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Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4

Kellogg's Raisin Bran Crunch Original Breakfast Cereal - 15.4oz

$3.99 ($0.26/ounce)
FlavorPlain Crunch
Size15.4 - Sold out
Count1 - Sold out

Out of Stock

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About this item

Highlights

  • CRUNCH WITH PURPOSE: Good source of fiber to help support digestive wellness; Made with real fruit, plus 6 vitamins and minerals
  • BURSTING WITH DELICIOUS: Sweet sun-ripened raisins, toasted flakes, and crunchy oat clusters glazed with a touch of golden honey
  • GET UP AND GO: Each serving delivers 17g of whole grains to help you start your day; Enjoy sweet flavor and crunchy texture in every spoonful
  • GREAT ANY TIME OF DAY: A low fat, fiber cereal to enjoy with your favorite dairy milk or oat milk; Makes tasty office snacks or road trip snacks
  • WHAT YOU GET: Includes one 15.4 oz box of Kellogg's Raisin Bran Crunch cereal; Shelf stable; Instant and ready to eat

Description

Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a deliciously crafted breakfast cereal. This satisfying, sweet cereal is a good source of fiber to help support digestive wellness and is made with real, sun-ripened raisins. Toasted flakes and crunchy oat clusters glazed with a touch of golden honey deliver bursts of flavor and texture in every spoonful. Each serving provides 6 key nutrients from real fruit and grains, plus 17g whole grains. This cereal is heart healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). Every bowl is packed with a satisfying crunch and delicious flavor. Whether you enjoy this cereal with your favorite milk for part of a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a crispy snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.

Serving Size: 55.0 g

Serving Per Container: 8

Amount Per Serving:

Calories: 190
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 46g17%
Dietary Fiber 4g16%
Sugars 19g
Added Sugars 13g26%
Protein 4g
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1mg6%
Potassium 280mg6%
Niacin mg15%
Phosphorus mg10%
Magnesium mg10%
Zinc mg10%
Copper mg20%
Manganese mg60%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 250
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56g20%
Dietary Fiber 4g16%
Sugars 28g
Added Sugars 13g26%
Protein 10g
Vitamin D 2.2mcg10%
Calcium 250mg15%
Iron 1.1mg6%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin, contains 2% or less of corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin e) for freshness

Allergens & Warnings:

CONTAINS WHEAT INGREDIENTS.
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 15.4 Ounces
TCIN: 12918631
UPC: 041192102073
Item Number (DPCI): 231-00-0446
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 0.9625 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is cereal sweetened?

submitted by Sad Bird Lady - 1 year ago

  • A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.

    submitted byMichele - 1 year ago

  • A: This product contains 9g of added sugar per serving. You can view the product smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102110#productnutrition

    submitted byConsumer Care - 2 months ago

Q: What is the typical expiration date of cereal?

submitted by Lsya - 6 years ago

  • A: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.

    submitted byConsumer Care - 6 years ago

  • A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.

    submitted byR - 2 years ago

Q: Are there any animal products utilized?

submitted by KTC - 3 months ago

  • A: Yes, the sugar in this product may be processed with animal derived bone char.

    submitted byConsumer Care - 2 months ago

Q: Why is the Iron content on the family size only 1.8mg (10%DV) vs the 16.5mg(90% DV) on the regular size box?

submitted by SP in DC - 6 months ago

  • A: Currently, the iron is 1mg per 1 cup serving, 6% of the daily value. Please note that our recipes may change and we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 6 months ago
See all questions (4)

Additional product information and recommendations

Guests are saying

Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3363 reviews
    quality: 4.38 out of 5
    taste: 4.69 out of 5
    value: 4.19 out of 5
    90% would recommend
    290 recommendations
    1 out of 5 stars
    28 March, 2026
    originally posted on wkkellogg.com
    Image

