Sponsored
Cocolab Cocoshine Whitening Non-Fluoride Nano Hydroxyapatite Toothpaste - Delightful Mint - 4oz
$14.99 ($3.75/ounce)
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At a glance
Sponsored
About this item
Highlights
- Tastes like delightfully bright minty freshness.
- Contains ~20% nanoXIM CarePaste, a water-based solution that yields 3% nano-hydroxyapatite (nHA). It's one of the highest concentrations of any toothpaste.
- Whitens up to 2 shades in 1 week and gently removes surface stains without bleach.
- Low-abrasion formula caters to those with sensitive smiles.
- Feel-good ingredients like pH-balancing baking soda, microbiome-friendly xylitol, ultra-nourishing coconut oil, gum-soothing aloe vera, and stain-buffing silica.
- No fluoride, peroxide, sulfates, parabens, propylene glycol, triclosan, or artificial dyes.
- Non-GMO, vegan, and cruelty-free.
- Tube partly made with recycled ocean-bound plastic from Oceanworks®.
Description
Impress your dentist with a new kind of toothpaste that promotes whiter teeth and a happier oral microbiome. It features a form of your teeth’s own natural minerals and transforms them into a non-fluoride elixir — nano-hydroxyapatite. The result? A happier, whiter smile for people with sensitive teeth.
COCOLAB is committed to conscious innovation.
- Packaging uses plastic alternatives: Outer packaging is composed of 100% tree-free recyclable paper made from upcycled sugarcane.
- Product contains recycled content: Cocoshine tube and cap are made with ~46% recycled ocean-bound plastic sourced from Oceanworks®. Toothpaste tubes are incredibly challenging to make eco-friendly and Cocoshine is the first toothpaste tube where Oceanworks® successfully incorporated their recycled plastic at a high percentage.
COCOLAB is committed to conscious innovation.
- Packaging uses plastic alternatives: Outer packaging is composed of 100% tree-free recyclable paper made from upcycled sugarcane.
- Product contains recycled content: Cocoshine tube and cap are made with ~46% recycled ocean-bound plastic sourced from Oceanworks®. Toothpaste tubes are incredibly challenging to make eco-friendly and Cocoshine is the first toothpaste tube where Oceanworks® successfully incorporated their recycled plastic at a high percentage.
Suggested Age: All Ages
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Nanohydroxyapatite
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 94643945
UPC: 850063744485
Item Number (DPCI): 049-09-5287
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.25 inches length x 6 inches width x 2 inches height
Estimated ship weight: 3.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 958 reviews
5 out of 5 stars
23 October, 2025
originally posted on COCOLAB
My teeth are noticeably whiter
My teeth are noticeably whiter since I started using this!
5 out of 5 stars
23 October, 2025
originally posted on COCOLAB
Brush happy
[This review was collected as part of a promotion.] The flavors are so fun and tasty and different than any other toothpaste. It makes me actually want to brush my teeth more often and even look forward to it! The only thing I would say is you have to use a lot of it on the brush because it kind of dissipates in the mouth quickly and also it doesn’t feel like it’s freshening my breath as much as a more traditional toothpaste. But it does clean well and get me to brush more than just twice a day so I think it’s a win and the flavors definitely add some joy!
5 out of 5 stars
19 October, 2025
originally posted on COCOLAB
Cocofloss Review - Pina Colada Toothpaste
Love this toothpaste! When partnered with my Oral B tooth brush, I get amazing results.
2 out of 5 stars
16 October, 2025
originally posted on COCOLAB
Bummer.
Man, I wanted this to be the toothpaste for me. But it just does not quite do it. It doesn’t foam at all and doesn’t leave my teeth feeling particularly clean. Also, the flavor is alright but so subtle that it doesn’t do anything to freshen your breath. Also also, the price is outrageous for the quantity but I realize this is in part due to the ingredients (the main reason I wanted to try this!!). I’m pretty disappointed- was willing to look past the price for everything else it offered but not a fan of how it actually performs.
5 out of 5 stars
16 October, 2025
originally posted on COCOLAB
Amazing product!!
[This review was collected as part of a promotion.] My teeth are definitely brighter since using this toothpaste! I am so happy with the results! Highly recommended!!
5 out of 5 stars
5 October, 2025
originally posted on COCOLAB
Cocoshine
Love all of the cocofloss products. Especially all if the offerings other than mint.
5 out of 5 stars
2 October, 2025
originally posted on COCOLAB
I love the minty fresh
I love the minty fresh teeth and breath I get using this.
5 out of 5 stars
23 September, 2025
originally posted on COCOLAB
Great toothpaste
[This review was collected as part of a promotion.] Great taste, very minty and fresh. Love the ingredients, would definitely buy again!
4 out of 5 stars
19 September, 2025
originally posted on COCOLAB
Works well
The taste took a few brushes to get used to but once i did i really love it. Works well and i prefer the flavor than a typical mint toothpaste. I didn’t notice any whitening on my teeth but it does leave me feeling very clean and it’s easier to stick to a routine
4 out of 5 stars
19 September, 2025
originally posted on COCOLAB
Clean toothpaste
I've been using this toothpaste for about a month. It does taste good, looks mouth feeling refreshed. I think it will take longer use to determine the whitening value
5 out of 5 stars
18 September, 2025
originally posted on COCOLAB
Love This Cocoshine Whitening toothpaste
Love the shine and the way my teeth seem to shine.
5 out of 5 stars
12 September, 2025
originally posted on COCOLAB
Yummy
I have two flavors, strawberry and litchi. I bought them for the flavors because I was tired of mint. I don't care about the whitening factor, I like that my teeth feel cleaner. I'm glad it makes my enamel stronger and uses quality ingredients.
3 out of 5 stars
10 September, 2025
originally posted on COCOLAB
Not for me
This toothpaste is just okay. The lychee flavor is subtle and tastes fake. It is a non-foaming gel, which I don't mind, but somehow it gets super watery after a while and makes me prone to drooling while brushing. I haven't noticed any difference to enamel, whitening, or sensitivity. Because of the drooling and the fake flavor, I am not reaching for it every day and am preferring my usual Tom's of Maine.
5 out of 5 stars
8 September, 2025
originally posted on COCOLAB
Love it
[This review was collected as part of a promotion.] Great toothpaste! This, like other hydroxyapatite toothpastes, doesn’t foam quite like traditional toothpaste. Just something to note, but it works excellently.
5 out of 5 stars
6 September, 2025
originally posted on COCOLAB
Whiter teeth
[This review was collected as part of a promotion.] There's a definite improvement in this coffee drinker's teeth. The usual stains are gradually whitening. I also struggle with sensitive teeth and was worried the discomfort would return. So far I have not experienced any sensitivity. I will definitely repurchase Cocoashine.
5 out of 5 stars
2 September, 2025
originally posted on COCOLAB
Cocoshine Whitening Toothpaste
[This review was collected as part of a promotion.] Was skeptical but it really works! Very impressed with the product and will continue to use.
5 out of 5 stars
1 September, 2025
originally posted on COCOLAB
Toothpaste is excellent
[This review was collected as part of a promotion.] Cleans and whitens as promised, especially when used with Coco toothbrush. My teeth are way less sensitive too!
2 out of 5 stars
29 August, 2025
originally posted on COCOLAB
Too thin consistency.
The toothpaste is too liquid or thin in consistency. Before I finish brushing it has mostly run out. A thicker paste would hold up before brushing is completed.
5 out of 5 stars
26 August, 2025
originally posted on COCOLAB
Great taste
I bought this toothpaste and have been using it for about a month. Still waiting for results but live the taste and how jt feels after I brush!
5 out of 5 stars
26 August, 2025
originally posted on COCOLAB
Great toothpaste!
[This review was collected as part of a promotion.] I have noticed a change in my teeth color just using Cocoshine toothpaste for a month!