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Roe Wellness Mineral Brush On Sunscreen Powder for Sensitive Skin with Zinc Oxide & Titanium Dioxide - SPF 50 - 0.21oz - 2 of 4Roe Wellness Mineral Brush On Sunscreen Powder for Sensitive Skin with Zinc Oxide & Titanium Dioxide - SPF 50 - 0.21oz - 3 of 4Roe Wellness Mineral Brush On Sunscreen Powder for Sensitive Skin with Zinc Oxide & Titanium Dioxide - SPF 50 - 0.21oz - 4 of 4
Roe Wellness Mineral Brush On Sunscreen Powder for Sensitive Skin with Zinc Oxide & Titanium Dioxide - SPF 50 - 0.21oz - 1 of 4

Roe Wellness Mineral Brush On Sunscreen Powder for Sensitive Skin with Zinc Oxide & Titanium Dioxide - SPF 50 - 0.21oz

$24.99 ($119.00/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Broad-spectrum SPF 50 protection
  • Powered by 24% zinc oxide and 23.9% titanium dioxide to shield skin from UVA and UVB rays
  • Mineral sunscreen that blends smoothly without white residue
  • Lightweight, breathable powder for a natural, flawless finish
  • Translucent mineral powder suitable for all skin tones and textures
  • Hydrating ceramide EOP to support skin and provide lasting moisture and protection
  • Gentle and safe for sensitive skin, including the scalp
  • Suitable for all ages; consult a healthcare professional for children under 6 months
  • Mess-free, convenient for on-the-go touch-ups
  • Made without fragrance, dyes, gluten, or common irritants
  • Vegan and reef-safe

Description

Roe Wellness SPF 50 Mineral Powder provides broad-spectrum sun protection with a lightweight, breathable formula. Powered by 24% zinc oxide and 23.9% titanium dioxide, gentle minerals that physically reflect and scatter harmful UVA and UVB rays to protect the skin. Ceramide EOP helps hydrate and strengthen the skin barrier, leaving skin soft, supple, and better protected. The powder blends smoothly and leaves no greasy feel or white residue. Suitable for babies and adults, it can be applied alone or over moisturizer, with other sunscreen products, or over makeup for a natural finish. This convenient powder is great for on-the-go touch-ups and protects exposed skin from head to toe, including the scalp. It is gentle, reef-safe, vegan, and cruelty-free.

Suggested Use:
Apply as a daily sunscreen to any exposed areas to help prevent sunburn. It can be applied to the scalp to protect from sunburn and reduce flakiness. Use throughout the day as a touch-up, reapplying every two hours or after swimming once the skin is dry.

Ingredients:
Active:

Titanium Dioxide-23.9%
Zinc Oxide- 24.1 %
Inactive:
Silica, Mica, Polymethyl Methacrylate, Ascorbic Acid (Vitamin C),
Ceramide EOP, Sodium Hyaluronate (Hyaluronic Acid), Tocopherol (Vitamin E), Camellia
Sinensis Leaf Extract, CI 77492, CI 77491

About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.

Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Scent: Unscented
Product Form: Powder
Primary Active Ingredient: Zinc Oxide
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Sun Protection
Net weight: .21 Ounces
SPF: 50
Features: Broad Spectrum Protection, Blocks UVB Rays, Non-Comedogenic, Blocks UVA Rays, Pediatrician Tested
TCIN: 94724870
UPC: 850038901059
Item Number (DPCI): 007-08-2204
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

titanium dioxide' '23.9% zinc oxide' '24.1%

Purpose

Sunscreen Sunscreen

Uses

Uses: Helps prevent sunburn.

Directions

Directions: Apply liberally 15 minutes before sun or water exposure. Works best on moisturized skin. Reapply: After 80 minutes of swimming or sweating, Immediately after towel drying, At least every 2 hours, Children under 6 months: Ask a doctor

Other information

Other Information: Sun alert: Limiting sun exposure, wearing protective clothing, using sunscreens may reduce the risks of skin aging, skin cancer, and other harmful effects of the sun.

Inactive ingredients

slica, mica, polymethyl methacrylate, ascorbic acid (vitamin c), ceramide eop, sodium hyaluronate (hyaluronic acid), tocopherol (vitamin e), camellia sinensis leaf extract, ci 77492, ci 77491

Shipping details

Estimated ship dimensions: 4.6 inches length x 1.21 inches width x 1.2 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Will this product expire?

submitted by Ann - 1 month ago
  • A: Like all sunscreen products, our SPF 50 Mineral Powder does have an expiration date. You’ll find it printed on the packaging. For best protection, we recommend using it before that date and replacing it once it expires, since SPF efficacy can decrease over time. 🤍

    submitted byRoe Wellness - 1 month ago
    Brand expert

Q: How do you get the product to dispense?

