Includes: 2 Firefly light up toothbrush with built-in timer and battery
Encourage Brushing: Light up timer encourages proper brushing for your child by flashing for 1 minute, the dentist recommended time for properly cleaning each row of teeth
Premium Bristles: With premium soft bristles designed especially for little ones, this light up toothbrush for kids gently brushes away plaque, helping prevent gum disease and tooth decay
Dentist Recommended: Dentists recommend brushing your child's teeth for 2 minutes, twice per day for proper oral care, resulting in healthy teeth and brighter smiles
Easy Storage: Your child's light up toothbrush comes with a less mess suction cup bottom for convenient standup storage and a cleaner bathroom, making organization simple!
Description
Brushing just got exciting with Firefly's Kids Light Up Timer Toothbrush! This Firefly toothbrush has premium soft bristles which gently and effectively clean between teeth and along gum line, brushing away plaque and helping to prevent gum disease and tooth decay. The light up timer flashes for 60 seconds, the dentist recommended time for the proper cleaning of upper and of lower teeth. Children should brush upper teeth until the light stops flashing and repeat for bottom teeth. It also features a less mess suction cup for standup storage and cleaner bathroom. Make healthy habits fun with Firefly!
Overall Length: 7 Inches
Suggested Age: 3 Years and Up
Health Facts: Fluoride-Free
Head Type: Compact
Bristle Material: Nylon
Bristle Type: Soft
Product Warning: Use with adult supervision, not for children under the age of three
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.02 inches length x 2.17 inches width x 8.73 inches height
Estimated ship weight: 0.099 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Thank you for your question. This toothbrush is recommended for age 3 and up
submitted byFirefly Toothbrush - 7 years ago
A: Hi, thanks for your question. The Firefly Kids' Light-Up Timer Toothbrush is recommended for children ages 3 and older.
submitted byFirefly Team - 4 months ago
Brand expert
Q: age limit? Is it suitable for a 1 year old?
submitted by Ale - 7 years ago
A: No, product is recommended for kids 3 and over.
submitted byFirefly Toothbrush - 7 years ago
A: Hi thank you for your question. The Firefly Kids' Light-Up Timer Toothbrush is recommended for children ages 3 and older.
submitted byFirefly Team - 4 months ago
Brand expert
Q: How many batteries come in the toothbrush
submitted by Vanessa - 7 years ago
A: The product comes with internal battery able to approximately last 3 months, when light no longer flashes it is time to change the toothbrush.
submitted byFirefly Toothbrush - 7 years ago
A: Hi, thank you for your question. The Firefly Kids' Light-Up Timer Toothbrushes contain 3 button (watch-like) alkaline batteries that are not replaceable.
submitted byFirefly Team - 4 months ago
Brand expert
Q: Is this toothbrush bpa free?
submitted by Nana - 6 months ago
A: Hi, thank you for your question. We don’t use materials with BPA, but we also do not test for the presence of it. If an item is BPA free it will be listed on the label as a claim.
submitted byFirefly Team - 4 months ago
Brand expert
Q: Does this product contain bpa?
submitted by monica - 10 months ago
A: Hi, thank you for your question. We don’t use materials with BPA, but we also do not test for the presence of it. If an item is BPA free it will be listed on the label as a claim.
submitted byFirefly Team - 4 months ago
Brand expert
Q: Is it safe to submerge the toothbrush in water? My toddler keeps trying to take it in the bathtub . . .
submitted by Amma D - 1 year ago
A: Hi thank you for your question. We don't recommend submerging the Firefly Kid's Light-Up Timer Toothbrush as it does contain batteries and will potentially no longer work once submerged in water.
submitted byFirefly Team - 4 months ago
Brand expert
Q: Why did my toothbrush stop lighting up barely a month after purchase?
submitted by John - 1 year ago
A: Hi thank you for your question. Due to the nature of the "Try Me" feature on the packaging of the Firefly Kids' Light-Up Time Toothbrush, the button is often pushed while sitting on store shelves resulting in the battery life being weakened over time.
This toothbrush set is designed to make brushing fun and engaging for children, featuring a light-up timer that encourages them to brush for the recommended duration. Many guests appreciate the suction base that keeps the toothbrushes upright and clean. However, there are concerns about the durability of the light feature, with several guests reporting that it stops working after a short period. Overall, it offers a playful approach to dental hygiene for kids.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
1618 star ratings
4.5 out of 5 stars with 1618 reviews
effectiveness
4.0 out of 5
effectiveness: 4.03 out of 5
quality
3.6 out of 5
quality: 3.58 out of 5
value
3.8 out of 5
value: 3.81 out of 5
64% would recommend
242 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 August, 2026Verified purchase
Great in theory
Was great while the light lasted. Great in theory… they need to tweak execution though. The light did not last for us. Bought three two packs of these and the lights stopped working pretty quickly within 2-3 weeks on one of each of the packs. I’d love it if the lights lasted for 2.5 - 3 months (how often you’re supposed to replace toothbrushes).
