Acts as a home hub to connect and control smart home accessories, with Thread for more connectivity⁵
4K Dolby Vision and HDR10+ for vivid picture quality
Dolby Atmos for three-dimensional, theater-like sound²
Incredible power with the A15 Bionic chip
Siri Remote brings precise control with a touch-enabled clickpad
Apple Original shows and movies from Apple TV+³
The latest shows, movies, sports, and live TV, all in one place¹
More ways to enjoy your TV with Apple Arcade, Apple Fitness+, and Apple Music³
Use AirPlay to share photos, videos, and more from your iPhone, iPad, and Mac on your TV⁴
Private listening with up to two sets of AirPods
Pair with HomePod mini for hands-free control with Siri
Acts as a home hub to connect and control smart home accessories
Description
Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+.¹ Get theater-like Spatial Audio with Dolby Atmos that immerses you in sound.² Use it as a home hub to securely connect and control smart home accessories. With Ethernet for high-speed data transfer and Thread for more connectivity.
What's in the Box • Siri Remote • Power Cord
Legal ¹Subscription may be required to access some content. Not all content is available in 4K HDR formats. 4K resolution requires 4K-capable TV. Title and app availability are subject to change. Some apps are not available in all areas. ²Dolby Atmos features require Dolby Atmos–capable devices and may not be available for all titles and languages. ³Apple TV+, Apple Music, Apple Arcade, and Apple Fitness+ all require a subscription. ⁴AirPlay is compatible with second-generation Apple TV or later. ⁵Compatible with HomeKit or Matter-enabled Thread accessories only. Requires Thread-enabled home hub or border router.
Technical specifications Go to apple.com/apple-tv-4k/specs for a complete set.
Dimensions (Overall): 1.2 Inches (H) x 3.66 Inches (W) x 3.66 Inches (D)
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: November 4, 2022
TCIN: 85979158
UPC: 194253097396
Item Number (DPCI): 057-10-4106
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.71 inches length x 4.14 inches width x 3.11 inches height
Estimated ship weight: 1.168 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: No, it does not. You will have to purchase one.
submitted byJessw - 2 years ago
A: Hi Malonzo087, thanks for reaching out about Apple TV 4K (3rd generation).
No, it does not include an HDMI cable.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 2 years ago
Target expert support
Q: Can you use your iPhone as a remote control with this model?
submitted by Bryan31030 - 2 years ago
A: Yes you can, there is a built-in remote feature that is accessible in the Control Center of any iPhone running the latest version of iOS. https://support.apple.com/guide/tv/iphone-ipad-apple-watch-a-r
submitted byjessie01 - 2 years ago
A: Hi Bryan31030, thanks for reaching out about Apple TV 4K (3rd generation)
Yes, you can use an iPhone as a remote for Apple TV.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJustin - 2 years ago
Target expert support
Q: What is the difference between the two?
submitted by Curious - 2 years ago
A: The 128gb also has an ethernet connection. Much more reliable then wifi provided you have an ethernet outlet to plug into.
submitted bynytechy - 2 years ago
A: Hi Curious, thanks for reaching out about Apple TV 4K (3rd generation).
The only difference between the two listed on this listing is one has 64 GB of storage while the other has 128 GB of storage.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 2 years ago
Target expert support
Q: Can u download the spectrum app on Sony tv with this
submitted by Toni - 2 years ago
A: You can connect the Apple TV to your TV via HDMI and download the Spectrum TV App within the Apple TV to stream Spectrum TV.
submitted byJon - 2 years ago
A: Hi Toni, thanks for reaching out about Apple TV 4K (3rd generation)
Yes. The Spectrum app can be downloaded for use on your Apple TV.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJustin - 2 years ago
Target expert support
Q: do u need wi-fi for it to work?
submitted by Tv 4 k - 4 years ago
A: It requires Internet access. The 64GB version is WiFi only. The 128GB version has both WiFi and wired connectivity.
submitted byApple Jedi - 4 years ago
A: Hi, Tv 4 k! Regarding your question about the Apple TV 4K (3rd generation): To properly use this device as intended an internet connection is required. If you have any further questions, please don't hesitate to contact MyTGTtech at 877-698-4883 every day, between 7am-11pm CST.
submitted byTaylor - 4 years ago
Target expert support
Q: Will this model see my old model and just continue with my apps, or will I have to re-install all apps ie. Netflix, HBO and others to new model?