submitted by Nic Bee - 2 months ago
  • A: To get the powder flowing, push the brush outside the capsule, remove the clear rubber band from around the bristles, and rub the brush back and forth on the palm of your hand for 5-10 seconds until you see some powder coming out. Since the brush bristles are new and dense, it may take a little finessing to get the powder started. If you are still having trouble, please reach out to our customer service team at hello@roewellness.com for assistance 🤎

    submitted byRoe Wellness - 1 month ago
    Brand expert

Q: Is this waterproof? Can it be used while swimming?

submitted by spagooter61 - 2 months ago
  • A: Our SPF 50 Mineral Powder is not water-resistant and should be reapplied after exposure to water or heavy sweating. We recommend using our SPF 50 Mineral Stick for water activities, which is water-resistant up to 80 minutes! 🤍

    submitted byRoe Wellness - 2 months ago
    Brand expert

Q: What age range is this safe for

submitted by XRoseX - 2 months ago
  • A: Our SPF 50 Mineral Powder is designed to be gentle and suitable for both adults and children. Per FDA guidelines, we recommend use for those 6 months and older. As with any skincare product, if you have specific concerns about using it on your child, we always suggest checking with your child's pediatrician or a healthcare professional.

    submitted byRoe Wellness - 2 months ago
    Brand expert

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1 out of 5 stars
18 May, 2026Verified purchase

(no review title)

$30 down the drain. The bottom was not secure and fell off and 90% of the powder fell on the floor.
Halie
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2 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2026Verified purchase

Be careful with the bottom

It takes a bit before some of the powder comes out. Super disappointed about how easily the bottom unscrews and all of the powder comes out. Huge waste of money since we just got it and only used a few times.
Phouthaly
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5 out of 5 stars
9 May, 2026
originally posted on www.roewellness.com

Great

[This review was collected as part of a promotion.] This mineral powder is very easy to put on.
Cami K.
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1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026

Sunburn after this

Packaging is awful and please apply real sunscreen on your skin and you kiddos this doesn't not prevent from sunburn and I am talking from experience
Behnaz
1 guest found this review helpful. Did you?
5 out of 5 stars
8 May, 2026
originally posted on www.roewellness.com

Skeptical of mineral powder sunscreen

[This review was collected as part of a promotion.] Skeptical of mineral powder sunscreen but this is a game changer! We used this at Disney all day and worked like a charm. It’s much easier to apply to toddlers than lotions. We will always have this on hand in our house.
Ariana P.
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1 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026Verified purchase

Package Function

I am quite disappointed. I was hoping to be genuinely impressed with this product's design and functionality; however, upon opening the box, I found that the powder had already spilled out of its container. I initially thought this was due to rough shipping, so I attempted to salvage the remaining powder by putting it back into the container. Unfortunately, as soon as I sealed it, the cap snapped open again, causing all the powder to spill onto my carpet. I am very disappointed.
1 reply from Roe Wellness team - 1 month ago
Hi Kim! Thank you for sharing your experience. We’re so sorry this happened! It sounds like the bottom cap may have come loose during transit, which caused the product to spill when first opened. If the bottom cap is not screwing back on correctly, it sounds like it may have been damaged. This isn’t the experience we want for you at all, and we’d love to help make it right. Please reach out so our team at hello@roewellness.com so we can assist you directly and guide you through next steps.
Kim
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026Verified purchase

(no review title)

it spilled everywhere the 1st time I opened it. terrible design. cant speak to the sunscreen b/c never was able to use it.
1 reply from Roe Wellness team - 1 month ago
Hi Ally! Thank you for your feedback. We’re so sorry this happened! It sounds like the bottom cap may have come loose by accident. This isn’t the experience we want for you, and we’d love to help make it right. Please reach out to us at hello@roewellness.com so our team can assist you directly—we’re happy to help!
Ally
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase

Poor packaging and no real SPF coverage

Poorly designed applicator - it felt cheap and flimsy, and it did not dispense the product at all. As a dermatologist, I can say that you will not get any adequate sun coverage from this formula.
1 reply from Roe Wellness team - 1 month ago
Thank you for your feedback, and we’re sorry to hear you had trouble with the applicator experience. Our SPF powder is designed with a self-dispensing brush, and on first use it may take a few extra steps to get the powder flowing. To activate it, push the brush out from the capsule, remove the clear protective band around the bristles, then rub the brush back and forth on the palm of your hand for 5–10 seconds until powder begins to dispense. Because the bristles are new and dense, it can take a little finessing at first. Regarding coverage, our formula is SPF 50 broad spectrum mineral protection and is tested to meet applicable sunscreen standards when used as directed. As with any powder sunscreen, generous and even application, along with regular reapplication, is important for proper protection. Please reach out to us at hello@roewellness.com if you’re still having trouble, as we’d be happy to help further!
chacha89
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3 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2026Verified purchase

