Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 2 of 4L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 3 of 4L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 4 of 4
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 1 of 4

L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos

$9.49 ($0.34/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
  • Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths; From the Number 1 Skincare Serum Brand; Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
  • Elvive Hyaluron + Pure Collection: First, clarify with the Hyaluron + Pure 72H Purifying Shampoo; Then, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
  • Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. The 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Then, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system.
Packaging may vary.
Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner.
Hair Type: All Hair Types, Oily
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Clarifying
Net weight: 28 fl oz (US)
TCIN: 92331273
UPC: 071249692271
Item Number (DPCI): 063-02-1262
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

1202785 m aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, parfum / fragrance, sodium chloride, citric acid, cocamide mea, sodium benzoate, sodium hydroxide, hexylene glycol hydroxypropyl guar hydroxypropyltrimonium chloride, limonene, sodium hyaluronate, salicylic acid. f.i.l.# t70032019/1

Shipping details

Estimated ship dimensions: 9.56 inches length x 3.22 inches width x 3.22 inches height
Estimated ship weight: 2.01 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this the best on market

submitted by Clubohara - 1 month ago

  • A: Hi there! Thank you for reaching out, Elvive Hyaluron Pure is a top-tier choice for oily hair because it expertly balances deep purification with essential hydration. Unlike standard clarifying shampoos that can strip the hair, our dual-action formula uses Salicylic Acid to remove excess oil for up to 72 hours of fresh roots, paired with Hyaluronic Acid to keep your lengths weightlessly hydrated. It is our most advanced purifying solution, designed to deliver a professional-clean feeling that lasts. Because you're worth it.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo is suitable for all hair types, specifically designed for oily hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this shampoo hydrate hair after cleansing?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the shampoo hydrates lengths while purifying the scalp, ensuring hair feels fresh.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the refreshing effect last?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo provides up to 72 hours of fresh roots and hydrated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features Salicylic Acid for purification and Hyaluronic Acid for hydration.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What fragrances are included in this product?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo is scented with bright berries, cherry blossom, sweet vanilla, and sandalwood.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this cruelty free?

submitted by TK - 5 months ago

  • A: Hello TK! L'Oreal Paris does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: The main photo is rehydrating shampoo and the text is purifying shampoo. Which is it?

submitted by Anon question asker - 6 months ago

  • A: Hi there! Thank you for reaching out about our L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We sincerely apologize for any confusion caused by the discrepancy between the main photo and the product text. To clarify, the product you are referring to is indeed our L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. The main image might be showing a different variant within the Elvive Hyaluron Pure line, or it could be an unintentional error. We are continuously working to ensure all our product information is accurate and consistent across all platforms.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: Is this shampoo sulfate free?

submitted by Marlen m - 7 months ago

  • A: Hello Marlen m. Thank you for reaching out about L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. The ingredients are: 1202785 M - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019/1).

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: Can I use this shampoo everyday?

submitted by mel - 1 year ago

  • A: Hi there mel! Thank you for reaching out to us about using the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This shampoo can be used daily, it's formulated with salicylic acid to help regulate oil production and hyaluronic acid to hydrate without weighing hair down. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
See all questions (12)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This shampoo is designed for oily hair but has received mixed feedback from guests. Many appreciate its lightweight formula that cleanses without weighing hair down, making it suitable for fine or wavy hair. However, some guests experienced issues with greasiness, strong fragrance, and dryness. Overall, it offers a refreshing clean and is praised for its hydrating properties, making it a potential choice for those seeking balance in their hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 471 reviews
    quality: 3.23 out of 5
    value: 3.32 out of 5
    34% would recommend
    32 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026Verified purchase

    Misleading?

