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IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 2 of 3IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 3 of 3
IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 1 of 3

IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe - 0.006oz - Ulta Beauty

ColorUniversal Taupe

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At a glance

About this item

Highlights

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

Description

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].

Shipping details

Estimated ship dimensions: 5.3 inches length x 0.8 inches width x 0.6 inches height
Estimated ship weight: 0.02 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!

submitted by weety - 4 years ago

  • A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO

    submitted byIT Product Expert - 4 years ago
    Brand expert

Q: Do you need to sharpen this pencil? Any recommended sharpeners?

submitted by Bullseye - 10 months ago
See all questions (2)

Additional product information and recommendations

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Guests are saying

This eyebrow pencil is a favorite among guests for its smooth application and natural finish. The universal taupe shade is praised for its versatility, making it suitable for various skin tones. Many guests appreciate the built-in brush for blending, enhancing the overall look. While some have experienced issues with the pencil's durability, the majority find it easy to use and effective for achieving well-defined brows that last throughout the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 4917 reviews
    100% would recommend
    5 recommendations
    5 out of 5 stars
    15 May, 2026
    originally posted on itcosmetics.com
    Image

    Great product

    Love the product. Been using for many years. Would highly recommend.
    Penelope250
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on itcosmetics.com
    Image

    Great Product

    Love this eyebrow pencil. The color is great and it blends well too.
    Jamie Do
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on itcosmetics.com
    Image

    Love This Product!

    Best eye pencil that I have ever used! The only one I use.
    Ad09
    Did you find this review helpful?
    4 out of 5 stars
    5 May, 2026
    originally posted on itcosmetics.com
    Image

    It’s alright

    Color and quality is good. Draws on smoothly and easily.
    ATH11
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on itcosmetics.com
    Image

    Absolutely love this brow pencil!

    [This review was collected as part of a promotion.] My eyebrows are very thin and turning grey. This product makes my eyebrows look natural and it’s very easy to apply!
    Bitsya12
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on itcosmetics.com
    Image

    This stuff is great!

    At my age I'm starting to have odd things happen to my eyebrows along with other areas, but I have noticed I have actual gray hair in my eyebrows. It's nearly invisible but it makes it look like you have sparse areas. This brow pencil subtly blended my eyebrows and I am very pleased that the color was such a good match and it stayed on until I removed it.
    GracefulChaos
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on itcosmetics.com
    Image

    Love it

    I love this brown pencil! It’s the best I’ve ever used
    Blr06
    Did you find this review helpful?
    1 out of 5 stars
    30 April, 2026Verified purchase

    (no review title)

    I did a drive up pick up. When I got home, I had received the box but the inside was empty. No eyebrow pencil.
    Holly
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on itcosmetics.com
    Image

    Great Universal Brow Pencil

    [This review was collected as part of a promotion.] I have been using this brow pencil for 10 plus years. I have to use a brow pencil every day I unfortunately. It’s long lasting and easy to use.
    Alw1blue
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on itcosmetics.com
    Image

    Love it

    I absolutely love the eyebrow pencils I receive from IT cosmetics. They glide on and are perfect for anyone
    Gina69
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on itcosmetics.com
    Image

    Brow magic!

    Fantastic shade that enhances your authentic brow. Blends beautifully and is precise in its application.
    Kim1965
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on itcosmetics.com
    Image

    Best Ever

    [This review was collected as part of a promotion.] This truly is a game changer when it comes to eyebrow pencils and making it look so natural! Love IT!
    Best Mom
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on itcosmetics.com
    Image

    Love it!

    I love these brow pencils. The texture is perfect for smooth blending for a natural look. I’ve tried others but keep coming back to this brow pencil for its unmatched performance. Love it.
    Pfried
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on itcosmetics.com
    Image

    Awesome product! I love the way it fills in .

    [This review was collected as part of a promotion.] Love the way it makes my eyebrows look. It lasts all day long.
    booger
    Did you find this review helpful?
    4 out of 5 stars
    12 April, 2026
    originally posted on itcosmetics.com
    Image

    Easy to apply brow pencil

    I’ve used this brow pencil for several years now and it has always been easy to apply. Recently though the tip of the pencil seems to crumble slightly at times. Never had that happen in the past. Also the caps are not universal like they used to be so you have to figure out which cap goes on which end of the pencil. I still think highly of the product and IT Cosmetics in general.
    Agnes B
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on itcosmetics.com
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    Brow power wow

    I have been using this product for years. First, as a fill in and now to darken my graying brows. I use this product everyday.
    Neenee078
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on itcosmetics.com
    Image

    My favorite brow pencil

    [This review was collected as part of a promotion.] I have loved this brow pencil from the first time I've tried it years ago
    Kbird
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on itcosmetics.com
    Image

    So easy

    [This review was collected as part of a promotion.] Used this product with confidence. Can be rolled out to good length so it doesn't break off. Goes on smoothly and blends in with my dark hair. Using universal color so it isn't too black for filling in.
    Clipper
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 April, 2026Verified purchase

    It eyebrow pencil

    Great eye brow pencil!!! Great price too.!!!
    Candy
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on itcosmetics.com
    Image

    Brow pencil

    Perfect brow liner and color. Can’t find anywhere else. Love it 💖
    MincyJean
    Did you find this review helpful?

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