Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara Mini - Black 0.16 fl oz - Ulta Beauty
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4.6 out of 5 stars with 13516 ratings
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4.4 out of 5 stars with 1289 ratings
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This mascara has been a long-time favorite for many guests, praised for its ability to lengthen lashes without clumping. However, recent formula changes have led to mixed feelings, with some guests experiencing smudging issues. Despite this, the mascara is still recognized for its buildable coverage and lasting power, making it a staple for those seeking a natural yet enhanced lash look. Guests appreciate its versatility and the compliments it garners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 28177 reviews
60% would recommend
25 recommendations
5 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com
Love this mascara!
I was surprised how much I love this product. I saw that it was for length and it definitely shows when I use it. Especially on my bottom lashes.
5 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com
They're Real Mascara
My eye lashes are blond and short and this mascara makes me look good all the time. I've been buying it for several years and highly recommend it. However, this is the only product I buy from the Ulta store. I have never seen this mascara available anywhere else. Bonnie, Irving, TX I am trying to rate it with the 5th star but I don't think it's taking.
5 out of 5 stars
16 March, 2026
originally posted on http://www.benefitcosmetics.co.uk/
Classic beauty
They're real isn't just a mascara… it's bottled length and volume to apply when you need to wake your face up. Easy to apply, easy to remove. Stunning…
4 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com
Nice
Left a smudge under eyes throughout the day
5 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
Best mascara and brush for lengthening ever!!!
Have used this mascara for years, absolutely love end of brush design to lengthen lashes!! Washes off easily! Best mascara I have yet to use!!
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com
Love
I bought the larger size
1 out of 5 stars
28 February, 2026
originally posted on http://www.ulta.com
Oh, well, another one bites the dust
I've used They're Real primer and black mascara for years, bought a new tube a few months ago. It always winds up under my eyes and it tends to clump going on. Drugstore brands are better than this.
1 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com
So much Worse than original they're real
This feels like cheap mascara. I accidentally bought this version instead of the original. It doesnt come with the spike , its very tgink and does not cover my lashes. get the original version instead
2 out of 5 stars
15 February, 2026
originally posted on http://www.benefitcosmetics.com
They're Real! Tinted Lash Primer
Brown is best. Have to find another brand.
3 out of 5 stars
13 February, 2026
originally posted on http://www.benefitcosmetics.com
They are Real mascara
Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes
5 out of 5 stars
31 January, 2026
originally posted on http://www.ulta.com
Holy Grail Mascara, best brush applicator!
I love Benefit mascaras, I used to be addicted to Bad Gal Bang Mascara and I do love the new colors, but They're Real is truly the BEST. My favorite, go-to, bought over and over again mascara. The brush is so volumizing, lifting, it coats all lashes easily to have them appear thick and full. The brush is BIG and THICK which makes it easy to roll and lift the corners to get the doe-eyed winged look. Great natural black not too black, when I use this people always compliment my lashes LITERALLY asking if they are my natural lashes. Or saying I have really long lashes. I do have naturally long lashes but this extends them MORE! I read about people complaining it's hard to remove, but if you use a good eye makeup remover and a makeup eraser towel its not too bad, but you do have to "pinch" lashes w/towel to remove. It really is an alllll day and nite staying mascara. I say to those people: Its good stuff what do you want? Cheap flaky mascara? This ain't that! lol try it for yourself don't listen to them!
1 out of 5 stars
30 January, 2026
originally posted on http://www.benefitcosmetics.com
Bring back the old formula
I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!
5 out of 5 stars
28 January, 2026
originally posted on http://www.ulta.com
My favorite mascara
Been using this product for years.
5 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com
Perfect for Non-Clumping Length
I have naturally long lashes that are medium thickness and this mascara has been my go-to for like 10 years. It's perfect for "adding" length since the tips of my lashes are blonde. It doesn't clump which is great. I have had a few over the years where the tip of the tube came off so the brush didn't get the excess mascara wiped off when I pulled it out of the tube. That is the only downside so far. Tip: goes on best when my lashes are damp from a shower. Water works better than a lash primer.
5 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com
It's the BEST!
I continue to enjoy using this mascara as it never lets my lashes down!
4 out of 5 stars
9 January, 2026
originally posted on http://www.benefitcosmetics.com
Please bring back the brown colour!
Best mascara I've used, always pick it up in the aeroport, but need the brown back please! Black is too harsh but the brown is just perfect
5 out of 5 stars
7 January, 2026
originally posted on http://www.ulta.com
Best Mascara
Been using this for many years . I'm 70 and I have no need for fake eye lashes . I get compliments all the time .
5 out of 5 stars
6 January, 2026
originally posted on http://www.ulta.com
Still Fabulous!
I almost didnt purchase this product after reading several reviews on how the product has changed, I believe it could be their lashes that have changed because this product is still amazing!!
5 out of 5 stars
3 January, 2026
originally posted on http://www.benefitcosmetics.co.uk/
I would live of this product
My favourite mascara ever! I have used it for over a year and would never go a day without it. Putting it on my lashes and then curling them makes me look I have lashes on. Absolutely brilliant!
5 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
amazing
best mascara ever