NYX Professional Makeup Thick It Stick It Brow Gel Mascara - Cool Blonde - 0.23 fl oz: Eyebrow Enhancer, Light Tones, Shaping
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ColorCool Blonde
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Guests are saying
This brow gel has garnered mixed feedback from guests, with many praising its ease of application, long-lasting hold, and ability to enhance sparse brows. Guests appreciate the variety of shades available, which cater to different hair colors. However, some have experienced issues with clumping and allergic reactions. Overall, it serves as a versatile tool for achieving natural-looking brows, making it a staple for both everyday and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1574 reviews
easy to apply: 3.82 out of 5
easy to remove: 4.19 out of 5
long lasting: 3.98 out of 5
quality: 3.57 out of 5
value: 3.82 out of 5
61% would recommend
106 recommendations
1 out of 5 stars
22 March, 2026
originally posted on NYX Professional Makeup
Unhappy
The gel was very thick and all it did was made my eye brows goopy. I have some gray eye brows and I bought this item because I thought it would cover it but it did not.
1 reply from NyxCosmetics Consumer Care team - 6 days ago
Oh no, babe! 💔 A 'goopy' brow is definitely not the energy we're going for! 🙅♀ We want your brows looking snatched and filled-in, not like they're in a movie. ☁ We hear you on those stubborn greys—thank you for the real talk! We're sending this straight to our product pros! 💖✨
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
pass
doesn't have good hold or color
1 reply from NYX Cosmetics Team team - 15 days ago
Hi Lesley. Thank you for reaching out to NYX. We are sorry to hear about the experience you had with the Thick It Stick It Brow Gel Mascara. We would like to speak with you directly about it. Please give us a call at 844-335-3510, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
- Skin concern: Sun damage, Pores, Aging
(no review title)
Holds brow hairs in place for most of the day
1 out of 5 stars
21 February, 2026
originally posted on NYX Professional Makeup
Eyebrow Hair color
Doesn't always cover some of the brow hairs. I intend to try another brand of eyebrow. Former mascara was much better
1 reply from NYX Professional Makeup team - 1 month ago
Hi there! Thank you for reaching out about our Thick It Stick It Brow Mascara. We are sorry to hear that this formula didn't provide the full coverage you were looking for and that you preferred our previous mascara-style products. Our goal with this gel was to provide high-impact thickness and hold, but we understand it might not be the perfect fit for everyone's brow type. Your experience is valuable to us, and we will share your comments with our product development team. If you decide to give us another try, we’d love for you to explore our The Control Freak Eyebrow Gel or Lift & Snatch! Brow Tint Pen for a different level of precision.
5 out of 5 stars
18 February, 2026
originally posted on NYX Professional Makeup
My absolute necessity
Absolutely love this! I have 3 hairs and old faded tattoo on each brow..this product give me amazing eyebrows again and I hope it never gets discontinued. Love it!!!
1 out of 5 stars
24 January, 2026
originally posted on NYX Professional Makeup
Bring back the brow mascara!!!!
Not great. SO sad they discontinued the brow mascara. It was my absolute favorite. Sadly will have to find another brand.
1 reply from NYX Professional Makeup team - 2 months ago
Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re sorry to hear that this wasn't the right fit for you, and we have shared your request for the Tinted Brow Mascara with our team for future consideration. We truly value your input as we're always looking to level up. We hope you consider exploring our other brow options to find your new favorite at NYX!
1 out of 5 stars
7 January, 2026
originally posted on NYX Professional Makeup
Want the Brow Mascara Back
Did not work foe me. Bring back the Tinted Brow Mascara PLEASE
1 reply from NYX Professional Makeup team - 2 months ago
Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re sorry to hear that this wasn't the right fit for you, and we have shared your request for the Tinted Brow Mascara with our team for future consideration. We truly value your input as we're always looking to level up. We invite you to explore our other brow options to find your new favorite!
5 out of 5 stars
12 December, 2025Verified purchase
- Hair color: Black
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Blackheads, Pores
- Skin type: Normal
(no review title)
Love IT! The efect is amazing and definitely you can see more volume
1 out of 5 stars
9 December, 2025
originally posted on NYX Professional Makeup
Awful!
Horrible brow product. It leaks out of the tube when the tube is closed and is literally sticking to anything it touches. It’s a shame the brow mascara was discontinued….it was fabulous. I’ve had to find another brand of brow mascara because the only good one NYX made is not available now.
1 reply from NYX Professional Makeup team - 2 months ago
Hey! Thank you for sharing your thoughts on our THICK IT. STICK IT!™ BROW GEL. We're truly sorry to hear about your experience with the packaging and that it hasn't lived up to your favorite discontinued products. Your feedback is very important to us, and the team has been made aware. If you're still having issues with the tube, please give us a ring at 844-335-3510 and reference case number 44317311 so we can assist.
5 out of 5 stars
3 December, 2025
originally posted on NYX Professional Makeup
Amazing Brow Gel!!!
One of my absolute favorite brow products!! This does NOT deserve the hate, it's the best drugstore brow gel I've found yet! If you want darker, thicker brows that actually stay in place, this is the product! I've used high end brow gels that dont tint as well and definitely don't hold in place as well as this. I highly recommend it!
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
Great!
This is my go-to brow product! Holds pretty well and fills in the sparse areas on my eyebrows. It can feel a tad bit sticky and wet when applying but that didn't bother me as it dried down pretty quick. Definitely recommend!
