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Gold N Hot 1/2" Ceramic Root Straightener - 2 of 4Gold N Hot 1/2" Ceramic Root Straightener - 3 of 4Gold N Hot 1/2" Ceramic Root Straightener - 4 of 4
Gold N Hot 1/2" Ceramic Root Straightener - 1 of 4

Gold N Hot 1/2" Ceramic Root Straightener

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At a glance

About this item

Highlights

  • Designed for natural textured hair, easy styling on all curl types
  • Ceramic technology for high constant heat for a smooth glide on pixie cuts, short hairstyles, and edges
  • Even heat distribution for consistent results to help reduce the number of passes needed on strands
  • Half-inch floating plates, designed for optimum control and styling versatility
  • Adjustable temperature control, reaches up to 450 ˚F in just 60 seconds for true customization for all hair types

Description

The Gold 'N Hot ½" Ceramic Root Straightener delivers high heat and advanced ceramic technology for a smooth glide on pixie cuts, short hairstyles, and edges. Its ceramic plates ensure even heat distribution for consistent results, reducing the number of passes needed on each strand. The ½" floating plates provide optimal control and styling versatility, while the adjustable temperature control reaches up to 450°F in just 60 seconds, making this iron customizable for all hair types. Simply choose your preferred temperature setting, and the rheostat control maintains consistent heat output. Plus, a five-year limited warranty guarantees reliable performance and lasting results.
Hair Type: All Hair Types
Number of Pieces: 1
Cable/Cord Length: 8 Feet
Barrel Size: 1/2"
Plate Size: 1/2"
Includes: Instruction Manual
Number of Heat Settings: 5
Beauty Purpose: Hair Styling
Heating Time: 60 Seconds
Material: Ceramic
Features: Ceramic Heating Elements, 8' Professional Length Cord
Power Source: Electric
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 5 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94755465
UPC: 810667010126
Item Number (DPCI): 063-09-5120
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 12.55 inches length x 4.52 inches width x 2.32 inches height
Estimated ship weight: 0.78 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this be used to curling hair

submitted by Nancy - 1 month ago
  • A: Thank you for reaching out! Yes, you can use the Gold N Hot 1/2" Ceramic Root Straightener to curl your hair. Because of its slim, 1/2-inch plates and high-heat capabilities, it is excellent for creating tight curls, defined waves, or adding volume to short hair and pixie cuts. Thank you,

    submitted byManufacturer Tech Support - 1 month ago
    Brand expert

Q: can you use it on a relaxed pixie cut

submitted by Caroline - 2 months ago
  • A: Hello, thank you for your question on the Gold N Hot 1/2" Ceramic Root Straightener. The product is designed for all hair types but yes, it would work on pixie cut. Thank you.

    submitted byManufacturer Tech Support - 2 months ago
    Brand expert

Q: What hairstyles is this straightener suitable for?

submitted by AI Shopping Assistant - 3 months ago
  • A: It's designed for pixie cuts, short hairstyles, and edges, handling all curl types effectively.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How many heat settings does the straightener have?

submitted by AI Shopping Assistant - 3 months ago
  • A: The straightener features five adjustable heat settings for customized styling needs.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What materials are used in the straightener's plates?

submitted by AI Shopping Assistant - 3 months ago
  • A: The straightener is equipped with ceramic plates for even heat distribution and consistent results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long is the power cord for the straightener?

submitted by AI Shopping Assistant - 3 months ago
  • A: The power cord is 8 feet long, providing ample reach for styling.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the maximum temperature this straightener can reach?

submitted by AI Shopping Assistant - 3 months ago
  • A: The straightener can reach a maximum temperature of 450°F in just 60 seconds.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

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Guests are saying

The Gold N Hot 1/2 inch root straightener is a game changer for guests with textured hair, providing salon-quality results at home. Its slim design allows for precision styling, making it perfect for roots, edges, and short styles. The ceramic plates ensure even heat distribution, while the quick heat-up time enhances efficiency. Guests appreciate its lightweight feel and ease of use, making it an essential tool for quick touch-ups and detailed styling.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 45 reviews
    quality: 4 out of 5
    value: 5 out of 5
    100% would recommend
    1 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    4 April, 2026Verified purchase

