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Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4

Kellogg's Raisin Bran Crunch Original Breakfast Cereal - 15.4oz

$3.99 ($0.26/ounce)
FlavorPlain Crunch
Size15.4 - Sold out
Count1 - Sold out

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

About this item

Highlights

  • CRUNCH WITH PURPOSE: Good source of fiber to help support digestive wellness; Made with real fruit, plus 6 vitamins and minerals
  • BURSTING WITH DELICIOUS: Sweet sun-ripened raisins, toasted flakes, and crunchy oat clusters glazed with a touch of golden honey
  • GET UP AND GO: Each serving delivers 17g of whole grains to help you start your day; Enjoy sweet flavor and crunchy texture in every spoonful
  • GREAT ANY TIME OF DAY: A low fat, fiber cereal to enjoy with your favorite dairy milk or oat milk; Makes tasty office snacks or road trip snacks
  • WHAT YOU GET: Includes one 15.4 oz box of Kellogg's Raisin Bran Crunch cereal; Shelf stable; Instant and ready to eat

Description

Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a deliciously crafted breakfast cereal. This satisfying, sweet cereal is a good source of fiber to help support digestive wellness and is made with real, sun-ripened raisins. Toasted flakes and crunchy oat clusters glazed with a touch of golden honey deliver bursts of flavor and texture in every spoonful. Each serving provides 6 key nutrients from real fruit and grains, plus 17g whole grains. This cereal is heart healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). Every bowl is packed with a satisfying crunch and delicious flavor. Whether you enjoy this cereal with your favorite milk for part of a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.

Serving Size: 55.0 g

Serving Per Container: 8

Amount Per Serving:

Calories: 190
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 46g17%
Dietary Fiber 4g16%
Sugars 19g
Added Sugars 13g26%
Protein 4g
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1mg6%
Potassium 280mg6%
Niacin mg15%
Phosphorus mg10%
Magnesium mg10%
Zinc mg10%
Copper mg20%
Manganese mg60%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 250
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56g20%
Dietary Fiber 4g16%
Sugars 28g
Added Sugars 13g26%
Protein 10g
Vitamin D 2.2mcg10%
Calcium 250mg15%
Iron 1.1mg6%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin, contains 2% or less of corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin e) for freshness

Allergens & Warnings:

CONTAINS WHEAT INGREDIENTS.
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 15.4 Ounces
TCIN: 12918631
UPC: 041192102073
Item Number (DPCI): 231-00-0446
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 0.9625 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is cereal sweetened?

submitted by Sad Bird Lady - 2 years ago

  • A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.

    submitted byMichele - 1 year ago

  • A: This product contains 9g of added sugar per serving. You can view the product smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102110#productnutrition

    submitted byConsumer Care - 4 months ago

Q: What is the typical expiration date of cereal?

submitted by Lsya - 6 years ago

  • A: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.

    submitted byConsumer Care - 6 years ago

  • A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.

    submitted byR - 2 years ago

Q: Are there any animal products utilized?

submitted by KTC - 5 months ago

  • A: Yes, the sugar in this product may be processed with animal derived bone char.

    submitted byConsumer Care - 4 months ago

Q: Why is the Iron content on the family size only 1.8mg (10%DV) vs the 16.5mg(90% DV) on the regular size box?

submitted by SP in DC - 8 months ago

  • A: Currently, the iron is 1mg per 1 cup serving, 6% of the daily value. Please note that our recipes may change and we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 7 months ago
See all questions (4)

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Guests are saying

This cereal offers a delightful combination of crunchy bran flakes and sweet raisins, making it a satisfying choice for breakfast or a snack. Many guests appreciate its high fiber content and wholesome ingredients, which contribute to a filling meal. However, some have expressed disappointment over recent changes in texture and flavor, particularly regarding the presence of blueberries. Overall, it remains a popular option for those seeking a nutritious and tasty cereal.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3441 reviews
    quality: 4.36 out of 5
    taste: 4.67 out of 5
    value: 4.17 out of 5
    89% would recommend
    292 recommendations
    1 out of 5 stars
    14 May, 2026
    originally posted on wkkellogg.com
    Image

    Disappointed

    As an avid Kellogg consumer for the last 20 years I am utterly disappointed that in this economy, given my hard earned money consistently to my favorite cereal brand....that there are no clusters in the box. Considering my entire family has generationally has fueled their body with real fruit and 17g of Whole Foods we are MAD
    Dl899
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    Different Taste

    A different taste than the regular bran. I didn't like it and won't buy again. Lots more sugar than one needs.
    Connie
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 May, 2026
    originally posted on wkkellogg.com
    Image

    Quit changing what was a good thing

    I have been eating this for years. Bought two boxes (Family size) and the “crunch” was gone. Flakes thin and got soggy quick (like regular Raisin Bran). Only a few “crunchies” in box and hardly any raisins. I haven’t open second box yet but if it is same way you have lost a years long customer. I can’t afford to just throw it away but I definitely won’t be buying any more. Why can’t you keep a good product as it was, someone made a bad decision in changing the formula/recipe
    1 reply from Consumer Care team - 7 days ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Mroadster
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on wkkellogg.com
    Image

    We love Raisin Bran CRUNCH!

