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L'Oreal Paris EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil - 8.5 fl oz
$9.99 ($1.18/fluid ounce)
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About this item
Highlights
- Frizz Control for Color Treated Hair: L'Oreal Paris EverPure Frizz-Defy Sulfate Free anti frizz shampoo provides color protection plus humidity and frizz resistance up to 24 hours; Delivers the special care color-treated hair needs, to protect hair color week after week
- Protect Your Hair from Humidity: With EverPure Frizz Control Shampoo, experience a purely sensorial lush, luxurious lather and a fresh floral fragrance that blooms; This Sulfate Free Shampoo and Conditioner scent features notes of Magnolia
- The EverPure Frizz Defy System: Frizz-Defy system of shampoo and conditioner for frizzy hair infused with Marula Oil, gently cleanses and deeply conditions frizz-prone hair
- Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
Color protection + humidity & frizz resistance for up to 24 hrs. You don't have to choose between protecting the color you love and caring for your hair needs. Your color-treated hair can get frizzy. Elevate your hair care routine, EverPure Frizz Defy Sulfate Free Shampoo and Conditioner for frizzy hair with Marula Oil gently cleanses frizz prone hair for humidity protection and frizz resistance up to 24 hours. Color-treated hair requires special care. Our formulas are especially gentle on color. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula. Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This scent features notes of Magnolia.
Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Frizz-Defy Conditioner.
Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair.
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Frizz-Defy Conditioner.
Scent: Lily of the Valley, Amber, Magnolia, Musk, Sandalwood
Hair Type: Normal, Frizzy, Dry
Health Facts: Paraben-Free, Aluminum-Free, Animal By-Product-Free, Phthalate-Free, Gluten-Free, Vegan, Sulfate-Free, Silicone-Free, Dye-Free
Product Form: Gel
Recommended Use: Daily
Beauty Purpose: Smoothing, Shine Enhancing
Net weight: 8.5 fl oz (US)
Features: Humidity Resistance, Rinse-Off
TCIN: 11127523
UPC: 071249341308
Item Number (DPCI): 063-00-2665
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
1101747ep4, aqua / water, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates / beheneth-25 methacrylate copolymer, tocopherol, benzophenone-4, benzoic acid, trideceth-6, hexyl cinnamal, hydroxycitronellal, magnesium nitrate, sclerocarya birrea seed oil, sodium benzoate, cetrimonium chloride, isoeugenol, tetrasodium edta, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, f.i.l. #d194920/7' '
Shipping details
Estimated ship dimensions: 1.81 inches length x 1.96 inches width x 8.59 inches height
Estimated ship weight: 0.63 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the main ingredient in this shampoo?
submitted by AI Shopping Assistant - 20 days ago
A: The main ingredient in this shampoo is Marula Oil, which helps control frizz.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Does this shampoo contain any sulfates?
submitted by AI Shopping Assistant - 20 days ago
A: No, this shampoo is sulfate-free, making it gentle on color-treated hair.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: What fragrance does this shampoo have?
submitted by AI Shopping Assistant - 20 days ago
A: The shampoo features a fresh floral fragrance with notes of Magnolia, Lily of the Valley, and Musk.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: What type of hair is this shampoo best for?
submitted by AI Shopping Assistant - 20 days ago
A: This shampoo is best for normal, frizzy, and dry hair types.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Is this shampoo suitable for color-treated hair?
submitted by AI Shopping Assistant - 20 days ago
A: Yes, it provides color protection and is specifically designed for color-treated hair.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Hi, can this shampoo be used on Keratin-treated hair?
submitted by MR - 8 months ago
A: HI there! Thank you for reaching out to us about the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information. We suggest you contact the manufacturer of that treatment and follow their advice.
