Sponsored
Pantene Pro-V Volume & Body Shampoo
$8.49 ($0.36/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 72-HR FULLNESS: Shampoo & conditioning system adds fullness for 72 hours**vs. non-conditioning shampoo
- 2X THE PRO-VITAMINS: Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair
- STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stronger hair that's less prone to breakage
- 0% PARABENS & COLORANTS: Nutrient rich, Color safe system, Gentle nourishment, no harsh stripping
Description
CLEANSES & VOLUMIZES. Give your hair the ultimate boost. Pantene Pro-V Sheer Volume Shampoo is designed to give your hair the lift and fullness it craves. It hydrates while it lifts to ensure your hair looks healthy and ready for head-turning styling. Gently cleanses hair to remove buildup and reveal noticeable volume, lift, and control when styled. Pair with Volume & Body Conditioner and Volume Body Boosting Mousse for 72-hour fullness and unbelievable body. Our new and improved silicone-free formula offers 72-hour fullness and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Lift your spirits and your follicles with the scent of creamy berries. Perfect for use on fine or thin hair. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Sheer Volume 72 HR Fullness Conditioner for root-lifting volume.
Scent: Berry, Vanilla, Apple
Hair Type: All Hair Types
Health Facts: Paraben-Free, Dye-Free
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 23.6 fl oz (US)
Features: PH-Balanced, Rinse-Off
TCIN: 83206630
UPC: 080878194544
Item Number (DPCI): 063-02-7441
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium lauryl sulfate, sodium laureth sulfate, cocamidopropyl betaine, sodium citrate, sodium chloride, sodium xylenesulfonate, fragrance, citric acid, sodium benzoate, hydroxypropyl methylcellulose, tetrasodium edta, histidine, panthenol panthenyl ethyl ether, methylchloroisothiazolinone, methylisothiazolinone' '
Shipping details
Estimated ship dimensions: 2.34 inches length x 3.45 inches width x 9.38 inches height
Estimated ship weight: 1.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Pantene Volumizing Collection
About the collection
The Pantene Pro-V Volume Collection is designed to deliver long-lasting fullness while strengthening hair for lightweight, healthy-looking volume. When used as a shampoo and conditioner system, it adds up to 72 hours of fullness compared to a non-conditioning shampoo, helping hair look lifted, thicker, and more voluminous over time.
Formulated with 2x the Pro-Vitamin B5, the collection helps hydrate and strengthen hair without weighing it down. The advanced Pro-V system works to strengthen and build new hair bonds, reinforcing hair’s structure so strands are less prone to breakage and better able to maintain volume.
Designed for gentle, nutrient-rich care, the Pro-V Volume Collection is free from parabens and colorants and is color safe, delivering effective nourishment without harsh stripping. The result is hair that feels stronger, fuller, and naturally voluminous with continued use.
Formulated with 2x the Pro-Vitamin B5, the collection helps hydrate and strengthen hair without weighing it down. The advanced Pro-V system works to strengthen and build new hair bonds, reinforcing hair’s structure so strands are less prone to breakage and better able to maintain volume.
Designed for gentle, nutrient-rich care, the Pro-V Volume Collection is free from parabens and colorants and is color safe, delivering effective nourishment without harsh stripping. The result is hair that feels stronger, fuller, and naturally voluminous with continued use.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to cleanse and add volume to fine and oily hair. Guests appreciate its pleasant scent and lightweight formula, which helps maintain freshness for days. However, some have experienced dryness and irritation, particularly those with color-treated or curly hair. Overall, it seems to work best for those with oily hair types looking for a clarifying option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 971 reviews
quality: 3.7 out of 5
value: 3.87 out of 5
64% would recommend
91 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
Pantene hair
My favorite shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2025
New Formula is Awful
I’ve used this shampoo for 18 years, I know it well. The last bottle I bought is horrendous- I have to use twice as much product to get a lather, and it doesn’t rinse out very well. My hair feels heavy when I get out of the shower. Once dry, my hair doesn’t smell clean anymore, it smells like Day 3/4 dirty hair. I used to be able to wash every 2-3 days and my hair would still look great, now I have to wash every day for it to look clean. Every change this product made was designed for you to go through the product faster, thus making you buy more. Pantene cut some big corners in this new formulation - cheaper, lower quality ingredients - and the result is just awful. I won’t be buying it again.