1 out of 5 stars
25 November, 2025
originally posted on NYX Professional Makeup
Messy and not useable
The brow gel did not go on each lash but just smeared over the eyebrows and looked awful.
1 reply from NYX Professional Makeup team - 4 months ago
Hey! Thanks for your feedback on our Thick It. Stick It!™ Brow Gel. We're sorry to hear this brow gel didn't meet your expectations for application. We've passed your comments on to the team – we're always leveling up! We invite you to check out our other brow options to find your ultimate brow combo at NYX!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
Yikes
You will seriously thank me for not buying this! Save yourself the hassle of washing it out bc it sucks!
1 reply from NYX Cosmetics Team team - 5 months ago
Hi there! Thank you for reaching out about our NYX Professional Makeup Thick It Stick It Brow Gel Mascara. Oh no, we're so genuinely sorry to hear that our product caused you such frustration and wasn't a good fit. We never want anyone to have a negative experience, and we truly regret the hassle it caused. Your honest feedback is important to us.
1 out of 5 stars
4 November, 2025
- Skin type: Normal
- Hair color: Grey
- Eye color: Brown
- Skin concern: Sensitivity
- Skin tone: Light
(no review title)
This was a waste of money; very disappointed; nothing like the old tinted brow mascara; to thick and clumpy; please bring back old brow mascara
1 reply from NYX Cosmetics Team team - 5 months ago
Hi there! Thank you for reaching out about our NYX Professional Makeup Thick It Stick It Brow Gel Mascara. We're truly sorry to hear that our new Tinted Brow Mascara didn't meet your expectations and that you're disappointed with the change. We understand how frustrating it is when a beloved product changes, and we truly value your feedback about it being too thick and clumpy compared to the old formula. We're always listening to our community, and your comments are incredibly important to us.
3 out of 5 stars
25 October, 2025Verified purchase
(no review title)
The Auburn color was more of a dark blonde, so I returned.
1 reply from NYX Cosmetics Team team - 5 months ago
Hi coraebro! Thank you for reaching out about NYX Professional Makeup Thick It Stick It Brow Gel Mascara. We are sorry to hear you did not get the results you had expected. Your feedback is important to us and we will be sure to share it with our team. We hope you continue to use our products with greater satisfaction. XOXO
1 out of 5 stars
15 October, 2025
originally posted on NYX Professional Makeup
I would tell everyone not to buy this product!!!!!
NYX used to carry possibly the BEST tinted brow mascara on the market. The brunette shade covered my gray brow very nicely and with a natural look. All of your current products look like THICK SLUDGE and do not provide a light natural look. The new products are akin to heavily made-up eyelashes that a clown might wear.
1 reply from NYX Professional Makeup team - 6 months ago
Hey there! We're so sorry to hear our THICK IT. STICK IT!™ Brow Gel wasn't your fave. Your feedback is with the team – we're always leveling up! We suggest checking out our other brow options to find something you'll totally love. For a fun way to unlock your perfect match, take our Brow Finder Quiz here: https://tinyurl.com/2ahqkqwh. We hope you find your ultimate brow combo at NYX!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 October, 2025Verified purchase
Terrible product
This gel just clumps on the brow so it looks terrible. Then when you try to take it off, it flakes and makes a mess.
1 reply from NYX Cosmetics Team team - 5 months ago
Hi Irish Lady. Thank you for reaching out to NYX regarding the Thick It Stick It Brow Gel. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 844-3353510, M-F, 9am-5:30pm, ET and provide us with your case #43182154. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase
Not worth the hype
This is not worth the hype. Didn't work so great. Try a different brand or a pencil.
1 reply from NYX Cosmetics Team team - 6 months ago
Hey! Thanks for sharing your thoughts on our Thick It Stick It Brow Gel Mascara. Bummer to hear it wasn't your fave, but we've totally let our team know – we're always leveling up! Your feedback means everything to us. Don't sweat it, check out our other brow products to find your perfect match – we know you can slay those brows with NYX!
2 out of 5 stars
3 September, 2025
originally posted on NYX Professional Makeup
Wretched usurper of the brow mascara
This sad supplanter of the brow mascara, which was my singularly most important and effective cosmetic product, is a sorry disappointment. Gummy, fuzzy yuck. Why can’t we have our brow mascara back? I’ll have to find another product line. Sorry, NYC, this is a big fail.
1 reply from NYX Professional Makeup team - 7 months ago
Hey! Thank you for sharing your thoughts on our THICK IT. STICK IT!™ BROW GEL. We're sorry to hear this wasn't your fave and have let our team know - we're always looking to level up. We invite you to explore our other brow products at NYX to discover your holy grail! Keep slaying XOXO
3 out of 5 stars
3 September, 2025
originally posted on NYX Professional Makeup
nope
At least it is the same brunette color that I used in their "tinted brow mascara". But that is all. This goopy, full of weird "hairs" that can dry and flake into my eyes. The brow mascara worked perfectly-this does not. I threw this away and will attempt to find a replacement from a different company.
1 reply from NYX Professional Makeup team - 7 months ago
Hey! Thank you for sharing your thoughts on our THICK IT. STICK IT!™ BROW GEL. We're sorry to hear this wasn't your fave and have let our team know - we're always looking to level up. We invite you to explore our other brow products at NYX to discover your holy grail! Keep slaying XOXO