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Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty
$29.00
In Stock
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About this item
Highlights
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Description
Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .3 fl oz (US)
Features: Long Lasting
TCIN: 82568041
UPC: 602004039200
Item Number (DPCI): 342-02-5454
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].' '
Shipping details
Estimated ship dimensions: 0.93 inches length x 1.14 inches width x 4.73 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has been a long-time favorite for many guests, praised for its ability to lengthen lashes without clumping. However, recent formula changes have led to mixed feelings, with some guests experiencing smudging issues. Despite this, the mascara is still celebrated for its beautiful application and lasting effects, making it a staple for those seeking a reliable beauty product. Guests appreciate its versatility and the compliments it garners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 22142 reviews
36% would recommend
22 recommendations
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com
Most reliable mascara
Always great. Most reliable product I use.
5 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com
A must buy
One of my favorite mascaras, separates lashes, able to build up with out weighing down lashes.
1 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Worst mascara I have ever used.
If I could give negative stars I would. It goes on way too thick and it does not want to come off, no matter what I used. I wore it a couple of times, I had raccoon eyes by the end of the day every time. I am so disappointed.
1 out of 5 stars
8 September, 2025
originally posted on http://www.benefitcosmetics.co.uk/
New formula has ruined this product
Used this for many many years and never strayed from it. It now smudges and I have stopped using it a few months ago when apparently the formula had changed. Such a shame. Why ruin a good thing? Benefit please return to the original formula.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Blue
Mascara meh
The reviews I read both in star ratings and in blogs/articles were the reason I purchased this product. Because of how quickly mascara gets used up I generally purchase a more common, less expensive brand. I was disappointed to find the quality was just not what all the hype inferred. Coverage was fine, durabiry and waterproof - good but it packed the ability to lengthen my lashes. Guess I'll stick to my old brands and save the $.
5 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
BEST MASCARA
I have small lashes and have tried MANY different brands, expensive ones too, and ALWAYS go back to this brand. The mascara DOES make my lashes look longer, not clumpy, and stays on until I take it off.
1 out of 5 stars
20 August, 2025
originally posted on http://www.benefitcosmetics.com
Very watery
And I applied after shaking the tube and it left a white cast on my skin now I used this before and it was great so what happened So so disappointed
2 out of 5 stars
18 August, 2025
originally posted on http://www.benefitcosmetics.com
Great color, super drying
Love the color and concept, so drying to lips it takes a week o replenish moisture. I use chapstick regularly and cannot imagine they it would do to someone else's go doesn't. Find a less drying formula and I will buy over and over.
5 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com
They're Real Mascara
My go to mascara for years. Try other brands and always come back to using this one !
5 out of 5 stars
7 August, 2025
originally posted on http://www.benefitcosmetics.co.uk/
Best Mascara Ever
This Mascara is my holy grail and will forever be. It is the only product i have found to fully give my lashes the best glow up!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Mascara meltdown
Twenty four thousand reviews averaging 4 out of 5 stars would convince a reader to feel confident in this product but after using it several times, all it does is smudge. I’ve tried cleaning my upper lids, using concealer and powder and the result is the same. Black smudges under my eyes and on my lids. I’m so disappointed with this pricey mascara!
5 out of 5 stars
30 July, 2025
originally posted on http://www.benefitcosmetics.com
I love this product!
I'm not one to use a lot of cosmetics, so this product is just what I was looking for. Just enough color for cheeks and lips without the heavy feeling. If you're someone that just like a little color to brighten your complexion, this is the one.
1 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com
Terrible!
smudged under my eyes every time no matter what I did.
1 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com
Smudgy!
It goes on beautifully and i was really happy with the length and fullness of my lashes. Unfortunately it has smudged every time I've worn it. Within 4 hours of wear I had mascara all under the outside if my lower lash line. I had to throw it out.
5 out of 5 stars
27 July, 2025
originally posted on http://www.benefitcosmetics.com
Amazing for multi-use!
I have tried different types of blush, and I had such a hard time finding a good lip tint, but this is both! I have used blush after trying this, but I still love this for either everyday or more fancy glam makeup. I love the product so much, it is gorgeous, and it smells like wonderful roses. I have found the applicator does begin to flake a little bit, but it isn't super bad. The tint is very nice on the lips. It takes a minute to dry, but it doesn't feel bad on the lips. Beware, if you have uneven lips, you need to be careful during application since they will be different shades.
2 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com
Well, there ya go
I love the look of this mascara on. It lengthens and seperates while adding sexy volume. However! It smudges desperately bad. So badly in fact that I cannot enjoy it. The effect it has on my lashes is so divine. But I look like a mess with black smudges on my face that take away from the attractiveness of my makeup overall. I'm so heart broken. The search continues...
5 out of 5 stars
23 July, 2025
originally posted on http://www.ulta.com
I love this and all Benefit products!
I stick to Benefit mascaras for my long, fine lashes to prevent clumping. I get compliments all the time, which makes me feel like I'm on the right track!
5 out of 5 stars
22 July, 2025
originally posted on http://www.ulta.com
Love!!
Excellent mascara, very buildable and doesn't clump. Lengthens well, too! I'm hooked!
5 out of 5 stars
20 July, 2025
originally posted on http://www.ulta.com
This is the best!
This was the best mascara I've ever used. I am 58 years old and have been through many mascaras. This one is by far the best. Will buy extras to keep on hand so I'll never run out.
1 out of 5 stars
13 July, 2025
originally posted on http://www.benefitcosmetics.com
Absolutely awful! :-(
I loved the Goof Proof Brow Pencil! I was so looking forward to trying this long-lasting mascara. Tried twice and each time within an hour, I look like a raccoon. I have smearing on my upper and lower lids. The worst mascara I ever bought. Very disappointing!