    This does not do what it says it does I was so disappointed. It dries out my hair like crazy and my hair gets oily fast. It says for oily scalp and dry ends and it ends up DRYING up my ends and making my hair MORE OILY?! My hair is fine and straight for reference. The only reason I’m adding a star is because it smells so good. But either way not a good product. crazy work L’Oréal.
    1 reply from L'OrealParisProductExpert team - 5 days ago
    Hello Samantha! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    Samantha
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 May, 2026Verified purchase

    Lightweight and Great for Fine Hair

    Even though this shampoo says it’s for oily hair, my hair actually tends to be on the dry side. I decided to try it because the ingredient list looked simple and lightweight, and it has worked really well for me. My fine, thin hair does not do well with silicones, proteins, waxes, or heavy ingredients. This shampoo feels light, cleans well, and leaves my hair feeling fresh without feeling coated or weighed down. I pair it with my Redken conditioner, and that combination has been consistently great for my hair. If you have fine hair that reacts badly to a lot of ingredients, this one may be worth trying.
    Slight Orange scent
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2026

    Great fir oiky hair or stretching out wash days

    I have long, slightly wavy, oily hair. I struggled with finding a shampoo that effectively cleans and didn’t leave my hair greasy the next day. I found this and now its the only shampoo I continue to buy.
    Dxonnie
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2026

    Hair seems more oily?

    This shampoo leaves my scalp and bangs area so oily and greasy looking only several hours later. I saw others mentioned the smell, I think it smells fine but absolutely do not recommend for anyone that gets oily greasy hair
    1 reply from L'OrealParisProductExpert team - 21 days ago
    Hi Katieman1. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Elvive Hyaluron Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Katieman1
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2026Verified purchase

    Fragrance is too strong

    Fragrance is strong and irritating to scalp and airways. The shampoo does get hair clean and it looks good, but I’ve never used a shampoo with fragrance this strong. 24 hours after the wash, my scalp is burning and my throat is sore from the strong smell. This shampoo would be so much better without the intense smell!!
    Elizabeth
    quality: 2 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2026

    Leaves my scalp oily, dries out my hair

    The only good thing about this shampoo is the pleasant fragrance; it's fairly mild. This product is supposed to control oily scalp for 72 hours. It doesn't work. It dries out the ends of my hair and yet leaves it looking oddly heavy and greasy. It does nothing for my oily scalp. Only 12 hours after washing my hair, I had to use a spray in dry shampoo to look decent enough to leave the house. The hyaluronic ingredients don't do anything for me. I get better results with salisylic acid shampoo.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for sharing your feedback on our Hyaluron Pure Purifying Shampoo. We are sorry to hear that it did not provide the 72-hour oil control you expected and left your hair feeling heavy. While Hyaluronic Acid is designed to hydrate the lengths without weighing them down, we understand it may not have been the right fit for your specific scalp needs. Since you mentioned better results with Salicylic Acid, you might find our Elvive Extraordinary Clay range more suitable, as it is specifically formulated with clay to deeply purify oily roots. As you purchased this at Target, we recommend checking their return policy for a possible exchange. Your detailed experience has been shared with our product team.
    MSMC359
    quality: 1 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    31 March, 2026Verified purchase

    (no review title)

    Im came off of birth control and my scalp got extremely oily with acne and so far this is the only shampoo that has helped my scalp. It definitely dries my hair out tho but id rather have clean scalp. I tried many other clarifying shampoos like Tsal or dove with zink but they all made me lose too many hair in the shower during the wash for some reason.
    Kim
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on lorealparisusa.com
    Image

    Amazing

    I have been trying to find a shampoo and conditioner that work in my hair since I was a little girl. This is by far the best I have ever found. My hair has never been this happy.
    Kirsten
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    24 March, 2026Verified purchase

    Way too drying!!

    This dried my scalp out horrible! I even had my 11 year old son use it to see if it was just my skin and it did the same thing to him. Also the pump never worked either but that is besides the point. Literally GAVE me horrible flakes after one use
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello Jackie! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    Jackie
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on lorealparisusa.com
    Image

    It’s really bad stuff

    While using this shampoo my husband’s hair started fall falling out, What in the world would cause that , it is a very bad product.
    1 reply from LeCare team - 2 months ago
    Hi Gail- We are sorry to hear about your husbands experience after using the product. So that we can best assist you please have your husband call us @ 1.800.631.7358 M-F 9am-5:30pm EST and provide case # 45808205 to the advisor answering his call. It would be helpful to have the product with him when he calls.
    Gail
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026

    Made my hair fall out

    Made my hair fall out. Hair was dry afterwards. Major dislike
    Sb
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026

    Avoid

    This actually makes your hair stink like it doesn’t smell clean . Don’t buy.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! We appreciate you taking the time to reach out about our Elvive Hyaluron Pure Purifying Shampoo. We're sorry to hear the scent of our product was not as expected. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    A
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    Love this!