    I have it every single morning and love it! Thank You
    John
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase

    Great product lots of raisins, good tasting cereal

    love my raisin bran breakfast or late night snack
    Cool pale lime
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    16 April, 2026
    originally posted on wkkellogg.com
    Image

    Flakes not crunchy

    This was my favorite cereal but this latest box is just the original Raisin Bran with crunchy Oaks in it they did not make the flakes crunchy like they were before and it's terrible I would say for no one to buy it at this time
    1 reply from Consumer Care team - 1 month ago
    While we are sorry this happened, we're glad you let us know that your cereal is not crunchy. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    Disappointed
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 April, 2026
    originally posted on wkkellogg.com
    Image

    Awful recipe change!

    The new formulation of Raisin Bran Crunch is awful!! The flakes are small, thin and at least half the box is clumps of dusty crumbs as a result. The delicious, crispy fresh taste is gone. My 2-year-old granddaughter used to love snacking on this product and now rejects it.
    1 reply from Consumer Care team - 1 month ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Cereal21
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on wkkellogg.com
    Image

    Perfect blend of crunchy and chewy

    This is the best year I’ve had in a very long time. The flakes are crunchy, but not hard like some grocery store brands. And the reasons are some of the softest reasons I’ve had in any box cereal. Add in the health benefits of the brand and the amount of fiber that’s in this. Hands-down the best cereal I have had in a very long time.
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on wkkellogg.com
    Image

    (no review title)

    This is a very tasty product but here recently they have left out the crunch. What happened to the crunch?
    Gay
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026
    originally posted on wkkellogg.com
    Image

    Raisin Bran Soggy

    Until you fix what is wrong, you need to change the name to “raisin bran soggy”! We have been eating this product daily for years. We loved how it stayed crunchy until the last bite. For some reason, the last several boxes are just thin, small flakes that are more like crumbs and the cereal is soggy by the by the time I put the milk back into the fridge and take my first bite!! Please go back to the original recipe…If it ain’t broke, don’t fix it!!!
    1 reply from Consumer Care team - 2 months ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Gumby2104
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    27 March, 2026
    originally posted on wkkellogg.com
    Image

    Recipe change?

    Have you changed the recipe for Raisin Bran Crunch?
    JeanT
    Did you find this review helpful?
    1 out of 5 stars
    18 March, 2026
    originally posted on wkkellogg.com
    Image

    BRING BACK THE CUPS

    I CANT FIND THESE IN THE SINGLE CUPS ANYWHERE!! THEY ARE CONVENIENT AND WAY BETTER THAN REGULAR BLAND RAISIN BRAN. DO NOT DISCONTINUE THE SMALL CUPS!!!!!
    FaymusRighter
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    11 March, 2026
    originally posted on wkkellogg.com
    Image

    Where are the raisins?

    I’ve never written a review for cereal before, but this one felt necessary. What happened to the raisins? There used to be so many that I would often leave some at the bottom of the bowl. Now I find myself searching for them, and I usually run out of raisins about two-thirds of the way through the bowl. The packaging still claims there are “two scoops of raisins,” but that certainly doesn’t seem to be the case anymore. At this point, it feels more like half a scoop at best. Very disappointing for a cereal that used to be known for being generous with the raisins.
    1 reply from Consumer Care team - 2 months ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on wkkellogg.com
    Image

    GREAT !

    LOVE the crunch in each bunch.... even eat it for lunch
    DD23
    Did you find this review helpful?
    2 out of 5 stars
    3 March, 2026
    originally posted on wkkellogg.com
    Image

    Raisin Brand Crunch.

    I love raisin brand crunch. I eat 2 bowls a day with out fail. And have for years. But the last 2 months I have gotten 6 big boxes from B. Js club that has been all crumbs hard raisins no crunch. Very disappointed with this. I have gone to other stores to get Raisin brand crunch and found 2 or 3 boxes out of about 10 over all that have been good. I'm so upset about this. I have had to throw away so much of my favorite food. And the experience of this is crazy. Please go back to the original recipe, or find out what's happening??
    1 reply from Consumer Care team - 2 months ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Tina
    Did you find this review helpful?
    1 out of 5 stars
    11 February, 2026
    originally posted on wkkellogg.com
    Image

    If it's not broken leave it alone!

    What did you do to the raisin bran crunch and why? You all know how to mess up a great product. I fell in love with this cereal on a flight. It was given as breakfast. I've been buying ever since. The last two boxes have eaten like a cornflakes. It's absolutely horrible. I will not purchase this again.
    TeeTee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2026Verified purchase

    Favorite Bran Cereal

    Purchased for my daughter who loves the blueberry’s. For some reason these were flying off the shelf and were even out at other local stores.
    Joelle
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 February, 2026
    originally posted on wkkellogg.com
    Image

    Raisin Bran Mush

    Completely deteriorated the quality of Raisin Bran Crunch. Flakes are smaller and thinner. Once you add milk they turn into mush. The Megasize box is smaller now.
    1 reply from Consumer Care team - 3 months ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Crap
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on wkkellogg.com
    Image

    Best Cereal

    Only cereal I eat now. Delicious, healthy, satisfying.
    M68
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    (no review title)

    Not delivered with other items
    Daniel
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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