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: Is this replacing your shampoo for blondes
submitted by ladies bikini panties - 1 year ago
A: Hi there! Thank you for reaching out to us with about the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. This shampoo will give you color protection plus humidity, frizz resistance for up to 24hrs. We do still have the Purple Shampoo for Toning Blonde Bleached Hair as well if you are looking for something specific for blondes. If you have any further questions or concerns please call us direct at 1-800-322-2036 M-F 9am-5:30pm ET
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: Is this safe for people with tree nut allergies?
submitted by D - 1 year ago
A: Hi there D! Thank you for giving us the opportunity to answer your questions about the safety of our products. We appreciate your inquiry concerning the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil products. Alist of ingredients can be found on the packaging of this shampoo. Due to the difficulty of tracing the source used in the manufacturing of our products, we are unable to state whether a product is free of Tree Nuts or ingredients that may have been derived from Tree Nuts. Therefore, we cannot give you a 100% guarantee that trace levels are not present. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider. We hope this helps and if you need further assistance, pleae call us directly at at 1-800-322-2036, M-F 9am to 5:30pm.
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: I love the Everstrong Reconstruct Conditioner - What product do you have to replace it. It makes my thin hair smooth without weighing it down.
submitted by GinaandMiia - 5 years ago
A: Hi there! We appreciate your feedback on our L'Oreal Paris EverPure Sulfate Free Frizz-Defy Shampoo. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others in our team.
submitted byL'OrealParisProductExpert - 5 years agoBrand expert
Q: Is this good for grey dry dull hair
submitted by Jackie - 5 years ago
A: Hi there, thanks for reaching out! Frizz Defy Shampoo Sulfate Free formula is anti-fade, it has no salts or surfactants that can strip, dull, and damage hair. Thanks for your interest in L'Oreal!
submitted byL'OrealParisProductExpert - 5 years agoBrand expert
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Guests are saying
The shampoo has received mixed feedback from guests, with many praising its ability to reduce frizz and leave hair feeling soft and shiny. Guests appreciate its sulfate-free formula, which is gentle on color-treated hair. However, some have noted issues with the consistency being too watery and the fragrance being overpowering or lacking. Overall, it is seen as a good option for those looking to manage frizz and maintain healthy hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2250 reviews
effectiveness: 3.33 out of 5
quality: 3.44 out of 5
value: 3.38 out of 5
64% would recommend
34 recommendations
5 out of 5 stars
24 October, 2025
originally posted on lorealparisusa.com
So many compliments!
I usually used the Bond Strengthening line, but they were sold out when I needed to repurchase so I decided to try the Frizz Defy line. In the one week I have been using I have gotten so many compliments from coworkers and my boss. Even the gruff Operations Manager walked by and said "nice blowout" having never commented on my hair before. My boss said it looks like I went and got a blow out before coming to work. My hair has apparently never looked better - will definitely be repurchasing and using forever!
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025Verified purchase
Love!
Love it, smells so good and makes my hair feel so soft!!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2025Verified purchase
Good for frizz
I like that it is sulfate free.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2025Verified purchase
even frizzier
I liked the way my hair was really soft, but it was really frizzy from the start and didn’t get less throughout the days
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello there. Thank you for contacting L'Oréal Paris regarding the EverPure Frizz-Defy Shampoo. We value your feedback and appreciate you sharing your experience with us. Your input helps us in our ongoing efforts to improve our products and better meet the needs of our customers.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2025
Does NOT work
It made my curly hair even more frizzy than it already was.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello SunflowerGirl35, thank you for reaching out about L'Oreal Paris EverPure Frizz-Defy Sulfate Free Shampoo. We are sorry to hear you did not get the results you had expected. Your feedback is important to us and we will be sure to share this information with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2025Verified purchase
Frizz is worse
Awful. This makes my hair more frizzy and huge. And I usually like L’Oréal shampoo.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there! Thank you for your feedback on the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil . We are sad to hear that you did not see the results you expected and you had some Frizziness. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2024Verified purchase
Silky hair
Silky hair! No frizz
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2024Verified purchase
What is this
Hated this product, i have curly hair and it essentially fried it. This has no moisture to its name
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there, oompa! Thank you for reaching out about our EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. We are so sorry to hear of your experience with our formula. For your hair type, we recommend our EverCurl Hydracharge Shampoo with coconut oil quenches hair for soft, manageable, hydrated curls without frizz and weigh down for 48 hour curl definition. Our shampoo for curly hair is especially gentle on curls. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. We hope you love it!