    Raisin Bran Soggy

    Until you fix what is wrong, you need to change the name to “raisin bran soggy”! We have been eating this product daily for years. We loved how it stayed crunchy until the last bite. For some reason, the last several boxes are just thin, small flakes that are more like crumbs and the cereal is soggy by the by the time I put the milk back into the fridge and take my first bite!! Please go back to the original recipe…If it ain’t broke, don’t fix it!!!
    Gumby2104
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Solid filling breakfast

    [This review was collected as part of a promotion.] Kellogg’s has always been reliable, consistent no frills cereals. The way it looks it exactly what you get here. High fiber bran and semi sweet raisins. Of you’re looking for one of those sweet cereals this isn’t it. It is on the healthier side and does keep you full for the morning. Good for me being a teacher that never gets a break. I’ve always said it l cereals would have resealable packaging maybe one day…
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on wkkellogg.com
    Image

    SOOOO GOOOOD 💙

    I love Raisin Bran and RB Crunch. This is amazing though! It tastes like a blueberry muffin. Love it!
    Makena521
    Did you find this review helpful?
    2 out of 5 stars
    27 March, 2026
    originally posted on wkkellogg.com
    Image

    Recipe change?

    Have you changed the recipe for Raisin Bran Crunch?
    JeanT
    Did you find this review helpful?
    1 out of 5 stars
    26 March, 2026
    originally posted on wkkellogg.com
    Image

    Where's the Raisins!?

    First time I bought a box in about 5 years. Ok there's shrinkinflation, I'm ok with that to a degree. But for the first time ever I had a bowl of RasinBran and it had no raisins. What an utterly disappointing morning.
    MorningGuy
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Delicious wholesome cereal that I will never get sick of

    [This review was collected as part of a promotion.] I love Raisin Bran!! One of my favorite cereals. Works great as a meal or a snack. It’s delicious, hearty, healthy, and nostalgic. I eat mine with almond milk. It’s perfectly sweet without being sugary. No weird aftertaste or odor. I’ve eaten this for years and it’s always a nice treat to have. I will always go back to this cereal, it’s one of the greats.
    TaliaB
    Did you find this review helpful?
    3 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Great taste but would like without sugar

    [This review was collected as part of a promotion.] Kellogg’s Raisin Bran Original cereal tastes very good and is perfect for breakfast or a snack. The only drawback is the ingredients it contains sugar and brown sugar syrup. The added sugar is not needed to sweeten this cereal up that much especially since 1 cup has 9g of sugar. I know myself that I have more than 1 cup of cereal so that’s more than 9g of sugar. If there’s brown sugar syrup then there should be no need for sugar to be added as well. We’re in a day and age where foods contain so many added sugars and ingredients but more people are looking for healthier options. This cereal has minimal ingredients but adds unnecessary sugars.
    RobinK
    Did you find this review helpful?
    1 out of 5 stars
    18 March, 2026
    originally posted on wkkellogg.com
    Image

    BRING BACK THE CUPS

    I CANT FIND THESE IN THE SINGLE CUPS ANYWHERE!! THEY ARE CONVENIENT AND WAY BETTER THAN REGULAR BLAND RAISIN BRAN. DO NOT DISCONTINUE THE SMALL CUPS!!!!!
    FaymusRighter
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Like it

    [This review was collected as part of a promotion.] Really good love the taste, even my toddler like it. It has really good ingredients and best thing is good for digestion and the amount of fiber on it perfect. Would buy it again.
    AnaM
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on influenster.com
    Image

    Yummy!

    [This review was collected as part of a promotion.] I love this cereal. I love the mixture of crunchy and chewy with the raisins. I also thought the raisins would make the cereal super sweet, but it was the perfect amount.
    CheyenneS
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on influenster.com
    Image

    Healthy!

    [This review was collected as part of a promotion.] This is one of our go-to cereal brands! We love it and get it every 2 weeks. Most cereal is full of garbage but this one we don’t feel bad eating. It’s good too!
    MichelleH
    Did you find this review helpful?
    4 out of 5 stars
    16 March, 2026
    originally posted on influenster.com
    Image

    Tastes good and fresh.