submitted by ccTexan - 2 months ago
A: Hi, thanks for reaching out about Apple TV 4K (3rd generation)
Once you login to your Apple ID your App history will load up. However many streaming apps may require you to sign in on the new device.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJustin - 2 months ago
Target expert support
Q: What model year is this?
submitted by Crester1 - 3 months ago
A: Hi, thanks for reaching out about Apple TV 4K Wi‑Fi with 64GB storage
This model was initially released on November 4, 2022
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJustin - 3 months ago
Target expert support
Q: Do the cords I have for an old Apple TV work with the new Apple TV 4K|?
submitted by Curious - 3 months ago
A: Hi, thank you for reaching out about Apple TV 4K (3rd generation).
Yes, the standard power cord from your old Apple TV will work perfectly with the new Apple TV 4K (3rd generation). Both use a standard, non-polarized figure-8 (C7) cable, so you can keep your old cable routed behind your TV setup to save time.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 3 months ago
Target expert support
Q: What all do I need to buy to get set up for Apple TV?
submitted by Nancy - 8 months ago
A: Hi, thank you for reaching out about Apple TV 4K (3rd generation).
To set up the Apple TV 4K (3rd generation), you will need to purchase an HDMI cable and ensure you have a compatible TV and broadband internet access.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 8 months ago
Target expert support
Q: Can i plug the hdmi port on tv or does it need to plug into router? I do not have access to my router, only the tv
submitted by Lynne - 8 months ago
A: Hi, thanks for reaching out about the Apple TV 4K (3rd generation)
You do not need to plug the Apple TV into your router. It is designed to work completely wirelessly.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
The Apple TV has received positive feedback for its excellent streaming capabilities, easy setup, and seamless integration with other Apple devices. Guests appreciate the high-quality picture and user-friendly interface, making it a great addition to any home entertainment system. However, some guests have expressed concerns about customer service experiences and issues with the return policy. Overall, it stands out as a powerful streaming device that enhances viewing experiences.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
441 star ratings
4.5 out of 5 stars with 441 reviews
display
4.5 out of 5
display: 4.54 out of 5
ease of use
4.5 out of 5
ease of use: 4.5 out of 5
features
4.5 out of 5
features: 4.5 out of 5
speed
4.5 out of 5
speed: 4.45 out of 5
value
4.3 out of 5
value: 4.25 out of 5
80% would recommend
117 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 August, 2026Verified purchase
Nada
It never came yet I paid for it and was denied a refund or replacement. Last time I ever shop at target
Jason
display
1.0 out of 5
display: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
1.0 out of 5
features: 1 out of 5
speed
1.0 out of 5
speed: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 July, 2026Verified purchase
Dud
Got a defective one and return window expired in less than a month
Bon
display
1.0 out of 5
display: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
1.0 out of 5
features: 1 out of 5
speed
1.0 out of 5
speed: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 July, 2026Verified purchase
(no review title)
Works perfectly in my setup.
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 June, 2026
APPLE TV
We were on vacation in Kauai and my mother-in-law who wanted to watch sports and her favorite shows on TV on her schedule. Fortunately she had xfinity at her home in California, which offers their customers a fantastic feature (xfinity streaming). To utilize this we needed an Apple TV box that was sold at the Lihue Target store. Went online ordered the Apple, picked it up, and "voila" she can access all of home recordings 😊
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 June, 2026Verified purchase
Easyyyyyy
Really easy to setup
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 June, 2026Verified purchase
(no review title)
The product is excellent, but the delivery experience with a target delivery was horrendous. Target has a lot to catch up on with other online retailers, including its customer service group.
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 March, 2026Verified purchase
Must have streaming box
Love this device
Manze18
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 March, 2026Verified purchase
Return Policy
To be clear if this was a review for the Apple TV, it would be 5 stars. My qualm is for Target’s return policy for this item and lack of communication around it. I attempted to return this just because I no longer needed it. The box is unopened in new condition. I was told I can’t return this item because it’s past the return window. The return policy linked from the item only references 90 days, which I am well within. I understand there is a more limiting policy for electronics and was told that a stricter return window should have been communicated in my receipt of the item. I checked and it is not. While you communicate what else I may be interested in buying based off of this purchase or an Apple Arcade offer and offer tracking info and whatnot, at no point did Target communicate a return by date or window. Are customers just supposed to inherently know that specific items fall outside the realm of your overarching return policy without ever being informed? That’s not reasonable. Do better by at the very least being more transparent at time of purchase.
