$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.8 inches width x 5.6 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyebrow pencil is a favorite among guests for its natural look and ease of application. The universal taupe shade blends seamlessly with various hair colors, making it versatile for different skin tones. Many guests appreciate its long-lasting formula, which withstands heat and sweat. However, some have noted recent quality issues with the pencil tip breaking easily. Overall, it remains a go-to choice for achieving beautifully defined brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4800 reviews
100% would recommend
3 recommendations
Please Reconsider Discontinuing this Product
5 out of 5 stars
RED247 - 2 days ago
originally posted on itcosmetics.com
My feelings are so hurt. This was the BEST Eye Brow Gel I've EVER used! I went to several establishments looking for this product. NO ONE had it. I showed the workers, and they were highly impressed with the product, especially the brush. Well, back to looking for a NEW product. As the saying goes, "If it ain't broke, don't fix it." A broke click is right twice a day. This product was on it 24/7.
Brow power
5 out of 5 stars
Dada aka Rhonda T - 2 days ago
originally posted on itcosmetics.com
This Brow color is awesome. Absolutely love this product.
Fills in everything
5 out of 5 stars
Davidsmom - 6 days ago
originally posted on itcosmetics.com
This is my favorite eyebrow pencil! Color blends just right and fills in the sparce areas perfectly
The BEST eyebrow pencil EVER!!
5 out of 5 stars
RubyD - 7 days ago
originally posted on itcosmetics.com
I’ve tried EVERY eyebrow pencil out there. All types. I have very thin and sparse eyebrows. This product makes my eyebrows look so natural. I always have an extra pencil on hand. Highly recommended!!
They stopped making My favorite brow pencil
4 out of 5 stars
YvonneB - 8 days ago
originally posted on itcosmetics.com
so now I use this...it's pretty good, but I prefer the previous version....
Perfect!
5 out of 5 stars
Booksfan - 9 days ago
originally posted on itcosmetics.com
Adjusts to eyebrow color. Application is smooth and easy. Lasts a long time. Worth every penny
I would buy again!
5 out of 5 stars
Sunshine - 13 days ago
originally posted on http://www.ulta.com
I absolutely love this eyebrow powder! It was my first time buying it and had no idea how it would work as I've never tried it! Will buy again and again
Best brow pencil
5 out of 5 stars
Victoria - 14 days ago
originally posted on http://www.ulta.com
Been using for a few about three years now. This is the only brand of brow pencil I buy. Tried others, and they drag your skin. This is the easiest I have found. Love it🌸😊
I have used this product before! This is a repeat purchase!
5 out of 5 stars
Gail - 17 days ago
originally posted on http://www.ulta.com
I love It Cosmetics!I definitely recommend this product!
Easy to apply and lasts all day
5 out of 5 stars
Alexandra2123 - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Easy to apply, lasts all day, really fills in my eye brows after years of over waxing.
Helps my disappearing eyebrows !
5 out of 5 stars
c tay - 22 days ago
originally posted on itcosmetics.com
easy to use , no worry about color match, seems to help with eyebrow regrowth
The best and easiest eyeshadow product!
5 out of 5 stars
Melinda P - 28 days ago
originally posted on itcosmetics.com
Natural looking, easy to use, long lasting, blends wonderfully!
Bought by accident but happy with it.
5 out of 5 stars
dlix - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I actually thought I was purchasing the power eye brow universal color. I was surprised when I saw this one had a different point. But I tried it and don't mind it at all . It goes on easily and the color is also good. I like the taupe shade as I just want the eyebrows to appear natural. My own have thinned out and gone gray. This pencil works fine. I still prefer the other because of the tip...but I'm fine with either.
Brow Review
3 out of 5 stars
C Koue - 1 month ago
originally posted on itcosmetics.com
Its ok but i much prefer the build a brow in the pot. Better color and easier application. Please bring it back.
1 reply from ITC CS team - 1 month ago
Hi there! Thanks so much for your feedback on the Brow Power Universal Eyebrow Pencil. We’re glad you gave it a try! We completely understand your preference for the Build a Brow pot, which was a favorite for many. Unfortunately, it was discontinued due to changes in demand and a shift toward new formulas. We truly appreciate your input and will keep it in mind for future products.
My favorite brow pencil
5 out of 5 stars
Lolaf1111 - 1 month ago
originally posted on itcosmetics.com
Love it . Works great . A must try . I've been using this one for over 10 yrs
Best Brow Product Ever.
5 out of 5 stars
ITCosmetics customer in N - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Good coverage, smooth application, universal color is perfect.
I am a fan!!
5 out of 5 stars
pasqual - 1 month ago
originally posted on itcosmetics.com
This is my first purchase of the It Brow Power eyebrow pencil. I have tried many over the years because my brows have always been sparse. It's one of my favorites! It works very well to fill in my eyebrows and the finish is really pretty. So many eyebrow pencils are hard and I feel that they then leave too harsh of a mark on my brows. This pencil is creamy and you don't have to press hard to apply it, so it gives a much more natural full look to my eyebrow.
Natural looking brows
5 out of 5 stars
Gayle Ryan - 2 months ago
originally posted on itcosmetics.com
Stays on all day. Very natural colors and easy to use
Awesome product!
5 out of 5 stars
Tammy - 2 months ago
originally posted on http://www.ulta.com
This product is awesome and stays on all day even in the heat. I wish I would have discovered it a long time ago!
The best eyebrow pencil
5 out of 5 stars
Mschei444 - 2 months ago
originally posted on itcosmetics.com
I have been using the taupe shade for years. I color my hair so sometimes it’s blonde and sometimes it’s brown, and this shade of eyebrow pencil always looks good no matter the color of my hair.