    Perfect for my fine curly hair!
    SK
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 February, 2026Verified purchase

    Huh?

    This is meant for oily hair, and I got it to moisturize my ends while keeping my roots clarified, and yet my hair has never been more oily-feeling. It’s very heavy, keeps hair looking greasy and make me have to wash my hair everyday because it leave such a heavy residue.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hello Marisa! We are sorry to hear that the Elvive Hyaluron Pure Purifying Shampoo did not provide the refreshing and balanced finish you expected. This formula is specifically designed with salicylic acid to help clarify oily roots while hyaluronic acid provides weightless moisture for the lengths and ends. Since it can sometimes feel heavy if too much product is used or if it isn't thoroughly rinsed out, we suggest focusing the application only on your roots and using lukewarm water to ensure every bit of the clarifying formula is cleared away. This helps to achieve a clean feel while maintaining the hydration your hair needs. Thank you for sharing your experience and helping us understand how our products perform for you.
    Marisa
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026Verified purchase

    Irritating

    Made me itch so bad on my scalp and neck like non stop after a few uses.. at first I liked it but after about 3 weeks of use I got irritated really bad and it started leaving a film on my hair, but my hair wasn’t greasy yet
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi there! We are so sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    a
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    21 January, 2026
    originally posted on lorealparisusa.com
    Image

    Gave me dandruff and itchy scalp

    I have never in my life gotten dandruff and itchy scalp, but ever since I start using this shampoo the next day after washing my hair, the itchy starts and the dandruff gets built. In terms of the oily hair issue, I can’t see a massive improvement either. I had to stopped using this shampoo and conditioner and now, no itch, not dandruff, so I can’t confirm it was this product.
    1 reply from LeCare team - 3 months ago
    Hi Dina! Thank you for sharing your experience after using Hyaluron Pure Purifying Shampoo. We apologize for the discomfort you have experienced. If you need further assistance or would like to give more feedback, please reach out to us at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #44924406 when you call.
    Dina
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 January, 2026

    Amazing!

    I don’t understand all the negative reviews? I usually use all premium hair care products from Kerastase, Oribe, Moroccanoil, Amika & Wella but thought I would randomly try this since the price point is so low, there wouldn’t be any real loss. I LOVE it. As someone with a very oily scalp & roots and extremely dry, frizzy, highlighted lengths/ends, this has been a godsend. This gives you the healthy shine you want without the heavy weighed down strands. I have volume I’ve never had before. I chase moisture and shine in all of products, which unfortunately usually means weighed down hair with no volume. Not with this shampoo! It cleanses my hair, adds shine and enough moisture to prevent my hair from feeling like literal straw. And the SMELL! I love it. As I have very dry lengths and ends, I do pair this with Loreals Elvive conditioner made for moisture instead of the coordinating conditioner from this specific line. Match made in heaven! I have shiny, hydrated, healthy looking BOUNCY hair for the first time. I use with my regular Kerastase detangler and hair oil and I’ve finally cracked the code to perfect blow out hair!
    Han
    quality: 5 out of 5
    value: 5 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 January, 2026Verified purchase

    Absolutely no

    First shampoo that upon First try made me saywth is this?? Pump didn't open either.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi lishy. We sorry to hear about your experience with L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. We would like to speak with you please contact us directly at 800-631-7358 M-F 9am to 5:30pm EST and provide the advisor answering with case #44697233. Please have the product available when calling, we look forward to hearing from you.
    lishy
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 December, 2025Verified purchase

    (no review title)

    Great hair growth
    margo
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 December, 2025

    Great for oily roots without drying my hair

    I recently started using the L’Oréal Paris Elvive Hyaluron Pure Purifying Shampoo because my roots get oily fast, and I’m really impressed with how clean it leaves my scalp. It lathers really well and instantly makes my hair feel refreshed without stripping it. I love that it removes buildup but still keeps the ends soft and not tangled or dry. The scent is fresh and not overpowering. After a few washes, I noticed my hair stays cleaner for longer, which is exactly what I needed. Definitely a great option for anyone with oily hair who still wants a lightweight, hydrating feel.
    Thaili T
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy