Roe Wellness Mineral Brush On Sunscreen Powder for Sensitive Skin with Zinc Oxide & Titanium Dioxide - SPF 50 - 0.21oz
$24.99 ($119.00/ounce)
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Highly rated
$8.99 - $49.99
$15 Target GiftCard with $75 diapers & wipes purchase
4.5 out of 5 stars with 30503 ratings
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4.6 out of 5 stars with 320 reviews
66% would recommend
15 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026
(no review title)
I love this sunscreen for my blondie toddler to put on his scalp! My other son has alopecia areata so I love this to cover his bald spots & it's clean so putting it on their scalp doesn't worry me!
5 out of 5 stars
28 February, 2026
originally posted on www.roewellness.com
Great
[This review was collected as part of a promotion.] I love this stick so much. It’s so easy to keep in your purse or car on the go and actually works! Helps with not getting burnt in the FL sun.
5 out of 5 stars
26 February, 2026
(no review title)
Love this entire line! Love that the SPF is zinc, we are allergic to all the clear based spf’s so I use this for myself and my kiddo! Love the barrier cream as well!
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Highly recommend _ 5 stars
I absolutely love this product so much. I don't love how a liquid sunscreen feels heavy on my face so this product is perfect for me. Lightwieght and easy to apply especially at the hairline so my hair isn't greasy or oily. This sunscreen powder contains the important minerals (zinc oxide & titanium dioxide) I am looking for in a sunscreen to keep my skin protected and the brush makes it easy to keep in my purse for touch ups on the go. Highly recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025
Love the Mission, Not the Mica” ⭐
Roe Wellness promotes a beautiful message about creating safe, vegan skincare for moms and babies — but then the very first inactive ingredient in this SPF powder is mica. It’s a bit ironic, considering mica can be sensitizing and isn’t exactly the purest mineral choice for delicate skin. While the formula applies well, the ingredient list feels out of step with the brand’s own clean-beauty claims.
1 reply from Roe Wellness team - 2 months ago
Thank you for your feedback. We truly appreciate conversations around ingredients, as transparency and education are very important to us. Mica is included as an inactive ingredient in a very small amount to help with texture, blendability, and the overall finish on the skin. Mica is a naturally occurring mineral commonly used in skincare and cosmetic products. It is considered safe for cosmetic use and is widely accepted by clean beauty standards when responsibly sourced and properly formulated. Our SPF powder is designed to be gentle, lightweight, and suitable for sensitive skin, and like all of our products, it is thoughtfully formulated to align with our clean, family-friendly standards. We always encourage customers to review the full ingredient list to make the best choice for their personal preferences, and we’re happy to answer any questions about our formulations! 🤍
3 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
Great sunscreen powder don't keep in your purse
I like the product, but if you keep it in your purse, somehow it gets unscrewed and the powder empties out into your purse and covers everything so that sucked.
5 out of 5 stars
8 September, 2025
originally posted on www.roewellness.com
Best sunscreen for me and my baby
[This review was collected as part of a promotion.] Love this sunscreen, easy to apply and reapply while we are out and about. Don't have to worry about thick residue on my baby
1 out of 5 stars
26 August, 2025
originally posted on www.roewellness.com
Applicator doesn't work
[This review was collected as part of a promotion.] Typically these brushes dispense the SPF powder but in this case it does not and I have to unscrew the bottom and sprinkle the SPF powder on a napkin then dab with the brush. This obviously wastes a ton of the powder and is very inconveniant as I can't use it while I'm mobile.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025
Love this Powder!!!
Love this SPF powder! It is so easy to throw in my bag and use on the go. It works amazing for my scalp, not greasy at all and completely invisible. I do not go in the water much, and for water days with kids we use roe's SPF 30 lotion or SPF 50 stick, so this powder is perfect for everything else.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Game changer
Okay first off, this isn’t intended for water. Anyone with a brain would know that it would wash off in water. We use it daily in hair parts, little legs sticking out of the stroller on walks, hands while driving or just a quick dust for the park when you don’t want to mess with the greasy, lotion of a clean sunscreen. It’s incredible and I use it as much on myself as I do my kids!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Amazing SPF!
Love this SPF and it's easy to apply! Thanks Roe!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
best clean spf
This goes everywhere with me! The easiest application for on-the-go use, and I love to apply it on my scalp or part. I especially appreciate that it has clean ingredients and is fragrance-free! Haven't gotten a sunburn with this product, 10/10 would reccomend!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Favorite on the go sunscreen!
This stuff is the best. For water activities you'll need the spf stick or mineral liquid spf of course but for daily activities this is the easiest sunscreen to apply on busy kids. I even use it for the part in my hair!!! It's also translucent so works on all skin types. This is in my diaper bag 100% of the time!!
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025
Our New Favorite Sunscreen! So Easy and Convenient!
I bought this for my wife’s birthday and she is completely hooked. She keeps it in her purse and uses it several times a day. She sets her makeup with it and loves the extra layer of protection. She also uses it on her scalp to prevent sunburn and says it is the best one she has tried. It protects well without making her hair oily. She has very fair skin, so she reapplies multiple times a day, especially when we are in the sun for long periods. She loves it so much that I ordered one for myself to use when I am not with her. We both appreciate how convenient it is, how nice the packaging looks, how light the powder feels, the fact that it has no scent, and most of all that you do not have to use your hands or deal with any white cast. This product has truly been a game changer for us!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025
Not sunscreen
This is so overpriced and will NOT Protect your child. Powder “sunscreen” is not “sunscreen” and won’t protect from harmful UV rays. This burned my child.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025
Pointless product
Powder does not equal sunscreen. Anyone with a common sense could see that. It washes off in water and by simply just walking. Do better.
1 reply from Roe Wellness team - 2 months ago
Thank you for sharing your feedback. Our SPF 30 Mineral Powder is formulated as a lightweight, mineral sunscreen option for convenient, on-the-go application and reapplication. Like many powder sunscreens, it is not water-resistant, and this is noted on the listing. We recommend reapplying after swimming, sweating, or prolonged outdoor activity, as you would with any non–water-resistant sunscreen. We appreciate your input and are always happy to answer any questions about how to use our products for the best results.
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025
Easy to use for whole family
I use this spf powder on my children when we go to the park, sports, a hike, etc. I also use it myself! It's great for small places like the hair part, face, and ears. We never get sunburns when reapplying it every 2 hours like recommended. I recommend it to all my family/friends
3 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025
Cute but fails in water
Cute concept until you go under water and it’s all out. 3 stars for the cute packaging and attempt. Wish she would respond more on social media. It’s like talking to a wall.
1 out of 5 stars
4 August, 2025
originally posted on www.roewellness.com
It really works!!
[This review was collected as part of a promotion.] i mainly use this for my toddlers scalp and sometimes our faces too and weve never burnt with it or anything. Its so easy and i have no complaints.
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025
So easy and it works!
The best sunscreen for my little ones with sensitive skin! Especially those bald little baby heads. Great coverage, easy to apply, and it lasts much longer than you expect it to! 10/10!