Almay Multi-Benefit Mascara - Keratin Infused - 504 Black Waterproof - 0.24 fl oz: Hypoallergenic, Volumizing, Finish
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$9.39
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1654 ratings
$17.29
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 25 ratings
$15.19
was $17.69 New lower price
$5 Target GiftCard with $30 beauty products purchase
3 out of 5 stars with 3 ratings
Frequently bought together
Highly rated
$1.99 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 13517 ratings
$14.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1289 ratings
Guests also viewed
$9.59 - $17.29
$5 Target GiftCard with $30 beauty products purchase
3.5 out of 5 stars with 305 ratings
$9.39
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1654 ratings
$9.39
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1654 ratings
$17.29
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 25 ratings
Related Categories
Guests are saying
This mascara has received mixed reviews from guests. While some appreciate its hypoallergenic formula, non-irritating properties, and ability to provide volume and length, others have experienced issues with clumping, flaking, and misleading waterproof claims. The brush design and formula consistency are also points of contention. It is particularly favored by those with sensitive eyes and contact lens wearers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 305 reviews
easy to apply: 3.85 out of 5
easy to remove: 3.97 out of 5
long lasting: 3.87 out of 5
quality: 3.4 out of 5
value: 3.47 out of 5
45% would recommend
46 recommendations
2 out of 5 stars
14 February, 2026Verified purchase
Almay Mascara
The brush was bent when I pulled it out of the tube
4 out of 5 stars
13 February, 2026Verified purchase
- Skin concern: Sensitivity
- Eye color: Hazel
- Skin type: Normal
- Hair color: Auburn
- Skin tone: Light
(no review title)
Separates lashes well, make my lashes look longer
3 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Too dry
The formula is too dry and doesn't hardly go onto your lashes.
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Blackheads, Aging, Redness, Dark circles, Cuticles, Pores, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Grey
Always Benefits Mascara
Almay Benefits Mascara does not irritate my eyes when wearing or not wearing glasses or sunglasses and covers easily.
5 out of 5 stars
14 August, 2025
originally posted on almay.com
Amazing!!!
Great application and light on my face. Perfect for an everyday look but can also work for an adventurous look with lashes.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
- Skin type: Combination
- Eye color: Blue
- Hair color: Brunette
- Skin tone: Light
Goopy and clumpy
Very goopy and clumpy, not good
5 out of 5 stars
30 May, 2025
originally posted on almay.com
Lovely mascara
I love this mascara. It gives me lashes with nice length and it washes off very easy. I haven't had any smudging or flaking. It looks very pretty. I have extremely sensitive eyes and this is one of the few mascaras I can wear, as it is very comfortable.
1 out of 5 stars
23 April, 2025
originally posted on almay.com
Multi benefit mascara
I’m disappointed in the change. I’ve used this for years and it is not the same. The wand is much thinner and the mascara just sits on the wand and goes on caked up and seems goopy.
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2025Verified purchase
- Skin type: Dry
- Hair color: Blonde
- Eye color: Green
- Skin concern: Sensitivity
- Skin tone: Light
Great for sensitive eyes
I have very sensitive eyes, and this mascara does not irritate them.
5 out of 5 stars
24 February, 2025
originally posted on almay.com
Love this Perfect Mascara
This Mascara is hands down THE BEST!! I have Super Sensitive Eyes & there is Absolutely NO IRRITATION whatsoever. The brush is gr8, Applies perfectly, Lashes are full & long. BTW using the non waterproof formula. Easily removed with micellar H20. Love Love Love
3 out of 5 stars
15 February, 2025
originally posted on almay.com
cap always splits
i have been buying the multi for many years. I don't know what's going on with the cap, it keeps splitting and I am unable to close the mascara.This happened several times. I keep purchasing it and hope that the cap does not split.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging, Sensitivity
- Hair color: Brunette
- Eye color: Blue
Enhances eyes
Covers lashes well, good for sensitive eyes.
