Itzy Ritzy Belong Utility Backpack Diaper Bag - Cream

I’m a first time mom myself but I also have 2 stepchildren that we see in the summer and breaks and I’m super excited to use this because it’s big enough for all the newborn needs yet still have room for a change of clothes for the other two if accidents arise! Very big and roomy and has amazing pocket storage!

Purchased a couple days ago, and it was super spacious and amazing quality!

Overall live it. The pockets inside don’t fit diapers that well but it gets the job done

I bought this for my friend’s baby shower and it looks great. It’s exactly what she wanted. If you have a friend beige friend they will love this.

I received this bag yesterday. The quality is just not what I expected for the price.

This bag is very similar to the boss plus BUT it is so much lighter in weight and easier to carry, especially when you’re freshly postpartum and having to take baby to all the appointments within the first 6 weeks of life. I love the organization inside and the exterior pockets. I do prefer the changing pad to the boss plus backpack because it’s magnet and this changing mat is secured by Velcro.

My children are all grown up, so I purchased this diaper bag backpack to use as a travel backpack for flying. I could not find a regular backpack with so many convenient pockets or pouches as this one. I will immediately state this backpack is WAY over priced. My $30 one by All in Motion feels higher quality than this, but alas it doesn't have the compartments I'm desperately wanting with a carry on backpack. For a $200 bag, I expected smooth zippers, metal zipper pulls, and possibly metal strap adjustment clasps. Zippers aren't smooth, and the pulls are plastic. The stroller bar hanging accessories are also plastic, as is the flimsy key tether. It's sad when companies over charge just because it's a "baby" item. With that being said, I still may keep the backpack because again, no other regular backpacks offer the internal and external organizational pouches like this diaper bag does. I do also love the main compartment design how it fully opens and has mesh pouches on the flap. The external bottle holders easily fits my 20oz Camelbak water bottle, but due to no give with these pockets, larger water bottles may not fit. All in all, great bag that offers amazing organization for your things....but way over priced.

I love the color and are the different compartments. I have a newborn and 3 year old so it’s perfect!

I had been looking into this diaper bag but was worried about the material. I thought it would feel cheap or weird against your skin and that brought concern that it would stain easily or rip. I took a chance because so many people have the leather diaper bags and swear by them. I’m so glad I did! Leather isn’t my thing but this looked so pretty and all of my concerns were for nothing because this material definitely doesn’t feel cheap or weird. It is a well structured bag as well, which I was also concerned with. I don’t think it will stain easily and the material appears and feels very high end. I’m really happy with this bag. The diaper changing pad being hidden took me a minute to find but I actually like that there is a specific place for it and not just thrown into the main compartment. If you’re considering it but aren’t quite sold, let me be the first to say just get it because it’s very high quality.

Love my bags and amazing quality. Can’t wait to use for my baby boy!

My husband got me this bag for Christmas, I absolutely love it! Has great pockets to store things and a big open part to put things in or leave empty! I love how it stays up, one side doesn’t lean when you have to much or not enough stuff in it.

As a working Mom, I have been searching for the perfect diaper bag to travel with. One that can hold all the baby things and what I need to carry on for work. This is so close to being the perfect bag for that… I WISH it had a separate Laptop compartment in the back so I didn’t have to worry about spills inside the main compartment. Please consider making a bag like this.

Have not used outside the house yet, but I love the bag so far! I love that the bag upzips to be fully open- makes it easier to find exactly what you are looking for. I do wish the insulated bottle pocket was inside the bag, instead of on the outside.

[This review was collected as part of a promotion.] Bought this for our baby due in January, very excited to use it and love the fabric, will be easy to clean

I bought this a month ago and absolutely adore this bag! Its easy to keep organized, cute and chic, and it fits my boyfriend when he's carrying it!

This is our first Itzy Ritzy diaper bag and let me tell you I am in love!! It’s definitely worth the money, this bag holds everything we need for 3 little boys!!

I’m obsessed with how many pockets and how much storage this backpack has, it makes staying organized so easy. It’s seriously the perfect work bag and even fits my laptop comfortably. Couldn’t love/recommend it more.

I've been looking for a bag for years now since I had my first kid and I have bought over 15 bags and now that I have 3 kids all in 3 different life stages, it's necessary to find a bag to carry it all and some. 2 of my kids are special needs and it's so hard finding anything that works to be honest. I was skeptical on buying another bag and this one was a new release without any reviews when I bought it in Mocha. I have been using this bag for months now and I have a spot for my cellphone, car keys and wallet. Pretty much the front compartments on the outside of the bag works for me 10/10 without having to go inside the diaper bag. Now let's get to the inside of the bag, I have a newborn, 4 yr and 9yr old and and all are 3 have diapers, wipes, blanket, burp cloths, snacks, 2-3 books, crayons and paper, 1 thermos 12oz straw and munchkin 360 cups, 2 iPads, change of clothes for the newborn all fit inside this bag with no problem. When carrying 2 iPads, that's the only thing that makes carrying this bag heavy, other than that, it's not heavy. iPads are regular size 9th and 10th generation for reference. If I was to give one negative, it would be it not being waterproof or water repellent. This bag was worth every penny and I would buy again if something happens to this bag.

This bag fits so many things! All the pockets keep it organized too! I was also happily surprised when I saw that mine came with a changing pad in the back pocket! I just wish it had one of those easy access wipe pockets, but other than that, it's perfect!

I love my diaper bag. It had so many pockets, the zipper going all the way down helps keep everything in place and organized.