2 out of 5 stars
4 September, 2024
originally posted on lorealparisusa.com
Great for some, just NOT for me :(
I tried the Everpure Frizz Defy Sulfate Free Shampoo With Marula Oil and it's matching conditioner. The fragrance smelled nice and fresh when I smelled it in the tube before purchase, but was a bit strong on my hair. My hair seemed well conditioned, very soft as it air dried, and I was looking forward to less frizz in my wavy/curly hair. Unfortunately, I had trouble with the fragrance bothering my eyes. Some fragrances activate allergies in my eyes. I wound up washing my hair again with my old shampoo so I could get relief. I wish there was a product that worked as well without the strong fragrance.
2 out of 5 stars
2 September, 2024
originally posted on lorealparisusa.com
Formula for shampoo seems to have changed
I used to love this shampoo so much! Couldn’t live without it. However, the product formula seems to be different now as it is extremely watery. The consistency is not creamy at all and just too liquid/watery. Please help. What happened to this shampoo? I tried another bottle and it also had the same very watery consistency. I feel like I wasted my money and now I might have to go throw the quite arduous process of finding another budget friendly shampoo thar works.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2024Verified purchase
Too much fall out!
I used the curl version of this but this one created sooo much fall out! I have normal daily fall out but this was so much, my husband would walk by and pull it off the back of my shirt. As soon as I switched shampoos and conditioners, the fall out is like no more. Use this at own risk!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there Steph A!Thank you for your feedback on the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. We are sad to hear that you did not see the results you expected and had some fall out. We know that this can be frustratingand we will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
4 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2024Verified purchase
Works well enough!
It definitely cleans gently, and I think it helped with frizz but I found the ‘glossing’ line to be just as effective if not more. Maybe it depends on the hair type specifically. Still a great option!
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2024Verified purchase
Good
Controls frizz leaving my hair soft and shiny
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2024
Changed product
The product changed. I have been buying this shampoo for years and loved it. Now it is horrible. It makes my hair feel course and dry. I will not be buying anymore. If I could give it 0 stars I would.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for your feedback on the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. We are happy to sad to hear that you did not like your most recent purchase, and it made your hair coarse and dry. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
5 out of 5 stars
30 December, 2023
originally posted on lorealparisusa.com
L'Oreal Paris EverPure Sulfate Free Frizz Defy
L'Oreal Paris EverPure Sulfate Free Frizz Defy Shampoo and conditioner is the best product out on the market today that doesn't make your hair frizz it makes your hair healthy and shiny and I will never go back to regular shampoo again. I just wish they'd make it in a bigger size LOL
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2023Verified purchase
not as expected
The product was not as expected. I noticed my hair starting to fall after I start to use the product.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! We are so disappointed to hear that you did not like the results you had with the EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. We would like to speak to you directly, please give us a call at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2023Verified purchase
Shampoo
The 1st wash was amazing my hair felt silky smooth , after the 3rd time using it my hair started feeling really greasy it feels as if I have pruduct buildup and weighed down. Definitely didn’t like this product and won’t be purchasing again.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi There! Thank you for trying our L'Oréal Paris EverPure Frizz-Defy Sulfate Free Shampoo with Marula Oil. Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Frizz-Defy Conditioner and EverSleek Frizz Finish. Our formulas are especially gentle on color. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free*, Vegan Formula** We will pass this feedback along to our team!
5 out of 5 stars
28 April, 2023
originally posted on lorealparisusa.com
Love the results
I was using the bond shampoo and conditioner but the frizz was still there. I have tried all brand and paid tons of money. I have thin curly hair that I get highlighted blonde. I tried this shampoo and conditioner and love it. I also use the 21 in one leave in. My only concern is that they will stop making it because it is becoming harder to find. Then I am back where I started.
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2023Verified purchase
Good in Humid Weather
It leaves my fine, curly, color-treated hair, soft, and manageable. It has a great scent! I use it with the matching conditioner and it works great in our humid weather!
2 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2022Verified purchase
Eh
It's okay. I felt like it always left a film on my hair, weighing down my curls. It was okay at fighting frizz, but just didn't like the way it made my hair feel.
1 reply from L'OrealParisProductExpert team - 3 years ago
Hi there Jj! We are so disappointed to hear about that the EverPure Sulfate Free Frizz-Defy Shampoo is not your favorite, we will share your feedback with our production team. We hope that you continue to try and use our products with satisfaction.