1 reply from Pantene team - 10 days ago
Thank you for getting in touch about our Pantene Sheer Volume Shampoo. Your loyalty has been greatly appreciated and we cannot express enough how disappointing it is learning of your recent experience. What you've shared has been so unexpected and we are sure this may have been frustrating for you. Please know that we will be handling this with our Quality Assurance team as well as the rest of our Pantene team. It sounds as if the product may be a bit too heavy for your hair type. We'd like to mention that the product did undergo a recent formula change and it's a possibility that it is no longer compatible with your hair type. Hair is usually weighed down and left feeling a bit dirty when the product hasn't been fully rinsed. If you did rinse your hair thoroughly, than it may now be too hydrating for your hair and you might have to switch to a lighter formulation. We would like to assist you further. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025
My favorite clarifying shampoo!
This is my favorite clarifying shampoo. I suffer from scalp psoriasis and have build up all over my scalp. This shampoo helps to remove the build up and flakes while not irritating my scalp and causing any itching or addition dryness. I also have fine hair, which makes my scalp get oily fairly quickly. This shampoo is also great at removing the oil from hair without being too drying. The scent is great as well. Highly recommend if you are looking for a clarifying shampoo for all hair types.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 December, 2025Verified purchase
STRAW
This leaves your hair feeling like dry straw that will crack at any moment (even if you follow that popular hairtok girl’s routine). Honestly, this is the worst shampoo I have ever used.
1 reply from Pantene team - 18 days ago
Thank you for getting in touch about our Pantene Pro-V Sheer Volume Shampoo. We are so sorry to hear that your hair was left feeling quite dry. That's not the kind of results we want for our consumers and we're glad you shared this with us. Please know that we will be handling this with the rest of our team. In the meantime, we'd like to assist you further. As you may already know, hair is usually dry when it hasn't been conditioned well enough and it's a chance that the product used just wasn't the one for your hair type. For a better experience, we recommend using a more hydrating shampoo and pairing it with a rich conditioner. We'd like to assist you further. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page.
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
(no review title)
After years of using bougie brands like Kerastase, Bumble & Davines Abbey Yung turned me on to her routine using this product specifically and i'm not exaggerating when I tell you this is better than the bougie brands and so much cheaper. A lot of the issues I had was because my scalp was not getting thoroughly cleaned since those other brands were too gentle. This has made a world of difference in the volume and overall cleanliness of my scalp. Love this stuff
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Better than any salon quality detox shampoo!
I am a die hard salon quality hair product girl, but wanted to switch up from my Ouai detox shampoo and tbh I’m not sure if I’ll go back to Ouai! This stuff is incredible!! Really gets my scalp clean and fresh and for the price you can’t beat it! I didn’t notice any difference in volume but regardless this stuff will become a repurchase for me!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2025
Nope
Terrible… with this shampoo I have to wash my hair every day because my roots are greasy and the ends are staticky and dry. If you have fine, straight hair, do not buy this.
1 reply from Pantene team - 30 days ago
Thank you for your feedback on Pantene Volume & Body Shampoo. We are sorry to hear about your dissatisfaction with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. Rest assured we will share your comments with the rest of our team. As you likely already know, our shampoos and conditioners offer varying levels of moisturization. This product may be more moisturizing than what is needed for your hair’s texture and condition. If you haven’t already, try using a little less product. Also, if you use both a shampoo and conditioner, use the conditioner on the ends of your hair only. Because the ends usually don’t get enough of the natural oils from your scalp. You can also use a leave in conditioner on the ends of your hair. Please feel free to call us at (800) 945-7768 or email us through our Contact Us page for further assistance.
2 out of 5 stars
28 November, 2025
soft hair but itchy scalp!
i looove the way this makes my hair feel but holy crap! the preservatives [Methylchloroisothiazolinone, Methylisothiazolinone] make my scalp burn & itch!!! such a bummer, i can only use it very infrequently for a deeper clean and put up with an itchy burning scalp for days. i wish i could use it every wash because i cannot find another shampoo as good but i cant, it hurts too much :(
1 reply from Pantene team - 1 month ago
Thank you for getting in touch about our Pantene Pro-V Sheer Volume Shampoo. While we're glad that your hair was left feeling soft, we'd like to apologize deeply for the burning and itching you felt on your scalp. That's truly not the kind of experience we expect for our consumers and we can only imagine how frustrating this may be for you. Please know that we will be addressing this with our Health and Safety team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't already done so. When you have the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page so we may better assist you.