Much smaller than expected, but convenient

I know that the ounces are clearly listed, but WOW. When I received this product in the mail, it was way smaller than I expected. I got this sunscreen to brush on my baby’s head and face when we go for walks. So far, it has been convenient to use. The powder is hard to get out during the first use. Turn the tube over and give it a few taps on a hard surface and the powder will eventually make its way into the brush.
Kn
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
15 April, 2026Verified purchase

Packing is not it

Just like the other item, the packaging sucks! Can’t get it to come out. Love the owner behind the brand but come on you have to do some QC on packaging at this price
1 reply from Roe Wellness team - 1 month ago
To get the powder flowing, push the brush outside the capsule, remove the clear rubber band from around the bristles, and rub the brush back and forth on the palm of your hand for 5-10 seconds until you see some powder coming out. Since the brush bristles are new and dense, it may take a little finessing to get the powder started. If you are still having trouble, please reach out to our customer service team at hello@roewellness.com for assistance 🤎
Kailyn
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026

(no review title)

I love this sunscreen for my blondie toddler to put on his scalp! My other son has alopecia areata so I love this to cover his bald spots & it's clean so putting it on their scalp doesn't worry me!
LB
3 guests found this review helpful. Did you?
5 out of 5 stars
28 February, 2026
originally posted on www.roewellness.com

Great

[This review was collected as part of a promotion.] I love this stick so much. It’s so easy to keep in your purse or car on the go and actually works! Helps with not getting burnt in the FL sun.
Brielle
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5 out of 5 stars
26 February, 2026

(no review title)

Love this entire line! Love that the SPF is zinc, we are allergic to all the clear based spf’s so I use this for myself and my kiddo! Love the barrier cream as well!
Becky
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5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase

Highly recommend _ 5 stars

I absolutely love this product so much. I don't love how a liquid sunscreen feels heavy on my face so this product is perfect for me. Lightwieght and easy to apply especially at the hairline so my hair isn't greasy or oily. This sunscreen powder contains the important minerals (zinc oxide & titanium dioxide) I am looking for in a sunscreen to keep my skin protected and the brush makes it easy to keep in my purse for touch ups on the go. Highly recommend.
christineannm
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025

Love the Mission, Not the Mica” ⭐

Roe Wellness promotes a beautiful message about creating safe, vegan skincare for moms and babies — but then the very first inactive ingredient in this SPF powder is mica. It’s a bit ironic, considering mica can be sensitizing and isn’t exactly the purest mineral choice for delicate skin. While the formula applies well, the ingredient list feels out of step with the brand’s own clean-beauty claims.
1 reply from Roe Wellness team - 4 months ago
Thank you for your feedback. We truly appreciate conversations around ingredients, as transparency and education are very important to us. Mica is included as an inactive ingredient in a very small amount to help with texture, blendability, and the overall finish on the skin. Mica is a naturally occurring mineral commonly used in skincare and cosmetic products. It is considered safe for cosmetic use and is widely accepted by clean beauty standards when responsibly sourced and properly formulated. Our SPF powder is designed to be gentle, lightweight, and suitable for sensitive skin, and like all of our products, it is thoughtfully formulated to align with our clean, family-friendly standards. We always encourage customers to review the full ingredient list to make the best choice for their personal preferences, and we’re happy to answer any questions about our formulations! 🤍
natalie
12 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase

Great sunscreen powder don't keep in your purse

I like the product, but if you keep it in your purse, somehow it gets unscrewed and the powder empties out into your purse and covers everything so that sucked.
Krafty
5 guests found this review helpful. Did you?
5 out of 5 stars
8 September, 2025
originally posted on www.roewellness.com

Best sunscreen for me and my baby

[This review was collected as part of a promotion.] Love this sunscreen, easy to apply and reapply while we are out and about. Don't have to worry about thick residue on my baby
Sapna M.
1 guest found this review helpful. Did you?
1 out of 5 stars
26 August, 2025
originally posted on www.roewellness.com

Applicator doesn't work

[This review was collected as part of a promotion.] Typically these brushes dispense the SPF powder but in this case it does not and I have to unscrew the bottom and sprinkle the SPF powder on a napkin then dab with the brush. This obviously wastes a ton of the powder and is very inconveniant as I can't use it while I'm mobile.
Sharon M.
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5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025

Love this Powder!!!

Love this SPF powder! It is so easy to throw in my bag and use on the go. It works amazing for my scalp, not greasy at all and completely invisible. I do not go in the water much, and for water days with kids we use roe's SPF 30 lotion or SPF 50 stick, so this powder is perfect for everything else.
Halpal
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025

Game changer

Okay first off, this isn’t intended for water. Anyone with a brain would know that it would wash off in water. We use it daily in hair parts, little legs sticking out of the stroller on walks, hands while driving or just a quick dust for the park when you don’t want to mess with the greasy, lotion of a clean sunscreen. It’s incredible and I use it as much on myself as I do my kids!
madisoncasey
4 guests found this review helpful. Did you?

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