Almay All-Day Eyeliner Pencil - 205 Black - 0.01 oz: Hypoallergenic, No Fragrance Added, Contains Vitamin E
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Guests are saying
The eyeliner has received mixed feedback from guests, with many praising its ease of application and long-lasting wear. However, concerns have been raised about the recent formula changes, which some guests feel have negatively impacted the product's quality. While the color selection remains appealing, the new formula has led to issues such as breakage and difficulty in application. Guests appreciate the hypoallergenic nature of the product, making it suitable for sensitive eyes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 575 reviews
easy to apply: 3.55 out of 5
easy to remove: 3.96 out of 5
long lasting: 3.67 out of 5
quality: 3.52 out of 5
value: 3.42 out of 5
57% would recommend
64 recommendations
5 out of 5 stars
11 August, 2026
originally posted on almay.com
Un producto muy bueno
[This review was collected as part of a promotion.] I have been using this brown eyeliner for many years now. It goes on like butter and lasts all day. I have very sensitive eyes that get allergic reactions easily, but this eyeliner doesn't irritate my eyes at all hence why this is the only eyeliner I use! It has no aroma I love it , really recommend it 😍
5 out of 5 stars
11 August, 2026
originally posted on almay.com
I really love this brown shade!!! It gives my eyes soft, natural look.
[This review was collected as part of a promotion.] I really like this brown eyeliner. It goes on smoothly and the color looks very natural. I actually prefer brown over black because i feel like black eyeliner makes my makeup look heavier. The brown gives me a softer, more natural look while still defining my eyes. Perfect for everyday makeup. ✨
5 out of 5 stars
11 August, 2026
originally posted on almay.com
Subtle shimmer
[This review was collected as part of a promotion.] This eyeliner in brown/topaz is great. It has a subtle shimmer that is not overbearing. It goes on very smooth and is long lasting. This is the perfect shade for someone with brown or blue eyes to make them pop!
5 out of 5 stars
11 August, 2026
originally posted on almay.com
It’s beautiful eyeliner 👌
[This review was collected as part of a promotion.] It’s beautiful navy color eyeliner pencil. Perfect to remove. Very light to control. Navy color perfect for my eyes, very easy to use and very comfortable for my eyes all day.👌👌👌
5 out of 5 stars
10 August, 2026
originally posted on almay.com
amazing!
[This review was collected as part of a promotion.] I absolutely adore how this brown eyeliner looks on me. Unlike dark eyeliner, which tends to fade and make my eyes appear excessively dark, this product is exceptional. It’s waterproof and can last up to 6-7 hours, making it a fantastic choice for long-lasting eye makeup. I recommend it! It’s very light and durable!
5 out of 5 stars
5 August, 2026
originally posted on almay.com
Love
[This review was collected as part of a promotion.] Love it it’s amazing pen I really have to say all the colors are incredible. The glide on easy really blend really definable really nice to make a cat eye with.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2026Verified purchase
- Hair color: Black
- Skin concern: Aging
- Skin type: Normal
- Skin tone: Medium
- Eye color: Brown
(no review title)
Love it great product!!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2026Verified purchase
Disappointed all around
This review is about the customer service line and how the product has changed. The eyeliner is too dry now and drags. The worst part was trying to get customer service to do something about my return. The toll free line people are useless and rude. Target you should and can do better than the current customer service people.
5 out of 5 stars
1 June, 2026Verified purchase
(no review title)
I love the color and the price is reasonable
4 out of 5 stars
30 April, 2026
originally posted on influenster.com

Great Product!
Almay Eyeliner Pencil goes on easy and gives your eyes the appearance you are looking for. Its performance allows for its pigmentation to give your eyes a lasting defined finish.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
- Eye color: Hazel
- Skin concern: Sensitivity
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
Quality is nothing like it used to be. Basically unusable.
I’ve been using this for many years. Lately the quality has been deteriorating. My most recently purchased Almay eye liner broke off with when using for the first time. The lead is very thin and brittle, nothing like it used to be. The pencil was unusable. I will never purchase this again, despite years of this being a favorite.
5 out of 5 stars
Thumbs down graphic, would not recommend
28 March, 2026Verified purchase
(no review title)
love this eyeliner goes on smooth and I love the brown color
1 out of 5 stars
12 March, 2026
originally posted on almay.com
Bring back the Intense I-color!!
I had found an “intense I-color black pearl” manufactured in 2009 in my mother’s make up box and I loved it, but recently it completely broke so we went to find a new one; the intense I-color was out so we tried this one and… it was horrible! It doesn’t go on nicely or smoothly on my waterline at all like the I-color, it smudged like crazy, doesn’t even apply nicely as a fake tattoo type of pencil and it wouldn’t come off with a make up wipe by less m applied serious force. Which—by the way—isn’t ideal when the product is on your FRIGGEN EYES!!! I got so many compliments with the intense I-color, it only lasted so long because it was rarely used and I had found it about a month ago. But this all day one? Complete and utter garbage 😭😭 maybe it’s intended for wings instead of the emo type of look I do daily, but it was the only make up I’d put on daily and I genuinely was starting to freak out when I realized this wasn’t working at all, nor was it even good.
1 out of 5 stars
27 February, 2026Verified purchase
(no review title)
Do not like bc waterproof and very hard to remove
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
- Skin tone: Medium
(no review title)
Target is always on top of things
1 out of 5 stars
14 February, 2026
originally posted on almay.com
Awful! Bring back old Intense I-Color formula!
Whyyyyy would you discontinue the clearly beloved Intense I-Color line???! I’ve used Black Pearl Intense I-Color loyally for over a decade- please bring back the original formula! This new “version” is TERRIBLE! Like, you went from the best eyeliner I’d ever used to the worst! It’s nothing like the old formula which had a great glide and good blendability. Look at ALL these terrible reviews saying the same thing. Clearly you have a market for the Intense I-Color! So bring it back and make your customers happy again!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
- Hair color: Black
- Eye color: Green
Crumbly
This eyeliner crumbles and flakes into your eyeballs and becomes irritating after a day of wear. Literally looks and feels like grains of sand in and around my eyes. So disappointing.
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
(no review title)
This eye liner is very easy to apply. it doesn't smear and lasts all day long without touching up.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Great eyeliner!
Love this eyeliner! It does as it says. Lasts all day! I like to use black on the upper lashline & brown on the lower.
5 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025Verified purchase
(no review title)
Best eyeliner ever made!