    Girlll get it 4b/c straight natural

    Pros: This was my first time using a tourmaline flat iron. I was on the hunt for a thinner plate, since I could never seem to get my roots straight using my 1" ceramic plate. I'm far from a professional stylist, and have been doing my own hair for about 9 years. Recently became a straight hair natural about a year ago, doing my own hair at home with occasional visits to the salon for trims. I was pleasantly surprised by the results of my hair using this flat iron. This is literally the best silk press I've gotten at home. (Nothing compares to the salon's results, ofc). I recently learned about tourmaline plates and decided to give it a go, heat setting was on around 380. I used smaller sections than I would with my 1" flat iron. I'm a little impatient, so at first I was using similar sized sections to my 1" but noticed a difference when I cut those sections in half. Take your time, and try this flat iron! No need to go above 400. Cons: I had noticed at one point the flat iron had shut off automatically and the dial was lowered to a different heat setting. That was a little annoying. These are one of those irons that will move whilst styling. So keep an eye on that. My 1" ceramic flat iron has buttons on the side of the device, which I believe is a more efficient design. Also, you can't truly tell which temperature you're set on because there's a dot to indicate the temperature setting. I feel a dash/line (-) would've been more appropriate. Lastly, there's several different heat temperatures listed in between each number. There are a few smaller dots to indicate another temperature, you don't truly know which temperature you're at if selecting the dots inbetween (which I had used one of the dots, below 400 above 382/380). These are minor complaints that wouldn't keep me from using this device. Overall, I'd highly recommend this flat iron!
    Enaia
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on cohley.com
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    I love it!

    [This review was collected as part of a promotion.] Sinceramente la amo totalmente, mi cabello es rizado y queda totalmente lacio con esta plancha, la amo
    Fanny M
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on cohley.com
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    Great for Precise Root Touch-Ups

    [This review was collected as part of a promotion.] I used the Gold ’N Hot ½” Ceramic Root Straightener on clean, dry hair to smooth a small section at the front of my head. Since this tool is designed for roots, edges, and shorter sections, I focused on a targeted area rather than styling my entire head. The straightener heated up quickly and was easy to control. The ½-inch plates made it simple to get close to the roots without feeling bulky, and the ceramic plates glided smoothly through my hair. I noticed even heat distribution and a smoother finish in the section I worked on. This straightener is great for detailed styling, root touch-ups, and smoothing smaller areas where precision matters. It’s easy to use and does exactly what it’s designed for.
    Retonia K
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 January, 2026
    originally posted on cohley.com
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    Cute and tiny

    [This review was collected as part of a promotion.] I currently like having edges curled soIused this straighner to straightenmy baby hairs then also slightly curled them this made it so easy since how small it is definitely a must buy
    April H
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on cohley.com
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    A game changer

    [This review was collected as part of a promotion.] sleek roots and polished styles. It heats up quickly and gets close enough to the scalp to smooth and straighten roots without snagging or pulling. The narrow plates make it perfect for edges, short styles, and touch-ups, especially for thick or textured hair. I love how lightweight and easy it is to maneuver, and it leaves my hair smooth with a natural shine, not flat or damaged. This tool makes my styling routine faster and gives salon-quality results at home. Highly recommend for anyone who wants flawless roots every time.
    Aundrea H
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    20 January, 2026
    originally posted on cohley.com
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    Great for roots and small waves

    [This review was collected as part of a promotion.] This is my first time trying a tool made specifically for the roots, and as someone with curly hair, that’s a big plus. Not many tools focus on the root area, and this one works really well to smooth and control it without needing a full-size flat iron. What I also love is that it’s versatile — you can create small waves with it too, so it works as a two-in-one tool. It heats up quickly, is easy to use, and gives a more polished look from the roots. Overall, a solid product and definitely worth trying.
    María denisse Z
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on cohley.com
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    Love this

    [This review was collected as part of a promotion.] I’ve been really impressed with the Gold ’N Hot 1/2" Ceramic Root Straightener. The small size makes it easy to get right to the roots without burning my scalp, and it smooths flyaways while still keeping volume. It heats up fast, glides through hair, and leaves it looking neat and polished instead of stiff. It’s perfect for touch-ups, edges, or giving roots a quick refresh without having to straighten your whole head.
    Nalu O
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on cohley.com
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    HIGHLY RECOMMEND

    [This review was collected as part of a promotion.] I’d highly recommend this flat iron for curling very short pieces of hair like baby hairs or even getting to the roots of your hair for a silk press, very convenient and gets very hot.
    Zylia M
    Did you find this review helpful?
    4 out of 5 stars
    19 January, 2026
    originally posted on cohley.com
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    Works very well

    [This review was collected as part of a promotion.] I have 4C hair so I’ve been needing something like this! It works so good, I can’t ever get my roots this straight using a regular sized flat iron
    Mykia M
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 January, 2026
    originally posted on cohley.com
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    Exactly what i needed!