1 out of 5 stars
4 January, 2025
originally posted on almay.com
Does not work as advertised
I bought this Almay product at my local drugstore yesterday because of its "hypoallergenic" advertising. It went on very clumpy and with visable dots of mascara. No amount of curling or brushing changed it. I had to remove most of it. Now, after about 15 minutes, my eyes have started to itch. Obviously, I won't be buying again.
3 out of 5 stars
24 September, 2024
originally posted on almay.com
Concerned about my lashes
I love the way it's thick and goes on quickly, however. Since day ONE when I stroke the lashes somehow the mascara is pulling my lashes out. I've used it now for 10 days and will take the other one back (because I bought 2 so wouldn't have to go back for a while) I've never had mascara do this before. I'll have to go back to my L'Oréal Luminous. So disappointed 😞
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2024Verified purchase
- Eye color: Blue
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
Babies your lashes!
Gentle on my lashes with good coverage. Easy to remove at night without pulling out or damaging lashes. Waterproof mascaras are damaging, not nurturing!
1 out of 5 stars
29 June, 2024
originally posted on almay.com
Worst recent fórmula change
I have been a loyal customer of this product but 1 month ago I went to buy it and the surprise was that it had changed its image and when I used it I realized that it was not just the image but everything: they made it very liquid, with a very different texture than the previous version and the worst of all My eyes burn (like with regular eyelashes), as if the components had also changed. It didn't improve at all, the previous version of the product was better
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2024Verified purchase
- Eye color: Hazel
- Skin concern: Redness
- Skin type: Normal
- Skin tone: Medium
- Hair color: Brunette
Love wear everyday
I love this mascara. I am a contact lens wearer and it doesn’t irritate my eyes and doesn’t run when I sweat in the summer.
3 out of 5 stars
18 March, 2024
originally posted on almay.com
Brush designed without any thought!
I do thank you for fragrance free, but am very disappointed in Almay. 1) Why can't you make a brush that fits tightly in the tube so that when it’s removed the bristles rub tightly against the tube and hold only enough mascara to coat lashes, instead of your loose fit that allows way too much goopy mascara that I have to wipe it off the brush with a tissue? It’s like a paint brush dripping with paint that one applies to a wall without wiping excess off so it doesn’t drip down the wall. Women with dry and sensitive eyes do not want extra gobs on lashes for one thing and I should I not believe its intentionally wasteful by the manufacture? 2) Why can't you make it really clear, which are washable and which are waterproof? And which are fiber-free. I find the packaging of your blue, pink, turq and white confusing. Not sure which of yours are most sensitive compared to your hypoallergenic but delivers volume, length!!! but hopefully without any fibers? Is black brown 503 the only washable one? Why would one shade be waterproof in a genre of sensitive eyes you’re promoting? Is it impossible for you to write it on the packaging in a good readable size font? So many new products on shelves these days, it takes so much time to find what you THINK you’re looking for. I for one with dry and sensitive eyes want only fragrance-free, washable, fiber-free and would appreciate and applaud you for making the choice easy to find. I've bought Almay for many years, but am actively looking for another.
3 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2024Verified purchase
Only the one with the water droplet on the tube is waterproof.
Or at least mostly waterproof. I still smudge a little bit in the outer corners after having worn it for about 8-12 hours, but tears/watery eyes don't make it run, which was my main concern. Only thing is, and this is probably because it's waterproof, this mascara goes on super, super dry. Like a tad flakey, almost. This doesn't matter to be because I wear strip lashes every day so my mascara isn't really seen, but between it going on dry and the brush being bulky enough to make non-messy application difficult, it's only okay at best. But, it didn't make my contact derm flare up the way that most mascaras do, so that was a huge win. I bought it because it was a few dollars cheaper than any other hypoallergenic waterproof mascara I could find.
1 out of 5 stars
13 January, 2024
originally posted on almay.com
Not good
Never reviewed a mascara before, but this one was so disappointing I felt compelled to. Incredibly clumpy on the brush. Very flaky. I have been using Almay for a number of years now and decided to try this one. Going back to my tried and true.