming strong that it made my throat itchy.
1 out of 5 stars
13 March, 2026
originally posted on http://www.ulta.com

Smell too much
The smell was too overpowering for me. I thought the product was sticky as well. Used it once (on dry hair) but returned due to smell.
5 out of 5 stars
12 March, 2026Verified purchase
(no review title)
I love the smell of this product. It has good hold without being sticky.
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Smells amazing
Listen, I wouldnt even care if this product didn't work… I'd probably still use it just because it smells amazing. It does work though and I seem to get the best results if I apply while my hair is still a little damp.
2 out of 5 stars
8 March, 2026
originally posted on http://www.ulta.com

Meh
Didn't do much for my fine wavy hair and is way too fragranced. I like all the elements of the fragrance in the description, but it is overpowering, even hours later.
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com

Best beach wave texture spray I've tried!
The smell is incredible and not too overwhelming. It adds the perfect amount of grit and texture. So glad I picked this up during the 21 days of beauty. Will be buying again.
1 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com

changed formula
they changed the formula to this sometime before Christmas, the new formula is a stick, gross mess.
4 out of 5 stars
18 February, 2026
originally posted on influenster.com

Game-changer
[This review was collected as part of a promotion.] It's a game-changer for effortless, beachy waves! It adds texture ans volume without feeling sticky or heavy, and my hair feels soft and touchable all day! Perfect for quick styling or enhancing natural waves.