Big mama
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
3 out of 5 stars
22 August, 2026Verified purchase
Stopped working quickly
Second time buying this. The first time the light stopped working really quickly. Since it’s a great price am trying again,
1 reply from Firefly Team team - 5 days ago
We are sorry to hear about your experience with the Firefly Kids' Light-Up Timer Toothbrush. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or https://contact.fireflytoothbrush.com and reference case number 2190923. We look forward to addressing your concerns and hearing from you!
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
9 August, 2026Verified purchase
(no review title)
Child loves the light makes it more fun.
Did you find this review helpful?
5 out of 5 stars
26 July, 2026Verified purchase
(no review title)
Love this. Encourages my kids to brush good
Godinez Family
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5 out of 5 stars
7 July, 2026Verified purchase
(no review title)
My kids LOVE them
LaNesha
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 June, 2026Verified purchase
Timer light breaks too quickly
I like that the bottoms suction to the counter well but the timer light stops working too quickly. And when toddlers are using this toothbrush, it leads to *big emotions* when it’s not working.
1 reply from Firefly Team team - 2 months ago
We are sorry to hear about your experience with the Firefly Kids' Light-Up Timer Manual Toothbrush. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or https://contact.fireflytoothbrush.com and reference case number 2172802. We look forward to addressing your concerns and hearing from you!
Christine
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 May, 2026Verified purchase
Light stop working after 2 days of use.
Not worth it
1 reply from Firefly Team team - 3 months ago
We are sorry to hear about your experience with the Firefly Kids' Light-Up Timer Manual Toothbrush. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or https://contact.fireflytoothbrush.com and reference case number 2164477. We look forward to addressing your concerns and hearing from you!
Akshar
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
18 May, 2026
(no review title)
These are fantastic manual brushes for the price!! They light up for 1 minute so my son knows to do two cycles of the light up. They are good quality and fun to use. They could honestly get away with charging more but I'm glad they don't!
HawkMom
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1 out of 5 stars
30 April, 2026Verified purchase
(no review title)
This has a button battery in it my son somehow tore off the bottom and exposed the battery thank God nothing happened but they need to change this product.
1 reply from Firefly Team team - 4 months ago
We are sorry to hear about your experience with the Firefly Kids Light-Up Timer Manual Toothbrush. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or https://contact.fireflytoothbrush.com and reference case number 2157528. We look forward to addressing your concerns and hearing from you!
rebecca
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 March, 2026
Shockingly unsafe
Thought this was a cool idea and my kid liked it. Literally the SECOND TIME he used it, it snapped in two. Not sure why it’s designed this way but there are even sharp metal bits sticking out or the brush (see picture). Absolutely would not recommend. They’re lucky he didn’t get hurt otherwise this would be a lawsuit!
1 reply from Firefly Team team - 4 months ago
We are sorry to hear about your experience with the Firefly Kids' Light Up Timer Toothbrush. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-866-373-7374or https://contact.fireflytoothbrush.com/?subject=Customer%20Service and reference case number TW2153762. We look forward to addressing your concerns and hearing from you!
Frustrated dad
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
19 February, 2026Verified purchase
(no review title)
I love the concept of a light up tooth brush for my 6 year old to help with the timing of brushing his teeth, however one of the toothbrushes didn't work.
Awilliams
effectiveness
2.0 out of 5
effectiveness: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 January, 2026Verified purchase
(no review title)
Love the light timer on this! My toddler brushes until it turns off
Magali
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 January, 2026Verified purchase
Best toothbrush for kids
My kids LOVE these!!
Dana
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 January, 2026Verified purchase
(no review title)
would not recommend. light stopped working after about a week.
Jes
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
15 January, 2026Verified purchase
The best!
Kids are obsessed love the suction cup and the blinking timer. Made them want to brush their teeth
Bri
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 January, 2026Verified purchase
(no review title)
Perfect for the grandkids
HawaiiGirl
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 January, 2026Verified purchase
(no review title)
my son enjoys brushing his teeth with this toothbrush. having the light flashing really helps keep him brushing. He loves to turn off the lights to brush his teeth
Alicia
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 December, 2025Verified purchase
(no review title)
I like that these stand up on the counter. Both of my boys like the light up feature.
JoJo
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 December, 2025Verified purchase
(no review title)
Works great for my grandson!
Andavis7
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
4 December, 2025
(no review title)
Purchased this 2x and both times one of the toothbrushes stopped working within a month. I gave it the the doubt the first time, but quickly broke the second time as well. I wouldn't recommend this product.