    [This review was collected as part of a promotion.] This is the perfect product for those hard to reach places on your head without burning yourself, the kitchen and the edges!
    Alexis P
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on cohley.com
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    Perfect Roots, Every Time

    [This review was collected as part of a promotion.] I have thick hair and finding a tool that actually smooths my roots is hard but the NEW GOLD N HOT ½” Root Straightener does exactly that. It’s easy to use, gets super close to the scalp, and leaves my hair sleek without damage.
    Rey F
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on cohley.com
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    Leave you hair shiny

    [This review was collected as part of a promotion.] I have 3B curly hair, and this root straightener works on my edges. What I like is that it leaves my hair shiny. I recommend using the right temperature. I used it at 400°F.
    Nadia E
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on cohley.com
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    A lifesaver!

    [This review was collected as part of a promotion.] This straightener has been a lifesaver for me. It is great for touching up your edges, and I also use it to touch up my ends. My hair is 3C curly, and I used this on the 400°F setting for the best results.
    Tayler B
    Did you find this review helpful?
    4 out of 5 stars
    17 January, 2026
    originally posted on cohley.com
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    My roots were straighter than a board!

    [This review was collected as part of a promotion.] My experience with the root straightener was decent. To start off, I am a type 4 natural, so it’s already a challenge to straighten my hair. I put this straightener to the test more than intended; I straightened my leave out with ~375°F. I’m not a professional when it comes to straightening my hair but to my surprise, the straightener helped a little bit. For my roots, they were successfully straightened, as well as my shaft. The ends though— not really.If I increased the temperature I probably would have different results. Overall, I do see this product as beneficial mainly for the root area of the hair. I did get this product in exchange for a review.
    Alexis S
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026
    originally posted on cohley.com
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    Busy Mom’s Secret to Sleek Roots

    [This review was collected as part of a promotion.] As a textured-hair mom juggling school runs, work, and everything in between, I need tools that actually deliver without taking forever. The GOLD N HOT ½-Inch Root Straightener has become a staple in my hair routine. The slim design is perfect for getting right at my roots and edges especially those stubborn curls that refuse to lie flat. It heats up quickly and smooths without dragging or pulling, which is a huge win for textured hair. I love that I can refresh my look in just a few minutes, even on hectic mornings. My roots stay sleek, my curls still have body, and I don’t have to sacrifice texture for smoothness. For any textured-hair mama who wants quick, smooth root control without over-straightening the rest of your hair, this tool is totally worth it!
    Janice M
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on cohley.com
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    Perfect size

    [This review was collected as part of a promotion.] This straightener is perfect for root touch ups and worked seamlessly on my curly hair. I would highly recommend !
    Jasmine M
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on cohley.com
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    AMAZING ON MY HAIR

    [This review was collected as part of a promotion.] I absolutely love this root straightener! I’m a curly/coily hair girl and on the days I need a quick touch up, this is an amazing product to have.
    Alexandria J
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on cohley.com
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    Perfect for curls & edges!

    [This review was collected as part of a promotion.] I have curly hair, so this was great to get closer to my scalp. This width is perfect for getting those smaller curls that normally get missed with an average size iron. It’s perfect for also styling half wig, U&V-part wigs as well when trying to get the best and straightest hair.
    Veronica B
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on cohley.com
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    the best

    [This review was collected as part of a promotion.] The Gold N Hot 1/2″ Root Straightener is a handy little tool designed to tackle those annoying baby hairs, roots, and hard-to-reach spots. Its small size makes it great for precision work—especially around your hairline or between layers where a full-size flat iron just won’t fit. It heats up quickly and gives a smooth finish without tugging, so you can blend roots seamlessly or smooth out short pieces without frying the rest of your hair. It’s not meant to replace a regular flat iron for full-head straightening, but as a detail tool? Totally worth having in your styling kit.
    Veah H
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on cohley.com
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    Perfect for Leave Out

    [This review was collected as part of a promotion.] I’ve been using the Gold N Hot ½-Inch Ceramic Root Straightener, and it has been a lifesaver for maintaining my leave-out with a sew-in. This tool makes it so easy to blend my natural hair without disturbing the rest of my install. The ½-inch plates are perfect for getting close to the roots and smoothing edges and shorter pieces. I can focus only on my leave-out, which helps my sew-in stay fresh longer. The ceramic technology gives a smooth glide and even heat, so my hair doesn’t feel snagged or overworked. It heats up quickly and the adjustable temperature is great because I don’t need excessive heat to get sleek results. I work in small sections and usually only need one pass to get my hair smooth and polished. Overall, this straightener makes blending leave-out quick, easy, and stress-free. It’s a must-have if you wear sew-ins, wigs, or protective styles and want salon-looking results at home.
    Chanel M
    Did you find this review helpful?

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