Not Your Mother's aura boost Thickening Shampoo -13oz: For All Hair Types, Basic Cleansing, Liquid Form
$8.99
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Guests are saying
This thickening shampoo has garnered positive feedback for its ability to enhance hair volume and texture while leaving it clean and fresh. Guests appreciate the pleasant scent and the lightweight feel it provides, making it suitable for daily use. Many have noted improvements in hair thickness and reduced breakage after consistent use. However, some guests have experienced mixed results regarding its thickening claims, particularly for fine or wavy hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 119 reviews
effectiveness: 4.4 out of 5
quality: 4.4 out of 5
value: 4.8 out of 5
80% would recommend
5 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
My new favorite shampoo!
I really like Not Your Mother's dry shampoo so I decided to give their actual shampoo a try. I struggle with getting oily hair literally the next day after showering...Using this, my hair smells, looks, and feels clean for 3 days!
5 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2026Verified purchase
(no review title)
Had to switch to a different shampoo when my last one was no longer carried here. So far this one has been great, love the smell!
5 out of 5 stars
18 May, 2026
originally posted on influenster.com
Shampoo for less breakage on thin, curly hair 👩🏽🦱
[This review was collected as part of a promotion.] Since using this thickening shampoo, my roots and new hair growth have felt stronger. I have less breakage on my ends and my hair appears less frizzy after using it. It doesn’t leave any residue and it smells amazing!
5 out of 5 stars
15 May, 2026
originally posted on influenster.com
Volumizing
[This review was collected as part of a promotion.] This shampoo made my hair, feel clean, but still added volume without leaving any residue. I really like how it feels on my scalp and how my hair dries with more volume naturally.
4 out of 5 stars
8 May, 2026Verified purchase
Hair feels great
My hair strangely does feel thicker after using for about a month.
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
Absolutely amazing!
Believe me when I say, I’ve used every hair thickening in volumizing shampoo and conditioner out there. This is actually 10 times better than even the most expensive shampoos and conditioners out there today. I will continue to buy this product. Not only does it smell amazing, but I can actually see the results. After just one use my hair was noticeably thicker, and had more volume. After consistently using for two weeks, my hair is softer, thicker, loads more volume, and it lasts through the entire day. No falling flat by evening. The spy far is my favorite
3 out of 5 stars
21 April, 2026
originally posted on influenster.com
Smells great
[This review was collected as part of a promotion.] I loved the s.ell of this shampoo!!! I did not think it did a great job lathering though. Also I did not notice a significant change in my hair thickness. I t did a great job cleaning and leaving my hair feeling clean for a few days.
4 out of 5 stars
19 April, 2026
originally posted on influenster.com
It’s alright!
[This review was collected as part of a promotion.] This was a decent shampoo overall but not the greatest for my hair. I have thin wavy hair but a lot of it. I did get a small volume boost but no more than I would blow drying my hair upside down. I think this would be great for hair that doesn’t lean towards fine and probably best for non straight hair also. The shampoo smells great. A subtle extra frangrance scent smelling straight from the bottle but nothing to overpowering when pouring into hand or onto hair. It lathers nicely, didn’t feel stripping, and left my hair looking a feeling clean.
2 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
Great for untreated hair, not for dyed or toned hair
This bottle has a "Color Safe" claim on the back, it is absolutely NOT color safe. I bought this shampoo and loved it initially. After I got my hair dyed red I noticed every single wash was generating pink bubbles. I tried a proper color safe shampoo and the pink bubbles stopped. A bit bummed, this is the first NYM product to do me wrong. If you dye or tone your hair, I highly suggest you do not use this shampoo, it will strip color. Opt for something like Redkin or Nexxus instead. If you do not have dyed or toned hair, this is wonderful and smells really nice. My hair seems to like it, doesn't get oily and weighed down, the scent says Vanilla but it seems a little off the mark but not in an offensive way.
1 reply from NYM Team team - 2 months ago
Hi Ana! We are sorry to hear about your experience. Please reach out to our Consumer Support Team and they will be happy to assist you further.
1 out of 5 stars
21 March, 2026
originally posted on influenster.com
Worst shampoo ever
[This review was collected as part of a promotion.] Hate this shampoo! It smelled amazing but left my hair so oily. I would not recommend this to anyone. I have wavy hair and it turned my hair almost stick straight. I would not recommend this product.
3 out of 5 stars
18 March, 2026
originally posted on influenster.com
doesn’t thicken hair
[This review was collected as part of a promotion.] the packaging is pretty simple which isn’t an issue and it smells just like a regular shampoo no distinct scent to it but in my opinion it didn’t really thicken my hair up in anyway
1 out of 5 stars
13 March, 2026
originally posted on NYM
Not for all hair types
I have fine, curly hair. And while I was using the curly hair product line from Not Your Mother's, I saw this and wanted to give it a try. Big mistake. It made my hair super flat, stringy, and frizzy. I tried my usual hairstyling routine, but it didn't come out the way it usually does. It totally killed my curls. I do not recommend.
5 out of 5 stars
13 March, 2026
originally posted on influenster.com
Softer yet fuller feeling hair!
[This review was collected as part of a promotion.] I didn’t know what to expect using this shampoo but was pleasantly surprised! It made my hair feel clean yet also fuller without frizziness or changing the texture. In fact it felt softer! Love this!
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
Silky smooth and great thickness
[This review was collected as part of a promotion.] This shampoo made my hair really smooth and helped with my hair loss. I suffered from hair loss for the past couple months but with this shampoo, I have minimal hair loss. It’s great for its value and made my hair texture nicer. I can see the difference between this shampoo and other brands I’ve used in the past.
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026
Truly volumizing
This is an actual review! This shampoo is actually thickening. In addition, I’m someone who usually has to wash my long, fine hair every day bc it gets oily. With this I can go two days and I could probably go three. My hair has thinned so much but it’s very long and this makes it look so much fuller. Love it.
5 out of 5 stars
11 February, 2026
originally posted on influenster.com
Great shampoo to clean but not strip hair, even be
[This review was collected as part of a promotion.] I appreciate that the bottle is easy to use, even in the shower. The scent is nice and it leaves my hair feeling very clean but not stripped of nutrients. For the price you can’t beat it!
2 out of 5 stars
10 February, 2026
originally posted on influenster.com
Ehhh not for fine thin hair
[This review was collected as part of a promotion.] This shampoo didn’t do much for my hair expect dry it out and tangle my hair a lot more during my showers and hair appointments ash days. The scent is clean and manageable.
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
10/10 recommend!
[This review was collected as part of a promotion.] This made my hair so silky, bouncy, and voluminous! The packaging is adorable and I can’t stop using this shampoo + conditioner duo! The fragrance smells so good too!
4 out of 5 stars
4 February, 2026
originally posted on influenster.com
Hydrating and Thickening for Fine Hair
[This review was collected as part of a promotion.] I have fine oily hair and I lived this product normally I question anything that is thickening and or hydrating as it weighs down my fine hair and makes it more oily however this made my hair feel clean and not weighed down at all I am pleasantly surprised I am also a huge fan of the scent clean but not overwhelming
5 out of 5 stars
3 February, 2026
originally posted on influenster.com
Smells Amazing
[This review was collected as part of a promotion.] I am in love with this product. The smell is amazing. It leaves my hair feeling clean and not weighed down or drying. I can go so much longer in between washes when using this shampoo. I definitely will be purchasing.