Tropicalion
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 February, 2026Verified purchase
(no review title)
Love the little savings of 5% I get with the target card. New Apple TV can connect two AirPods at a time, which is great when you have kids in the house and want to watch something with your spouse and not be loud. Glad we finally upgraded!
Karina
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 February, 2026Verified purchase
(no review title)
My second Apple TV, for another room. Premium entertainment box top.
Christian
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 January, 2026Verified purchase
(no review title)
Works great! When I was using the apps through my TV, it was going very slow but once I bought the Apple TV, the apps are super fast and there is no more glitching
Kerri
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 January, 2026Verified purchase
(no review title)
After owning this Apple TV for about four months (and not using it heavily), it completely stopped working. It only shows a flashing red light and will not power on. I attempted to reboot, but it was unsuccessful. Customer support was unhelpful and simply directed me to an Apple Store. Since I live far from one, this essentially turns the device into a useless brick. Very disappointing support experience for a product at this price point.
Angela
display
1.0 out of 5
display: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
1.0 out of 5
features: 1 out of 5
speed
1.0 out of 5
speed: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
23 January, 2026Verified purchase
(no review title)
Easy to setup. Gets all the streaming channels.
James
Did you find this review helpful?
5 out of 5 stars
10 January, 2026Verified purchase
(no review title)
Works great
Joseph
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 January, 2026Verified purchase
Works great
It’s so fast and clear
Krystal
display
5.0 out of 5
display: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
features
5.0 out of 5
features: 5 out of 5
speed
5.0 out of 5
speed: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 January, 2026
Pick is awful
Apple TV in associate hands and still not able to pick
Wallace
display
1.0 out of 5
display: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
1.0 out of 5
features: 1 out of 5
speed
1.0 out of 5
speed: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 December, 2025
Would not recommend this to anyone but the most tech savvy.
Save your money and get a roku. It's far easier to use and set up, and FAR cheaper. I wanted this because I live in the apple universe and thought it would be fun to apple games on the TV. It's been infinitely harder to set up than a roku, and the apple TV app refuses to connect to my connected apps/TV provider. Must access all the apps seperately, except for Hulu, Paramount+ and Peacock, despite them being downloaded and connected and showing up as connected under TV settings.
Kelly
display
5.0 out of 5
display: 5 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
2.0 out of 5
features: 2 out of 5
speed
4.0 out of 5
speed: 4 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 December, 2025Verified purchase
Disappointed
Onscreen instructions In a different language, not refundable. I’ve tried to reset. How are we to install if instructions on the screen are in a different language?
Sad Mom
display
1.0 out of 5
display: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
1.0 out of 5
features: 1 out of 5
speed
1.0 out of 5
speed: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
8 December, 2025Verified purchase
Packaged poorly for shipment by Taget
This review is not for the Apple TV; but, it is for the packaging done at the Red Wing MN store from which this package was sent. I am exhausted by Target's lack of common courtesy when packaging up merchandise for customers. This item, Apple TV, is obviously fragile, and yet no one who packaged it for shipping via Fed Ex, bothered to secure the merchandise within the box to prevent it from being shaken or crushed during transit. I'm genuinely afraid to open the Apple TV for use, as I'm quite sure it has been damaged internally. The box it was shipped in was crushed and partially opened, the Apple TV packaging from Apple is dented as a result of the turbulence it experienced during its journey. I wonder if this how Target received its order of Apple TVs from Apple? I'm sure the utmost care was given to the product when packaged and sent to Target, the least Target could do is show the same grace and respect to its customers when packaging and sending merchandise. This is not the first time I've received damaged packages from Target, which were not properly secured within the box, I'm also not the only person to complain about this, which speaks volumes to your utter disdain for your customers. Fed Ex ground is notorious for damaging packages, this is common knowledge, the fact Target doesn't use a different shipping company or, at least be sure to secure customer merchandise, speaks volumes. I've been ordering for years, and the last couple years the customer care has gone severely downhill. Not sure what the recourse is for this particular shipment, as I really can't easily exchange the item at a local Target, I'm one hour and 50 minutes from the nearest Target, and both those Targets don't carry Apple TV.