    [This review was collected as part of a promotion.] I haven't had Raisin Bran in a long time, and figured that I would try it again. I did like the flavor and freshness of this cereal, although to be honest I did have to add a little sugar. 😁
    CHRISM
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Classic cereal with delicious raisins

    [This review was collected as part of a promotion.] The bran flaks are crunchy and satisfying, and the raisins are honestly the best part. They’re sweet, soft and so flavorful. This is a great quick breakfast option, but I also find myself grabbing a bowl in the middle of the afternoon when I want something light but filling. Simple, tasty and always a great choice to keep in the pantry.
    DanielleS
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026
    originally posted on wkkellogg.com
    Image

    Misleading product

    This product’s container is misleading. The box clearly shows blueberries, with a disclaimer that the photo is enlarged to show texture. Combined, those are misleading in that there are NO visible blueberries in the cereal. Completely disappointed and will not buy again. Shame on Kellogg’s.
    Disappointed
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on influenster.com
    Image

    So yummy

    [This review was collected as part of a promotion.] Thank you for the sample. I love this cereal. The bran is so crisp and the raisins are plenty. I love that the bran and raisin mixed together gives an amazing taste. Not too sweet but just right. It is easy to digest and one bowl is plenty for me.
    NaomiS
    Did you find this review helpful?
    2 out of 5 stars
    11 March, 2026
    originally posted on wkkellogg.com
    Image

    Where are the raisins?

    I’ve never written a review for cereal before, but this one felt necessary. What happened to the raisins? There used to be so many that I would often leave some at the bottom of the bowl. Now I find myself searching for them, and I usually run out of raisins about two-thirds of the way through the bowl. The packaging still claims there are “two scoops of raisins,” but that certainly doesn’t seem to be the case anymore. At this point, it feels more like half a scoop at best. Very disappointing for a cereal that used to be known for being generous with the raisins.
    1 reply from Consumer Care team - 20 days ago
    We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on wkkellogg.com
    Image

    GREAT !

    LOVE the crunch in each bunch.... even eat it for lunch
    DD23
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Classic Breakfast option with good fiber !!

    [This review was collected as part of a promotion.] I think Raisin Bran is just a classic cereal and there is a reason why it has been popular for so long. It isn't super sweet like many of the other cereals out there, it just has a light sweetness to it. I made mine with whole milk and the milk becomes really yummy after the cereal has been sitting in there for a bit and imparts some of that sweetness into it. The flakes have a really nice crunch to them too, and even when it gets a little soggy with the milk it still has a bit of crunch left which is very pleasant overall. Those little bits of raisins provide a nice textural contrast to the flakes as well. Considering the amount of fiber you get in there, which is always good since not enough of us get enough fiber every day, I think this is a great option for breakfast and I'd highly recommend it.
    ColeR
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    A reliable and nutritious cereal with crunchy bran flakes and natural sweet raisins-great for a quick fiber-rich breakfast.

    [This review was collected as part of a promotion.] Kellogg's Raisin Bran Original Cereal is a classic breakfast cereal that combines crispy bran flakes with sweet, chewy raisins for a balanced and satisfying start to the day. The flakes have a hearty texture and mild wheat flavor, while the raisins add natural sweetness that pairs perfectly with milk. This cereal is also a good source of fiber, making it a filling and wholesome option for busy mornings. It's simple, nutritious, and has a familiar taste that many people have enjoyed for years.
    GiaoH
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on influenster.com
    Image

    Crisp bran flakes and a good raisin chew

    [This review was collected as part of a promotion.] On the surface Raisin Bran is humble: crisp bran flakes, a good chew from the raisins, and just enough sweetness keeps you coming back for more spoonfuls. The balance is important. When the raisins are plentiful and the flakes stay crunchy in the milk, it's quite a respectable breakfast. It's not fancy, it's not trying to be clever. It simply works.
    NatashaM
    Did you find this review helpful?

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