4 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
Great with buildup
This is a really great shampoo if you are doing a double shampoo method. It’s great for clarifying and getting my scalp clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
not for sensitive skin
not for sensitive skin, my scalp burns and itches after using this product which has never happened to me before
1 reply from Pantene team - 2 months ago
Thank you for your feedback on Pantene Pro-V Sheer Volume Shampoo. We are sorry to hear about your experience. Your report is unexpected and we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please give us a call at (800) 945-7768 or email us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
I like how this shampoo last me a month maybe more and when I want a wash that last longer then 2 days I double wash my hair and it’s good up till the 3rd day. I don’t really like how I have to leave it on for 2-3 minutes.
4 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
Gets the job done
This is a solid shampoo with a decent price point! It cleans my hair although, for me, it doesn’t last a full 72 hours. Disappointed that they keep raising the price because that’s the main reason I buy this shampoo.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025
(no review title)
leaves my hair feeling light & refreshed
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
Best clarifying shampoo!
I’ve tried many and this is my go to clarifying shampoo. The only other clarifying shampoo I like is Redken but I don’t like the price, plus it leaves my hair too dry so I end up using more leave in conditioner. This one does a great job at cleaning well, giving volume, without leaving your hair feeling like straw.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
Hair Loss?
Washed my hair for a few weeks and visibly noticed more hair loss while washing my hair then any other shampoo I’ve ever used! My boyfriend used it once and experienced hair loss minutes later when he had never had that happen. Very odd.
1 reply from Pantene team - 3 months ago
Thank you so much for sharing your experience with our Pantene Pro-V Sheer Volume Shampoo! We're really sorry to hear that you've noticed some hair loss, and we want to help you with this. This is certainly not the experience we want for our consumers, and we’re passing this information on to our Health and Safety Team as well as the rest of the Pantene family. Just a quick note: it's completely normal to lose around 50 to 100 hairs a day! Hair goes through a natural cycle where it grows, falls out, and is replaced by new strands. Combing, brushing, and shampooing can help remove hair that's ready to shed, making way for fresh growth. That said, we totally understand that losing more hair than usual can be really unsettling. There are many factors that can lead to significant hair loss, such as hormonal changes (like after childbirth), illnesses, stress, certain medications, or even genetics. We want to reassure you that our hair care products are safe and won’t cause or worsen hair loss. Each product is developed with care and undergoes rigorous testing to ensure it’s effective and safe for our amazing consumers. We understand that your hair is important to you, and we want to support you in finding the best solution for your concerns. Seeking professional advice from a doctor will provide you with the most accurate evaluation and recommendations tailored to your specific situation. We would love to speak with you to find out more about what happened. Whenever you find the time, feel free to give us a call at (800) 945-7768 or send us an email through the Contact Us page on our website.
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
great but stop raising prices
Abbey Yung recommended this and it doesn't disappoint. It's a great daily shampoo that deep cleans. I don't like that Target keeps raising the prices. Last time I bought it, it was $7.99.
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Abby Yung approved
I started using this because of Abby yung, and I love it. I have thick fine hair and I have struggled for years to find something that keeps my hair clean without stripping it. Look no more my friend, this is where you can stop looking and take care of your hair.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Classic
I've been using this for 40 years. The best shampoo for thin, fine hair. And Target has the best price lately.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025Verified purchase
Dry flakey hair :(
Left my hair super dry and flakey
1 reply from Pantene team - 5 months ago
Thank you for your review on Pantene Pro V Volume & Body Shampoo. We are sorry to hear of your experience. Your report is unexpected. Rest assured we are sharing your comments with the Health & Safety Team as well as the rest of the Pantene Team. We want you to know all of our products are thoroughly evaluated to be safe and effective when used as directed. If you haven’t already, we recommend that you discontinue using the product. As you likely already know, hair can look dry if it is not conditioned enough. So this product may not be the correct version for your hair type. We recommend using a richer conditioner or use a leave-in conditioner instead of one you rinse out. Our team would like to learn more about your experience and make some possible recommendations. Please give us a call (800) 945-7768 or email us through our Contact Us page.
4 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Works good
Basic shampoo that works good. Smells good as well